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Is Klout On The Way Out?

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It is surprising however, that Klout is not answering most comments and certainly not giving users many details. I see absolutely no transparency in how Klout is operating as of yet. This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” Klout scores have dropped on average, ten points. None at all.

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Once upon a time, I Believed in the Fairytale of Klout

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Joe Fernandez, the CEO of Klout has published and commented on several blog posts in which he appears to show attempts to explain the new changes, but somehow fails to succeed. Klout replied back to Pam in the following comments on their blog: The fact is that Pam never singed back to her profile and reactivated her Klout, can be clearly seen in this image bellow. KLOUT TRANSPARENCY.

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Once Upon a Time With Klout….The Final Chapters

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Most disturbing is this comment: “We (Klout) are the same as the credit bureau with the difference being we score people based on Social Media Influence” Klout must be reminded, as should the public, that Credit Bureaus are regulated by the FTC and are audited on a regular bases. Beware of the Pied Piper on Social Media. “Once upon there was a brand. That we had power.

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How to Keep Customers Happy in a Digital Marketplace

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Keep a close eye on your social media accounts, comments on blog posts, customer review sites and your email inbox. Whenever you see a negative comment, be sure to respond as quickly as possible in order to avoid too much digital damage. The art of doing business used to mean a lot of interaction, hand-shaking and face time. The digital age has changed all of that, of course.

Is Klout Really Accessing Your Protected Tweets?

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Megan Berry , commented on my post and disputed my claim that privacy might be at risk. Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Is she right? Are Klout’s statements accurate? Unfortunately, they are not. Widikidiw – Klout.

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Building A Real Twitter Community At #SXSW with Nestivity

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Any of your tweets can become the focal-point for an engaging discussion, and people can participate by adding their own comments. We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Enter Nestivity.

Should I Use Periscope for my Small Business?

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Viewers can comment and broadcasters can read those notes in real-time, making it possible to adjust broadcasts or answer questions in the middle of streams. Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Sure, why not?

Social Media Contests and Giveaways: A Good Idea or Not Worth It?

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You may get rude comments when people find out that they have not won. Everybody likes free stuff, right? know I do. Social media networks are seemingly the perfect place to run contests and giveaways. Businesses typically have quite a few people who like their company on Facebook, and since the social media giant does everything in real time, you can run contests quickly and efficiently.

How to Listen via Social Media and How it Can Help Your Business

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If a customer posts a negative comment or experience, the faster you can get to it and put out the fire, the better. While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks? “Listening” via social media is an interesting concept. Blog Social Media

How to Utilize Technology to Become a People Person

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Post thoughtful comments or send messages to the pages of businesses that you admire or are interested in. “People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question. Some examples would include: LinkedIn.

Social Media Fails: When Good Brands Go Wrong

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Once people started badmouthing the brand, the comments were deleted. Where They Went Wrong: In this digital era, the worst thing you can do is delete comments that simply argue against your own beliefs. While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate. 7-Eleven Got Cute on a Serious Topic. Smuckers Tries to Bury the Truth. All Rights Reserved.

Crisis Coverage: How Should Companies Handle Social Media?

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Instead of ignoring questions or posting things that are unrelated, companies are wise to respond to questions or comments from followers. Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Photo source: Chris Graythen/Getty Images. Respond to inquiries from followers.

5 Safe Social Media Tasks for Business Leaders

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Comment on the content of others and get involved in relevant online conversations. Stick with safe threads and stop commenting if any of them take a turn for the worst. Consumers like leaders to be available to the public eye. BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?

Manipulating Influence Scores Makes No Sense at All

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Many suggest that you need to get as many people as possible to retweet your tweets, share and comment on your posts, like and comment on as many Facebook posts as possible, and to get more followers. The stealing of blog posts, artificially gained retweets, shares, likes and comments cannot possibly take the place of genuine and vital knowledge and experience. Influence is not: The number of friends or followers you have, the number of retweets or replies, likes and comments you receive. This makes me sick to my stomach. What are we shooting for? Schaefer.

Big Business Spends on Mass Media, While the Media Gets Personal

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Commenting on the movement from mass communication to personal communication anthropologist Tom Maschio of Maschio Consulting said, “I see this as a real cultural shift. Social media is the real lens through which news is increasingly received, commented on, and understood. Personal news, entertainment news, popular culture news, and hard news are increasingly received, shared and commented upon via social media. Have you notice a big difference in a way brands market to you on a smartphone? Neither have we. And that’s the problem. Blog Social Media

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Taking Multi-Dimensional Marketing to Next Level

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But they didn’t understand that their fans wanted to build a relationship and hold a conversation, and made the unwise move of restricting the comments option from their Wall Posts. The lack of an in-depth, multi-dimensional approach is why so many marketing and segmentation programs are not working today. Since it is estimated that around 6.7

Paradox of Online Influence

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Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others. The main issue when it comes to measuring online influence is that all of their “eggs” are in on one basket – the size of your network and your ability to spread a message through shares, retweets, likes and comments. This post was original written for and published on Huffington Post.

12 Most Common Elements of Effective Social Media Policies

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Clearly establish what activities are prohibited, such as: posting of any images or logos related to the company, its customers and business partners; harassment or any other damaging or offensive behavior; disclosure of confidential information or documents; posting comments, images or any other information that could potentially have a negative impact on the company’s reputation; posting comments about workplace issues; and employees representing themselves as agents of the company without prior authorization. 4. Here are what I see as the 12 most common items: 1. Purpose.

Clever Ways to Use Social Media to Grow Your Business

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It’s also smart to search through hashtags relevant to your business and join conversations by liking or commenting on other people’s posts that you find relevant. Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections , social media can be a dream come true—when it’s done right.

Social Media Monitoring vs. Customer Intelligence Analytics

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Please help to refine this matrix with your feedback, comments and disagreements. This is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Social Media Monitoring. Customer Intelligence Analytics. Focus is on BUZZ.

It’s Time to Stop Focusing on New Technologies

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Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. YouTube, and Google, among others.

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It’s Time to Stop Focusing on New Technologies

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Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. YouTube, and Google, among others.

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Paradox of Online Influence

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Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others. The main issue when it comes to measuring online influence is that all of their “eggs” are in on one basket – the size of your network and your ability to spread a message through shares, retweets, likes and comments. This post was original written for and published on Huffington Post.

How To Create Customer Testimonials That WORK

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When asking, don’t ask the customer to leave a good review, rather ask them to provide comments about their experience with your business. Customer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be the answer to your customer’s problems… but customer testimonials are often the tipping point in convincing someone to take a chance on your business. Before You Start Gathering Testimonials. With this information in hand, place yourself in the customer’s shoes.

12 Most Wrong Things To Do On LinkedIn

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Stating in the first line that you need to stay anonymous will not help you, since your profile is tagged next to the comment and includes your full name and picture. 8. Feel free to share them with me in comments below. What is LinkedIn? It is a social media platform used for professional networking. It is also currently the largest professional networking community in existence, with more than 100 million users in more than 200 countries worldwide. wish people had a better understanding of the term “professional networking.” Don’t lie in your profile.

How Committed Are You to Social Media?

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These are the people who will send endless game requests but hardly ever post status updates or engage in commenting. A lot happens in the world of social media. And with most houses being full of technology – smartphones, iPads, laptops, and desktops – it is now easier than ever to access social media. Here are a few types of social media users that I have encountered.

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WordPress Themes 101

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Examples of widgets include the little boxes that display the last five blog topics or the most recent blog comments. Entering the world of WordPress for the first time, you may feel like Dorothy walking through the farmhouse door into the colorful world of Oz. Full of exciting options and eye-candy, the experience can become more than a little overwhelming. The statistics show it, too.

How To Connect On Social Media Tip from @RickiLake

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Please leave your thoughts in the comments and let's discuss. Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe. In an instant, Friendships are being formed. Business is taking place. People are connecting. And the world will never be the same. But it isn’t that easy… Many people are standing on the sidelines of social media, unsure of how to jump into the conversation and contribute their thoughts. Be Respectful.

Social Media: Is It Hindering Real Communication?

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While it’s nice to be able to talk or comment anytime, we are now not putting as much thought into our interactions. How many of us have moved our communication primarily to the Internet or to text messages? know I have. Not that I’ve ever done that or anything. So when people starting using text to communicate more, I was all about it! Sign me up. Definitely. Photo Source).

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Responding (Or Not) to Blog Comments

Spin Sucks

During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. I’m fine with this. hope you stick around.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

Five Ways to Deal with Negative Online Comments

Spin Sucks

Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.

Managing Negative Online Comments

Spin Sucks

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsIf you RSVP online , the first drink is on us! On us.

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. could be wrong, though.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Epoch  improves WordPress commenting. Or, you can add a comment… Thanks for reading.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Five Ways to Lose Your Commenting Virginity

Spin Sucks

But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment. feel stupid.