Buzz Marketing for Technology
OCTOBER 20, 2010
At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Subscribe to the comments for this post?
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….
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Buzz Marketing for Technology
JULY 20, 2011
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. The true value of a Facebook fan is Zero until you can monetize them.
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Subscribe to the comments for this post? Tweet This!
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Subscribe to the comments for this post? Tweet This!
Buzz Marketing for Technology
NOVEMBER 24, 2010
So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Subscribe to the comments for this post? Share this on Facebook. Tweet This!
Buzz Marketing for Technology
FEBRUARY 4, 2010
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Share this on Facebook.
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