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| Page 1 of 2 | Previous | Next | FRESHNETWORKS JANUARY 23, 2011  15 essential articles for online community managers How to react if somebody writes about your brand online : A simple guide to help you decide when, and how, you should respond if somebody comments on your brand online. Should anonymous comments be allowed in your online community : The pros and cons of allowing anonymous comments in your online community, and those times when it really is the best option. | FRESHNETWORKS JANUARY 18, 2011  22 social media management tools – a wiki in development This moment Distributed Engagement Channel : the system allows you to publish content, moderate user-generated comments and track and optimize channel performance. Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web. We hope it will eventually become a useful social media management tool resource. | | | | | |
| FRESHNETWORKS APRIL 19, 2011  4 key customer touchpoints where social media adds value good review by an influential blogger, or a comment by a social media influencer who appeals to the consumer audience can be more valuable than thousands of pounds worth of advertising. Image courtesy of McKinsey. In order to use social media to influence purchasing habits you need to embed it at key customer touchpoints. Initial consideration. What’s happening at this stage? | FRESHNETWORKS DECEMBER 3, 2010  Social media influencers 2010 – download the final report We’d also like to give a special mention the following people for their comments and opinions about influencers, which have been included in the report: Chris Brogan , Jay Baer , Murray Newlands , Louise Parker and Kelly Pennock. We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. | FRESHNETWORKS JANUARY 21, 2010  Social Media Case Study: LEGO CLICK One of the things that MyIdea4CA did, and that it will be interesting to look for as LEGO CLICK develops, is to use rating and even commenting in the community as a way of sorting and prioritising ideas. The most popular or interesting ideas are likely to get the most votes or comments. And so these will rise to the top on the site, leaving the less relevant comment much further down. | FRESHNETWORKS MAY 28, 2010  The problem with automated sentiment analysis In our test case on the Starbucks brand, approximately 80% of all comments we found were neutral in nature. For any brand looking to use social media monitoring to help them interact with and respond to positive or negative comments this is disastrous. More often than not, a positive comment will be classified as negative or vice-versa. Sentiment analysis is a complex beast. | | | | | | | |
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FRESHNETWORKS | TUESDAY, APRIL 14, 2009  Layered communications will change online communities
Video and voice in online communities - 2008 saw an increase in the number of sites that accept comments using video or voice as well as chat. Tags: Charlie Osmond community conversations layered communications online communities predicitons research communities social networks video commenting video comments Time for a prediction: layered communications - a mixing of text, speech and video - will become a key issue for online communities in 2010 and beyond. . podcast from SXSW: Strong Gaming Communities, text or speech. The mixing can be synchronous (i.e. Any ideas? MORE >> -
FRESHNETWORKS | SUNDAY, FEBRUARY 27, 2011  People do not want to create content for your brand
Or you may want them to comment on and Like your posts on your Facebook page so that they and their friends will be kept up to date with what your brand is doing. “Why would customers want to create content for our brand?&# is a question we commonly come across at FreshNetworks. The truthful answer is often “They don’t&#. In fact, the question is the wrong one altogether. Customers don’t want to create content for your brand and we see this with many unsuccessful uses of social media by brands. What do they want from us. MORE >> -
FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010  How do social media monitoring tools find influencers?
