| | | Unspoken | |  Comments | 22 articles |
| Page 1 of 1 | Previous | Next | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? For example, if I share a Warren Buffett quote and get 1000 retweets, likes, or comments, then Klout assign me a high influencer score based on my popularity, even though I was not the original author. Appinions, though, ignores my shares, retweets, and comments and instead properly awards Warren Buffett with the influence. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. Is Klout On The Way Out? | UNSPOKEN APRIL 16, 2012 The Most Remarkable People on Social Media Today People have commented on the video from as far away as India and Finland. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. And that brought me back to an idea I’ve been tossing around for a few months. Her plaintive call to action? | | | | | |
| UNSPOKEN OCTOBER 26, 2011  Is Klout On The Way Out? It is surprising however, that Klout is not answering most comments and certainly not giving users many details. This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” Klout scores have dropped on average, ten points. In fact, the changes are significant and scores have dropped dramatically for most users. | UNSPOKEN OCTOBER 14, 2012 Social Media Monitoring vs. Customer Intelligence Analytics Please help to refine this matrix with your feedback, comments and disagreements. This is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Social Media Monitoring. Customer Intelligence Analytics. Focus is on BUZZ. | UNSPOKEN DECEMBER 2, 2011  Once upon a time, I Believed in the Fairytale of Klout Joe Fernandez, the CEO of Klout has published and commented on several blog posts in which he appears to show attempts to explain the new changes, but somehow fails to succeed. Klout replied back to Pam in the following comments on their blog: The fact is that Pam never singed back to her profile and reactivated her Klout, can be clearly seen in this image bellow. KLOUT TRANSPARENCY. | UNSPOKEN SEPTEMBER 20, 2011  The Klout Story – Part 1 – Are You Reading Between The Lines? Klout doesn’t take in account any variable of after effect, like negative comments and complaints. Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. There are many concerns and questions being raised daily on social media. | | | | | | | |
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UNSPOKEN | WEDNESDAY, SEPTEMBER 28, 2011  Is Klout Really Accessing Your Protected Tweets?
Megan Berry , commented on my post and disputed my claim that privacy might be at risk. Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. In her reply she said that Klout gathers public information to create a Klout profile and that they don't breach any privacy issue by doing so. Megan stated, “ If you want your Tweets to only be available to approved followers , you can set your account to protected. Is she right? MORE >> -
UNSPOKEN | MONDAY, JULY 16, 2012 Paradox of Online Influence
Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others. The main issue when it comes to measuring online influence is that all of their “eggs” are in on one basket – the size of your network and your ability to spread a message through shares, retweets, likes and comments. This post was original written for and published on Huffington Post. MORE >> -
UNSPOKEN | FRIDAY, AUGUST 12, 2011 12 Most Common Elements of Effective Social Media Policies
Clearly establish what activities are prohibited, such as: posting of any images or logos related to the company, its customers and business partners; harassment or any other damaging or offensive behavior; disclosure of confidential information or documents; posting comments, images or any other information that could potentially have a negative impact on the company’s reputation; posting comments about workplace issues; and employees representing themselves as agents of the company without prior authorization. Here are what I see as the 12 most common items: 1. Purpose. MORE >> -
UNSPOKEN | FRIDAY, MARCH 8, 2013  Building A Real Twitter Community At #SXSW with Nestivity
Any of your tweets can become the focal-point for an engaging discussion, and people can participate by adding their own comments. We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. But it’s not quite there yet. The reality is, the majority of tweets go unanswered. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. Enter Nestivity. MORE >> -
UNSPOKEN | THURSDAY, DECEMBER 20, 2012 Big Business Spends on Mass Media, While the Media Gets Personal
Commenting on the movement from mass communication to personal communication anthropologist Tom Maschio of Maschio Consulting said, “I see this as a real cultural shift. Social media is the real lens through which news is increasingly received, commented on, and understood. Personal news, entertainment news, popular culture news, and hard news are increasingly received, shared and commented upon via social media. Have you notice a big difference in a way brands market to you on a smartphone? Neither have we. And that’s the problem. Blog Social Media MORE >> -
- Manipulating Influence Scores Makes No Sense at All UNSPOKEN | THURSDAY, OCTOBER 13, 2011
- Once Upon a Time With Klout….The Final Chapters UNSPOKEN | SATURDAY, DECEMBER 10, 2011
- How to Utilize Technology to Become a People Person UNSPOKEN | TUESDAY, NOVEMBER 6, 2012
- It’s Time to Stop Focusing on New Technologies UNSPOKEN | THURSDAY, JULY 19, 2012
- How To Connect On Social Media Tip from @RickiLake UNSPOKEN | TUESDAY, JANUARY 31, 2012
- How to Listen via Social Media and How it Can Help Your Business UNSPOKEN | MONDAY, APRIL 15, 2013
- Paradox of Online Influence UNSPOKEN | MONDAY, JULY 16, 2012
- Crisis Coverage: How Should Companies Handle Social Media? UNSPOKEN | TUESDAY, MARCH 19, 2013
- Taking Multi-Dimensional Marketing to Next Level UNSPOKEN | SATURDAY, SEPTEMBER 22, 2012
- 12 Most Wrong Things To Do On LinkedIn UNSPOKEN | SUNDAY, SEPTEMBER 11, 2011
- It’s Time to Stop Focusing on New Technologies UNSPOKEN | THURSDAY, JULY 19, 2012
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