7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Add photos Facebook posts with photos receive 39% interaction than those without Photos account for 93% of the most engaging posts and receive 53% more likes, 104% more comments, and 84% more click-throughs 2. Use emoticons Emoticons receive 33% more comments, are shared 33% more often, and are liked 57% more than Facebook posts without emoticons 4. Facebook is not your friend.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting. Assign someone to act as a customer service rep. It’s vital to be responsive to user generated content, comments, and feedback (positive or not).
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Don’t criticize or make negative comments on posts in groups. Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. Nowhere is this more true than on LinkedIn.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Coupled with their comments, messages, questions, issues, etc., Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. the time spent managing your page can grow exponentially. Easy, right? 9.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream. Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Here’s what they found: Facebook. Facebook users like photos. They upload at least 350 million of them every day. Twitter.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Responding to comments builds trust and intimacy between you and your customers. Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape.
3 Proven Ways to Dramatically Improve Website Traffic
JANUARY 10, 2015
Generate engagement via comments and discussions Your website content — articles, blog posts, images, etc. — should enable visitors to comment. Search engines usually index comments and their keywords , which leads more people to your site, and most systems enable users to subscribe to discussions and track follow-up comments in each thread. 3.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Manage comments and feedback. Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. The result? Research.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Echo is a real-time comment and reaction-managing platform for companies and brands with vast amounts of content. Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Comments Thanks, Michael! Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. What to do?
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Interact with commenters: Engage in the conversation and build relationships with your audience. Use LinkedIn Insights to learn how well your previous posts have performed, and measure engagement through comments, shares, likes, and clicks. Engage with users: It’s not only posts that grab attention — comments and responses do, too. Optimize your LinkedIn posts.
The Secrets to Tweets that Generate Engagement
AUGUST 3, 2014
Be sure to include the author’s Twitter handle and a relevant hashtag to make the subject matter easy to find: [Positive comment] “Title of Article”: [link] by @TwitterHandle #relevanthashtag. 2. The Retweet With Comments Tweet. How to say things on Twitter that get noticed. Is Twitter part of your social media marketing mix? It should be. The Sharing Content Tweet.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Consideration: Inspiring potential customers to engage, read, download, comment, share, etc. Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. What makes this process so tricky? Likes. Traffic.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface. LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . It can help you grow professionally and improve your organization’s networking effectiveness. SlideShare. OFunnel. SyncME.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Consideration: Inspiring potential customers to engage, read, download, comment, and share. Improved social metrics — video views, content shares, positive comments, interaction, etc. 3. Content marketing one of the most reliable and effective tactics available to digital marketers. But how do you measure the success of each of your targeted activities? Longer visit duration.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google +1s have the highest correlation, followed by number of backlinks, Facebook shares, and Facebook total (summary of shares, likes and comments). Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Keep your cool Never get into a public argument with users by posting something negative or argumentative in response to their comments. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire. How in the world could this have happened?!
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
We’ve all seen cases of companies being bombarded with negative comments from people on social media sites, whether they’re fans or not. These great fans don’t necessarily do business with you on a regular basis, but they comment, like, share, and retweet all of your posts. Many different types of people follow you on social networks. The Quiet Follower. Awesome!
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
It gathers data about where and when stories generate comments, bookmarks, tweets, and other forms of interaction from 20 of the top social networks. Authority on a subject is affirmed when the content you share is approved, i.e. retweeted or commented on, by someone else that is an authority on the subject. The impact of those relationships affects our Web authority. PostRank.
How to Get Started with Instagram Marketing
APRIL 11, 2015
Engage like crazy Create off-page engagement by liking and commenting on popular photos. mention both the creator and other commenters. Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Leave a comment and let me know! Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Examples of Edges include status updates, comments, likes, and shares. It looks at whether or not you’ve previously interacted with a post or whether your friends are engaging with it — actions taken into consideration include liking, sharing, commenting, and messaging. Give your posts a higher probability of appearing at the top of users’ News Feeds. What is Affinity?
35 Great Social Media Infographics
MARCH 3, 2010
If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. You can check his excellent comments here: [link]. link] Michael Schulz So, why didn't you publish my first comment? I was just marking mistakes – are only praises allowed here? I am sorry, but Infographic #5 is inaccurate and outdated! Comment! Comment!