This includes their own editorial opinion about a comment or post, as well as its relevance to the topic that is being searched for. Social media monitoring tools identify influencers through a series of algorithms. Each tool uses different parameters and metrics to help identify influencers online. The different tools look at influencer in different ways. Some can help you find an influential person or influential people; some help you find a site of influence. Scoutlabs use an algorithm to determine what they call “importance”. Share this on Facebook. Share this on del.icio.us. MORE >> -
FRESHNETWORKS | THURSDAY, SEPTEMBER 22, 2011  What F8 and the changes to Facebook mean for brands and marketers
If you went away on holiday for a week or two, when you returned you would see the latest things people had Liked or commented on or said. The announcements at yesterday’s F8 conference included a few of the changes we expected to Facebook (the music service was a very poorly kept secret) and a few more radical changes that went further than we might have guessed. Here are three initial trends that I see having an impact on brands and organisations that use Facebook and suggestions about how to capitalise on them: 1. The Timeline becomes the centre of the Facebook experience. MORE >> -
FRESHNETWORKS | WEDNESDAY, FEBRUARY 24, 2010  How the Global Fortune 100 are using social media: some statistics
Only 38% of companies are using Twitter actively to respond to other’s comments and questions. Typically, firms are getting 40,000 views of their videos each month and over half of all Channels have comments. The average number of posts per month is 7 (but again much higher in Asia-Pacific: 14), and almost three-quarters of blogs have comments. Image by Robert S. Donovan via Flickr. useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. Summary findings. Twitter. Facebook. MORE >> -
- Google Wave vs Twitter at conferences FRESHNETWORKS | SATURDAY, NOVEMBER 7, 2009
- Getting started 1: Do you know what people are saying about you? FRESHNETWORKS | MONDAY, OCTOBER 19, 2009
- Employee social media guidelines are useful, but internal culture is more important FRESHNETWORKS | THURSDAY, JANUARY 26, 2012
- How BBC London is experimenting with social media to cover the Tube strike FRESHNETWORKS | MONDAY, SEPTEMBER 6, 2010
- Picking a social media agency in Europe – list of the best FRESHNETWORKS | TUESDAY, JANUARY 25, 2011
- 5 things to consider when engaging social media influencers online FRESHNETWORKS | MONDAY, NOVEMBER 29, 2010
- The impact of word-of-mouth marketing: a McKinsey report FRESHNETWORKS | MONDAY, APRIL 26, 2010
- Facebook engagement case study: Coca Cola v Pepsi FRESHNETWORKS | TUESDAY, NOVEMBER 29, 2011
- Real engagement, not likes: The top 100 engaging brands on Facebook FRESHNETWORKS | FRIDAY, OCTOBER 7, 2011
- 6 areas where social media can be used in the insurance customer value chain FRESHNETWORKS | WEDNESDAY, AUGUST 24, 2011
- Calling all brands: stop counting Facebook “likes” and build deeper engagement instead FRESHNETWORKS | TUESDAY, APRIL 26, 2011
- Social TV gaining traction in the UK FRESHNETWORKS | FRIDAY, MARCH 16, 2012
- How to be safe and social: ASA and CAP guidelines for social media FRESHNETWORKS | FRIDAY, FEBRUARY 25, 2011
- What the role of Twitter is, and isn’t, during #londonriots FRESHNETWORKS | WEDNESDAY, AUGUST 10, 2011
- Instagram hits 5 million users: 5 reasons behind its growing success FRESHNETWORKS | TUESDAY, JUNE 14, 2011
- A sentiment experiment: This week’s #BBCQT panellists on Twitter FRESHNETWORKS | FRIDAY, SEPTEMBER 28, 2012
