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Does your brand take bloggers seriously?

Sherrilynne Starkie

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Number of likes, fans, friends and followers are some examples.

Blogger 389
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

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Mapping the Social Internet – what part of the world is the most.

Mindjumpers

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232
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Top 10 Public Relations Blunders of 2009

Bill Hartzer

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. Subscribe to the comments for this post? comScore December 2009 Search Engine Rankings comScore, Inc.

comScore 151
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Women + Social Media = ?

Diva Marketing Blog

Source: Nielsen 2010 data Worldwide. Source: ComScore. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. Did you know. women use their phones to “tweet” and “friend” 10% more often than the dudes? Did you know. Did you know . So now that you know. now it's your turn!

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. hours to 6.3 for the year).