10 Instagram Best Practices For 2015
APRIL 6, 2015
Fans can leave comments and ask questions too—be sure to acknowledge and respond to those. Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. 2) Go behind-the-scenes. You decide. 3) Post consistently . Videos?
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
His comments suggest the new button will likely express sympathy or empathy, rather than just disliking something. For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years.
7 Instagram Marketing Tips For Bars, Restaurants & Breweries
APRIL 19, 2016
Comment on and “double tap” those pics! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Well, we can certainly help!
Are You Doing Influencer Marketing Right?
DECEMBER 16, 2013
Track posts, shares, tweets, and comments by platform. In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. Go mobile!
How Social Media Generates Sales You Can’t Track To Social Media
MARCH 23, 2015
” Of course there are those who didn’t comment, but will still swing by for that special or add that recipe to their weekly meal plan. A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” They just can’t. And neither can you.
It’s Not Your Facebook Page, It’s You (That’s The Problem)
JUNE 19, 2012
If you need help with any of these steps, please post your question in a comment below. I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything.
2 Cool (And Free!) Instagram Analytics Tools
AUGUST 16, 2012
Those photos received the most engagement by way of likes and comments. Your most active commenters. Share your username in a comment. I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. How do I know this? Not this guy (and I’m sure you don’t either).
Five Social Media Haters We Love To Hate
OCTOBER 16, 2012
If you spot any of them in the wild, tell us how it went in the comments, and how you handled the situation. Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. The Curmudgeon. The IT Guy.
Alan K’necht: Über Thinker & SEO Brainiac: An Interview
DECEMBER 4, 2011
I’m sure they’re looking at their own social network of G+ to see which content is being shared the most, what words/phrases are appearing within the comments of those shares to ascertain various content ranking factors beyond what was contained within the words of the page. Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Steak or Fish?
3 Cool Pinterest Tools For Brands & Marketers
MAY 30, 2012
With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. It breaks down each board in chronological order based on repins, followers, pins, likes and comments. Curalate is an all-encompassing platform that finds and consolidates comments and conversations in one place. Pinerly. Curalate.
Has Social Media Made It Impossible To Live In The Moment?
SEPTEMBER 10, 2013
And sure, I got some validation through the likes and envious comments I received. How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.”
The Tremendous Connector & Social Media Advocate: Catching Up With Jonathan Saar
NOVEMBER 19, 2011
Like you mentioned in your opening comment, it’s about celebrating people. Jonathan is a tremendous networker and advocate of social media marketing. Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. I just caught up with Jonathan.
2012 AllFacebook Marketing Conference: 5 Must-Reads
JULY 2, 2012
Want to get people to like, share, comment, repost and talk about what you post on your page? The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. Photos, Engagement Are Keys To Facebook Marketing Success.
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s even easier to take part in conversations – comment, like, RT, MT, and share. Normally, I’d say call me to talk about it or I’ll buy you a beverage – but in this case (and I’m trying to not laugh as I type this) – just comment, like, RT, MT and share! It’s easy to make content (for 2-5% of most audiences). No examples necessary.
The Super Bowl & Social Media: 5 Must-Reads
FEBRUARY 6, 2012
million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? Infographic). Super Bowl Ads That Scored in Social Media.
Top 12 Blog Posts Of 2012
JANUARY 2, 2013
Thank you for reading, sharing and commenting last year! Let us know in a comment below. Here are the 12 most-read posts on our blog in 2012. Pinterest, Instagram and memes were popular topics. We’re looking forward to more in 2013. Sh*t Social Media People Say. How To Run An Instagram Photo Contest. Pinterest Early Best Practices From Firebelly.
Video Is More Important Than Ever On Facebook
SEPTEMBER 9, 2014
Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site. Facebook Video
9 of Facebook’s Own Facebook Pages You Should Like
MARCH 30, 2012
Share a link in a comment below! Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. Facebook. Facebook’s primary page with nearly 65 million fans. Like this page for ongoing updates on new products, announcements and stories. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook. This page is run by Facebook employees to provide educational materials to help you succeed and provide success stories to inspire you. Facebook Security. Facebook Pages. Facebook Mobile.
