Comments Content Demo Repository 
Convince & Convert
DECEMBER 15, 2014
At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.
Buzz Marketing for Technology
JUNE 27, 2008
Was there too much content to wade through? Was the content badly indexed? Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." Personal Content Management +. Was the training inadequate? Did they just not know where to look? Or perhaps what they sought didnt exist at all.
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Buzz Marketing for Technology
JUNE 27, 2008
Was there too much content to wade through? Was the content badly indexed? Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." Personal Content Management +. Was the training inadequate? Did they just not know where to look? Or perhaps what they sought didnt exist at all.
Sprout Social
JANUARY 30, 2020
This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. New content (webinars, blog posts). Feature announcements.
Buzz Marketing for Technology
JUNE 27, 2008
Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.
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