Dave Fleet

JUNE 28, 2011

Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. My concern is that there’s a big difference between these two statements: “‘Company X’ did this. “‘Company X’ did this.

Construction 350

Construction Publishing Organization Company 350

Dave Fleet

FEBRUARY 28, 2013

Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. I’d love to know what you think, though – let me know in the comments below.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

APRIL 13, 2011

Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises. Force #1: Watching other companies succeed at social support. Do you agree?

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Case Study Issues Study Social Media 296

Dave Fleet

FEBRUARY 2, 2011

Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational. I’m sure you can think of a tonne more.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JULY 26, 2010

thanks for the suggestions in the comments!). Comment Policy. Should Your Company Have a Social Media Policy? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

JUNE 27, 2011

You don’t know what conversations happened – between the agency/agencies in question and the company; within the company or among the various stakeholders at the table. Yep, just as in so many things nowadays, your actions are tied to that of the company you work for. You see the reported outcome. Get me worked up.

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

FEBRUARY 18, 2011

Jeffrey Hayzlett – Former CMO, Eastman Kodak Company & Bestselling Author, The Mirror Test. For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently. The good folks over at The Art of Productions have once again given me two tickets to give away.

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Conference Marketing Travel Analytics 284

Dave Fleet

OCTOBER 28, 2010

Michael Eisner – former CEO, Walt Disney Company and author of Working Together. To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). I’ll randomly pick the two winners.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

APRIL 9, 2012

In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM. You won’t learn from detailed walk-throughs, and case studies are limited to comments from a few key individuals in the space (all of whom are highly credible, however).

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

FEBRUARY 7, 2011

Let me know about your favourite pieces from the last week in the comments below. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Facebook as a battleground.

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Trends Facebook Sports Blogosphere 258

Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Tweet Are you focusing your Facebook investment in the right place?

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Strategy Content Facebook Widget 410

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. In this manner, web analytics are not subject to the same sample requirements as panel companies.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. You’re no longer just a blogger/journalist from whom a company is seeking earned coverage.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. Now, I take Coleman Cox’s comments with a pinch of salt. That became my passion.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. Now, I take Coleman Cox’s comments with a pinch of salt. That became my passion.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

FEBRUARY 14, 2011

You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter. Thanks to Daria for pointing out a broken link via the comments). Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

JUNE 16, 2011

Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. His conclusion: While it’s not entirely a bad idea to outsource social media, companies might be better off focusing on their product first. The exception: online startups?

Startup 401

Startup Social Media Skills Aggregator 401