Generate interaction  - the more your fans comment, like or share a post the more people will see it. Yes, this is a “duh” comment. The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their Facebook pages. The easy answer is – no one really knows. The process contains a lot of trial and error and experimentation. However, a new study may point you in a direction…which is better than having no direction at all. MORE >>

However, you can only create support if you consistently respond to any comments made about you. Take a number, our customer service representative will be with you shortly… My friend Doug Erickson, who writes an excellent blog here , recently forwarded me an interesting article titled: A Better Way To Handle Publicly Tweeted Complaints. The gist is that in the age of Social Media consumers have the ability to flame your business in near real-time. And, their complaints reach a wider audience than ever before. This does not just apply to Twitter. Everyone makes mistakes. Thoughts? MORE >>

It will spark more comments, shares and re-tweets. I have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. They have recognized the importance of Social Media in their overall marketing strategy while realizing that it is only a part of the plan. Too many companies (and gurus, mavens, ninjas, etc) see Social Media as the lead dog on the marketing sled. It is not. But I digress. One of the challenges facing any company as they begin their Social Media journey is – content. Great content is all about your audience. MORE >>

Facebook makes it easy by emailing you an alert every time someone posts or comments. There is a thread threatening to take over the Starbucks Facebook page. self-admitted loyal Starbucks customer wrote a very long, rambling letter complaining about homophobic behavior she witnessed among Starbucks employees. won’t go into the detail, you can read the “open letter&# blog here. know, in the blogosphere there is no way to know who is writing truth and who is scamming. am not accusing the above writer of being untruthful. Starbucks should be making the same assumption. SMThree. MORE >>

Referencing my above comment about becoming a Starbucks mayor – you know what my reward was? Over four million people are registered with Foursquare. How many actually use the service on a daily basis is significantly lower. Comparing that with the over 600 million on Facebook and almost 200 million on Twitter, Foursquare has quite a bit of ground to cover before they become an ‘it’ social network. Will they get there? Based on what they offer the great ego of social media the answer is – no. And, what did I reap from all this effort? Badges. It has us at hello. MORE >>