Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Should writers keep copy short?

Good manners cost nothing

Sherrilynne Starkie

Each of these fellows left a comment correcting my English within seconds of my posting a Facebook update.  Emboldened by the remoteness of online communications, certain individuals are tempted to comment in ways they never would if the recipient was sitting beside them in the same room. Featured Headline Social Media blog Comment Facebook manners Troll Twitter Internet Troll?

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Bloggers important in PR

Sherrilynne Starkie

Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Just 9% believe number of comments on a post featuring a client is the best way to measure results. Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Daryl Willcox. umpf.co.uk).

Deleting your Facebook status

Sherrilynne Starkie

Taking down a negative comment or changing the meaning or nature of a status update might not.  How To Add Blue Text In Facebook Status Updates, Comments and Messages (tricks7.wordpress.com). Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. 

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Just leave a comment below saying which of the above workshops you’d like to attend and why. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Related articles.

Using word clouds in communications analysis

Sherrilynne Starkie

You can see my blog posts have a strong focus on ‘users’, updates  and comments.  According to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Do you use word clouds? 

Facebook: editing comments

Sherrilynne Starkie

Did you know that you can edit comments you’ve made on Facebook after you’ve published them?  It works for both personal and business profiles. Just click in the top right corner of your comment, then go down to ‘Edit’   Change your mind again?  Just hit escape and the original comment will stand. Facebook users can now edit comments.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Anyone who thinks they should be included in the Top 20 and has been missed out should leave a note in the comments to be considered for inclusion next month. After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. This is now the exception. snookca.

Blog check list for getting noticed

Sherrilynne Starkie

Blog comment policy. Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Click here to start to receive my newsletter.

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Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

Check it out: To be in with a chance to win two tickets to the NAC Orchestra’s November 1st Performance of Berlioz Symphonie Fantastique, let me know why you think the winner should be you in the comments below.  All commenters’ names will go into the hat and the winner will be drawn at random. At the sneak preview we enjoyed a range of international foods and wine. 

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Win tix to NAC Orchestra Casual Fridays

Sherrilynne Starkie

To get in with a chance to win two tickets, just leave a comment below. The winner will be drawn from among all commenters. I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014.  A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?ák’s Cover of Leila Josefowicz. Preconcert jazz will be provided by The Chocolate Hot Pockets.

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Brown’s ‘bigoted’ comment. Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. Photo credit: Wikipedia). But it didn’t turn out that way. Study shows PRs are not liars.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Please also feel free to leave a comment to suggest other profiles you think should be included. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. The  list is published through Listly which means a significant difference from past lists.  Related articles.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Anyone who thinks they should be included in the Top 20 and has been missed out should leave a note in the comments to be considered for inclusion next month. The tables below are meant to  illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Very few of the most popular tweeps make the grade on the influence table.  Also, quite a few influential tweeters don’t have that many followers, relatively speaking.  Congratulations to @phdinparenting who continues to top both lists. Twitter Popularity ( Grader ). snookca. 3.

New LinkedIn Endorsements

Sherrilynne Starkie

These have more credibility than Endorsements in the long run because they underline the commenters actual experience of working with an individual. Endorsements acknowledge only that commenter is aware of  level of skills or specialist knowledge. In addition endorsements can be made from the new Skills & Expertise section that showcases these endorsements. Related articles.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Some 22% of say they have decided not to post political comments or links to political material because they were worried it might upset or offend someone. In addition: 47% of SNS users have hit the “like” button in response to political comments or material posted by someone else. 38% have posted positive comments in response to a political post or status update from someone else. Image by Getty Images via @daylife. They say you should never discuss politics or religion, right?  They amount to 40% of the entire adult population. Related posts: The rise of social commerce.

May 12: this week in social media

Sherrilynne Starkie

Comment and Like Stuff on Facebook Directly from Bing. Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.  . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10. Paid channels come to YouTube. Klout announces experts preview. If you’re like us, it’s hard to keep up. 0. 0. 0. Related articles.

Will the CoTweet gamble pay off?

Sherrilynne Starkie

Commenters on the blog are not at all happy.  ExactTarget is being flamed on its own site for lack or pricing transparancy and commenters are trading information about free and low-cost alternatives to CoTweet. CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Image via CrunchBase. ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage.  

Microsoft’s new logo

Sherrilynne Starkie

Here’s a list of some of the best comments: Time Techland. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.  The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. Bloggers have been reacting to the change.  This stuff is subjective. Erik Westlake.

