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FEBRUARY 25, 2013 Social media strategies that build your community and business
also wanted to add a few of my own and please feel free to add more in your comments. Infographic by Fast Company. thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. An undefined brand is unsharable. Stop selling and start caring. Scale intimacy.
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FEBRUARY 13, 2011 Exactly what role did social media play in the Egyptian revolution?
While commentators such as Brian Solis and myself have argued against the off-hand dismissal of social media by Malcolm Gladwell , Evgeny Morozov and Will Heaven , Jeff Jarvis and Jay Rosen made the sobering point that it’s silly to argue the issue in absolutist terms. Image: johnvasko.com. Similarly, Stowe Boyd writes : “Ideas spread more rapidly in densely connected social networks.
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NOVEMBER 24, 2010 The two most powerful words in social media: Thank you
also want to say thanks for all the comments, #FF’s and the negative comments too that challenge my thinking. As many of you know I’m Australian but live in LA with my family. One of the great pleasures of living here is the Thanksgiving holiday. It’s almost like we each got a permission slip to suspend thinking about ourselves and be demonstrably grateful. Simon.
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FEBRUARY 7, 2012 Why the future of your brand will be crowdsourced
The council posts each new draft clause on its website where the public can comment. Iceland's citizen assembly discussing the country's constitutional reform. Image credit: Everyaware. In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Where will this social media revolution take us?
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DECEMBER 29, 2010 Top ten posts of 2010
As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Image: Ukhwah Online. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the support is hugely appreciated. From the mouth of babes!
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SIMON MAINWARING Why social media makes brands do good
| MONDAY, NOVEMBER 22, 2010
You hear a lot of social media commentators
calling for brands to do good, myself included. Image: Miss-Social.com. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility is still to their shareholders. Rather, I exhort brands to do good not just because it’s well intended but because it’s well-received. Social media has enabled consumers to dialogue with brands. This is not conjecture or wishful thinking. In MORE >>
SIMON MAINWARING Charlene Li on Social Technology and Open Leadership Part 1
| SUNDAY, DECEMBER 12, 2010
It would manifest itself as discomfort with receiving negative comments
or an uncertainty towards how to begin dialoguing in general. Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership , she’s been educating and inspiring the business world to use social technologies since they first emerged. SM: What inspired you to write about Openness? How open do you need to be? How open should you be to be successful? CL: Absolutely. It’s called work. MORE >>
SIMON MAINWARING Top ten ways the smartest marketers become the most ‘Liked’ brands
| WEDNESDAY, AUGUST 29, 2012
One such post got 15,630 likes, 1,592 comments
, and 231 shares. With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So here’s ten brands that are each among the most liked and a unique strategy they employ to achieve this: 1. HERITAGE: Burberry has done a masterful job of leveraging their heritage to engage loyal fans and to win new ones. Advertising Brands Facebook Social media branding MORE >>
SIMON MAINWARING Facebook, Twitter and True Intentions
| MONDAY, FEBRUARY 11, 2013
It’s this context which makes the recent comments
by pre-IPO Twitter co-founder, Biz Stone, so interesting. When Image: Nellie’s blog. Biz Stone, co-founder of Twitter, just gave a facsinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO , debate has raged as to the true intentions of such founders and whether their powerful platforms were pure profit plays or launch pads for positive change. MORE >>
SIMON MAINWARING How social ads are winning over advertisers and consumers
| MONDAY, MAY 14, 2012
” So while some commentators
bemoan the appearance of Facebook social ads, such BTIG analyst, Rich Greenfield, who describes them as “unexciting ,” what they fail to realize is that they are not being designed around what the advertisers want but rather what Facebook users want. Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as to what to buy. Image: Marin Software. MORE >>
- eGood: How purpose sparked a business helping brands grow by doing good SIMON MAINWARING | TUESDAY, APRIL 30, 2013
- Your chance to save the life of a celebrity SIMON MAINWARING | WEDNESDAY, DECEMBER 1, 2010
- Live ‘n kickin: Social media makes claims on traditional media territory SIMON MAINWARING | TUESDAY, AUGUST 14, 2012
- What consumers now want from brands and what to do about it SIMON MAINWARING | THURSDAY, JUNE 2, 2011
- U.S.-Muslim relations: How social media can help build civil society SIMON MAINWARING | MONDAY, SEPTEMBER 17, 2012
- Who will win the war for eyeballs between TV and social media SIMON MAINWARING | MONDAY, DECEMBER 3, 2012
- Making Your Business the Best In the World and For the World SIMON MAINWARING | THURSDAY, MAY 23, 2013
- Tweet Memories: Top Ten Posts of 2011 SIMON MAINWARING | FRIDAY, JANUARY 6, 2012
- This is your chance to tell NASA where to go SIMON MAINWARING | TUESDAY, JULY 20, 2010
- Sally Hogshead’s ‘Fascinate’: Book review and giveaway SIMON MAINWARING | MONDAY, FEBRUARY 8, 2010
- My revealing first video (no, really) SIMON MAINWARING | TUESDAY, OCTOBER 27, 2009
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