The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Please share your thoughts on influencer engagement in the comments below. Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. How should you approach the influencer?
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” Shel sets up a collaboration space on Rizzoma , in which everyone can add story ideas and comments.
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires. Respond quickly.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Let’s talk about what you’re doing with it in the comments. Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part).
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
You can even see how your Tweets have performed by analyzing retweets, comments and other such parameters. 3. Do share your thoughts and experiences in the comments below. Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. Social media automation addresses this challenge beautifully. Happy Friday! IFTTT.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Please share in the comments below. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. But wait. Carpe diem!
Communicators Must Lead
JULY 15, 2015
So, dear communicator, what are you doing to shift from doer to leader? I’d love to hear your perspective in the comments below. Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. Understand Influence. Build Trust.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
And why would anyone want to put themselves through that? I’m sure you come across – or have – other questions on social PR strategy. I’d love to know what they are, so do share via a comment below. When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Too much to do, not enough time. This is true. are for.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Please tell me who you’d like to give a shout-out to via a comment (or several) below, and let’s start getting to know them. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). Jodi Echakowitz.
What’s On the New Multimedia Cart?
NOVEMBER 4, 2015
Please share in the comments below. I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. Of course, the audio-visual landscape has changed dramatically since then.
5 Tips to Incorporate Design Elements Into Your Marketing Strategy
JANUARY 20, 2016
Please share in the comments below. . Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding. This is how your potential clients will begin to identify with you. Font(s) choice. Creativity.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Barrett also shared the comments expressed by one of PRWeek ’s readers who relayed disappointment in the publication’s 2014 Agency Business Report cover. Please share your thoughts, suggestions or feedback in the comments below. . Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. We usually think of Twitter and Facebook as being the primary platforms used to engage customers, but you may want to have a Snapchat plan in place as well, just in case you need to answer questions and comments both internally and externally.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
Particularly as we move into 2015, is this going to change how you approach social media for your business? I’d really love to know via a comment below. At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. Why me? It grew quite a bit, which was great!
Innovation That Works: Practical Tips to Taking Smart Risk
DECEMBER 16, 2015
Please share in the comments below. Guest Post by Elise Mitchell. One of the things I hear leaders talking about more frequently is innovation. Good thing, because it’s essential in today’s rapidly evolving business environment. Innovation keeps you in the game. While we all boldly buy into that thinking, in the back of our minds we’re asking, “How in the world can we get it done?”
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Please share in the comments below. Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If TED talks.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook. Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. What gives?
6 Incredible Pointers For Making a Content Promotion Plan
DECEMBER 2, 2015
These days, people expect a response within an hour (or less) of commenting, complaining or questioning online. Make sure you are available to reply to comments. You can also use social media to share interesting and positive comments, and create a buzz that helps to strengthen relationships with your audience. Please share in the comments below. Research the audience.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. love the collaborative energy, thoughts and community. ” So, how did it all happen? The image went viral.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems.
Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
All you have to do is leave a comment that tells us of a time when you have experienced the power of Youtility; as in, how helping someone has come back to you in spades. I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Yay!): 1. Jay Baer is the author. ‘Nuff said. 2.
3 Ways to Measure Employee Communication
AUGUST 26, 2015
Downloads, links clicked, likes, comments, shares – all of these help paint a picture of how effective your tools are. Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. She’s busy. Really busy. Measurement is absolutely essential.
Streak: Possibly the Best CRM System for Small Business
JANUARY 30, 2013
Streak also has a nifty comment feature which allows multiple pipeline users to post comments, which everyone can see. So you could, for example, post a comment asking one of your colleagues for clarification on something, and they could reply to you by doing the same. 7. Remember when someone would say “CRM” and (y)our eyes would glaze over? Image: t. Enter Streak.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
What do you think are the golden rules of successful brand publishing? I’d love to know your thoughts in the comments below. The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Visually appealing.
