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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement.

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Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. One of the best features within the Sentiment Metrics system is the ability to respond to comments, questions, and remarks directly from the system. Post this on Diigo.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. . 

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Disagree with me in the comments. I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Dr. Wright.

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