Social Media Strategery

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers. Your history. Listen to the stories.

A Partial Reading List for PR Students

Social Media Strategery

There are a lot of other great resources out there (please share them in the comments), but sadly, even more that will lead you down a path full of shortcuts and hacks. Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. You’ll learn from brands who have made mistakes. Do me a favor this semester.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

Comment on the blog posts of the people in the department you’re applying to. That way, when your resume hits their desk, you’re not just another applicant, you’re that person who’s been making those insightful comments on your blog or retweeting your tweets. Image courtesy of Flickr user stevendepolo. Interact directly with clients? Tell me what you did do.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Rather than co-collaborating on new products, discussing the strengths and weaknesses of current ones, sharing new ideas, and having conversations about corporate issues, brands are  asking  begging and groveling for likes, shares, and comments. ” They beg you to like, comment, and  share pictures of cats , ask questions like  “what’s your favorite number? Finally!

Social Media Lessons from a Two-Year Old

Social Media Strategery

And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. like kitties.”

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

Those “likes,” “comments,” “shares,” “re-tweets,” and “pins” are the metrics that social content creators use to (1) judge success and (2) dictate what future content looks like. If your boss/client gives you a hard time about wanting to see more “likes,” comments, and pins, that’s because you haven’t given her any other metrics from which to judge success. Here’s the catch.

The Many Roles of an Internal Community Manager

Social Media Strategery

Psychiatrist – When that executive starts a blog and no one reads it or comments on it , you have to be ready to go into full out touchy-feely mode and help reassure him/her, manage their expectations, give them some tips and tricks, and build their self-esteem back up so that they will continue being active. With the growing ubiquity of Enterprise 2.0 Good luck! It’s you.

Set Your New Social Media Manager Up For Success

Social Media Strategery

Will that be determined by the number of fans, followers, comments, members? You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Provide a clear job description.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

People may actually become less likely to comment and like other people's content because they don't want others to get higher scores than they do. Criticisms, often the most valuable posts of internal social networks, would disappear as there would be no incentive to comment or like those posts, much less make them yourself. Communities don’t work like that.

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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Learn to interact with actual human beings instead of nameless audiences and users. 2. I don’t care how many friends, followers, likes, or blog comments you have. I talk a lot about the need to do a better job of integrating social media into the world of higher education. Here’s the presentation I gave, with the key takeaways below: 7 things presentation 4.1.11 slideshare.

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

Get on GovLoop and start commenting on people's blogs. Comment on their blogs. I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. The infographic is right about one thing though – social media does give you an opportunity to stand apart from the crowd.

Recovering from a Social Media Mistake

Social Media Strategery

Lord knows I've pushed and prodded the junior members of my teams often enough over the years to do more writing, sharing, and commenting online. As you read through them, remind yourself that most of these comments were written by people over the age of 30 who feel as though you were attacking them and their livelihood. Everyone has posted something they wish they hadn't.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Other employees leave comments recommending that the post may be unprofessional and warrant some editing. The senior leader in question posts a comment himself thanking the employee for his feedback and explaining the rationale behind the decision. No edits, but you do receive several comments and questions on the page. She makes her edits as comments to the page.

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Justifying the Time You Spend on Social Media

Social Media Strategery

read the reporter’s blog and he recognized my name from all the comments that I’ve left there&#. This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. But why should it be any different?

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

Regularly commenting on other people’s blogs? People ask me how all the time, “what’s the best way to use social media successfully?&# I’m going to tell them (and you) a little secret – you need to have two things, and they won’t cost you a thing. Are you confident in your abilities? Are are acutely aware of your strengths and weaknesses? You better be!

Why I Hate the Word “Pitching”

Social Media Strategery

Avoid making our first contact with the blogger/reporter our pitch email – Retweet them, comment on a blog post, answer a question they have. I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's all of the above. Wonderful.

The Social Media Resolutions I Want You to Make

Social Media Strategery

will read every blog comment I write at least once to myself before clicking submit to make sure I don’t sound like an idiot. Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&#   Two years ago, I even did one of these posts myself. population.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Now, take a look at who is posting and commenting on these topics. Are these the same people who also have the most overall comments, posts, edits, and connections? thought by commenting on everything I could get to, I could help build and reinforce the collaborative culture we were trying to create. Let’s do an experiment. Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. And here I thought I was being helpful!

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] david_tallan (David Tallan) Twitter Comment RT @sradick: Six Villains of Gov 2.0, Cole) Twitter Comment RT @JohnFMoore: RT @sradick: Six Villains of Gov 2.0, link] kevinamagee (Kevin Magee) Twitter Comment Best barriers to Gov 2.0

U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Social Media Strategery

Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Is your Facebook Insights Dashboard filled with peaks and valleys? Does your organization have several sub-pages with little or no traffic? If you answered yes to any of the questions, then you may want to take a cue from the U.S. The Scavenger Hunt helped them do that.

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. Twitter Comment Als muziek in m’n oren! Kelly) Twitter Comment All about the people. Government 2.0 quickly and thoroughly.

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Start your day by opening your RSS reader and clicking through to see what’s new.  In coordination with your organization’s social media guidelines/policies, start commenting on these sites. Twitter Comment Nice #gov20 starter kit guide from @sradick today to check out.