- Social media case study – Wrigleys Extra v Polo mints FRESHNETWORKS | WEDNESDAY, FEBRUARY 9, 2011
- How are the top hotel brands innovating in social media? FRESHNETWORKS | TUESDAY, APRIL 24, 2012
- Why do you follow brands on Twitter? FRESHNETWORKS | SATURDAY, JUNE 5, 2010
- The Chinese take on Pinterest FRESHNETWORKS | THURSDAY, APRIL 12, 2012
- Social media analytics. An interview with Socialbakers FRESHNETWORKS | FRIDAY, NOVEMBER 4, 2011
- The power of customer advocacy in a social media crisis FRESHNETWORKS | WEDNESDAY, NOVEMBER 9, 2011
- Social Gaming – SXSW panel FRESHNETWORKS | SUNDAY, MARCH 14, 2010
- Should anonymous comments be allowed in an online community? FRESHNETWORKS | SUNDAY, MARCH 7, 2010
- Twitter Lists as a free social media monitoring tool FRESHNETWORKS | THURSDAY, NOVEMBER 26, 2009
- China: The Future of Social Commerce FRESHNETWORKS | FRIDAY, APRIL 27, 2012
- Facebook ads – focus on growing and engaging your fan base FRESHNETWORKS | THURSDAY, MAY 24, 2012
- Wrapping up community management FRESHNETWORKS | FRIDAY, JUNE 19, 2009
- Moving on from TripAdvisor: How Expedia plans to make travel more social FRESHNETWORKS | WEDNESDAY, JANUARY 4, 2012
- Affluent investors increasingly use social media to inform investment decisions FRESHNETWORKS | TUESDAY, FEBRUARY 26, 2013
- The darker side of influence: stop delighting & start satisfying the customer FRESHNETWORKS | TUESDAY, APRIL 5, 2011
- What to do once your firm’s social media policy is written FRESHNETWORKS | WEDNESDAY, SEPTEMBER 9, 2009
- 2. Champions, active users and trolls FRESHNETWORKS | FRIDAY, MAY 22, 2009
- 3 things for FMCG brands to consider when using social media FRESHNETWORKS | THURSDAY, FEBRUARY 24, 2011
- Three steps to improve your social web literacy FRESHNETWORKS | MONDAY, JULY 27, 2009
- Social media diary 27/2/2009 - UK National Museums FRESHNETWORKS | FRIDAY, FEBRUARY 27, 2009
- How online communities are changing the way we watch television FRESHNETWORKS | SUNDAY, NOVEMBER 22, 2009
- Niche communities and the future of social media in financial services FRESHNETWORKS | FRIDAY, OCTOBER 15, 2010
- FreshNetworks Blog: Top five posts in April FRESHNETWORKS | MONDAY, MAY 10, 2010
- 3. Growth of a healthy online community FRESHNETWORKS | FRIDAY, MAY 29, 2009
- Not everybody likes using words FRESHNETWORKS | MONDAY, MAY 25, 2009
- Brands 50% more popular than celebrities in social media FRESHNETWORKS | SUNDAY, OCTOBER 31, 2010
- Why you shouldn’t join every conversation about your brand online FRESHNETWORKS | SUNDAY, JANUARY 16, 2011
- 5 ways Facebook Places could be used by marketers FRESHNETWORKS | WEDNESDAY, AUGUST 25, 2010
- The dangers of brands over-responding on Twitter FRESHNETWORKS | THURSDAY, SEPTEMBER 9, 2010
- Social media and the retail industry: the importance of strategy and passion FRESHNETWORKS | WEDNESDAY, MAY 19, 2010
- What type of brand are you online? FRESHNETWORKS | MONDAY, JUNE 28, 2010
- Should Facebook ‘Likes’ have an expiration date? FRESHNETWORKS | THURSDAY, MAY 19, 2011
- Social media is now mainstream and the growth is in real-time interactions FRESHNETWORKS | THURSDAY, JANUARY 13, 2011
- Putting the customer first: the 6 rules of online engagement FRESHNETWORKS | TUESDAY, DECEMBER 6, 2011
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
- 4 ways brands and businesses can use LinkedIn FRESHNETWORKS | THURSDAY, AUGUST 11, 2011
- Research shows that 51% of consumers don’t want brands listening to them in social media FRESHNETWORKS | THURSDAY, APRIL 18, 2013
- The most beautiful tweet ever written (as judged by @stephenfry) FRESHNETWORKS | SUNDAY, JUNE 6, 2010
