Harp Interactive

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication! Monitoring Tools For: Blogs. Blogdigger.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

Browse through the alerts to locate blogs that you can comment on. Comment on popular blogs that receive a lot of comments for added visibility. In your comment, refer back to a blog article you wrote, or to a product on your website. Monitor for Content to Share.

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February’s Featured Resource: Amplify.com

Harp Interactive

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com.

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5 Ways to Battle Social Media Stump

Harp Interactive

Engagement can be as varied as a comment on a blog, a retweet on Twitter (ideally with a comment added in) or Like or comment on Facebook! Engagement takes on many forms but involves your seeking out relative content to comment on, answer, amplify, etc.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! Tweetake: A tool to back-up your followers, people you are following and tweets.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.