| | | Get Social PR | |  Comments | 49 articles |
| Page 1 of 1 | Previous | Next | GET SOCIAL PR MAY 6, 2012 Create Feature Collections and Build Reader Loyalty To be honest, they should generate the highest frequency of social sharing activity and attract the most comments of any content on your company blog. As a former journalist, I see blogging in much the same light as column writing for newspapers and feature writing for magazines. In each case, a column or a feature series can become standard expectations of readers. For example, I always lived by Louis Lapham’s column in Harper’s , and I read Paul Krugman of the New York Times religiously. Columns are regularly occurring. Provide timely and thought-provoking commentary. | GET SOCIAL PR JUNE 25, 2012 The “Secret” Facebook Strategy that can Generate $500,000 in Revenue billion Likes and Comments on average were generated by Facebook users per day during the first quarter of 2012. Wouldn’t it be wonderful to generate $500,000 in annual sales from your Facebook Fan Page? Yes, it is possible to earn money, sell products and make a profit from your fan page, just like State Bicycle Company. The problem failed Facebook fan pages is that there is no strategy behind them. Some business owners think that if they build it, they will come. To be honest, the if-you-build-it-they-will-come strategy only worked for Kevin Costner in “Field of Dreams.” | | | | | |
| GET SOCIAL PR JULY 22, 2010  How to (NOT) Pitch a Blogger This means visiting their blog when a new post is up to leave thoughtful comments, reaching out through Twitter to have a conversation – even if you don’t need anything. icons these days, and you know which one they fancy based on the volume of their activity), and make genuine comments that show you care. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. It’s true. | GET SOCIAL PR JULY 11, 2011  Public Relations Professionals: Should PR Interns Pitch To The Media Of those that replied to Robbins’ question, she cites, Mitch Leff, owner of Leff & Associates PR firm , comments,&# Wow…If I was a client, I’m hiring the agency for their expertise and to have their best people on my account. Are public relations professionals fulfilling their obligation to the profession if they don’t let interns fail? Wow again.”. | GET SOCIAL PR AUGUST 1, 2012 CONTENT MARKETING TIPS AND BEST PRACTICES YOU MIGHT HAVE MISSED In this piece, the author writes, “Truly shareable content establishes authority and builds the social capital of a website in the form of comments, likes, shares and links.” Tweet There much to learn about content marketing. So, it may seem ironic that the first post I recommend for reading is exactly the antitheses to the point of this piece. Well, hold on just minute. The author of the first post makes a very good point. He says, “The beauty of the social web is that experimentation is cheap and, in many cases, free. You just have to have the courage to do it.” | GET SOCIAL PR JUNE 6, 2010  Five Question To Make Your Social PR Program A Success Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Before you begin using any type of social media tools to communicate with people, you need a plan. You need a strategy. While I have written about that before (check out “ Who Needs a Sinking Plan? What are you after? Thought leadership? Lead generation? Awareness? Can you write your social media goal in one sentence? | | | | | | | |
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GET SOCIAL PR | WEDNESDAY, FEBRUARY 6, 2013  Learn to Write Social Media Policy for Negative Comments
TweetRecently a friend of mine posted a great question on Facebook about the act of a business deleting social media negative comments from its fan page. Here’s the question: Should businesses EVER delete negative comments about themselves on Facebook, or should they engage customer service issues in the public forum? How-To Opinion Applebee's Conversation Engage Customers Facebook Learn How To Write Learn To Write Media Comments Negative Negative Comments Protect Your Business Social MediaYou Read the Rest. MORE >> -
GET SOCIAL PR | MONDAY, AUGUST 2, 2010  Three Blog Strategies for Social PR
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Three Blog Strategies for Social PR August 2, 2010 A digital colleague of mine is giving a presentation on blogging strategies in the coming weeks. His point, at least one of them, is blogging as a personal branding exercise for the professional service provider. No doubt this is a perfectly valid strategy for starting a blog if you’re a business owner. Actually, it’s a perfectly valid reason to start a blog whatever your profession — teacher, doctor, attorney or clergy. These could be your employees. MORE >> -
GET SOCIAL PR | TUESDAY, AUGUST 10, 2010  Why Share of Voice Is Important for Brand