Improvements to Google+

Sherrilynne Starkie

Hangouts On Air, designed for broadcast, now have a dedicated watch page that can be promoted through the social network; the ‘control room’ allows a moderator to eject and mute comments. Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing. The biggest improvement is the addition of the full screen across both mobile and desktop devices, and the webcam lighting is automatically enhanced which really improves the whole calling experience. Related articles.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Brands tend to use reach metrics which often are no measure of influence.

LinkedIn: removing group comments | Sherrilynne Starkie

Sherrilynne Starkie

Native advertising is here to stay

Sherrilynne Starkie

The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. At its most basic, a native ad is a paid-for story that mimics the look, feel and style of the editorial that surrounds it. Photo credit: Wikipedia). Because it works.

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

And the winner is… Mike Reynolds who left this comment: “Survival. Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Always something I’m looking for.”  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Related posts: Win a ticket. Related articles.

Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch.   Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity.

PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

The reader comments on Page’s story are more telling: “Second hand car sales men and women are “swell people”, according to second hand car sales men and women. Politicians “only interested in doing the right thing”, reports politician,” wrote one commenter. PRs as compared to Pol Pot? Most of us in the profession would probably agree with this view. Perhaps not. Related articles.

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Hands free Facebook

Sherrilynne Starkie

Now you can use voice commands to use Facebook thanks to a new app, Friends Aloud , created by VoiZapp Inc.  It lets users  access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and  comments read out. dictating status updates, comments, and “like” friends’ posts.

Which social network would you quit?

Sherrilynne Starkie

One commenter asked if ‘quitting church’ counts. But as one commenter said,  she can’t stand the stuff that people write. If you had to quit one social network, which would it be?  This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook!  Five would kick Twitter to the curb. ceoworld.biz).

Facebook advertising facts

Sherrilynne Starkie

Related posts: Facebook: editing comments. Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands.  Dedicated account team work directly with clients and/or their agencies.  The company has a range of premium products that are exclusive to this group. Online sales – This is the self-serve channel where ads are bought and managed online.  Marketplace Ads -  There are four  distinct types of marketplace advertisements. 

Getting everyone social media trained

Sherrilynne Starkie

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.  “Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. But his message holds true anyway. How could a tweet impact share value?

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Soon he was commenting about media accuracy and was seen as an expert on the subject. At last week’s  Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Happy to hear @CraigSilverman ’s talk. inspiration #3tyow. May 27, 2013. 3TYOW! link].

New look and feel for LinkedIn

Sherrilynne Starkie

Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). LinkedIn rolled out a new look and feel for its homepage this week.  The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. There is also  a continuous stream of updates with no need to click to  “see more”.  

March 28: this week in social media

Sherrilynne Starkie

Facebook starts testing nested comments, sound notifications | Digital Trends. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. Rather than posting a replay at the end of a long string of comments, this allows Facebook users to directly reply to comments within a conversation that's on a user's Timeline page. 0. 0. 0. March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. Views. Filter. curated.

The all new Foursquare

Sherrilynne Starkie

Also there are new ‘like’ and comment features á la Facebook. Foursquare has been around for a few years and has always been a bit of location-based fun.  Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services.  The social network boasts a community of 20 million users, but never really seemed to go mainstream.  But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase. Related posts: A week of Foursquare checkins.

Is spin all about lying?

Sherrilynne Starkie

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. A: Wag the Dog, Thank You for Smoking, Primary Colors. Q: Name three movies which exemplify PR as a profession of integrity.

Instagram and the news

Sherrilynne Starkie

He gets questions and comments directly from viewers, a new concept in his profession.  He said that the speed of publication and direct connection to viewers is transformational for him. Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world.

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

Facebook and a ‘harmless’ prank

Sherrilynne Starkie

The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page.  With comments like this, it’s clear the station had to take immediate action.  COMMENT IF YOU WOULD KILL YOURSELF IF YOU GOT PRANK CALLED!!! This post has received almost 1,200 comments and 593 ‘likes’. 

The wine blogger kerfuffle

Sherrilynne Starkie

MacLean left a comment on the Palate Press story: “I am in the process of adding the information, including names and publications, beside the quotes that has been requested, beginning with the most recent reviews and going backwards… I welcome and listen to feedback from both colleagues and readers and make changes as a result, including all that has been requested in this case”. 

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?