Some Consumers Are Just Consumers: Don’t Ignore Consumption Rates On Facebook
AUGUST 24, 2012
You’re including strong calls-to-action with each post, but you’re still not seeing as many comments, shares, offer claims and Likes as you’d like. You’re creating and curating killer content on your Facebook page. This doesn’t mean your Facebook efforts have failed. Some consumers are simply that – consumers. Many of your fans will never outwardly interact with your page. What are “consumptions” on Facebook? Photo views. Video plays. Link clicks. Blog Content Marketing Facebook Social Media Social Media Marketing
3 Ways Brands Can ‘Reciprocate the Like’ on Facebook
NOVEMBER 16, 2011
Don’t ignore comments and questions your fans post your wall. Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. Most simply ignore them. In fact, 95% of Facebook wall posts are not answered by brands ! Because it’s lame to say “Like me! Like me! Like me!” Run a contest. ” 3.
Monday’s 5 Facebook Must-Reads
AUGUST 27, 2012
It can take time to get to a friend’s profile, see updates on your newsfeed, see comments and photos. Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads. Facebook’s iPad and iPhone App Just Got Faster. By Joanna Stern If you’re an iPhone or iPad owner and a heavy Facebook user, you know the Facebook app has been slow. By Brian X.
Infographic: Marketer’s Guide to Pinterest
MARCH 13, 2012
Leave a comment! Pinterest isn’t just for amateur cooks, brides-to-be and expecting mothers. While it is female dominated this virtual bulletin board is a huge opportunity for marketers. MDG Advertising created this wonderful infographic illustrating how it should used, who’s using it and what companies are taking advantage of it. Is your business using Pinterest?
Social Media Gone Wild
SEPTEMBER 20, 2012
This is an age where almost everyone is an amateur photographer and starving for likes and comments with each Facebook post. This photo was taken on the Elk Reserve in Jackson Hole, Wymoning – it is not photoshopped in any way. About a month ago my fiancé and I went out to Jackson Hole, Wyoming for a post engagement celebration. Do you think people have gone too far?
Top 3 Firebelly Blog Posts Of August
SEPTEMBER 3, 2014
Let us know in a comment below! Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.
Curation is Not Aggregation
JULY 31, 2012
Leave a comment and let me hear from you. Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. Much more.
Pinterest: Early Best Practices From Firebelly
MAY 1, 2012
Engagement is everything from repining to writing comments on pins to liking others pins. Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program.
Monday’s 5 Social Media Must-Reads
FEBRUARY 21, 2011
Each time we choose to leave a status update, like content, leave a comment, check-in on Places, tag a friend, or share content, we add another brick to the massive wall that good ‘ol Zuck has convinced us to help build. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Adding an iFrame Application to your Facebook Fan Page.
7+ WordPress Plugins For Every Website
APRIL 15, 2011
Akismet – Included with WordPress by default and free to activate on non-commercial sites, Akismet stops spam from being posted in your WordPress comments. Add a “Like button to your posts, allow people to comment with their Facebook identity, automatically publish posts to your Facebook account or fan page, and more. The Absolutely Necessary. The Social. The Cool.
In Real Life: Social In Person (And Not In Media)
JANUARY 2, 2014
What happened to being social in real life? Social media has shifted the focus away from culminating “real life” experiences with people. So to get to the point: I’ll be writing a column “In Real Life” that covers – what else – real life interactions and how they add the most vital value in the overall social equation. And vice versa.
Memorial Day & Social Media: 5 Must-Reads
MAY 28, 2012
We’ve received comments and donations from people who don’t even live in this state or in this community. Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade. A Pinterest Memorial Day.
