| | | MobileGroove | | Comments | 72 articles |
| Page 1 of 1 | Previous | Next | MOBILEGROOVE APRIL 5, 2012 #DearKen: How Can I Best Use Social Media When I Present At Conferences? Please share your thoughts with us in the comments section below. [Spoiler alert: The answer is co-publishing!]. You’ve been invited to share your expertise and passion with a live audience. Congratulations! Thank you for your question. Think about how the 1967 movie “The Graduate” , starring Dustin Hoffman and Anne Bancroft, would change if it were to be remade today. Just one word. Smile. | MOBILEGROOVE NOVEMBER 10, 2011 #DearKen: How The HECK Do I Measure My Social Media ROI? Please share your thoughts with us in the comments section below. How DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. It’s what he pays me for. My friends ask me this question. What can I say? have some pretty geeky friends. Here’s my answer. New customers. | | | | | | | MOBILEGROOVE DECEMBER 20, 2010 Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes Cynthia is a welcome addition to MSearchGroove, where she will comment on the innovations (and innovators) driving the development and proliferation of mobile codes. Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. Not this year. This year mobile changes all the rules! | MOBILEGROOVE JULY 24, 2012 Olympics Are Coming-Out Party For Multi-Screen Viewing 11 percent used their phone to see what other people were saying online about a program they were watching, and 11 percent posted their own comments online about a program they were watching using their mobile phone. Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing. Is ESPN on to something here? | MOBILEGROOVE MAY 25, 2012 5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet Joe Lazlo, senior director of the Mobile Marketing Center of Excellence at the IAB , New York commented: “Since we all love to make the best use of our time and money, these kinds of behaviors are likely to spread and become mainstream really quickly. The majority of mobile local search click actions were calls in 1Q2012. SOURCE: [link]. SOURCE: [link]. ” SOURCE: [link]. | MOBILEGROOVE SEPTEMBER 22, 2011 #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading? While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. Finally, I commented that the real impact of QR codes will be in the enterprise. Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ | | | | | | | | | -
MOBILEGROOVE | WEDNESDAY, MAY 23, 2012 Frank Meehan, Horizons Ventures VC: Why Operators Should Follow Telefónica & AT&T Innovation Blueprint As one executive comments on the event website: Chetan’s events are “unique” with “all the right people sitting down together to tackle the hardest problems in our industry.” CHETAN SHARMA MOBILE BREAKFAST SERIES PREVIEW: Frank Meehan, part of the Horizons Ventures VC team, tells us how mobile operators can stay relevant by moving innovation activities outside of the company (like Telefónica Digital), or by identifying and claiming a lucrative niche (example AT&T and its Digital Home connected home and security offer). So – What has changed? MORE >> -
MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012 Why No Public Blowout Over Personal Privacy Breaches & Google Violations? ” How I See It: This privacy issue will go on long after you have read Kennon’s full comments. In this column and across my other posts, I have often called out Facebook, Google and other companies for privacy invasions that torpedo any trust that we as consumers can possibly have in the resolve of these Web giants to respect the integrity of our personal data. ve watched company after company cross the line and have patiently waited for a tipping point where the harm done creates a wave of public protest that forces meaningful change. m still waiting. Samsung’s statement. MORE >> -
MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011 Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? ’ Back in the studio, they can take excerpts from the fan comments that pour in, and broadcast them. Social networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. But a new mobile app from Atlas Premium Brands (APB) could do more than turn the tables on the likes of Facebook ; it could also provide brands and advertisers a much-needed opportunity to join the conversation. Brands get social. are leaving money on the table. MORE >> -
MOBILEGROOVE | THURSDAY, MAY 9, 2013 #DearKen: How Should I Use #Socialmedia To Promote My Book? Please share your experiences with all of us in the Comments section below, so we can continue the discussion and the learning. Please share your thoughts with us in the Comments section below. 'You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. The bottom line? 2 Share. MORE >> -
MOBILEGROOVE | FRIDAY, FEBRUARY 18, 2011 Google & Twitter Talk Mobile Advertising @MWC; Why Their Schemes May Backfire Other comments by Schmidt and Costolo during this week’s MWC also speak volumes about the pivotal role of smartphones in — well – everything. In the same “well duh category as the sun will rise in the east and set in the west, we know that more advertising is coming to mobile devices. The topic was heavily discussed this week in Barcelona at the Mobile World Congress (MWC) with debate around consumer behavior and interests. So where does Google stand? But a leaked video gives us the inside track on where Twitter wants to go with advertising (across all platforms). MORE >> -
- #DearKen: Am I TOO Much of a Self-Promoter on Twitter? MOBILEGROOVE | THURSDAY, APRIL 28, 2011
- #DearKen: What Social Media Marketers Can Learn About Cause Marketing From Lady Gaga & The Disaster In Japan MOBILEGROOVE | TUESDAY, MARCH 15, 2011
