read many your blogs – those of you who have commented here at one point or another – and so I feel I have a good idea of what you’re doing and not doing, and thus what would be beneficial to start doing this year. I’ve been thinking about how people can better their blogs in 2011, beyond the general “write better content&# or “do 5 steps to…&# type of advice. What follows are 5 things you need to do at least once a month in 2011 to grow your blog, grow your community, and grow your communication skills: 1. Video. Practical How To Post. MORE >>

In the model, I then list blog comments as being Social Social. The fact that there is Broadcast Social (the posts) and Social Social (comments) renders the blog as Social. I’ve got a lot of thoughts about where this could go – but given I’ve already written a little too much – let’s just bullet point them and add to them in the comments: What are the benefits to each dimension? If you’ve got this far, then go one step further, and put down some ideas into the comments below so we can form this together. This got me thinking. MORE >>

Facebook’s eco system enables one click posting of any media item to one’s newsfeed, Disqus auto posts comments to feeds, etc. Want to learn why if you content doesn’t spread it’s dead, and how to make it spread? Read on. You’ve heard me bang on before about  spreadability vs reach. arrogantly thought that I had come up with the concept, but I found out in the middle of last year that Henry Jenkins and Sam Ford had been using the phrase far longer than I had. I’d advise you take 10 minutes today to read the article. Sam Spread me or I’ll die. MORE >>

Trying to get comments, rather than give them. Every regular at this blog that comments aren’t self proclaimed – I know you all. I wrote yesterday about my dear friend Trey Pennington who I described as a king-maker. People really liked the analogy of being a king or king-maker, which isn’t surprising - but I wonder how many people really are making kings? It’s far more rewarding, effective and exciting to be the king-maker, than trying to put yourself on the throne all the time. Ego is hard work, and trying to make yourself king is tiring. Not always. MORE >>

As we’re all ones on the inside of these changes from attendance to participation and watching to learning, what do these comments mean for you? Excuse the silence this last week – I’ve been busy delivering Like Minds Conference this week in Exeter, where we had 200 people from across England, Europe and even a handful from further afield, convergence over 2 days on the topic of “Creativity+Curation.&# Man, even this line sounds like another one of those PR line’s I’ve written dozens of in the last weeks! This last one was exceptional. The Risks. MORE >>