The new LinkedIn Company Pages bring the comments of their employees front and center. Leave a comment below and share this with your community. LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional. People do business with people first, and then with the companies that stand behind them. On Facebook people like pages, with the leaders predominantly being consumer brands. What do you think? MORE >>

If you establish a Facebook page you have to commit to responding to each and every comment. Leave a comment below to share your thoughts. What would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. You open and close on time, and follow a number of other standard business practices. new expectation is that your business is friendly. It’s a by-product of our social media influenced world. MORE >>

Leave a comment below and share this with your community. One of the most common concerns for new and experienced bloggers alike is the length of the post. Finding the Right Length. Some folks will not read a blog post that is more than 500 words. That’s understandable, because many of them are puffed up pieces that dance around a topic and never clearly make a point. Blogs where the posts are typically short, because they are racing to be first to report the news, also fall short of expectations. Is this what you want for your audience? Choosing the Best Content. How about you? MORE >>

Leave a comment below – a nd please feel free to use these ideas as you wish. . Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While While consumers may get a lower price, they have to deal with companies that are delivering the bare minimum for that price in an effort to remain profitable. Here’s how. MORE >>

Leave a comment below and share this with your community. One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. Google Authorship. About Google Authorship. This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. The image above is a partial snapshot of the email that shows one of the most valuable attributes of Google Authorship. That is very cool for authors and it too is fair. Everybody wins. MORE >>