FEBRUARY 6, 2013
As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, must have asked Lauren 20 questions about when it would run, how commenting would work, what I should look out for… and she answered every single one of them patiently. how much time will it take?, who will read it?, Image: Jeremy Brooks via Flickr, Creative Commons.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Please let me know your thoughts in the comments. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Let’s dig right in.
Go For Heart Program Recognizes Heartful Marketing
FEBRUARY 10, 2016
Please share in the comments below and don’t forget to submit your story to The Heart of Marketing. . Guest Post by Jayme Soulati. Am I right? That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. Why Go For Heart? My podcast, The Heart of Marketing , is now celebrating its one-year anniversary.
Celebrating Women In PR: Meet 3 Public Relations Trailblazers
MARCH 25, 2015
Before founding Public Relations News , Griswold served as a radio commentator for the Mutual Broadcasting Co., a script writer for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine. ” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects of our society. It was called Campaigns, Inc.
No One Puts Social (PR) In a Corner
MARCH 27, 2015
If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved. As a result, they have no idea how to strategically integrate the two. Before. After.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
So if you are really, really pressed for time, then I honestly don’t know of a better one-stop-management-shop for the primary social networks than HootSuite (and I’m more than happy to be educated, so if you do, please leave a comment below!). 2. Frankly, I think that medium isn’t all that happy. What to do? Such is life. ” 1. And this fits the bill. buffer them).
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
Please share in the comments below. While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s Eight Great Myths Of Social Media Measurement.
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Please share in the comments below. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in West Bengal!)
4 Free Tools to Measure Your Instagram Success
MARCH 26, 2013
Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. assumed that Apricot Lane was another boutique with clothes for women older than myself. Please share!
15 Quotes from Shakespeare for Public Relations Pros
MARCH 15, 2013
Do you have a favorite quote, whether from Shakespeare or another writer, you like to apply to our crazy business? I’d love to know if so, do leave a note in the comments below. When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. In PR : Yes.
Have You Heard of the #CoolestInterviewEver?
FEBRUARY 26, 2014
Will digital interviews replace the traditional method of one-on-one interviews? I’d love to hear your thoughts in the comment below. Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Image: HCL via Google, CC 4.0.
Is There a Method for Problem Solving?
MARCH 18, 2015
If you have a method to add, I’d love to hear about it in the comments below. Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. But “doing OK” wasn’t enough. Others wait.
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
Please leave them in the comments below and if there are enough, I’ll do a follow-up post that contains all your tips. For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? And happy Monday!
20 Tools to Grow Your Business, Efficiency and Productivity
APRIL 10, 2013
It also integrates with Salesforce, so could help you save time there, but since I don’t use Salesforce, I can’t comment on that functionality. A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Image: gothick_matt via Flickr, CC 2.0. Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. etc. 8.
7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You
FEBRUARY 3, 2012
But, as I noted in my comment on the post, that mastery also means that we develop the ability to anticipate how our publics are going to react and, therefore, plan and act accordingly. I don’t know who runs Komen’s communications, but boy, have they been asleep on the job. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least.
Monday Roundup: Being of Service
JANUARY 11, 2016
Please share in the comments below. . One week from today, we in the U.S. will mark Martin Luther King Day, and many are gearing up for the annual day of service. think it’s terrific; but isn’t “being of service” something we should think about more often than not? Here we go. 1. How to Build a Social Media Ambassador Program. Thought Leader Life with Mitchell Levy.
Monday Roundup: Content Rules
JUNE 23, 2014
Please share in the comments below. A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Enjoy!
How Indian Politicians are Using Google+ Hangouts
APRIL 19, 2013
Check out the video below to see how the FM addressed the various questions he received via G+ hangout: Before the Hangout, citizens could submit their questions to Chidambaram either by uploading a video, commenting on the YouTube channel, or through the Google India Page by tagging text or a video with the hashtag #askthefm. G+ and the Indian Government. Interesting, isn’t it?