Home It’s Josip Archives Let’s Talk The Word on the Web Breaking Down Millennials: From Sharing To Connecting Written on July 13, 2010 by Josip Petrusa 5 Comments Tweet Share 5 saves Last Friday, Mashable published an article based on a Pew Research report. Posting comments to a friend’s blog has declined 24%. And another great comment! And another great comment! link] Josip Great comment Lee! And although I agree with the experts to an extent, I can’t help but dig deeper and challenge the experts on both sides of the argument. Then MSN. MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web Millennial Values Behind Lifestyle Brands Written on August 9, 2010 by Josip Petrusa 0 Comments Tweet Share Save Lifestyle brands are becoming something of a hot and growing trend. This  emerging branding strategy is becoming highly influential. Simply, it’s no longer about the product. But rather, it’s about the lifestyle that a brand entails. It’s about everything else that comes with the ideals of that brand. Values that once were held towards products no longer exist in the same sense. Millennials Unported License. MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web Why and How You Should Be Mobile Marketing to Millennials Written on August 3, 2010 by Josip Petrusa 1 Comment Tweet Share 1 save The last few years have been nothing short of exciting and challenging times for marketers and advertisers. The lanes of communication have greatly expanded. And advancements in technology have questioned and defied traditional media outlets. Something even more complex when dealing with the Millennials. But it seems that old habits die hard. And they might have a slight point. MORE >>

The topic of my presentations ranged from “What Millennials Want” to “Attracting Millennials to Your Event” with some great discussion and comments in between. It culminated in a comment for the emcee of the particular presentation, who is a professor at UNLV (University of Nevada, Las Vegas), in the brief discussion we had after. The comment itself was as follows: (laughingly) “Like I tell all my students, before you think you’re going anywhere you’ll have to look up at our Baby Boomer butts. Tweet. And it was nothing short of an extraordinary experience. MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web A Day in the Life of a Millennial Written on July 27, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save We all woke up today just as if it was any other day. Each with our own priorities and responsibilities to deal with. Each with our own schedules and to-do lists. Today is like any other day. Except, today’s events aren’t what they use to be. It’s not simply about waking up and going to work anymore. Millennial’s Day Begins with Ring What we do everyday isn’t what it use to be. But it doesn’t stop there. MORE >>