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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. How are brands leveraging community? often to build community and develop lasting, meaningful relationships with customers. Humanizing. Humanizing. technology.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. For example, if a patient comments on your post and reveals they have an illness, you should not acknowledge that illness in your response. It could be a HIPAA violation.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

million views and over 8,000 comments. State Farm provides all the evidence you need that insurance brands belong on TikTok. TikTok followers and incredible engagement stats demonstrate how even brands from conservative industries like insurance can find massive success on the platform. Comment on other brands’ videos.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Dollar Tree has strong community engagement: on Facebook, they have 2.8

Brands 115
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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? This is a great way to showcase your company as a community. At a glance, Cigna has.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

People like to be celebrated and called out, especially by brand accounts with big communities. Mapiful frequently celebrates its customers through posts like this one, even quoting this couple’s Instagram caption to share their unique story with the brand community. . Respond to Comments and Engage Back.

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Community Discussion: How Do You Survey Your Readers?

ProBlogger

If you have a travel blog, and know that 50% of your readers are planning international travel in the next three months, you can use that information to show the relevance of your blog to overseas destinations or maybe insurance providers. The post Community Discussion: How Do You Survey Your Readers? Image Credit: Emily Morter.

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