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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

Google considers activities such as social engagement, comments, and website visits to be ranking factors. With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. In Part Two, I will be giving you tips on how to implement these tactics to be effective, resourceful and efficient. Consumers Are Social. Source ).

Google+ for Your Business

yMarketingMatters

Human Resources:  Researching  your target audience, creating and posting content, as well as sharing and commenting requires dedicated time. As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Use it.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Would love to get your comments below on what you will be focusing on this year to grow you social media and digital marketing. Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. Bottom line: Social and digital marketing have to be integrated and looked upon with a holistic  view.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. 4. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Please share with all of us in the comment box below! Here are the top ones: 1. Community Growth & Sustainability. 2. Likes, +1s, Favorites, Repins, Retweets. 3. Email Collection. 6. Increased Sales. 7.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook defines engagement as including all clicks, not only comments, likes and shares. So you can generate more credibility for your product or business if your posts are liked, shared or commented on by your fans. Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Most of these metrics can boil down to (1) Reach and (2) Engagement.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

As always, please leave your comments and feedback! Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry.  . Mentions. Replies.

Does My Business Need to be on Twitter?

yMarketingMatters

Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. Keep your character counts above 70 and below 100, as it it gives you more room for the @username, RT and comments…and gets 17% more engagement. The average Twitter user has 208 followers. Build credibility.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

You can use hashtags on personal and business pages, in groups and even in comment sections. When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can use them anywhere. How to Use Facebook Hashtags.

Improve Your Marketing With Hashtags

yMarketingMatters

You can use hashtags on personal and business pages, in groups and even in comment sections. Also unique about Google+: You can add hashtags in your comments as well as your post – double the opportunities to be found. Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet makes your own content discoverable.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

As always, please leave your comments and feedback! Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry.  . Mentions. Replies.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

Are you getting comments on your blog? As usual, I would love your comments – share your thoughts with us!  .  .  .  . It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Defining Social Media. media noun. 1.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Would LOVE to get your comments and what you think 2012 Marketing Trends will be. What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. It’s not going to blast your sales from $0 to $10,000 overnight. 

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

You will get a ton of followers from distant countries that don’t care about your business and will never like, comment or share any of your updates! This means: Post relevant, entertaining and meaningful content (include photos, images and video) two to five times each day and get involved in the conversations.   The goal is to kindle actions in the form of likes, comments and shares.

How to Use Facebook for your Business to Get Results

yMarketingMatters

Human Resources: Creating content, posting consistently, replying to comments and questions (should be done within 24 hours) and engaging with your audience as well as ongoing advertising on Facebook does take up a lot of time. Photos and images are more likely to be Liked and Shared by Fans, while text updates are more likely to get Fan Comments. Who is your target audience ?

Social Media Updates January

yMarketingMatters

You can also read a stream of real-time comments, and what’s really great, is that when you’re done, the broadcast will be shared on your Timeline. The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. Facebook. Read more detailed information from Social Media Examiner. Twitter. This is brilliant !

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

Comment on Blogs: Write insightful valuable comments on other people’s blogs. As always, please comment and share your tips in the comments box below so we can all benefit from you! While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. How much more? Email? love them. Yasmin.

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Social Media Updates: July

yMarketingMatters

Sneak Peak Into YouTube’s 10 Upcoming Features: YouTube will be rolling out some features starting in the next few weeks and throughout the rest of the year, including – Better comment ranking system. July has been a bumper month in social media! All the major social media platforms came out with at least one update. Linkedin. Twitter. Find new Pages to connect to. SlideShare.

Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Listen for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content. Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. Now that’s marketing people can get involved with. SEE INFOGRAPHIC BELOW.

Social Media Updates – February

yMarketingMatters

Facebook Introduces Private Replies From Pages: This new update from Facebook allows your page to reply to commenters on your post via private message. The month of love saw many new social media updates that I loved. Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. Facebook. Twitter.

Social Media Updates: April

yMarketingMatters

Please let me know in comments below. Things happening at breakneck speed in technology these days, and social media service providers are doing their best to vie for the most popular, most innovative and most highly sought-after spot among their users. Here are the most important social media updates that you might have missed in April……. The emoji will also show up in searches.

Tips 17

Social Media Updates: August

yMarketingMatters

Private replies to comments via Message. In the past you could only respond to messages using the same forum the messenger used, i.e. via comment or message. Now admins can reply to public comments via private message, enabling better efficiency. Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in!

Tips 15

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

As always, comments welcome! Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. The best news is that the majority of people who receive permission-based emails open, on average, 78% of them. Crafting an effective business email is both an art and a science.

Social Media Updates – May 2015

yMarketingMatters

Please let me know in comments below! May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard. It will help you identify new audiences that you can target in future campaigns. Facebook Supports GIF. Eighties kids will love this one!

Social Media Updates: November

yMarketingMatters

This new development is great for people who collaborate on projects and wish to share content and ideas instantly via Skype before adding their own comments and instructions and conversing on the topic. And so November has drawn to a close and we’re slap-bang in the holiday season. Facebook. These ads offer precise targeting and a greater reach. This is very important. Google+. Skype.

Taking Control of Your Facebook News Feed

yMarketingMatters

As always, leave your comments or questions below. Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool.

Tips 14

Video Marketing For Your Business

yMarketingMatters

Facebook’s  announcement of embeddable video  is a clear move to compete with YouTube since it’s a way for videos to be discovered outside of Facebook, then brought back into social with commenting, liking or sharing. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? YouTube and You Tube Advertising.

Social Media Updates: August

yMarketingMatters

Private replies to comments via Message. In the past you could only respond to messages using the same forum the messenger used, i.e. via comment or message. Now admins can reply to public comments via private message, enabling better efficiency. Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in!

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

You can use hashtags on personal and business pages, in groups and even in comment sections. When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can use them anywhere. How to Use Facebook Hashtags.

22 Simple Tips to Build Your Email List Organically

yMarketingMatters

Comment on Blogs: Write insightful valuable comments on other people’s blogs. As always, please comment and share your tips in the comments box below so we can all benefit from you! While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. How much more? Email? love them. Yasmin.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

As always, please leave your comments and feedback! Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry.  . But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Mentions. Replies. Retweets .

6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

As always, comments welcome! Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them. No wonder there’s such hostility towards the industry. Great.

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Responding (Or Not) to Blog Comments

Spin Sucks

During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. I’m fine with this. hope you stick around.

Five Ways to Deal with Negative Online Comments

Spin Sucks

Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Epoch  improves WordPress commenting. Or, you can add a comment… Thanks for reading.

Managing Negative Online Comments

Spin Sucks

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsIf you RSVP online , the first drink is on us! On us.

Videos Can Now Be Added to Facebook Comments

SocialTimes Facebook

Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events. The ability to add videos to comments was initially developed during Facebook’s 50th Hackathon  in February, and Baldwin wrote that it is available via desktop, web, iOS and Android by clicking the camera icon next to the comment field.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen   to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires. Respond quickly.

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

Like ads on Facebook, your Instagram Ads receive comments. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern. Because you have no way whatsoever to natively see what these comments are and manage them. Click To Tweet.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin