Dave Fleet

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. Ability to comment as a Page.

Comments 388
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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. Interesting, right?

Strategy 410
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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. Do they personalize responses more by using commenters’ own Facebook accounts (does that cross a work/life boundary)?

Comments 370
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. However, making them pretty and posting content isn’t always enough.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258
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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.