| | | Kyle Lacy | | Comments | 75 articles |
| Page 1 of 1 | Previous | Next | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media By following and commenting on the blogs you will start to engage other readers. enable comments on your about page. Allow people to comment on yours likes and dislikes. When someone comments on your blog email them a thank you. Don’t be alarmed if you don’t have time to email people the moment they comment. Try to Answer All Comments on Your Blog. felt guilty typing out this step because I am extremely bad at replying to comments. In all reality, the people you care about most… should be the people who comment on your blog. | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales Once he did that he started following users who had mentioned tasti and began turning the comments into conversations. Now multiple employees are involved with responding to comments on Twitter when users make about the company, taking advantage of the opportunity to interact directly with customers.American Apparel fans with blogs occasionally write posts with favorable mentions of the company or its products on Twitter. Instead of waiting for negative comments to appeare and the react. Comcast is proactive by searching and tracking comments. Dell Outlet. JetBlue. | | | | | | | KYLE LACY FEBRUARY 20, 2012 5 Tips to Dealing with Negative Facebook Comments Constructive Criticism – Even more helpful is when the comment comes with a suggestion attached. Also in this category are spammers, who will use a negative comment about your product or service (whether true or not) to promote a competing service. There will always be individuals who disagree with comments or suggestions from a brand. So… how do you deal with negative Facebook comments? There are some truths in business that will forever built within the process of building a brand. Your customers will always talk about you whether good or bad. Even PR people! | KYLE LACY NOVEMBER 30, 2010 50 Ways to Measure Success in Social Media Blog comments. YouTube comments/video responses. Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case? Here are 50 for you to start thinking about: Website/Blog. Website traffic. Total page views. Email. | KYLE LACY OCTOBER 20, 2011 15 Stats On How The Top Nonprofits Use Social Media PBS is also the most commented nonprofit on Facebook averaging 17,205 comments over a two month period of time. The 3rd most commented Facebook page is the Nature Conservancy with around 5,336 comments. I was reading an infographic from Craig Newmark’s CraigConnects and realized that the statistics within the image were brilliant. wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social meida. 92 % of Nonprofit Websites Contain At Least One Social Media Button. This was a crazy concept to me. C.A.R.E | KYLE LACY SEPTEMBER 30, 2011 Tips for Using Social Media to Build Business Be Timely: If your fans comment or write to you, make sure to respond in a thoughtful and timely fashion. Websites such as JoomShaper , allow you to download Facebook boxes on to your webpages, complete with “Like” buttons, comments, activity feeds and facepiles. These days, running a successful business means being creative and staying on top of current technology. Like it or not, a part of that technology involves the use of social media. Don’t believe me? Create a Facebook Page. If you think Facebook was only meant for the college crowd, you are wrong. | | | | | | | | | -
KYLE LACY | MONDAY, FEBRUARY 20, 2012 Should You Delete Negative Comments? You can learn more about how to deal with negative social media comments here > 5 Tips to Dealing with Negative Facebook Comments. When staring down the barrel of a negative comment, brands have to choose whether to embrace or delete. Shortly after the picture was posted, several proponents of humane/sustainable farming began to thoughtfully comment on the apparent factory-farmed conditions being depicted. That is until Fair Oaks Farms chose to start deleting comments from the sustainable camp while liking and praising the comments that favored the farm. MORE >> -
