Jeff Esposito

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. Think you can do that?

Taking social business from buzz word to business function

Jeff Esposito

Would love to hear in the comments below. Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time. This post contains video, please click here if you cannot view. Apologies for that being my longest video post in quite a while.

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

They comment directly on other industry leaders’ articles, under their own identities. This is a guest post from Megan Jasin. . A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. It was unchartered territory that even PR pros couldn’t grasp. that medium.

Social Media’s Redheaded Stepchild

Jeff Esposito

Whether you are commenting on an interesting status post, answering a question of the day, or interacting with others in one of the many available professional or social groups housed within the platform. This is a guest post from  Larry Jones. Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Image: Wikipedia. They found a way for LinkedIn to make their jobs easier (think Pinterest and women).

Get over the Google+ breakup – it is logical and good

Jeff Esposito

But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube. On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. Note: Hangouts will not be part of this shift).

What brand are you?

Jeff Esposito

Overall I thought this was a great brain exercise, and wanted to throw it out to all of you to see what brand you would be and would love to hear in the comments below. Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold. edutainment that it provided me and will to him.

A lesson in what not to do in social media from Barack Obama

Jeff Esposito

When commenting on this post, please remember that it  is strictly a commentary on President Obama’s social media activity, not a critique or analysis of his policies. This post originally ran on PR Breakfast Club, but I wanted to share here as well in case you missed it there. President Barack Obama’s use of social media has seen its ups and downs. world. So engaging, it is not.

Why I read 31 books in 2011

Jeff Esposito

also welcome any suggestions for books that you think I should read this year as well in the comments below. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Content Rules – Chapman/Handley – Review. Life Inc.

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Five for Friday

Jeff Esposito

Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. Man this was one odd week, full of ups and downs. On one hand it was uber-productive, but on the other, I had one nasty stomach bug come through me for two days so I couldn’t play with Baby Espo. How was your week? It explores the value of telling a good story.

Doing better, Oreos and the Boston Marathon

Jeff Esposito

There was a healthy debate in the comments where I might have fed into a troll, but overall a good read. Who’s ready for spring? I can safely say that I am gladly holding my hand up and hpping that this warmer weather will help kick this nagging cold that I’ve got.  This has been a good week for me as it’s both my and my son’s birthday fell during the week. Image  Newbirth35.

Facebook will not replace websites

Jeff Esposito

If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. The concept of making Facebook your central hub and presence on the web is sickening to me. With Facebook, you are at the mercy of their developers and servers.

Are you setting yourself up for failure?

Jeff Esposito

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. Do you work around the clock, seven days a week? Take a second to consider the answer. I am sure that for the most part that the answer is no. Image -  viewerblur.

NFL Week 6 Picks… from Social Media

Jeff Esposito

We’d love to hear more in the comments below. With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play. Below is a video of all of this week’s predictions: This post contains video, click here if you cannot view. Week 6 NFL Predictions.

Are you ready for Social TV?

Jeff Esposito

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are in marketing. You are a tech geek.

Carnival #FAIL, Sesame Street AR and a 55-gallon drum of lube

Jeff Esposito

Seeing their blatant lack of acknowledgement and deletion of comments regarding an accident and past pirate encounters on their social properties really pains me. This may have been one of the longest four-day weeks that I can remember. Maybe it was the leap year; maybe it was the snow in Boston. Sure the white stuff was a welcome surprise, making only its second appearance this winter.

Social Media is Not Cool

Jeff Esposito

If you have any specific areas you’d like addressed, feel free to leave them in the comments below and I will work to incorporate them into the list over the next few weeks. Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now. It has also become an area over which many different components within organizations and agencies alike are battling.

Four social applications worth keeping an eye on

Jeff Esposito

What applications are you currently evaluating to see if they are humps or dumps? I’d love to hear in the comments below. Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Don’t try to quantify the amount of time that you spend in this research phase because it will make your head spin and probably make you sick.

Untapping the social side of beer

Jeff Esposito

While at their pages, I can comment on their share and ask questions on how it tasted and where they purchased it. This is a guest post from Nick Gosselin. As Benjamin Franklin once said,   “ There can ‘t be  good living  where  there  is  not  good drinking.&#. So true Mr. Franklin, so true. Finally! suggest this  recent post from Mashable.

Death of Photography, Abandoned NOLA Six Flags and BAD Klout

Jeff Esposito

give them credit for responding in the comments, but it is as weak as a candy cigarette next to a Marlboro Red. Today is one of those days that is both awesome and shitty at the same time. On one hand baby Espo is going to get to see his cousins over the weekend, who should be here sometime round midnight, but on the other it is sad. Hiring for a Social Media Management Role?

Irish legal drinking and driving, disposable media & free covers

Jeff Esposito

Irish council approves motion to allow rural drink-driving – this story is left without comment… you should just read. For some of you it was a short week, but for others (like me) it was a full tilt. Over the course of the week we heard about fake girlfriends, lip syncing  some fashion (no clue just heard my coworkers critiquing stuff) and an inauguration. Five for Friday

Six WordPress Plugins to Install on your Site Today

Jeff Esposito

LiveFyre – There are a lot of comment systems out there, but none are on par with Livefyre. Not only does the platform allow for commenting in real time (think streaming group chat) but it also offers multiple options for users to log in for commenting. Image: Wikipedia. This is mostly due to third-party plugins that meet certain requirements that bloggers have.

