Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. You see, Facebook doesn’t treat all content equally. Do you agree?

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Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Content Strategy: How do you stay engaging while driving business results at scale? Check out my related post on tips for scaling customer service ).

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

FEBRUARY 2, 2011

Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational. See who else is around.

Twitter 419

Twitter How To Reputation Curation 419