Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Comment on YouTube.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He is transparent, authentic, and he shares content and advice liberally when he can. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. Or the first time someone followed you on Twitter.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off. So what was Gap to do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209