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How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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Plenty of good videos go viral without one,”  writes a user under the name David Ogilvy in the post’s comments section. South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. Sharable Content With Global Appeal.

Smartphones Surpass TV in Time Spent with Media

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making comments or searching for info about the show currently being watched). Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. And it’s not just in the U.S. Only 30% of screen time in the U.S.

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Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. The questions or comments used for the study were meant to elicit a response, based on the social media management best practices of several industry experts. The The “Social Customer Service Race” Study. Positive (“thank you!”).

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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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Commentators , who individually have little influence but as a collective form the trend of opinion around a subject. “Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. Influence: How Information Flows Between People. engagement, and trust.

Influicity Introduces YouTube Influencer Marketplace

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Influencer data and information is gathered by analyzing the profiles of tens of thousands of YouTube influencer channels using around 20 pieces of criteria: number of subscribers, views, comments, location, return viewers, etc. Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers.

Millennials On Mobile, Social Media [Report]

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52% had commented on a friend’s post over that same time period. Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. 49% had updated a status. 48% participated in email and messaging activities. 41% posted a picture. 39% watched a video. Only 17% of millennials own a tablet, but 11% plan to buy one next year.

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Social Media Customer Service: Brands Respond More On Twitter

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53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. What percentage of tweets, comments and posts does your brand respond to? According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter.

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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

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Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s. on 421 different telecasts. 

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

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”   And NASCAR fans are are very active participants in realtime media  (scroll down to the Twitter comments from NASCAR fans), so the tie-in with NASCAR may be a smart way for Bud to create an engaging connection with digitally active fans. Our commenting system lets you embed images, so feel free to share your snapshots here! What do you think?

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

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Millions viewed the event live on YouTube, and thousands more commented on various forms of social media during and after the jump, creating a huge amount of buzz for Red Bull. After a successful landing, Red Bull posted this picture of Baumgartner on Facebook, which totaled nearly 216,000 likes, 10,000 comments and more than 29,000 shares in less than 40 minutes ( CBS News ).

Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

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It appears to be engaging fans already – the Facebook post above has already received nearly 50,000 likes and over 3,000 comments from Taco Bell’s 9.5 Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The highlights for this multi-platform social advertising include: Facebook  ads. Promoted  Tweets.

How Time Magazine Gained 1.2 Million Google+ Followers

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encourage comments – Time’s Google+ followers are “very talkative,” according to Sharick. Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network.  In addition, Time is taking advantage of several features unique to Google+, including circles and hangouts. 

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

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But despite the impressive numbers, Facebook outperformed G+ as measured in likes, shares and comments for the 10 largest Google+ magazine communities — the brands listed above and ELLE, Martha Stewart Living, Entertainment Weekly, InStyle and Motor Trend. By November 2011, comScore reported that 15.2 million U.S. visitors spent an average of 5.1 visitors. Community Size: Impressive. 

40% of Leading Brands Use Instagram

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Audi averages 1,423 “likes” and 34 comments per photo – and the brand generally posts one photo per day. Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? 37 have an active profile. 26 post more than one photo per week. 17 have more than 10,000 followers.

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

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Other reasons (more popular among moms) include: offering personal opinions or comments about the brand for others to see, sharing brand-related information with family and friends, and interacting with the brand’s customer support/service team. While these numbers aren’t huge, they are significant enough for brands to take note.  online adults aged 18 or older in May 2012.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

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When looking at platforms that pose a “moderate” or “significant” risk, however, company blogs and blog comments move into the third-highest position. Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. This begs the question:  what planet are the other 34% living on?

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

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Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign. Only on rare occasions did the Obama or Romney campaign reply, comment, or re-tweet content from anyone outside the campaign. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

Social TV: Fans Tweet to Choose Hawaii Five-O Ending

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Comments Saw the ads for this during the playoff game last night —. Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-O is giving viewers a big incentive to live-tweet during the show’s next episode. ”  .

How To Breathe New Life Into Your Small Business Blog

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However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic. How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. – Set yourself apart from the competition when it comes to your message and product. Pick A Fight.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter. Twitter tests notifications in your web browser – Twitter is testing a new feature that will allow users to receive notifications on their web browser (TechCrunch). Reddit.

