Direct Marketing Observations

article thumbnail

What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Validation.

article thumbnail

Protecting Children from Social Media

Direct Marketing Observations

Do some of the following questions and comments sound familiar? This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. and you know what?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off. “ So.

article thumbnail

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 4) Show corporate management stats on issues where competitors used social media & they did not.

article thumbnail

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. 10) #pr20chat PR 2.0

article thumbnail

Indiscriminate Interconnectivity

Direct Marketing Observations

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone.

Avatar 138
article thumbnail

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus.