Direct Marketing Observations

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about. There will be no good that will come out of this. ” recruiting.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about. There will be no good that will come out of this. ” recruiting.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Let me know in the comments section. About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. In 2015, I’d say now more than ever social is part of the fabric of every org. Let’s hope so!

Why Should You Comment On A Blog Post?

Direct Marketing Observations

I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? Part of the question also emenated from this post, Why Your Networking Sucks — And the Secret to Doing it Right which had 30 comments, but also sucked people in, including me, because it held the promise of revealing a…secret. Do you share it, save it, or comment? Why should you comment?

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

I find it amazing that adults view the ability to freely and anonymously comment on any story, as a green light for stupidity and hate. You’re weak because you hide behind a computer to make your anonymous comments. And they do the same-To allow anonymous comments or not? The commenter has revealed themselves. Do you allow the comment or not? blogging

Some Social Tools You Should Know About

Direct Marketing Observations

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM

What Was Your Enchanted Moment?

Direct Marketing Observations

I commented and they commented back. I’d like to think that we’ve all had “enchanted&# moments in this space. I have had at least two, maybe three. The space I’m referring to specifically is the digital/social media, online marketing space. Moment #1 possibly occurred when I built my first website. That was pretty cool. Well…He did respond. The key there?

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. Jay Baer calls it false intimacy. Does it matter that I have not met them? Absolutely not. Or maybe it does… But maybe we should quickly look at what the definition of “connected” is. Joined or fastened together. Mathematics.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. . . . . . . . . . . What does that mean exactly, to play it safe? Or is it a blog that has 3-4 posts over the span of 6 months? Maybe.

Does Good Content Matter Anymore?

Direct Marketing Observations

You can look to CNN, USAToday, The New York Times, Techcrunch , Mashable, and MSNBC for examples of purveyors of quality content except that they can be just as guilty of the keyword laden salacious topic and title that is sure to drive readers, shares, comments and traffic. We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Screw the readers.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show. I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. The gist or the fuel? 99.9% The point?

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? We all did something before social media. Case in point.

Corning Creates an Impactful and Viral Video

Direct Marketing Observations

Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. I don’t think so… YouTube Corning Video

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On Influence and Bad Blog Posts

Direct Marketing Observations

I like differing opinions, thoughts and comments. We’re tired of repetitive thoughts, posts and comments without any backbone. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I’ll promote your stuff you promote mine. Here’s why.

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There are no take backs in social media…

Direct Marketing Observations

It was there for people to read and comment on what I said. Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart. FOREVER! It must be true.

How are you going to monetize that?

Direct Marketing Observations

The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media. How are you going to monetize that?

Socially empowering your employees-What’s taking so long?

Direct Marketing Observations

The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”…. . . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media.

Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo. Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post” How about you? I have content creation fatigue and frankly I’m tired. Are you tired? Tired of creating content? Tired of reading the same content? Tired or stumped on what you might write today or tomorrow? Do you create content for your blog or for your company blog? For clients? I do. Everyone writes about the same thing in social media-sort of.

Indiscriminate Interconnectivity

Direct Marketing Observations

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. No man is an island entire of itself; every man. is a piece of the continent, a part of the main. In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other. It’s random, it’s purposeful, its meaningful and meaningless sometimes. But it works just like it does in the ocean. You need us. networks digital connections Social Networks

The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Essentially it boiled down to a “if you show me yours I’ll show you mine&# mentality of reading, commenting, and sharing each others blogs. Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Social is the accelerant.

It’s the people not the platform

Direct Marketing Observations

Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it. I shot back, “It’s the people not the platform”.

When Does Social Media Really Work?

Direct Marketing Observations

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. The beauty of social media isn’t in the online connections. It’s not about the numbers, never has been. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s potential to connect people from divergent backgrounds or in the same city or that have the same common interests. That’s the money shot.

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet. Then we wait. We measure. But if instead of waiting for things to happen.

The Rub of Social Ubiquity

Direct Marketing Observations

Sometimes we just don’t want to post, share, update, comment, tweet, or chat. Sometimes we just want to “lay low&#. Sometimes we just want to pull back and do nothing. We just want to be. However, as each day goes by, we’re starting to see that social doesn’t sleep. The digital footprint isn’t necessarily in sand. . If it hasn’t already. SEO/SEM

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. Great discussions. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change. 7) #Innochat A Tweetchat on innovation. 10) #pr20chat PR 2.0

Who’s making the rules in social media?

Direct Marketing Observations

Remember this comment from the naysayers? I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job… But here is where my head is at. Back in the Oh so heady dot com bubble days I became part of a very large team working on a startup. The reason? Blink…Blink…. Pure and simple.

The Social Customer

Direct Marketing Observations

No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments. Posted: November 2nd, 2010 By: Jason Breed. You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. Clothing retailer Gap decided to change logos. Yes but. Gap sales were off 4%. Where?

How to Alienate an Influencer with Horrible Customer Service.

Direct Marketing Observations

I’m thinking it was supposed to be a constructive comment- but don’t mutter under your breath how I’m wrong and I’m crazy and you’re right. First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. Today my wife and I decided to try some place new for lunch.

SEO 2

Conversations? Now They’re Just Sound Bites

Direct Marketing Observations

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). When you get a chance go read Jay Baer’s post titled, Is social conversation a myth ? It’s a quick read, well worth it, and got me thinking. This is one of those moments. Or the lack thereof.

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Is it reputation management, perception management? Or search management? As I’m wont to do oh so frequently, I started thinking about the term reputation management and what that really meant.

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus. I had suggested Worpress and a specific WordPress developer.

What happened to the Ah-Ha moment?

Direct Marketing Observations

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Or the first time someone followed you on Twitter. Pretty cool wasn’t it? All of a sudden we all had voices. The problem?

Your customers are not using Social Media-Case Study

Direct Marketing Observations

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. Or are they?

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Back then, comment spam and server farms did wonders for text based links and I was all over it. I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. I was the one gaming the system. But a funny thing happened. I started seeing the conversations.

SEO 2

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. I love it. Soup to nuts if you will, from strategy to implementation and all points in between. Not me. Passion?

What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. A high number of blog comments= validates the topic. Snarky comment on Twitter=need for validation. It’s amazing that I can be so immersed in it and not really see what is going on. Validation.

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. Posted: May 3rd, 2010 By: Jason Breed. The title of this post pretty much sums it up. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Protecting Children from Social Media

Direct Marketing Observations

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. Right?

Social media is forcing us to operate in the now

Direct Marketing Observations

We react, we create, we comment. We have our memories; and we all have a future that we look towards, but what we have right now is now. Social media provides us with, and allows us to provide, that real time data stream of what is happening now. Today. This moment, this hour, this minute. We connect on various social networks with people who we have shared our lives with in the past.