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Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

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1,000 comments per second. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 190 million users. via  VK.

Social Networks and Politics: 16% Have “Changed Their Views” Based On Social Media

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Despite these party differences, it seems that individuals in either party seldom use social networks to proclaim their own political views: 84% of users have posted little or nothing related to politics in recent status updates/comments/links.  In addition, 59% of users say their friends have also posted little or nothing about politics. The Pew survey was conducted Jan. 20 to Feb.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

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Were you commenting on social networks during the first World Cup game? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 255 million monthly active users. via  VentureBeat. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 230 million registered accounts. via  VK. LinkedIn: 300 million members. via  LinkedIn.

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Twitter. LinkedIn. Pinterest. Any social media updates that we missed? Related Stories Which Social Networks Drive the Most Engaged Referrals?

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Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook. Facebook to expand video ads to seven countries outside U.S. Twitter. Instagram. ” (AllFacebook). Pinterest.

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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

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” Fans also post their own photos to the website, with a Fan Foto of the week  honored on Facebook with comments from the Ben & Jerry’s team such as this one: “ Now how many of you just licked your screen ?” ’ It is something they fully embrace and reap many benefits from.” Celebrating the Product, and the Fans . The tantalizing product shot.

Social Networking Stats: 70% of Snapchat Users Are Women, #RLTM Scoreboard

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Comments By: Snapchat and the $3 Billion Question | The Realtime Report by Snapchat and the $3 Billion Question | The Realtime Report Related Stories Thanksgiving Social Media Stats, #RLTM Scoreboard India Will Have More Facebook Users Than U.S. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via  Facebook. YouTube. via  YouTube.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

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” The campaign drew over 100,000 comments, but Walmart’s Facebook page was also filled with comments complaining about unwanted ads. On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way?  . ”  The result?

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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

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Over one-third (36%) of tech decision makers go further, posting questions or reviewing comments on social media. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

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Comments my favorite part of this case study is that they did exactly. Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. Lidl bit naive.

2014 World Cup: Social Media Campaign Round-Up

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There have also been 22 million campaign interactions on Facebook  including likes, comments and shares, and #RiskEverything has been used 650,000 times on Twitter. The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas reported 5.8

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

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Comments I''m not too sure about Buzzfeed. Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. In November,  BuzzFeed reached over 130 million unique visitors across the globe, and BuzzFeed video (on YouTube) reached more than 110 million video views — both record highs. Creating shareable content: different feed options on BuzzFeed’s homepage. What’s behind this record growth? 30 posts received more than 1 million views each. By 2016.

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

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According to Cindy Chen, the marketing director for Oreo at Kraft Foods, the daily ads are “to show the world how relevant this brand is now” by commenting on “real-time happenings.” Since the first Daily Twist on June 25 through the ad on August 20th, the brand has seen an average increase of 110% in ‘likes,’ comments and shares on social media, Ms.

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

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” In the interview, Karp says that “good products are built by people who want to use it themselves,” citing Instagram’s Kevin Systrom and Apple’s Steve Jobs as other examples.  He purposefully tried to design “a more thoughtful form of community engagement” by using ‘reblogging’ instead of commenting – requiring users to report content in the original context, rather that just adding an anonymous comment at the bottom of a post. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users.

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

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Let us know in the comments below! Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD). Twitter. Buffer.

Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

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Livefyre acquires analytics startup Realtidbits – social commenting platform Livefyre acquired Realtidbits; Realtidbits’ users will be moved over to Livefyre, and Realtidbits analytics software will be offered to Livefyre’s enterprise customers (AllThingsD). Let us know in the comments below! Facebook. Twitter. LinkedIn. YouTube. Pinterest. Instagram. Livefyre.

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Thanksgiving Social Media Stats, #RLTM Scoreboard

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Comments By: Monday December 2, 2013 | WPMagic by Monday December 2, 2013 | WPMagic By: Social media stats from around the world « Conversity.be by Social media stats from around the world « Conversity.be The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube.