CEOs: If you’re not asking for a social media scorecard, you need to be
Sprout Social
AUGUST 9, 2023
By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.
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