KYLE LACY | MONDAY, JULY 25, 2011 5 Ways to Keep Your Employees Engaged Using Social Media Setup a blog or wiki for your employees to engage and interact with content and comments. On Sunday evening I was reading a blog post over on Business on Main called Why Employees Are Less Engaged than Ever. The post talks about why employee engagement is at an all time low. According According to research conducted by Hewitt Associates, employee engagement in June 2010 had its largest quarterly decline in more than 15 years, when Hewitt first began tracking this metric. The post goes into detail on some ideas to help keep employees more engaged. suggest that you read it. MORE >> -
KYLE LACY | MONDAY, APRIL 2, 2012 Quick Guide to Using Pinterest for Personal Branding If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Unless you live under a rock, you would be hard-pressed to find someone that has not heard of Pinterest. The site hit the social-networking scene with a bang and it keeps building momentum as millions of people start pinning and developing their own personal brands. It has the potential of being one of the top new ways to build your business and your personal brand. Be sure to ask for invite as soon as possible. People collect a ton of things. More on that later. Yah I know. MORE >> -
KYLE LACY | MONDAY, SEPTEMBER 12, 2011 An Interview with Klout. Do You Love It or Hate It? Unique Retweeters, Likes Per Post, Unique Messages Retweeted, Follower Retweet %, Comments Per Post, Unique @ Senders, Inbound Messages Per Outbound Message, Follower Mention %, Update Count. Followed Back %, List Inclusions, Unique Senders, Commenters, Retweeters, Likers, Influence of Followers, Influence of Retweeters and Mentioners, Influence of Friends, Influence of Likers and Commenters. RTs, @messages, comments, likes etc.). But first, I should explain — I use Klout. m an advocate, which doesn’t mean I agree with everything they do. beginning of conversations. MORE >> -
KYLE LACY | MONDAY, JULY 26, 2010 Keep Your Friends Close and Your Followers Closer Are you self promoting and only allowing good comments to be posted? When there’s a negative comment do you delete it? The bad comment won’t ruin you. This bodes well for you especially when a dreaded negative comment appears. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Where do you draw the line? Social media is a tool the should be used to help others speak about you. My suggestion is to leave it. We’re not perfect and we can’t make everyone happy. It’ll give you credibility. MORE >> -
- 10 Steps for Marketing Automation Readiness KYLE LACY | WEDNESDAY, SEPTEMBER 21, 2011
- 5 Ways to Use LinkedIn’s New Group Functionality KYLE LACY | TUESDAY, JUNE 29, 2010
- Checklist of 25 Reasons Not to Hire a Social Media Consultant KYLE LACY | FRIDAY, APRIL 2, 2010
- 20 Ways to Build Trust and Leads in Social Media KYLE LACY | THURSDAY, APRIL 15, 2010
- 4 Ways to Stay Ahead of the Curve by Incorporating Social Media KYLE LACY | TUESDAY, DECEMBER 6, 2011
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- 6 Ways to Get Noticed By People on Twitter KYLE LACY | WEDNESDAY, SEPTEMBER 29, 2010
- 25 Twitter Tips for Small Business KYLE LACY | FRIDAY, JANUARY 29, 2010
- 7 Ways to Change Attention to ACTION in Social Media KYLE LACY | MONDAY, SEPTEMBER 13, 2010
- 20 Ways to Generate Leads from Inbound Marketing KYLE LACY | WEDNESDAY, APRIL 4, 2012
- 10 Tips for a Fitter Twitter KYLE LACY | MONDAY, JANUARY 17, 2011
- The 5 Stages of Social Media ROI KYLE LACY | TUESDAY, JUNE 14, 2011
- The 5 Pitfalls of Social Media Engagement KYLE LACY | TUESDAY, JULY 5, 2011
- Diesel Installs Cameras in Dressing Rooms for Facebook Posting KYLE LACY | MONDAY, JUNE 14, 2010
- Why Social Media ISN’T a Waste of Time KYLE LACY | FRIDAY, MAY 28, 2010
- 5 Social Media Tips for Small Business KYLE LACY | TUESDAY, APRIL 27, 2010
- 5 Engaging Ways to Increase Your Likes on Facebook KYLE LACY | WEDNESDAY, NOVEMBER 10, 2010
- Does Negative Social Media and PR Really Hurt Brands? KYLE LACY | FRIDAY, FEBRUARY 4, 2011
