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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. All Rights Reserve

All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. Content needs to generate engagement from fans like comments, likes and shares. Avg Clicks Per Comment: 14.678. Tweet.

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The More We Stay, the Less We Say

Geoff Livingston

One primary finding was the lack of commenting occurring in mature western markets, including the United States. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Adoption is [.].

How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. If companies post content every day can reach as much of 22% of their fan base each week, according to comScore.

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comScore February 2010 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, releases its comScore qSearch analysis of the U.S. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch. percent.

comScore Search Engine Rankings for June 2009

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 Here is the actual data, as reported by comScore: comScore Core Search Report June 2009 vs. May 2009 Total - U.S. comScore also says that we “conducted 14 billion searches in June, down slightly from May.&#. has 19.6 percent market share.

comScore Releases May 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. Here are the official numbers, as reported by comScore: comScore Core Search Report* May 2009 vs. April 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch Share of Searches (%) Point Change May-09 vs. Core Search Entity Apr-09 May-09 Apr-09 Total Core Search 100.0 comScore says that “Americans conducted 14.3 comScore Core Search Report* May 2009 vs. April 2009 Total U.S. billion core searches. Yahoo!

comScore Releases August 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. NASDAQ: SCOR) has released their monthly comScore qSearch analysis of the United States search marketplace. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch -- Share of Searches (%) -- Point Change Aug-09 vs. Core Search Entity Jul-09 Aug-09 Jul-09. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. comScore Expanded Search Query Report August 2009 vs. July 2009 Total U.S. Subscribe to the comments for this post? percent search market share.

comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Here’s the comScore comparison between December 2009 and November 2009: comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch.

comScore August 2010 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch Explicit Core Search Share Core Search Entity (%) Point Jul-10 Aug-10 Change Total Explicit Core Search 100.0% percent.

Facebook is Now the Leading Publisher of Web Display Ads

Pamorama

According to comScore, it’s now the leading publisher of display ads in the U.S. Data from comScore shows that Facebook served 176.3 Facebook’s ad growth also reflects increased demand from both large and small advertisers, says comScore Chief Marketing Officer Linda Abraham. pulling ahead of long-time leader Yahoo. billion ads to U.S. billion and 60.2

comScore Says Google Leads Internet in Brazil and India

Bill Hartzer

comScore, Inc. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.&# Here are the actual numbers from comScore: Top Ten Global Internet Markets by Google Sites' Share of Time Spent July 2009 Age 15+, Home & Work Locations Source: comScore - Total Minutes (MM) -- Google Sites' Share of Total Internet Google Sites Total Minutes Spent Online. Subscribe to the comments for this post? percent).

Women Dominate Social Networks | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. comScore identifies higher activity levels in social categories such as social networking, instant messenger, and e-mail. Europe 85.6%

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population. Instant Messengers 24.2%

Understanding Facebook EdgeRank [Infographics]

Pamorama

According to comScore, 40% of time on Facebook is spent on the News Feed. Examples of Edges include status updates, comments, likes, and shares. It looks at whether or not you’ve previously interacted with a post or whether your friends are engaging with it — actions taken into consideration include liking, sharing, commenting, and messaging. The EdgeRank algorithm.

Once Upon a Time With Klout….The Final Chapters

Unspoken

Most disturbing is this comment: “We (Klout) are the same as the credit bureau with the difference being we score people based on Social Media Influence” Klout must be reminded, as should the public, that Credit Bureaus are regulated by the FTC and are audited on a regular bases. Beware of the Pied Piper on Social Media. “Once upon there was a brand. That we had power.

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2 But despite the impressive numbers, Facebook outperformed G+ as measured in likes, shares and comments for the 10 largest Google+ magazine communities — the brands listed above and ELLE, Martha Stewart Living, Entertainment Weekly, InStyle and Motor Trend. million U.S. visitors spent an average of 5.1 visitors. Engagement?

Mobile – from Strategy to Implementation

SocialFish

Along with looking at how your audience consumes your information, it’s important to look at the macro level on environmental mobile research that’s available from a variety of sources such as ComScore and the Pew Research Center. The data from ComScore around the new digital consumption pattern is particularly interesting when considered through the lens of the digital omnivore.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. would love to hear your thoughts on the subject in the comments! This is a guest post by Manroop Takhar. You’ve probably seen statistics claiming as much. million.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

According to Comscore, SlideShare is used by business owners and business executives at a rate 5 times any other social network,” Michael Brenner explains how to create an effective SlideShare deck and links to some noteworthy examples. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” 90% of Inc.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. It’d be great to hear from you in the comments. If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? What Are Snapchat Memories?

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Great for tracking videos and comments alike, Mention can help you follow whoever’s following you. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From Here’s where user-generated videos come in.

UGC 46

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’ Writing that “According to comScore’s State of the U.S. However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? How do we demonstrate the ROI of social efforts? You want loyalty?

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by BeatrizMPP: 20 Top Twitter Monitoring and Analytics Tools [link]. link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by eogez: 20 Top Twitter Monitoring and Analytics Tools [link].

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Tweet (Source: comScore ). 32) Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users. Tweet (Source: comScore ). Do you have any other interesting blogging statistics you want to share with us?  We’d love to hear your thoughts in the comments! Wondering if you need to set up a blog ? times/month.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015. She makes it a point to answer each question personally and then ask her viewers to leave their opinions in the comments section……. So you’ve done your content, social media and email marketing campaign. Source.

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You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. Video is all around us.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Comments. ); //. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. COMMENTS Commenting policy. comments powered by Disqus. COMMENTS. ); //. Marketing News & Expert Advice.

How Women Use Social Media [Infographic] | pamorama

Pamorama

agree with an earlier comment, that this statistic just validates how vital it is for companies to be social online, especially those marketing to women. pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Corey J.

Some Perspectives on Pinterest

Social Media Marketing

recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. Drop a comment in below. You've probably heard that Pinterest is here and in a big way. Simply stated, the site is a visual bookmarking tool.

This Week in Social Media – 4/24/2013

Social Media Marketing

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. A roundup of relevant links affecting our industry. The U.S.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Video marketing expert Rob Ciampa reports that by delivering videos in response to community engagement, the brand significantly increased their comments and shares. ComScore has discovered that user-generated video content increases share of choice by over 18%. The following is a guest post. The six-second format provided a far-more personal message than simple text. The wacky CEO?

Video 61

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

blog comments powered by Disqus Previous post: Average Age of a Facebook User? pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter.

It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. ” The amount of time we spend online is astounding.

Klout 48

It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. ” The amount of time we spend online is astounding.

Klout 48

35 Great Social Media Infographics

Pamorama

If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. You can check his excellent comments here: [link]. link] Michael Schulz So, why didn't you publish my first comment? I was just marking mistakes – are only praises allowed here? I am sorry, but Infographic #5 is inaccurate and outdated! Comment! Comment!