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Why Blog Comments Are About Branding

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Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic. Others won’t.

Why Good Comments On Irrelevant Blogs Are Still Spam

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I recently deleted a comment that had it been submitted to the right blog would have been a great comment. So what made it a spam comment? The comment is a great comment for a hairstyling blog, maybe an African-American culture blog, or something related to one of those two niches. When you leave comments on blogs, try to find blogs that are within your niche and comment on them. If you do go outside your niche to leave a comment on a blog, at least comment on the content of the blog post you are addressing. Don’t do it.

Did Facebook Screw Up?

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Just read the comments on Facebook’s own page. Some people don’t want the most “relevant&# comments to appear on their pages. They’d rather that Facebook kept the chronological order for comments. As one commenter put it, “Where do you get the idea that you know more than I do what is relevant on my page?!!?&# About Us What’s a Maverick?

LinkedIn and Content Marketing Work Well Together

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Continue to improve — review comments, consider effects, look for ways to add value and become a trusted resource for quality information. It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” It’s basic and foundational. Content Marketing Builds Online Authority.

Is The Content Right On Your YouTube Ad?

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Build your remarketing lists on the user’s behavior — things they liked, subscribed to, commented on. One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. If they’re used well, we can create a big impact even with a limited budget. In-Stream ads roll before the video the user wants to see.

4 Low Cost Online Marketing Strategies For 2012

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If you can find mom and dad blogs that have a lot of regular commentators, and who also participate regularly through social media, tap into them. This may just involve submitting your blog posts, special deals, and responding to questions and comments by visitors. If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. There are very few niches where mom and dads are not influencers in some way.

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6 Warning Signs That Your Hat Is Turning Black

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Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. using automated programs to follow and unfollow subscribers.

Video Ads, Facebook, and Marketing

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Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. If you have jumped on this bandwagon, I’d love to hear from you in the comments. By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Every woman in America? I’ll be curious to see if I get one on my feed.

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How To Edit Your Facebook Look Back Video

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The video goes back through your Facebook history from the past 10 years and highlights the most liked, commented on, and shared items in your timeline. And what if that notice wasn’t liked, shared, or commented on by many of your friends because … At the time, most of your friends were family and they didn’t think you’d succeed. It’s only been a few days since Facebook released its Look Back video for users. That is, the most popular items that you’ve shared with your friends and fans. There’s just one problem with this. Sure you would.

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Where Should You Spend Your Marketing Time? | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? » Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun. But are you getting any work done? Don’t you think?

Will Yahoo! Screw Up Tumblr?

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around for the past decade understand that comment. USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” ” People who have followed Yahoo! They have a bad habit of buying up properties only to close them down or do nothing with them. It’s a running joke in Internet marketing circles. Joke aside, however, is it possible that Yahoo! could renege on its promise? It’s possible, but I don’t think it’s likely to happen because there’s a new CEO at the helm. Yahoo!’s

What Is Transmedia Storytelling?

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In fact, some of your favorite television shows probably also have multiplayer video games and maybe use Twitter to post tweets and persona comments from their characters. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. New entertainment channels are starting to use transmedia storytelling more and more. It’s getting to be more and more popular to do so.

EzineArticles Says Keyword Density Is Important | Small Business.

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You must be logged in to post a comment. About Us What’s a Maverick? Should You Use A Ghost Twitterer? » EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. That’s a doggone shame.

How To Have An Uncluttered Website

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It is also important to make sure you have a clear place for reader comments. How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site. That will clearly state what the website is about and list some of the items that may be for sale if it is an e-commerce website.

21 Ways To Use Facebook

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Request comments. Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. It’s a great post and made me think that small businesses can do the same thing. think all of these could just as well apply to small businesses. Here’s the list: Behind the scenes footage - Yeah, why not take photos and video of your employees working and post them on your page? Share your company’s history – You should do this anyway. Use them some more – Make the best use of your tabs. Take a survey.

A Look Inside An SEO Expert’s Head

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The comments are always good, too, because they further the discussion. Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess  takes us into his thought process and the steps used to analyze what is happening. This is an invaluable post, because he does give valuable insight and helpful advice. hope you take a look at it after you are done here. The QUART Mindset. Uniqueness. Trust.

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The Best Five Social Media Websites For Meaningful Comments

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When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations. The best sites for meaningful comments include: LinkedIn – if you are looking for indepth conversations on particular topics then it’s hard to go past LinkedIn. Another great place to leave meaningful and insightful comments.

Measuring Social Media ROI | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? » Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

18 Things About Facebook Rankings To Remember

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Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014. Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013.

84% Say They Don’t Like Facebook Changes

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One person in the comments section said: Google+ here I come. A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television. Now that we’ve got that out of the way, let’s talk about the response to those changes. Can Facebook afford to lose a few free users? Sweet.

