3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media is good for far more than just sharing cat videos and witty comments about trendy topics. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
Mere weeks after its debut, hundreds of Japanese users commented and shared their own posts on the Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. On Social Media.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Blog comments. Most people get notifications for their blog comments, and if you leave a well thought-out comment on their blog, they’re apt to take notice. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. Tweets very regularly.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
There’s a 45% average in increase in engagement when a LinkedIn post contains a link, a 50% increase in comments when a post contains a question, and a 98% increase in comments when the post contains an image. ( DMR ). 46% of Twitter users follow news organizations, reporters or commentators. Though new social networks continue to be launched (e.g. Infinit Datum ). 4.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. And yet–34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. 70% of the U.S. Of the 7.2
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each of which was punctuated by sitting down and writing a post. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ). Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. Platform-Specific Social Strategy.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Alternatively, email and social are being underspent on while they have a more effective ROI,” Kathi Kruse outlines a simple set of metrics for evaluating social media effectiveness, from “Engagement: number of likes, comments and shares” to value of sales closed. ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Roger Dooley, commenting on one of the toughest sales jobs of all—”selling” yourself to Harvard Business School, where nine out of 10 applicants are rejected—concludes that verbs sell more powerfully than adjectives. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” Her ideas clearly resonated, as the post garnered 50 comments. To combat this, he recommends using social media, email, PR, blogging and blog commenting, and industry/community marketing—pretty much the range of WPO elements. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Jamie Turner provides concise but helpful reviews of a handful of popular social media monitoring tools, from Social Mention (which is free) to Brandwatch  (which isn’t–but is very powerful: “check out how many mentions your brand has across the internet, where they are coming from, and how far the comments have reached. Image credit: Buddy Media. Check out this post.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
billion likes and comments. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). 2. Pingdom ). 9.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
However–just 8% of people say they will unfollow a brand on Twitter due to lack of engagement (slow or no response to comments). Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Image credit: Buffer. Influencer marketing?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Simon Laustsen provides a Google+ “cheat sheet” for getting started with the network, covering account setup, tagging, commenting, managing your circles, finding hangouts, rejecting spammers, inviting people and more. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’ Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by MarketingProfs. You want loyalty?
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.” If no one sees your content, what good is it?”
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
Belle Beth Cooper reveals some real-world findings about Facebook use that can help marketers optimize use of the social network, such as that photo posts get 39% more interaction; using emoticons increases comments by 33%; and question posts generate double the number of comments as the average post. Many (most?) marketers have a love-hate relationship with Facebook. Hell Yes!
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.” It has enabled revolutions in real life as well as in digital marketing. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Commenting and engaging with a social influencer’s content is great, but take it one step further by actually promoting it on your own social pages”). In few professions has the emergence of social media been such a double-edged sword as public relations. Information scarcity has been replace by information overload. Image credit: leaderswest Digital Marketing Journal. ”).
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. How to Be an Awesome Blog Commenter by HubSpot Blog. Write great blog post headlines? Stuart W. Blog SEO.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
” He details the changes forced by Google’s Panda and Penguin updates, comments on the convergence of paid/earned/owned media, and muses about the importance of content production and distribution in this excellent post. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. sources of information to make a decision.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count: 269. Pricing: free.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. What online publications do they read?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Commenting on Facebook’s dominance and huge market reach that, “while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats,” Allyson Kapin debunks five social media myths. number of shares, mentions, comments and retweets). How can an brand establish trust online? And again.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day. Updates posted on Sundays generate the fewest comments. Image credit: Business 2 Community.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
because there are more blog comments to respond to, more Twitter followers to check out, etc.). They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
Larry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it. What’s the best way to start and grow a LinkedIn group?
6 Steps to Creating a Successful Instagram Marketing Strategy
NOVEMBER 1, 2016
Even though Instagram permits up to thirty hashtags on a single post and comment you should avoid overdoing it. Adding several hashtags to one post or comment can look as though you are spamming. What type of posts or comments have been receiving the most feedback? Guest post by Jill Phillips. All of this means that there is a lot of potential for B2B and B2C interaction.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.). Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? What to do? But 44.24
Empathy and Marketing: How to Turn Your B2B Prospects Into People
OCTOBER 13, 2015
negative review or comment can get us jumping down another person’s throat, but have you stopped to acknowledge their review and see what you can do to rectify the situation? Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business. One key to sound business use of social media is empathy.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Ignoring comments/tweets. Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers. But remember, it’s not just about getting more followers, comments, likes, etc.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Combining the technology on data tracking and analysis with the innovations in wearable technology, we can expect marketers to combine behavioral indicators—such as the rate of ‘likes’, comments, shares, the applications users open first, and the date, time, location and other specifics of their online interaction—with physical indicators tracked by a smartwatch or some other wearable gadget.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Engagement measures: » Likes / dislikes. » Comments. » Shares. » Favorites added or removed. • Top videos, last 30 days. Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Most of these are easy and free to track.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Subscribe to the comments for this post? Supplement your email list with your contacts’ social network info? Klout.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
For Social Business, Remember the 90-9-1 Rule
MAY 22, 2012
To make social business work, corporate leaders need to understand the 90-9-1 rule in social networks: in any online social networking situation, 1% of participants will generate most of the content; 9% will actively share and occasionally add content of their own; and the remaining 90% will primarily be content consumers, only rarely contributing or commenting. Sales is Sales’ job.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Read their blogs and leave thoughtful, value-added comments. There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies.