| | | PR at Sunrise | |  Comments | 19 articles |
| Page 1 of 1 | Previous | Next | PR AT SUNRISE JULY 12, 2012  Hungry for Social Media Measurement Standards? Medium – blog/video comments and retweets. Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. With hundreds of service providers offering secret sauces and black-box solutions, how can a PR pro know if his results approximate reality? Or, how does he/she compare reports from one vendor to the next? Well, good news. ClickZ). | PR AT SUNRISE FEBRUARY 29, 2012 The Art of Landing New PR Clients via Social Media Please comment on this post and share with others! Statistically speaking, social media has proven to be a powerful tool for landing new clients and servicing existing ones. Whether it’s getting the attention of a reporter who then does a feature on a client through a facebook post, getting a friend request from a stranger claiming he wants to hire you, or just trolling through your LinkedIn page and profile views and following up with an intro email, using social media accounts to land new clients and service existing ones can be very profitable. Googled him. More requests came. | | | | | |
| PR AT SUNRISE MARCH 13, 2012 How to Build a Social Media Ambassador Program When we implemented an ambassador program for a tourist destination, we looked through survey data to find out who visited the most, who would represent a range of demographic profiles, and who made extremely positive comments about their experiences. Some other KPI’s we use are: views of ambassador comments (awareness), referrals from ambassadors (leads), and ambassador involvement (engagement). Ambassador programs are nothing new. But how do you find and leverage this extremely valuable group of customers? Have a goal from the beginning. . You need a system. | PR AT SUNRISE JANUARY 25, 2011 Five Ideas for Brands Using Foursquare Leave a comment below if you have an idea or two as well—maybe @tristanwalker (Director of Business Development for Foursquare) is reading…. Alan Danzis is a Senior Social Media Specialist at Ketchum PR. For almost a year now, I’ve done all I can to extoll the virtues of Foursquare to friends and colleagues in the PR world. I even blogged for a friend once about how I use it to help in my exercise-routine and my desire to become more healthy. While the user base is still somewhat small ( around six million ), members are passionate and the media still care what they’re doing. | PR AT SUNRISE NOVEMBER 16, 2011 Are You a PR Puppet or a PR Counselor? Please leave a comment and share your thoughts. I’ve heard the same story a million times from senior and mid-level PR pros. I’ve also experienced it firsthand. The client proposes an idea and asks for your advice, you give it, and they proceed to do the exact opposite of what you advised. Your team is then stuck with the unenviable task of executing the client’s plan that you are not in favor of. What happens next? Your team does as well as can be expected, the results are OK at best, and the client blames your team for not doing a better job. The team lead? Do you? | PR AT SUNRISE JANUARY 18, 2012 3 Ways to Get the Brand Awareness Your Company Deserves Please share this with your network and leave a comment on this post! You want people to know you and your company. But that’s not enough. You have to keep people excited, informed and hungry for more of what you offer. And that starts with omnipresent – or as close to it as you can get! So how do you get your brand the attention it deserves? Find out what your audience cares about by leveraging social media platforms. There are powerful tools that can help you understand what your audience wants. So what can you do with them? Ask followers what they’d like to see more of. Be creative! | | | | | | | |
| -
PR AT SUNRISE | THURSDAY, JANUARY 12, 2012 To Stick with your Social Media Program or to Abandon It, That is the Question
Blog and Facebook comments are measures of engagement. When you’re in the trenches, reading comments, responding to tweets, etc., Neither is it wise to give up because of a negative comment or two, or even several. Getting yourself into social media is a breeze. Membership is free and setting up shop on Twitter, Facebook, Google+ and LinkedIn takes all of about an hour. Getting yourself out of social media is another question altogether. How do you judge program performance? How do you know if the ends justify the means? Decide with Metrics. Don’t buy into this thinking. MORE >> -
PR AT SUNRISE | FRIDAY, JULY 29, 2011 Do’s and Don’ts of a PR Internship
Taking a negative comment too personally can be damaging to your performance and your confidence, a very essential tool to being professional. Monica Lewinsky is a great example of what NOT to do during your internship, regardless of what industry you are in. Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. Getting the most from your internship can be challenging. Here are a few tips on how to benefit your career the most from interning: Do: Speak up. Contribute ideas and suggestions during meetings. Don’t: Be pushy, whiney, rude or cocky. MORE >> -
PR AT SUNRISE | TUESDAY, DECEMBER 13, 2011 In Pictures: Top PR Stories of 2011
That being said, I would LOVE to for you to leave comments and let me know which other images could have been included that represent the top PR stories of the year. Disclaimer: When compiling these images, I tried to exclude news stories that weren’t necessarily “PR” stories or ones that were a little too local in nature (see former U.S. rep from New York, Anthony Weiner). For example, Congresswoman Giffords/Arab Spring/Japan Earthquake, etc. However, I included an image such as Osama Bin Laden because his death was also seen as a PR boost for President Obama. MORE >> -
PR AT SUNRISE | MONDAY, AUGUST 15, 2011 Yes, SEO Can Be Disgusting. But More So When It’s Ignored.
He also gets a ton of comment spam in the name of poorly thought-out “SEO.”. For example, SEO goes far beyond keyword stuffing and comment spamming, and gets into site architecture, smart design, site speed, user personas, content development and more. Earlier this summer, a man much smarter than I wrote on the subject of how SEO disgusted him. week later, the post was simulcast onto PR Daily. Now this type of post has been written in a variety of ways on thousands of different blogs over the last few years. It’s almost formulaic. SEO is dead/evil/disgusting = pageviews and links. MORE >> -
PR AT SUNRISE | TUESDAY, NOVEMBER 9, 2010 The Price of PR and Social Media Webinars and Conferences is Too Damn High
Please leave a comment below if you agree that webinars are too expensive and let your voice be heard! Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine. New York gubernatorial candidate, Jimmy McMillan , may have received more votes from PR pros/students had he lobbied against the outrageous prices of industry events. love getting emails about upcoming webinars and conferences. From presentations on social media ROI to how to build an effective media list, these opportunities can help everyone in the PR industry. MORE >> -
- There Is No Such Thing As An “Expert” PR AT SUNRISE | TUESDAY, NOVEMBER 23, 2010
- Free Speech and New Media PR AT SUNRISE | TUESDAY, FEBRUARY 8, 2011
- What To Do When Media Trainers Give Bad Advice PR AT SUNRISE | TUESDAY, OCTOBER 19, 2010
- Corralling Your Online Herd PR AT SUNRISE | THURSDAY, FEBRUARY 3, 2011
- 5 Ways to Maximize Your New Business Presentation PR AT SUNRISE | MONDAY, DECEMBER 13, 2010
- An Inside Look at the Person Behind PR at Sunrise PR AT SUNRISE | THURSDAY, FEBRUARY 10, 2011
- PR at Sunset – Time to say goodbye PR AT SUNRISE | THURSDAY, DECEMBER 27, 2012
- In Pictures: Top PR Stories of 2011 PR AT SUNRISE | TUESDAY, DECEMBER 13, 2011
| |