Small Business Marketing Through iPhone Apps | Small Business.

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You must be logged in to post a comment. About Us What’s a Maverick? Everyone is using the cell phone these days to log on, tune in, and plug up. So is that a great opportunity to promote your small business? You bet it is. In fact, cell phone apps are poised to be some of the biggest innovations in the next few years. It may already be. And apps are flexible products.

Is E-mail Marketing More Effective Than Social Media Marketing?

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You must be logged in to post a comment. About Us What’s a Maverick? Are The Yellow Pages Outdated? » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses.

5 Things That Turn Email Into Spam

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This can be as simple as providing a box for comments when they unsubscribe, or sending a specific email asking why they haven’t been opening newsletters and offering options like digests. Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder  given to us by Aleksandr Peterson on Entrepreneur. Spammy content & subject lines — if it looks like spam, it’ll be treated like spam. Who Decides What’s Spam?

Google Goes Local With Local Search | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? One interesting thing that Frank brings out in this article, and if you perform a lot of local searches you probably already were aware of this, is that you don’t have to add a local qualifier with certain search terms like “pizza&# and “movie theaters.&# This is why I think the No.

Are Small Businesses Effective Online?

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You must be logged in to post a comment. About Us What’s a Maverick? When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. With that kind of bold statement, I guess I should define what is “effective&# online marketing.

Let The Grocer Teach You E-mail Marketing

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One particularly telling comment in the Constant Contact interview is the answer to the very last question. You must be logged in to post a comment. About Us What’s a Maverick? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? Everyone needs groceries. It’s not like you have to sell the benefits of eating, right?

Do You HAVE To Blog Every Day? | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? » Do You HAVE To Blog Every Day? One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. The reason you hear this advice is because they want to sell you their services. But is it really necessary that you blog every day? Can you afford that?

What's The Best Discovery Engine? | Small Business Mavericks

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link] I wanted to post a comment but was unable! You must be logged in to post a comment. About Us What’s a Maverick? » What’s The Best Discovery Engine? Until Bing called itself a “decision engine,&# not many people had heard that term. And I’d wager to say the same thing about “discovery engine,&# though I like that term.

Are You Reading This On A Mobile Device?

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Meyer does a nice job of looking at the way Google is changing to adapt to smaller screens and there’s a great discussion in the comments on what that means for internet marketing and SEO. I can’t say I’m surprised at this, because ever since the digital transition changed television as US watchers knew it in 2009 they’ve been telling us the bandwidth that had been occupied by analog tv channels would be used for increased data transmission. This is the question that is taking up a lot of the discussion in the comments section of Dr. Meyer’s article.

When Should An Online Business Begin Marketing?

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You must be logged in to post a comment. About Us What’s a Maverick? Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything.

Why Quora Is The New Twitter | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? About.Me: A Good Starting Place On The Web? » Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. There are good reasons for that. One reason I think Quora grew so fast is because it contained a strict “no self-promotional answers&# policy. Not surprising, it it?

What Factors Affect Local Search Rankings? | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? When it comes to ranking your web pages for local search traffic, it’s easy to assume that the same factors affecting global search rankings will also affect local search rankings, but that may not be the case. Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor.

Why You Shouldn’t Delete Negative Comments

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You let that comment fly and it’s too late. Whether on Facebook, LinkedIn, Twitter, or your local forum, don’t delete the negative comments. They see your profile and dig in a little deep only to find that you’ve deleted comments. And you can’t escape the fact that the comments have already been seen by some of your friends, fans, and followers. So if you don’t delete the comments, what should you do? Social Media comments negativityHave you ever had one of those days? Then … there it goes. What do you do?

Are You Ready For The Social Media Slow Down?

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You must be logged in to post a comment. About Us What’s a Maverick? Social Times is predicting that social media marketing is going to get harder , not easier. I can see their point, and I agree. In the past few years, social media have been growing. But at some point, that rapid growth is going to slow down. After all, there are only so many new people to enter the market. Are you ready?

What's A QR Code And Is It Contagious? | Small Business Mavericks

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You must be logged in to post a comment. About Us What’s a Maverick? Is ‘Like’ The New Share? » What’s A QR Code And Is It Contagious? If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. QR stands for Quick Response.

Would You Add Google+ To Your Blog Comments?

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How many different blog comment applications are out there? If you are a WordPress user, then you know you don’t need to add a plug-in or application to encourage comments on your blog. However, you can add comment management services like Disqus or CommentLuv. But what if Google+ had a blog comment system? Let me tell you why you should consider it: A blog comment system owned by Google would be SEO gold. Comments from Google’s blog comment system would be given preferential treatment in the search engines. WordPress has its own.

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Google Linking Webmaster Tools And Google Analytics

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You must be logged in to post a comment. About Us What’s a Maverick? » Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Is your web site optimized for mobile?