- #FF FollowFriday: Derek Johnson On Mobile Text Marketing MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- #Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning? MOBILEGROOVE | WEDNESDAY, FEBRUARY 8, 2012
- Summer Update On MobileGroove Mobile Industry Projects MOBILEGROOVE | FRIDAY, JULY 29, 2011
- #DearKen: How Do I “Pinterest-ize” My Marketing Content? MOBILEGROOVE | THURSDAY, MAY 10, 2012
- #DearKen: Is Social Media *Really* Like A Cocktail Party? MOBILEGROOVE | MONDAY, AUGUST 1, 2011
- Best & Brightest: Carnival of the Mobilists #265 MOBILEGROOVE | WEDNESDAY, MARCH 28, 2012
- #DearKen: Should I Automate My #Socialmedia? MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- Mobile: More Than Roll Of Dice For Caesars Las Vegas MOBILEGROOVE | MONDAY, DECEMBER 17, 2012
- Mobile Driving News Consumption, Participation & “Reporting” MOBILEGROOVE | MONDAY, OCTOBER 8, 2012
- #DearKen: Does My Company Need A Social Media “Rock Star”? MOBILEGROOVE | TUESDAY, MAY 31, 2011
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- #FF FollowFriday: Millennial Media Reveals Mega Mobile Advertising Trends MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- #DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits? MOBILEGROOVE | THURSDAY, DECEMBER 20, 2012
- The Social Impact of Social Networks; SMS Best Practices List MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions MOBILEGROOVE | WEDNESDAY, MAY 30, 2012
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey MOBILEGROOVE | FRIDAY, NOVEMBER 30, 2012
- CTIA Highlights Mobile’s Role In Healthcare; Why Bandwidth Equals Well-Being MOBILEGROOVE | FRIDAY, MARCH 25, 2011
- M-Pulse ANALYSIS: inneractive Cracks The Code On Mobile App Monetization MOBILEGROOVE | THURSDAY, APRIL 5, 2012
- Mobile Marketers: Focus On Small Tribes For Big Results MOBILEGROOVE | FRIDAY, JULY 1, 2011
- Mobile App Guidelines Break New Ground; Apple & RIM Target New Heights MOBILEGROOVE | FRIDAY, JANUARY 27, 2012
- Death Knell for Text Messaging? Think Again MOBILEGROOVE | FRIDAY, JUNE 10, 2011
- Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation MOBILEGROOVE | TUESDAY, JANUARY 4, 2011
- SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost MOBILEGROOVE | FRIDAY, MARCH 16, 2012
- Amazon, Apple, Google: Let The Content Cloud Battle Begin MOBILEGROOVE | TUESDAY, AUGUST 2, 2011
- Does Google Motorola Tie-Up Signal Turning Point For Android? MOBILEGROOVE | MONDAY, AUGUST 29, 2011
- Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
- Watch Out & Listen In! Connected Consumers Can Damage Your Brand MOBILEGROOVE | MONDAY, JUNE 20, 2011
- Mobile Search App Review & Road Test: Biznar MOBILEGROOVE | THURSDAY, APRIL 12, 2012
- Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce MOBILEGROOVE | TUESDAY, AUGUST 30, 2011
- NEW Mobile Cross-Media Marketing Event: NYC October 13th MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010
- #DearKen: How The HECK Do I Measure My Social Media ROI? MOBILEGROOVE | THURSDAY, NOVEMBER 10, 2011
- #Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning? MOBILEGROOVE | WEDNESDAY, FEBRUARY 8, 2012
- #DearKen: Should You Put Ads in Your Tweets If You’re Not Kim Kardashian? MOBILEGROOVE | MONDAY, MARCH 28, 2011
- SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost MOBILEGROOVE | FRIDAY, MARCH 16, 2012
- Does Google Motorola Tie-Up Signal Turning Point For Android? MOBILEGROOVE | MONDAY, AUGUST 29, 2011
- Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce MOBILEGROOVE | TUESDAY, AUGUST 30, 2011
- #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading? MOBILEGROOVE | THURSDAY, SEPTEMBER 22, 2011
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- Mobile App Guidelines Break New Ground; Apple & RIM Target New Heights MOBILEGROOVE | FRIDAY, JANUARY 27, 2012
- Why No Public Blowout Over Personal Privacy Breaches & Google Violations? MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012
- Does Google Motorola Tie-Up Signal Turning Point For Android? MOBILEGROOVE | MONDAY, AUGUST 29, 2011
- Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce MOBILEGROOVE | TUESDAY, AUGUST 30, 2011
- #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading? MOBILEGROOVE | THURSDAY, SEPTEMBER 22, 2011
- #DearKen: How The HECK Do I Measure My Social Media ROI? MOBILEGROOVE | THURSDAY, NOVEMBER 10, 2011
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- Mobile App Guidelines Break New Ground; Apple & RIM Target New Heights MOBILEGROOVE | FRIDAY, JANUARY 27, 2012
- #Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning? MOBILEGROOVE | WEDNESDAY, FEBRUARY 8, 2012
- Why No Public Blowout Over Personal Privacy Breaches & Google Violations? MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012
- SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost MOBILEGROOVE | FRIDAY, MARCH 16, 2012
- Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes MOBILEGROOVE | MONDAY, DECEMBER 20, 2010
- Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation MOBILEGROOVE | TUESDAY, JANUARY 4, 2011
- Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement MOBILEGROOVE | WEDNESDAY, JANUARY 5, 2011
- Google & Twitter Talk Mobile Advertising @MWC; Why Their Schemes May Backfire MOBILEGROOVE | FRIDAY, FEBRUARY 18, 2011
- #DearKen: What Social Media Marketers Can Learn About Cause Marketing From Lady Gaga & The Disaster In Japan MOBILEGROOVE | TUESDAY, MARCH 15, 2011
- CTIA Highlights Mobile’s Role In Healthcare; Why Bandwidth Equals Well-Being MOBILEGROOVE | FRIDAY, MARCH 25, 2011
- #DearKen: Should You Put Ads in Your Tweets If You’re Not Kim Kardashian? MOBILEGROOVE | MONDAY, MARCH 28, 2011
- BEST & BRIGHTEST: COM #228: App Store Hype; Android UI Control & Bad Mobile Advertising MOBILEGROOVE | TUESDAY, JUNE 29, 2010
- GUEST COLUMN: Social Augmented Reality; Connecting People, Content & Context In New Worlds MOBILEGROOVE | TUESDAY, AUGUST 3, 2010
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