8 Ways to Get More Pinterest Followers
APRIL 6, 2014
Receiving more likes, comments, impressions, clicks, and repins can drive traffic to your site, generate leads and sales, and build your brand — a study by Piqora found that a Pinterest pin generates 2 site visits, 6 pageviews, more than 10 repins, and an average of $0.78 in sales. Go to the Popular feed and comment on the most popular pins. Pinterest is a huge driver of e-commerce. .
7 Ways to Get More Facebook Likes [Infographic]
DECEMBER 8, 2013
Their activities, in the form of comments and endorsements, can increase your shares on Facebook. Community breeds success on Facebook. Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Like on your Facebook page is not just a vanity metric.
Manage Your Pinterest Account in 10 Minutes a Day [Infographic]
JANUARY 12, 2014
Respond to comments. Comment on pins shared from your website, on repins, and on pins in which you are mentioned. Limit your number of comments to 2 or 3 at a time — more than this will cause your account to be flagged. Social media marketing has gone visual. . Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. The purpose of any piece of data you use in your business is to help you make better decisions. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
Please let me know in the comments if there are elements I should add or change to better help you organize your content marketing initiatives. It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands Brands have evolved into media companies that must think like publishers.
Double Your Facebook Likes in 10 Minutes a Day [Infographic]
JANUARY 26, 2014
Comment on other pages where your target audience is already having conversations. How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by BeatrizMPP: 20 Top Twitter Monitoring and Analytics Tools [link]. link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by eogez: 20 Top Twitter Monitoring and Analytics Tools [link].
4 Tips for Providing Value to Your Social Media Fans and Leveraging the Network Effect [Infographic]
JUNE 8, 2013
Search through comments on Facebook, @mentions on Twitter, and activity on other social networks to determine how people are responding to your content. Attract brand ambassadors by building relationships with fans and offering them what they’re looking for. What is the network effect? Social media is inherently a selfish medium. Your main goal is to provide value. Listen to your fans.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
agree with an earlier comment, that this statistic just validates how vital it is for companies to be social online, especially those marketing to women. pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Corey J.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
blog comments powered by Disqus Previous post: Average Age of a Facebook User? pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
More than 20,000 fans submitted comments and voted for the charitable drives as well. For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Read the case study here.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
If you have experience using any of these, or if I’ve omitted a tool that you find particularly useful, please comment and share! Discover which topics and sub-topics are being discussed, the volume of comments, themes, and the relationships between them. $. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $. Addictomatic. Alterian.
Are You Obsessed With Facebook? [Infographic]
JANUARY 18, 2011
There are 10 million comments posted on Facebook every 20 minutes — that’s 500,000 comments per minute. Are you one of the 48% of Americans who check their social media apps in bed, during the night, or as soon as they wake up in the morning? Would you use the term “obsessed or “addicted to describe this behavior? 71% of U.S. Web users use the platform.
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own. 9. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships.
Average Age of a Facebook User? 38. [Infographic] | pamorama
SEPTEMBER 14, 2010
blog comments powered by Disqus Previous post: Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Next post: Fans, Followers, or Subscribers: Which Are Better For Brands? pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Did you know that the average age of a Facebook user is 38 years old? And what about Twitter ?
Social Media From A to Z: A Glossary
JUNE 30, 2010
This list will constantly evolve — please add other terms in the comments below and I’ll be happy to incorporate them. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A Application Programing Interface (API) : An API is a documented interface that allows one software application to to interact with another application.
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. msigeek This is Funntassticc.! Great post.
12 Social Media Marketing Myths
JANUARY 19, 2010
You can monitor blog comments, mentions in the media, traffic stats, Facebook fans, Twitter followers, comments on your content, real-time blog advertising results, click-throughs to your Web site. Before you jump in, keep these myths in mind… [link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by pamdyer: New post: 12 Social Media Marketing Myths [link] There are challenges that aren’t readily apparent… [link] Zahid Myth number 7 is the one I really think people need to understand.
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by viralmediapro: Social Media: A Cheat Sheet [Infographic] [link]. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media?
Young Adult Males are the Biggest Users of Location-Based Services
DECEMBER 20, 2010
Please leave a comment and share your experiences… Save and Share. Even though only 4% of U.S. online adults have ever used a location-based service , like the popular Foursquare , Loopt , Neer , and Yelp for Mobile , new data from Forrester Research shows that the main user group is a highly-sought-after demographic — young, affluent adult males with college degrees.