5 Facebook Conversation Generation Tips You Need To Know
FEBRUARY 17, 2011
Impressions are okay to look at for analyzing your potential audience, but I’d suggest you look a lot closer at response/comment rates. I’ve used these 5 tips with my own community management work and have seen outstanding results. Let’s get started. Use relevant content. If your content is relevant to my life, I’ll participate regardless of whether I agree or not.
Facebook For Business Tip #1: Pages not Profiles
JANUARY 19, 2011
Please share them in your comments and look for Facebook For Business Tip #2: Promote Your Page Offline next week. Over the next 12 weeks we’ll we sharing 12 Facebook tips for businesses. This first tip is pretty important. If your business has a Profile instead of a Business Page, then you won’t be able to utilize most of the other 11 tips we’ll be sharing. I receive Facebook friend requests from businesses daily. Pages have several advantages for businesses over Profiles, including: 1. Pages can have multiple administrators. Pages provide analytics.
Importance of Brand Voice in Online Conversations & Communities
FEBRUARY 3, 2011
I was not surprised by the nonchalant approach to social conversation, but a comment from one of my fellow panelists stuck in my head (and not for the right reasons). When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. “We use different voices – to keep it fresh and mix it up. Clarity.
Promoting Your Facebook Page on Facebook
JUNE 20, 2012
These interactions can range from liking the Page, liking or commenting on a post to a RSVP to an event or checking in to your business. There is a saying that goes around Firebelly, “If you build it, they will not come.” Meaning just because your target audience is on Facebook does not automatically mean they will “like” your Facebook Page let alone engage with you.
Top 11 Social Media Marketing Blog Posts of 2011
DECEMBER 28, 2011
Thank you for reading, sharing and commenting. Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Facebook For Business Tip #1: Pages not Profiles. Social Search: Tempur-Pedic “Ask Me” Commercial. Facebook For Business Tip #8: Wildfire Contests. Gettin’ Unique With QR Codes. Make Your Social Media Sharing Buttons Effective.
Facebook For Business Tip #3: Use Facebook Ads
FEBRUARY 2, 2011
Share them in your comments and look for Facebook For Business Tip #4: Effective Landing Tabs next week. In Facebook for Business Tip #2: Promote Your Page Offline , I discussed the importance of promoting your Facebook page in various ways offline. This week, the focus is on promoting your Facebook page on Facebook – via Facebook Ads. Remember: if you build it, they will not come.
Planned Parenthood Asks You To ‘Check In’ To Safe Sex
FEBRUARY 29, 2012
Let us know in a comment below! You can check in at your favorite coffee shop or gastropub on Foursquare. You can check in to your favorite album or guilty pleasure reality TV show with GetGlue. Now, thanks to Planned Parenthood’s QR-coded condoms and their Where Did You Wear It? campaign, you can even check in to sex. Yes, sex. website. Would you check in to safe sex?
Social Media Citations: You just got served!
SEPTEMBER 8, 2011
Don’t like something you said (status, comment, link, etc.). When out window shopping for fun gifts to send to my friends in the Midwest the other day, I stumbled upon these Social Media Citations that made me laugh and triggered my inner dialogue to say, “I know a few people who need served with these on a daily basis!. Don’t post or Tweet things you could text someone.
Hyper Alerts: Facebook’s Missing Link
MAY 11, 2011
Between comments, birthdays, likes, friend requests, Foursquare check-ins, events and Farmville requests (seriously, can we be all done with Farmville?) It can get pretty noisy on Facebook. it can seem like there’s a notification for everything. Timmy logged on: alert! Timmy is now friends with Johnny: alert! Timmy adjusted the height of his chair: ALERT! Enter Hyper Alerts. Hourly?
Story And Conversation: Pin It To Build A Brand
NOVEMBER 17, 2011
Similar to a Retweet or Like , users can share a photo on Pinterest or share their thoughts through comments on a page they are following. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. If it sounds like fun, it is! How Brands Are Involved.