- Do Not Hire Young Consultants. They Have No Experience. KYLE LACY | WEDNESDAY, SEPTEMBER 21, 2011
- In Higher Education, It Seems Everyone Is a Branding Expert KYLE LACY | WEDNESDAY, AUGUST 3, 2011
- How Social Media Overtook Legacy Media KYLE LACY | FRIDAY, SEPTEMBER 9, 2011
- Social Media Automation, Philosophy, Ethics and Stupidity KYLE LACY | WEDNESDAY, MARCH 2, 2011
- 5 Ways to Use Twitter to Develop Personally and Professionally KYLE LACY | MONDAY, MAY 10, 2010
- 15 Tips to Building A Better NonProfit Marketing Strategy KYLE LACY | FRIDAY, JULY 8, 2011
- The Only Way to Create Real Content is Telling Stories KYLE LACY | THURSDAY, DECEMBER 9, 2010
- 4 Tips to Help You Discover the Value of Twitter Chat KYLE LACY | THURSDAY, AUGUST 5, 2010
- How to Get Discovered on the Internet KYLE LACY | TUESDAY, JULY 10, 2012
- 21 Ways to Build Trust and Sales Leads in Social Media KYLE LACY | FRIDAY, OCTOBER 15, 2010
- Four Steps to Increasing Your Web Presence KYLE LACY | MONDAY, SEPTEMBER 17, 2012
- The Power of Personal Branding KYLE LACY | WEDNESDAY, NOVEMBER 17, 2010
- 5 Problems Generated By Customer’s Social Media Complaints and the Solutions KYLE LACY | FRIDAY, FEBRUARY 17, 2012
- Hospitality Industry Changing with Social Media KYLE LACY | FRIDAY, SEPTEMBER 3, 2010
- Does Your Employee’s Personal Life Matter to Your Company? KYLE LACY | THURSDAY, FEBRUARY 11, 2010
- Are You Wasting Time on Social Media? (Contest) KYLE LACY | WEDNESDAY, SEPTEMBER 28, 2011
- 8 Things You Need to Know Before Launching a Blog KYLE LACY | WEDNESDAY, NOVEMBER 2, 2011
- HOW TO: Get Your Facebook Community to Leave You Positive Reviews KYLE LACY | MONDAY, JANUARY 21, 2013
- The Value of a Social Media Conversion Funnel KYLE LACY | TUESDAY, JULY 20, 2010
- What Makes a GREAT Startup? (Contest for $100) KYLE LACY | MONDAY, AUGUST 29, 2011
- Why Are You Taking My Content Out of Context? KYLE LACY | MONDAY, SEPTEMBER 26, 2011
- I’m Not Sure About the Facebook Facelift KYLE LACY | TUESDAY, SEPTEMBER 27, 2011
- Building the Power of One – The #ET11 Wrap Up KYLE LACY | FRIDAY, SEPTEMBER 16, 2011
- 5 Tips to Being Productive in Social Media KYLE LACY | THURSDAY, FEBRUARY 25, 2010
- People Change. Why Don’t You? KYLE LACY | MONDAY, APRIL 4, 2011
- 5 Ways to Benefit from Facebook’s Analytic Tools KYLE LACY | FRIDAY, JUNE 11, 2010
- The Problem with Facebook is Not Revenue but Experience KYLE LACY | THURSDAY, MAY 17, 2012
- The Right Way to Measure Digital and Social in 2011 KYLE LACY | MONDAY, MARCH 28, 2011
- Posting Anonymously? You Are Dead To Me KYLE LACY | THURSDAY, NOVEMBER 17, 2011
- 3 Reasons Why Online Reputation Management is Important KYLE LACY | FRIDAY, JULY 1, 2011
- 5 Tips to Connecting With The Boomer Social Boom KYLE LACY | THURSDAY, SEPTEMBER 9, 2010
- @YourDad is Now Following you on Twitter KYLE LACY | FRIDAY, JANUARY 7, 2011
- The Right Way to Market Yourself on Twitter: Part 2 KYLE LACY | MONDAY, OCTOBER 4, 2010
- Marketers Are Selling Dreams not Reality. It’s Time to Change. KYLE LACY | WEDNESDAY, NOVEMBER 24, 2010
- Facebook, Schmacebook – What About the Users? KYLE LACY | FRIDAY, JANUARY 14, 2011
- 3 Questions to Ask When Evaluating Your NonProfit’s Website KYLE LACY | WEDNESDAY, JUNE 29, 2011
- Why Data is the Gap in Social Media That Needs to be Filled KYLE LACY | MONDAY, AUGUST 8, 2011
- Attention – I Found a Real Marketer KYLE LACY | WEDNESDAY, NOVEMBER 16, 2011
- There is Only One Way to Successful Marketing KYLE LACY | THURSDAY, AUGUST 11, 2011
- Why is Social Media Stuck in the 1980s? KYLE LACY | WEDNESDAY, JUNE 8, 2011
- Marie Clare Screws Healthy Living Bloggers KYLE LACY | FRIDAY, OCTOBER 8, 2010
- I Was Just Exposed on Facebook KYLE LACY | THURSDAY, MARCH 11, 2010
- The Indianapolis Super Bowl Video Fiasco KYLE LACY | THURSDAY, DECEMBER 1, 2011
- Corporate Content : The Attack of the Social Machines KYLE LACY | WEDNESDAY, MARCH 16, 2011
- The Beauty of Humanizing Content KYLE LACY | FRIDAY, MARCH 12, 2010
- Relevant Innovation is Key to Business Success NOT Shiny and New KYLE LACY | THURSDAY, JUNE 23, 2011
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