| | | Fifth Gear Analytics | |  Comments | 6 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS MARCH 28, 2012  Analysis and Visualization: “Fifteen Minutes Can Save You …” Add a comment on your favorite tips to improve your output. Vida Tamoshunas. In the midst of preparing for an internal training session on data visualization, I was thinking about why we don’t remember to do all the simple things to improve our analyses and reports so they can be more easily interpreted by others. The GEICO commercials came to mind as a perfect metaphor. | FIFTH GEAR ANALYTICS JULY 15, 2010 Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics? When Google announced on its blog that the company was releasing a browser add-on that gives Web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it. David Penz. Why would a marketer not want Google to release an opt-out process? Here are a few of the reasons: Accuracy of data may decline: If enough people use the opt-out add-on, the number of visits tracked and reported could become significantly different from the actual number. Tweet This! Digg this! | | | | | |
| FIFTH GEAR ANALYTICS AUGUST 20, 2010  Twitter and Your Brand: Should You Tweet It or Beat It? Key findings of the research include: Twitter users are the most influential online consumers – 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites. Barb Coté. He “believes there’s a universe in every tweet and that less can lead to so much more.”. link]. link]. | FIFTH GEAR ANALYTICS JULY 12, 2010 CMOs Need to Grow Up to Sit at the C-Level Table. And Trish Bertuzzi commented that the CMO’s job “…just got a whole lot harder.”. George Hollister. In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies. It’s true. Increasingly, CMOs have an active seat at the C-level executive table and, for those CMOs who don’t, gaining that seat is a key priority. But the fact is that thinking and talking about branding, lead generation, and CPMs won’t vault you into that coveted seat. Tweet This! | FIFTH GEAR ANALYTICS APRIL 27, 2012  Social Communities for Banks… Are They Missing the Point? They are taking the time to respond to each and every negative comment that has been posted on their Facebook page and humbly communicating with their customer base in a one-to-one dialogue that is also publicly visible. I commend them for not deleting all the negative comments and taking the feedback very seriously. Wendy K Emerson. Money is the root of… well… lots of things. | FIFTH GEAR ANALYTICS SEPTEMBER 4, 2012  Connect Online and Offline Consumer Insights Using Analytics In the past this was a labor intensive process to summarize comments and ratings to get the insights you needed to make decisions. With the influx of blogs and consumer social media sites such as Twitter and Facebook, companies have a growing wealth of valuable information about how consumers are thinking about their products and services. Too few! | | | | | | | |
|
| |
