Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
Ultimately, these new newsfeed algorithms exist to generate more meaningful engagement, driving not just clicks, but conversations via comments, and shares. You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. For brands, adopting the same practice can negatively affect perception and ultimately – sales.
Facebook Reactions – Three Months On
MAY 18, 2016
This is significantly simpler than trawling through comments to calculate how people feel about your content. Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. Value for Marketers. In Need of Wow’s.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
No Time to Comment. Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across the world. In many ways, it seems to be the evolution of “lol”.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Commentable. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. You want your content to be: Watchable.
Social Engagement Is More Important Than Ever
APRIL 28, 2016
Facebook links to your individual personal profile which deters commenters from vile, unwanted opinions – something YouTube’s anonymity has had trouble with for years. The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This Be Human. The truth is, good content needs to connect with users on an emotional level.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Some are online most of their time commenting and engaging with brands – others are just observing and passively seeing what their friends are doing. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer? Social media personas. Which type of social media persona are you?
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
It has to be about the people sharing, commenting and caring. Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Social media is the number 1 activity on the web. What’s the context?
How to Convert Facebook Fans into ‘Superfans’
NOVEMBER 5, 2012
Superfans are the biggest advocates of your brand and the ones who share, like and comment the most. times more comments than less active Superfans. Monitor what makes people comment and share – and what puts people off. ‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. Superfans drive brand loyalty and engagement. Know your fans.
How Can Brands Manage Facebook Comment Overload
FEBRUARY 1, 2012
Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Most importantly it is crucial not to hit the panic button and do the easy thing of deleting all the negative comments or even the entire thread. So what do you think?
Social Design for Social Success
JANUARY 31, 2012
The interaction we do – such as updates, comments and ´Likes ´ – tells who we are and what we stand for. Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social The value of trust and personal relevance. Summary.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
How Can Brands Manage Facebook Comment Overload. Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.
How to Boost Your Number of Followers on Instagram
JULY 2, 2012
Interacting with your Instagram community by following, commenting and liking photos will draw attention to your account and make you gain more followers. Comment and like selected followers’ photos. People are always happy when someone likes their photo, and if you even comment on a photo, people will be pleased and see that you have taken the time to properly look at their photos.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
According to this infographic from LiveOps, 60% of companies are missing out on key opportunities to connect with customers by not responding to the comments and concerns being voiced on different social media platforms. Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms.
How to handle a shitstorm – before, during and after
OCTOBER 14, 2014
Document all status updates and comments. With brands increasing their presence on social media regular crisis are to be expected. Lately Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. Before the storm: Listen and prepare.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-). Please share your thoughts and comments on this exceedingly relevant topic. Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. View more presentations from Mindjumpers. That’s about it!
Case: Fans Also Love Telling The Good Brand Stories
AUGUST 15, 2012
Any kind of post or comment doesn’t just disappear by itself. Often, we just let the bad things outshine the good things as one negative comment equals the ten positive comments we were just given. Since last Wednesday, it has received 500,000 likes and 22,000 comments. Building a presence in social media can be terrifying for many brands. We are fresh from the oven. ?We
How To Post Effectively on Facebook
APRIL 19, 2011
Effectiveness was measured according to comments and likes. Fans follow instructions well: If you want your fans to like or comment, don’t hesitate to ask them. Facebook Marketing & Communication Buddy Media comments Facebook Page indutries key findings likes post effectively ReportThe analysis was performed on 200 of Buddy Media’s clients during a two-week period.
Brands Rocking Instagram
SEPTEMBER 6, 2013
The store uploads pictures of their products along with authentic, enthusiastic comments. Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? Redbull. The best part? Heineken.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
The company is extremely fast in getting back to customer questions and comments. Despite the load of questions and comments the company receives on the page each day, it appears that they manage to keep up with it. Tweet As consumers in social media, we rarely go look for information on company websites. These top five industries are all positioned at more than a 40% response rate.
Pheed – Express Yourself on Social Media
JULY 2, 2013
You can comment on, like and dislike other people’s pheeds. I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It is a webbased platform, also available for mobile. What is interesting about Pheed is that the platform takes no ownership of user content.
How Social Media Reflects Human Behaviour
NOVEMBER 2, 2012
If we see something immediately relatable, we are more likely to share, like or comment. How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. But to be truly successful, you initially have to think beyond the business aspect. Social media moves mountains – and governments.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
Negative comments are unavoidable and simply part of the game. If your community is run correctly, a negative comment can even end up strengthening the loyalty of your positive fans or followers, as they join to defend the brand/product. The Community Managers (CM). The corner stones of community management. Getting a community involved and engaged needs a lot of planning.
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Likes, Shares and Comments: To make your Facebook page more effective, recent EdgeRank Checker research shows that you have to go beyond just posting content. Content needs to generate engagement from fans like comments, likes and shares. Avg Clicks Per Comment: 14.678. Tweet. Here are the statistics: Avg Clicks Per Like: 3.103.
