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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

It has to do with unranked events. You don’t rely only on the default construction of columns that Facebook provides. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. An Example. Be aware of it.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388
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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). The old school approach to campaign construction involved multiple (sometimes several) ad sets for cold targeting.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

They constructed super sophisticated strategies for top, middle, and bottom of the funnel. Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly. Do you know what events you should have and where? You probably aren’t.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Well-Built Website Do not ignore the construction of a potential client’s website. Let me know in the comments below!

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The Re-Branding of Me: Website Under Construction | Almost Savvy

Almost Savvy

I also host networking events for professionals in the greater San Francisco Bay Area. Registration for these events was equally complex.? 14 Responses to “The Re-Branding of Me: Website Under Construction&# Silouan says: June 6, 2009 at 9:30 am Site looks nice and crisp. I took a peek at your site.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be an informed advertiser who uses metrics constructively. Let me know in the comments below!

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