At first that comments were the best way to create relationships with my readers. But, I quickly found out that only a fraction of people will actually comment, which meant that  relying on them to build familiarity and rapport is a non-starter. It’s nice to get comments ( I love them!) I discovered that the more, authentic, one-on-one email communications I sent, the more mentions, sales, and comments I received. Use the comments to share one insight you wish you knew before starting your blog. You can read more about it here. They just acted. You don’t. MORE >>

Go ahead and share them in the comments! Readers are precious and their attention is scarce.  Your challenge is to get your  readers to spend time with your content, get comfortable with your vision, and take steps to build a relationship with you.  You can’t do this if they glance at a post for 30 seconds and click away to another website. Stickiness” is a challenge for many bloggers.  It’s frustrating to see your bounce rate, the percentage of people who leave your site after visiting one page, hover around 90%. These are are my favorite:   1. The Slide Plugin . Interlinking . MORE >>

Leave a comment below with your tip and I will add it to the list. Wow, looks like Slideshare is stepping up to the big leagues. Today, I perused a nifty infographic that tallies up some impressive stats for the powerpoint hub. One of the Top 150 sites on the web. 60 million visitors a month. Billion slide views a month. It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. Go figure. Normally, I would Evernote this info and go on about my business but something sparkly caught my eye…. Look close…. Don’t do it. MORE >>

If you have a tweak go ahead and put it in the comments.  Did you publish a blog post this week? . If you did, I bet you are slyly checking on you retweet count.  I’m a religious retweet checker simply because retweets are the one of the best ways to evaluate my blog post’s performance. That’s why it hurts (just a little) when the retweet count doesn’t climb beyond single digits.  The good news though is that you can fix your posts “retweetability” with a few simple tweaks. So, get out your wrench and make these adjustments: Tweak #1: Use the official Twitter retweet button. MORE >>

Let us know in the comments below. More Blog Promotion Tips. few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Although Gary apologized for his hyperbole, on some level we agree that businesses would be better off if they asked their agencies better questions up-front. Although it’s helpful to know about experience, case studies, and services that isn’t the most important criteria to check.  Instead, you should evaluate how the agency will use social media to meet your business objectives. How will you manage legal risks? MORE >>