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Why Share of Voice Is Important for Brands August 10, 2010 Your share of voice is the total volume of advertising you own in a market. While advertising is important, with social PR, your share of voice is much more complex and diversified over many platforms. Sure, focus group research and surveys are great tools to mine that data, and there’s no reason why you shouldn’t continue to conduct that type of research. And don’t think for a minute that someone isn’t talking about your brand. Right? MORE >> -
GET SOCIAL PR | THURSDAY, JUNE 10, 2010  Facebook Marketing: A Book Review
This is also a time for you to weigh in with your own strategy, thoughts and comments. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Facebook Marketing: A Book Review June 10, 2010 A few weeks ago Justin Levy’s publicist asked me to review Levy’s new book on Facebook Marketing. If you don’t know Levy, he works with Chris Brogan at New Marketing Labs. I’ve reviewed books in the past, so this is nothing new to me, nor is Facebook. These types of reviews, however, presents a challenge. Here’s how this review will work. MORE >> -
GET SOCIAL PR | WEDNESDAY, SEPTEMBER 19, 2012 #AtomicChat Blogger Relations Round-Up
Fact is, some of them I could tell by their comments were bloggers who had been approached [.]. TweetLast Monday I was the guest on #AtomicChat, a Twitter chat sponsored by Atomic Reach. Our topic — blogger relations. I’m not sure of the backgrounds of those attending that chat, but my hunch was many blogged regularly. Commentary blogger relations MORE >> -
- Facebook Marketing Resource Roundup GET SOCIAL PR | MONDAY, JULY 19, 2010
- Social Media PR: An Instant Media Classic GET SOCIAL PR | TUESDAY, NOVEMBER 30, 2010
- Building a Company with Social Media GET SOCIAL PR | MONDAY, SEPTEMBER 13, 2010
- #journchat live from NYC: Win a behind-the-scenes trip to NBC News GET SOCIAL PR | TUESDAY, JULY 13, 2010
- 5 More Tactical Public Relations Planning Tips to Market Your Blog GET SOCIAL PR | TUESDAY, JULY 12, 2011
- When Do You Turn Down An Interview GET SOCIAL PR | MONDAY, JANUARY 24, 2011
- Facebook Marketing Part 6: Facebook Apps GET SOCIAL PR | MONDAY, JUNE 28, 2010
- Social PR Playtime Is Over For B2B GET SOCIAL PR | THURSDAY, JUNE 3, 2010
- Facebook Marketing Part 9: Developing Communities GET SOCIAL PR | THURSDAY, JULY 1, 2010
- Social PR: Marketing Investments at Colleges and Universities Shift GET SOCIAL PR | TUESDAY, JULY 27, 2010
- When Do You Turn Down An Interview GET SOCIAL PR | MONDAY, JANUARY 24, 2011
- Five Must-Read Links To Make Your Community Successful GET SOCIAL PR | MONDAY, JUNE 7, 2010
- Living Social: 10 ways of using Posterous at work or home GET SOCIAL PR | THURSDAY, JUNE 10, 2010
- When Customer Service Fails the Customer GET SOCIAL PR | MONDAY, JULY 12, 2010
- Facebook Marketing Part 7: Privacy GET SOCIAL PR | TUESDAY, JUNE 29, 2010
- Three New Media Public Relations Writing Tips Journalists Love GET SOCIAL PR | TUESDAY, SEPTEMBER 7, 2010
- Social PR: Reading You Can't Affort to Miss GET SOCIAL PR | TUESDAY, JULY 20, 2010
- Secret Blog Strategy Revealed: What Reader's Digest Teaches Us. GET SOCIAL PR | MONDAY, SEPTEMBER 13, 2010
- How to Socialize Media Relations GET SOCIAL PR | WEDNESDAY, JULY 21, 2010
- Make SEO Copywriting A Breeze For Social PR GET SOCIAL PR | WEDNESDAY, JUNE 9, 2010
- Social Media Marketing Strategy for Twitter GET SOCIAL PR | SUNDAY, JANUARY 24, 2010
- Facebook Marketing Part 5: Advertising GET SOCIAL PR | WEDNESDAY, JUNE 23, 2010
- Facebook 8: Facebook Marketing Strategy GET SOCIAL PR | WEDNESDAY, JUNE 30, 2010
- Common Words Work Better in New Media Public Relations GET SOCIAL PR | MONDAY, AUGUST 23, 2010
- How to End the Recession for Good! GET SOCIAL PR | WEDNESDAY, SEPTEMBER 22, 2010
- Social Media PR: An Instant Media Classic GET SOCIAL PR | TUESDAY, NOVEMBER 30, 2010
- Five Social Media Secrets To Keep Your Content Fresh GET SOCIAL PR | SATURDAY, DECEMBER 12, 2009
- Four Ways To Build Trust With Your Clients GET SOCIAL PR | MONDAY, DECEMBER 28, 2009
- What Social Media Can Do For Your Business GET SOCIAL PR | TUESDAY, DECEMBER 29, 2009
- Three Social Media PR Trends of 2010 GET SOCIAL PR | SUNDAY, JANUARY 3, 2010
- Are You Living Social? GET SOCIAL PR | SATURDAY, JANUARY 16, 2010
- The Great Marketing Circus – PR's magic, revealed! GET SOCIAL PR | WEDNESDAY, MAY 26, 2010
- Who Needs a Stinking Plan? You Do. GET SOCIAL PR | TUESDAY, JUNE 1, 2010
- Five Social PR Must-Reads for Engagement GET SOCIAL PR | WEDNESDAY, JUNE 2, 2010
- Facebook Marketing Part 1: From Dorm Room to Boardroom GET SOCIAL PR | MONDAY, JUNE 14, 2010
- Facebook Marketing Part 2: Getting Around Facebook GET SOCIAL PR | TUESDAY, JUNE 15, 2010
- Facebook Marketing Part 3: Establishing a Corporate Presence GET SOCIAL PR | WEDNESDAY, JUNE 16, 2010
- Facebook Marketing Part 4: Facebook Connect GET SOCIAL PR | FRIDAY, JUNE 18, 2010
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