Manti Te’o story gets Taiwanese animation

Jeff Esposito

No comment needed aside from – sad, but awesome… sports Manti Te'o Manti Te'o girlfriend Mantio Te'o Scam

NFL Wildcard Weekend Predictions via Social Media

Jeff Esposito

would love to hear your opinion or methods for picking in the comments below. During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). Instead of calling it a picking season, I decided to continue following this method until a Super Bowl champion is crowned.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

And if you aren’t headed to SXSW and want to contribute, please leave a comment and how you want to be attributed in the comments below. On March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting? I Plus who doesn’t like helping people out? So what am I asking you to do? Sound good? Jeffesposito20 – Gmail. Facebook.com/jeffesposito. Thanks!

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

Still, I have an extensive network of people I follow on Twitter who, through link-sharing, insightful comments, witty @ replies, and other useful information, I have come to regard as a resource for any decision about what to do, where to go, and how to get there. I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. Sorry, Yelp: I’m kinda over you.

Five for Friday: Labor Day Edition

Jeff Esposito

Does your org have a Facebook Page comment escalation flow-chart? – In this post John Haydon poses a great question that many companies should ask themselves. Man where the hell did this summer go? Seriously one minute it was halleluiah here comes the warmth then bam, 40 minutes to go to blocks behind U-hauls bringing college kids back into Boston. Oh well change is good.

Five for Friday Halloween Edition

Jeff Esposito

This is mainly due to things like emotion, sarcasm and backhanded comments. Cliff notes version – they use a picture of a girl bending over looking for her Chapstick asking for a response on Facebook, blogger gets pissed posts comments, comments deleted, rinse repeat. While I know that Halloween is not until Monday, many folks will be celebrating this weekend.

Five for Friday

Jeff Esposito

The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments. Is it me or did this week drag for you too? Maybe it was the unbearable heat or the sudden drop in temperature that did it in for me, but who knows? Maybe I am just getting old. How was your week? Any big weekend plans?

NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you think you can do better, drop your picks in the comments below. Unlike the NFL this is no typo, we’re picking games via social media. week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. This week’s combatant is my friend Mandie Boardman , a New England transplant in Charm City. NFL Week 2 Picks.

Five for Friday

Jeff Esposito

On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out. Man I don’t think I have wanted for a week to be over this bad in a long time. While nothing horrible happened, I am more looking forward to the weekend. For starters some of my best friends from Jersey are coming up to meet Baby Espo and I have a nice Father’s Day event to attend on Saturday at the NE Aquarium with the good folks at Pampers. How the heck was your week? Have any good weekend plans?

Klout, Hugging Kids, 2012 Social Business Predictions & more

Jeff Esposito

Would also love to know what links I may have missed this week in the comments below. This post from CC Chapman offers his insight and some good comments from some fellow papas. I’d suggest reading if you have a small fry. I am happy for it to be Friday. How was your week? Hopefully it was a good one and hope you have an even better weekend. Here are three from IBM.

Predicting week 14 of the 2012 NFL season

Jeff Esposito

Be sure to let us know in the comments below. The NFL season is nearing the end of the regular season. Chances are you know if your team has a shot of making the playoffs now. Over the course of the season, we have been using social media to predict the outcomes of the weekly games ( formulas here ). On the season this method of predicting games has notched a 106-78-1 mark.

Week 10 NFL Predictions via Social Media

Jeff Esposito

If you think you can pick better, drop your picks in the comments below. Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 with a 71-61 mark following a break-even Week 9. Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). 

Can Social Media Predict Week 1 of the 2012 Season better than @mpace101?

Jeff Esposito

If so, let us know your picks in the comments below and be sure to check back each Thursday for the weekly picks. The Esposito household is divided come Sundays and Mondays. I am not going to lie, but today is a lot like Christmas. Week 1’s opponent is Mike Pace , a super smart dude in customer support and social CRM who hails from the Deep South of Boston.

The Social Media Venn Diagram

Jeff Esposito

LiveFyre – I blame Danny Brown for putting me onto this comment system. have fallen in love with it and it offers more fluid commenting on many blogs and links to people’s SM accounts so you can easily follow a commenter or socially share. A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”.

We Are…Dumb on Twitter, Facebook Ads & Jack

Jeff Esposito

understand blind devotion, but tweeting out comments like these? Greek athlete ousted from Olympic Games for Twitter comment – since the Olympics start today, I wanted to show that not only Americans are dumb on Twitter…. Aside from that, the week slogged by and now I am ready for the weekend how about you? So enjoy this week’s edition of Five for Friday. Five for Friday

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How does your social media program stack up?

Jeff Esposito

70% of these corporate Facebook pages are responding to comments left on their walls/Timelines. Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to. Perhaps the most staggering number of the whole deck was that the Fortune Global 100 companies were mentioned a total of 10,400,132 times in a single month. Fortune Global 100 companies average 152,646 likes on Facebook.