| | | Social Marketing Forum | |  Comments | 16 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM FEBRUARY 6, 2011 Tips on Handling Negative Blog Comments One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.]. B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user comments | SOCIAL MARKETING FORUM JUNE 23, 2011 Tips on How to Handle Negative Tweets Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 26, 2010  The Possibilities of Blogging and Blog Marketing Are Underused Is the fear of comments or the lack of proven ROI still withholding us? In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. Fast-forward to 2010. | SOCIAL MARKETING FORUM JANUARY 20, 2011 Tips on How to Handle Negative Tweets Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter | SOCIAL MARKETING FORUM NOVEMBER 29, 2010  Sarah Evans: Social Media Allows Us to Break Boundaries You’ve commented on social media a lot and are seen as an authority on this ‘revolution’. d love your comments. Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. An interview. Social media allows us to break boundaries. | SOCIAL MARKETING FORUM NOVEMBER 25, 2010 Top Ten Features of Successful Social Media and Email Marketing So that’s my take on the similarities between email marketing and marketing via Facebook and Twitter, we’d love to know your take – let me know in the comments or tweeting via www.twitter.com/davechaffey. Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Social media marketing and email marketing – they’re not SO different. Offer is everything. Relevance of offers to customers is key in all media. Customers love receiving an exclusive deal via email and will also via social channels. | | | | | | | |
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SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010 Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context
According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective? Cross-channel ROI Research email EPIserver mobile social media spending web site MORE >> -
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010 The Digital Leverage Effect of Social Media and Email Marketing Integration
But their “content” (feedback, comments, replies) are equally key to optimize all the other interactions. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. And it’s all about people, right? Introducing “digital leverage&#. or content marketing. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010 Ten Lessons Social Media Marketers Can Learn from Email Marketers
Chatting, tweeting, liking, blogging, commenting, caring and sharing. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. But there was some irony in it. Since I talked about “good&# email marketers, hoping to convince email marketers to embrace social media. If you disagree, please say so. don’t agree with that. Content. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, MARCH 16, 2011 Footprints Online Are Not in Sand
Opinion Facebook online comments TwitterThere is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site. MORE >> -
SOCIAL MARKETING FORUM | TUESDAY, APRIL 5, 2011 Stop the Presses! Social Media Means Having an Opinion! Damn!
Opinion Social media marketing comments newspapers social media social media policy Toronto StarGiving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot. MORE >> -
- Social Media Risk Management: Taking Measures SOCIAL MARKETING FORUM | FRIDAY, AUGUST 17, 2012
- The Marketing Power of Online Communities SOCIAL MARKETING FORUM | WEDNESDAY, MARCH 30, 2011
- Five Tips to Improve SEO Using YouTube SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Prioritizing In Online Customer Service And Feedback SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
- Footprints Online Are Not in Sand SOCIAL MARKETING FORUM | THURSDAY, JUNE 9, 2011
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