Visually SM

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.

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Overcome Short Attention Spans with Micro-content

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But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content : clever, persuasive, and concise messages to target an audience with barely-there attention spans. Make the Connection.

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How to align Content Marketing and Social Media for the most effective amplification

Visually SM

So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. How to produce content for the main social media channels of today.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

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Interactive posts for social media: how to approach and engage your audience

Visually SM

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

Visually SM

After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void. For example, let’s say that you publish a post to an audience of 100,000 people who do not generate much engagement in likes, comments, clicks, and shares.