Janet Fouts

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Respond naturally.

Content 145
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How to get your content shared on Google+

Janet Fouts

Go give them some love by sharing their relevant content too. Guy Kawasaki, Britney Spears, the Dalai Lama are some of the most re-shared and commented people on Google +. It’s still about the content. Add a +1 button to your web site to make it easy for people to share your content right to Google+. CircleCount.

Google 138
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Facebook Metrics Update

Janet Fouts

We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Affinity is affected by how users interact with your content. Likes, comments, shares and clicks are all ways to show affinity. For example a comment has more weight than a like.

Metrics 145
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Marketers are freaking out about Facebook

Janet Fouts

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” The effects of this announcement.

Facebook 125
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10 Commandments for Twitter

Janet Fouts

It doesn’t always translate well to Slideshare if the presentation isn’t recorded, but I hope this one contains enough content to keep your interest and explian the concepts at the same time. Add your own commandments in the comments! I would love to hear your thoughts on the best practices for tweeting effectively.

Twitter 161
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Graduates- Think about Your Brand

Janet Fouts

Add insightful comments and engage when possible. It’s possible to bury negative items with good, useful content with a little hard work. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. Association is a powerful thing.

Brands 97
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Do you syndicate your blog?

Janet Fouts

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. Google won’t love you any more.