- 5 ways to encourage online engagement FRESHNETWORKS | MONDAY, FEBRUARY 14, 2011
- Three ways to act on your social media monitoring FRESHNETWORKS | FRIDAY, JUNE 4, 2010
- 16 top podcasts – social media, marketing and more FRESHNETWORKS | TUESDAY, MARCH 2, 2010
- Managing your reputation online – responding to criticism FRESHNETWORKS | WEDNESDAY, JUNE 23, 2010
- F-commerce – is it here to stay? FRESHNETWORKS | MONDAY, APRIL 11, 2011
- Does social work for every brand? FRESHNETWORKS | THURSDAY, OCTOBER 25, 2012
- Why the changes to @foursquare with #4sq3 are game changing in location-based marketing FRESHNETWORKS | FRIDAY, MARCH 11, 2011
- Three ways location-based services can add value to consumers and marketers FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010
- Social media monitoring and duplication (duplication, duplication!) FRESHNETWORKS | TUESDAY, APRIL 13, 2010
- Data ownership issues will challenge brands’ use of social media data FRESHNETWORKS | FRIDAY, JANUARY 11, 2013
- When social media posts come back to haunt you. Why we all need a right to be forgotten online FRESHNETWORKS | WEDNESDAY, APRIL 10, 2013
- London Social Media Agency 5km challenge for Great Ormond Street (the #social5km) FRESHNETWORKS | MONDAY, FEBRUARY 7, 2011
- ‘Crisis’ is a dirty word – how Femfresh could have handled their social media backlash FRESHNETWORKS | FRIDAY, JUNE 29, 2012
- David v Goliath – how a brand is using social media to battle a supermarket multiple FRESHNETWORKS | TUESDAY, MAY 3, 2011
- SoDash: bringing artificial intelligence to social media monitoring FRESHNETWORKS | WEDNESDAY, JUNE 29, 2011
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Social Media ROI and Obliquity FRESHNETWORKS | FRIDAY, MARCH 26, 2010
- Social media and #Spooks: Should fictional TV characters use Twitter? FRESHNETWORKS | MONDAY, SEPTEMBER 27, 2010
- What comes first for newspapers: the community or the community platform? FRESHNETWORKS | FRIDAY, JANUARY 22, 2010
- Traackr, social media influence and value for brands FRESHNETWORKS | THURSDAY, JANUARY 6, 2011
- Conversocial & the benefits of social media management tools FRESHNETWORKS | THURSDAY, JANUARY 27, 2011
- What’s social about your weekly shopping basket? FRESHNETWORKS | THURSDAY, FEBRUARY 3, 2011
- Facebook Timeline for brand pages FRESHNETWORKS | WEDNESDAY, FEBRUARY 29, 2012
- Using social media to share good food: Lurpak FRESHNETWORKS | TUESDAY, FEBRUARY 15, 2011
- Social media and football fanatics FRESHNETWORKS | SATURDAY, FEBRUARY 6, 2010
- Why Drupal is a great social media platform (in layman’s terms) FRESHNETWORKS | THURSDAY, MARCH 4, 2010
- Social media and the 2011 Rugby World Cup FRESHNETWORKS | THURSDAY, SEPTEMBER 15, 2011
- How do you know if you’re facing a social media crisis? FRESHNETWORKS | FRIDAY, MARCH 15, 2013
- 5 tools to keep you up to date with the news FRESHNETWORKS | TUESDAY, JUNE 19, 2012
- Influence – knowing the value of your customers FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010
- 6 Social Media Memes of 2010 FRESHNETWORKS | WEDNESDAY, DECEMBER 29, 2010
- Social business: 3 multinational case studies FRESHNETWORKS | THURSDAY, APRIL 28, 2011
- Creating engaging content: US department stores Barneys vs Saks in social media FRESHNETWORKS | MONDAY, JANUARY 23, 2012
- Information is power: the compression of world events through social and mobile FRESHNETWORKS | TUESDAY, DECEMBER 20, 2011
- Facebook’s action links – new potential for branded apps FRESHNETWORKS | THURSDAY, MAY 3, 2012
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