An industry expert or industry leader is a great person to comment or quote in the piece. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. What it is, an example of newsjacking gone wrong, and you will get a few tips on how you can use the tactic to maximize your social media efforts. When newsjacking is done well, it could increase your website or blog traffic. book he highly encouraged others to read. MORE >>

Let us know in the comments below. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. The truth is, people don’t care about your company, they care about themselves. If you want results, first stop talking so much about yourself. Second, develop a content marketing strategy. MORE >>

Let us know in the comments below. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. Our blog had been averaging about 150 visitors per week since June. We’re now getting 300 visitors per week. We doubled our traffic with one simple strategy. There are tens of thousands of blogs on the web. MORE >>

Scribd provides metrics and graphs on how many people read your white paper, leave a comment, share it with their friends (via Facebook, Twitter, etc.), If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. Getting found by Google is one of the top ways to get your white paper noticed. and more. MORE >>

Let us know in the comments below. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Tweet with them. MORE >>