Instagram’s New Web Profiles: The Value for Brands
NOVEMBER 6, 2012
It allows you to follow users, comment and like photos from a desktop. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Seen from the user perspective. You’ve asked for Instagram on the web and we’ve listened.” Business opportunities.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
fact that might be a relief to brand managers is that according to the paper, Engagement on posts in the form of comments, likes and shares has significantly increased by 96%, from 0.76% before the algorithm change to 1.49% after the change. The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
70% of corporate Facebook pages are responding to comments on their walls and timelines. Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.
How To Create Offers On Facebook
MAY 10, 2012
As with any other update, people can Like, Comment and Share it with friends. • You also have the option to limit the number of people, who are able to redeem the offer. Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year.
Is Facebook’s Purchase of Face.com Relevant to Brands?
JUNE 21, 2012
Well, it is hard to say, as the only comment Facebook has made about the purchase so far is that “people who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience.” Tweet Need help to tag your friends in your Facebook albums? Brand opportunities? you might ask. link].
Case Study: The Local Stories Project
DECEMBER 17, 2014
What does it take to make the local users clap their hands, like and comment? Two Last week we discussed the importance of Local Social Management. Today Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . Crowd Pleasers.
How to Adjust to Facebook’s Changes in the EdgeRank Algorithm
OCTOBER 22, 2012
Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. If yes, what exactly is it that makes people like or comment? Have you already observed a decrease in your Facebook page’s reach? You probably have. And you are not the only one. price of $7.
The State of the Internet Marketing World [Statistics]
JULY 4, 2012
Statistics: The more posts per day, the less engagement per post: Compared to only posting once a day, two posts a day will only receive 57% of the likes and 78% of the comments each. 20% of Facebook users have purchased something because of ads or comments they saw there: People are influenced by other people – and especially their friends. The Sharing Avalanche [Infographic].
Facebook Real-Time Analytics
MARCH 18, 2011
Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing. This way it is possible to see how many times a Like button or comment box have been viewed, how many of them actually got Liked or commented on.
Recipe for Successful Blogging
AUGUST 8, 2011
In order to keep the conversation flowing, it also helps to remember to respond to comments to your posts, which encourages people to come back to your blog. Tweet Blogging can be complicated and it is quite different from traditional writing styles. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
If you have any experience with local market activation of one or more global brands on Facebook from the brand or an agency side, please leave a comment and share your thoughts. Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating social content is a struggle. Local activation for global brands is on the rise. Probably not.
How a Rainbow-Oreo Sparked a Boycott and Doubled the Fan Growth
JULY 9, 2012
The page was filled with negative comments, and many fans left the page and threatened to boycott the brand because of Oreo’s support for the gay community. But this controversial post was actually a huge success for Oreo: The company doubled its fan growth, and the number of likes, comments and shares increased drastically. . . Reactions from the community. Oreo’s intentions.
2012 Is The Year of Visual Communication
MARCH 19, 2012
People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Facebook’s ranking system EdgeRank evaluates posts that include images higher as it gains more Likes and comments. “A picture says more than a thousand words”. The integration between the three platforms makes it even more clear that visual content is here to stay.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Billion items are ‘liked’ or commented on every single day on Facebook – making the network the most engaged ever. Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. It includes some new global stats revolving Facebook usage as well as advertising insights. More than 3.2
Picking The Right Social Platform For Your Brand
SEPTEMBER 18, 2012
The main reason for this is probably the fact that Facebook is the most well-known and engaged network with more than 955 million people liking and commenting on average 3.2 billion Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. billion times a day.
Social Music: A Sound Endorsement Strategy [INFOGRAPHIC]
AUGUST 14, 2012
Please comment below, if you have already collaborated with musicians, if you have considered endorsements or simply found the numbers interesting. Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication. Music is a conversational touch point that most consumers can relate to and have passionate opinions about. Pepsi led the way.
How Brands Use Pinterest
FEBRUARY 28, 2012
They can further like, comment or re-pin it to their boards. They do a great work by following other users and linking and commenting on their images. Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. million in September.
Key Points for Local Market Activation on Social Media for International Brands
JULY 10, 2012
Feel free to leave a comment or click here to read about Mindjumpers Network. Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets.
Asian Social Media Equivalents [infographic]
FEBRUARY 25, 2011
At Crampton’s homepage, readers have left comments with suggestions of other elements to add to the infographics. Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The Year of Social Media 2010 [infographic].
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
Words like ‘darling’, ‘sweetie’, ‘honey’, cute and funny stickers, gifs and short videos are naturally good ways to draw attention to your brand and generate likes, comments and reposts. Recently, it has even become known that bloggers will send money directly to followers who comment and repost. 3. “You don’t have Facebook in China?”. “No. Sina Weibo. Tone of voice. Fans’ economy.