| | | Direct Marketing Observations | | Comments | 48 articles |
| Page 1 of 1 | Previous | Next | | | DIRECT MARKETING OBSERVATIONS JANUARY 12, 2012 Some Social Tools You Should Know About Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM | | | | | | | DIRECT MARKETING OBSERVATIONS FEBRUARY 3, 2012 Why Should You Comment On A Blog Post? I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? Part of the question also emenated from this post, Why Your Networking Sucks — And the Secret to Doing it Right which had 30 comments, but also sucked people in, including me, because it held the promise of revealing a…secret. Do you share it, save it, or comment? Why should you comment? | DIRECT MARKETING OBSERVATIONS MAY 7, 2010 17 Tweetchats for Social Media, Marketing and PR folks If I have left any out, please drop me a line and include it in the comments section. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. Great discussions. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. | DIRECT MARKETING OBSERVATIONS MARCH 3, 2011 Corning Creates an Impactful and Viral Video Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. don’t think so… YouTube Corning Video | DIRECT MARKETING OBSERVATIONS AUGUST 19, 2010 The Most Effective Social Media Strategy… That I Forgot About In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. Call it an epiphany. Over the past few days I have gone back to my roots and I feel better about it. It’s almost as if I’m reading Naked Conversations again. What is it that has reinvigorated me? new tool? new app? Nope, it’s even more simple than that. It’s right there in front of us and yet I think we’re getting so caught up in a perceived race of sorts that it has caused us to lose sight of a stark reality. | | | | | | | | | -
DIRECT MARKETING OBSERVATIONS | THURSDAY, OCTOBER 13, 2011 Does Good Content Matter Anymore? You can look to CNN, USAToday, The New York Times, Techcrunch , Mashable, and MSNBC for examples of purveyors of quality content except that they can be just as guilty of the keyword laden salacious topic and title that is sure to drive readers, shares, comments and traffic. We’re content starved. The The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Screw the readers. MORE >> - When Does Social Media Really Work?
Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. The beauty of social media isn’t in the online connections. It’s not about the numbers, never has been. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s potential to connect people from divergent backgrounds or in the same city or that have the same common interests. It’s mostly happening face to face. MORE >> -
Protecting Children from Social Media Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. How can you protect your children from social media? One might say, “Do we really need to ? and another would say “We have to. and still another will say, “We’re all overreacting. and you know what? All three opinions are in a certain way, correct. Right? Before we dig into the what to do, let’s review something real quick that may help you to understand the landscape a little bit. MORE >> - 14 Quick Tactics to Encourage Corporate Social Media Adoption
5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. What’s great about this list? Make sure you open them. Show the benefits of why you need to join in. MORE >> -
DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 27, 2011 There are no take backs in social media… It was there for people to read and comment on what I said. Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart. Little did they know that he was actually hurt. They were reacting more to his body language, to what the camera showed us or by what was being said or not said during the telecast. Little FOREVER! It must be true. Right??? MORE >> -
- On Influence and Bad Blog Posts DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 18, 2011
- What Social Media Lesson Did Gap Learn? DIRECT MARKETING OBSERVATIONS | TUESDAY, OCTOBER 12, 2010
- Social Media Specialists Are No Longer Needed DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 24, 2011
- What Was Your Enchanted Moment? DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 10, 2011
- The secret sauce of social is selfishness-and that’s not a bad thing DIRECT MARKETING OBSERVATIONS | MONDAY, SEPTEMBER 12, 2011
- An Open Letter to a New Social Media Consultant DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 28, 2010
- How to Alienate an Influencer with Horrible Customer Service. DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 15, 2010
- The Social Media Pitfall of Assumptive Collaboration DIRECT MARKETING OBSERVATIONS | MONDAY, AUGUST 9, 2010
- It’s the people not the platform DIRECT MARKETING OBSERVATIONS | TUESDAY, AUGUST 2, 2011
- The Secret Sauce of Social Networks DIRECT MARKETING OBSERVATIONS | TUESDAY, MAY 31, 2011
- Social media is forcing us to operate in the now DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 4, 2010
- Who’s making the rules in social media? DIRECT MARKETING OBSERVATIONS | FRIDAY, JULY 15, 2011
- Yelp is Broken and Social Flashmobs Apparently Rule DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 17, 2013
- Is Being Too Social Ruining Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 2, 2011
- The Social Customer DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 2, 2010
- What drives participation in a social network? DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 27, 2010
- Should Companies Play it Safe in Social Media? DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 11, 2011
- Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, NOVEMBER 17, 2011
- SEO and Social Media are Inextricably Joined at the Hip. DIRECT MARKETING OBSERVATIONS | FRIDAY, AUGUST 27, 2010
- The relationship viewed as transactional DIRECT MARKETING OBSERVATIONS | MONDAY, JANUARY 18, 2010
- Social Media Consultants & Companies-The truth can be found in their numbers DIRECT MARKETING OBSERVATIONS | MONDAY, JULY 12, 2010
- Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 19, 2010
- Your customers are not using Social Media-Case Study DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JUNE 23, 2010
- Anti-Social Media-The Anonymous Comment DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MARCH 23, 2011
- How are you going to monetize that? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, NOVEMBER 2, 2011
- Moving without the ball: On Basketball and Digital marketing DIRECT MARKETING OBSERVATIONS | FRIDAY, SEPTEMBER 30, 2011
- What happened to the Ah-Ha moment? DIRECT MARKETING OBSERVATIONS | MONDAY, JULY 26, 2010
- The Ideal Skillset for a New Hire for an Agency DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 7, 2010
- Information versus Opinion and Search versus Social DIRECT MARKETING OBSERVATIONS | TUESDAY, SEPTEMBER 20, 2011
- Conversations? Now They’re Just Sound Bites DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 1, 2010
- This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones DIRECT MARKETING OBSERVATIONS | MONDAY, FEBRUARY 15, 2010
- Socially empowering your employees-What’s taking so long? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MARCH 16, 2011
- Indiscriminate Interconnectivity DIRECT MARKETING OBSERVATIONS | MONDAY, OCTOBER 10, 2011
- This weeks #Social Media Topic: Connecting With Consumers Through Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, MAY 3, 2010
- Monitoring “G” DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 21, 2010
- The Rub of Social Ubiquity DIRECT MARKETING OBSERVATIONS | TUESDAY, JULY 12, 2011
- The dark side of good work in social media DIRECT MARKETING OBSERVATIONS | FRIDAY, MARCH 5, 2010
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