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B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Let us know what success you’ve had in the comments below. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. Not having time or resources is no excuse for not participating in the social sphere. Your customers are there.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

This most often occurs when spammers leave comments on blogs. To Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website.

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11 Twitter Tips for Building Business Relationships

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Read one of their blog posts and leave a comment. Don’t leave a trite comment like, “Nice post”. Never plug your blog with your first comment. Instead of just tweeting the headline, summarize their post and include a comment in your tweet. More and more businesses are jumping into Twitter to find new customers and connect with current ones. Know the norms on Twitter.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Let us know in the comments below. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes? It’s good to be friendly on the social web. Do Social Media B2B the Right Way.

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Secret to a Killer B2B Social Media Program

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Let us know in the comments below. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

Let us know in the comments below. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

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Keyword Density: When Is It Enough?

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Her Facebook friends commented that the article was poorly written and used the chosen phrase too many times. My comment was that the author was likely trying overly hard to achieve a certain keyword density to vie for the top spot on the SERP. Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. So how do you do that?

Seven Habits of Highly Effective B2B Websites

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Let us know in the comments below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Make sure to comment on fan posts. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Don’t feel overwhelmed! Be human.

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Let us know in the comments below. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic.

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How To Optimize Your B2B White Papers For Google

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Scribd provides metrics and graphs on how many people read your white paper, leave a comment, share it with their friends (via Facebook, Twitter, etc.), and more. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is.

Top Trends In Digital Marketing [Graphs]

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Leave your comments below. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. Social.

Know Your Audience

PWB Marketing Blog

After this billboard went live, social media completely lit up with negative comments and outrage. Don’t mistake my comments for advocating boring creative – I truly believe that impactful creative is a HUGE factor in a successful campaign. A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Again, consider your target market.

What Can a Business Review Do For You?

PWB Marketing Blog

The business read my comments, and responded with a hand-written note. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services. Guess what? Want to know what I did?

Quick Tip: Change Your “Voice” When Posting on Facebook

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Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! How many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.” Easy Peasy.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

The comment made by the individual was innocent enough – They liked the video and wanted to share it. The Thumbnail image next to the comment though was the challenging part. In the YouTube example above though, due to the nature of the individuals business, they might have been better served by using a personal, more private identity, to comment on the video.

2015 Predictions: Increated “Because we can!” Website Hacking

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Here are a few tips to slow hackers down and possibly stop them: If you have a blog, use a validation form for comments. As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. Sixty-three Thousand! That’s a lot of hacking.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? The answer is by having a content marketing strategy.

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Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Viewers were then instructed to click-through to see the image, then come back to Facebook to comment  on the “ Caption This ” photo contest. The post directed viewers to click-through to The Soup to see the image, then asked the viewers to come BACK to Facebook to post their comment. Pretty ” Want to see if YOUR comment won the most likes?

Some Basic Branding “Don’ts”

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Don’t #2: Commenting Excessively on Social Topics. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit.

[Infographic] Tips to Increase Reader Engagement on Social Media Sites

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According to a recent Hubspot report,   posts that include photos get 53% more “likes” and 104% more comments than those without. 3) Consider when to post content. There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share. and 7:00 p.m.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

Social Media Activity Influences Google Rankings

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The number of Facebook Shares was more indicative of higher rankings than other Facebook features such as ‚ “Likes” and Comments. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. And Facebook may be more influential that Twitter. This won’t work.

Buying Links: Is It Bad For Your Website?

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As a blogger, I know all too well the signs of link-building. I see it in spam comments posted. know that when I get a comment that is not relevant to the blog’s content, makes little grammatical sense, includes random keyword phrases, is posted to a very old blog post or links to a company or service clearly not mentioned in the original post. It did. And people PAY for this!

Social Media Management Crisis: Don’t Play Possum

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You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. What do you do? Photo courtesy Wikipedia.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

Share your comments below. If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL. Having your blog on your website instead of a separate domain means your site gets valuable content and good Google juice.

Internet Trolls

PWB Marketing Blog

Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common. This post will share some ideas for managing such comments for your social media strategy and peace of mind. Need help creating your social media policy?

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. What do you do? Photo courtesy Wikipedia.

Is This The End for Google+?

PWB Marketing Blog

” Please add you your thoughts on Google+ in the comments below. I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages. In some ways it is.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

An industry expert or industry leader is a great person to comment or quote in the piece. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. When newsjacking is done well, it could increase your website or blog traffic.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

An industry expert or industry leader is a great person to comment or quote in the piece. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. When newsjacking is done well, it could increase your website or blog traffic.

Social Media Posting Frequency

PWB Marketing Blog

While this is all well and good, a better idea might be to ask the office staff to comment and share the content to increase the reach of the post. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” Wouldn’t it be great if it everyone knew the magic social media posting frequency?

Social Media Posting Frequency

PWB Marketing Blog

While this is all well and good, a better idea might be to ask the office staff to comment and share the content to increase the reach of the post. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” Wouldn’t it be great if it everyone knew the magic social media posting frequency?

New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset

PWB Marketing Blog

Let us know in the comments below. Have you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. Focus Research released a report in June titled “Marketers’ Benchmarks 2011: A Survey of Marketers’ Priorities & Challenges”. What are your thoughts?

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. This will allow the Facebook Admin to also view who posted comments (#2) on the wall should there be several Page Admins.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. This will allow the Facebook Admin to also view who posted comments (#2) on the wall should there be several Page Admins.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. This will allow the Facebook Admin to also view who posted comments (#2) on the wall should there be several Page Admins.