Adam Cohen
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
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Adam Cohen
MARCH 30, 2011
All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. Most Commented.
Adam Cohen
JULY 19, 2010
I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. It is solely my opinion.
Adam Cohen
AUGUST 10, 2010
While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem. Social media maturity of the company. Internal resource support and sponsorship.
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.
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