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] MarcLaurin (Marc Laurin) Twitter Comment Government Use of Social Media – “In Addition to,” Not “In Lieu of” [link to post] US data. web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Government 2.0

Reviewing the Year in Social Media Strategery

Social Media Strategery

This year, you’ve continued to support me in my writing – subscribing, commenting, and sharing my experiences and thoughts with your communities and for that, I can’t thank you enough. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.  Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. The “Getting Started with Gov 2.0″

What Steve Taught Me

Social Media Strategery

Please share your thoughts and well-wishes for Steve’s new adventures in the comments section! The following is a guest post from some of the people who worked the closest with Steve over the past 4+ years at Booz Allen. His impact on the firm and individual people within the firm will be realized for many years to come. – Jacque Myers. …to lead by example.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Against everything they’ve learned over the years, they post some content to this open and transparent platform with the hopes that people will flock to it, adding comments, having discussions, linking to additional resources, and interacting with their information.

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In fact the comments here say it all as well! In fact the comments here say it all as well! link] libel (Marga van Rijssel) Twitter Comment Enterprise 2.0 link] BrightMagnet (Jean-Marie Bonthous) Twitter Comment RT @sradick Enterprise 2.0 Government 2.0

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] MikeRobert (Mike Robert) Twitter Comment @JoannaAven @barbchamberlain …RT@sradick Social Media Integration in Higher Education by @jendryer ([link to post]) #smcedu – Posted using Chat Catcher Anonymous Jen, Do not wait until the class is over to give feedback.

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 There are undoubtedly many many more that could be added to this list and I encourage you to add any that you think of in the comments. You no longer own the information you share – be mindful of each post, comment, photo and video before sharing content. You no longer own the information you share – be mindful of each post, comment, photo and video before sharing content. In that vein, I usually sign my comments as I do below. Alan W.

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] BrittHaaland (Britt Haaland) Twitter Comment RT @jacquebrown: Who Owns Social Media? Everyone and No One [link to post] [i couldnt agree more] – Posted using Chat Catcher [link] jacquebrown (Jacque Brown) Twitter Comment Who Owns Social Media? Great. 

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As I started to share my challenges, others in the organization would comment and provide their perspective. These comments, in turn, really helped me think outside the box in order to generate a solution for my customer faster and cheaper!! Government 2.0 Really? 

Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link to post] /via @sradick – Posted using Chat Catcher [link] SamJaneMorris (SamJaneMorris) Twitter Comment RT @socialmediaclub: How to manage your time while managing your social media and avoiding information overload. Government 2.0 Miscellaneous Personal Prof.

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, Adam R.

The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 You’re trying to get others as excited as you are by being extra active – commenting on every blog, giving briefings to anyone who will listen, sending out emails to articles extolling the virtues of social media.  – Posted using Chat Catcher [link] jspepper (Jeremy Pepper) Twitter Comment @JasonFalls “Interesting&# is a good way to put it. – Posted using Chat Catcher [link] bobbychuck (Rob Harris) Twitter Comment @JasonFalls hmm.

Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Thanks for the comment and for the reminder to focus on the user! Thanks for the comment and for the reminder to focus on the user! Maybe I should have changed the title of this post to be “The Internet is not a prerequisite to open government.&# [link] WOMMDee (Deanna Stephens ) Twitter Comment Open government is more than just Social Media. web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] govfresh (GovFresh) Twitter Comment Commented. link] sradick Furiously hitting the imaginary “Like&# button on this comment! link] sradick Furiously hitting the imaginary “Like&# button on this comment! Government 2.0 Agreed. Agreed.

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] MurrayComm (Michael Murray) Twitter Comment RT @sradick: Taking a look back at the year in Gov 2.0 ([link to post]) @sbosm #gov20 – Posted using Chat Catcher [link] ScottHorvath (Scott Horvath) Twitter Comment RT @sradick Gov 2.0:

Four Ways Brands Can #Unplug

Social Media Strategery

We have an irrational fear of missing out (or “ FOMO ”) on that party, that funny video, that witty comment. Image courtesy of Flickr user davitydave. This post originally appeared in Ragan’s PR Daily.  . One of the world’s most connected men,  Baratunde Thurston , recently took a month-long digital detox,  chronicled in the July/August issue of Fast Company. Prune your presence. 

Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 the-boate [link] eakimberly (Beth) Twitter Comment Have you heard of Reverse Mentoring? web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Disagreements and Debates Are Good Things

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link to post]) #gov20 #opengov – Posted using Chat Catcher [link] jessweiss (Jess Weiss) Twitter Comment So timely & true RT @sradick Innovation requires disagreements and debates at work – how do we make them more acceptable? Government 2.0 You know why?

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 If there’s a glitch involved with posting a new comment to a forum, they’re going to be the first ones to see it, diagnose the problem and fix it. Luke [link] lukefretwell (Luke Fretwell) Twitter Comment Commented. Brown) Twitter Comment Dear IT Guy, Can You Actually Use the Tool You’re Creating? The programmer’s comment is right on, however with a point of argument that you and I have had for years. Government 2.0 Radio [.]

What Can the Government Learn From a $100000 Salt & Pepper Shaker.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] thlyons (Tom Lyons) Twitter Comment RT @sradick: What Can the Government Learn From a $100,000 Salt & Pepper Shaker? link to post]) #gov20 #opengov – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment What Can the Government Learn From a $100,000 Salt & Pepper Shaker? link] sradick (Steve Radick) Twitter Comment Thanks Lucian!! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Be prepared for…([link to post]) /via @sradick #assnchat – Posted using Chat Catcher [link] belhayes (Belinda Hayes) Twitter Comment Interesting RT @sradick Interested in being the tip of the social media spear at your organization? Government 2.0 prepared 4.([link