Direct Marketing Observations

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about. There will be no good that will come out of this. ” recruiting.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. 1. Let me know in the comments section. About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. In 2015, I’d say now more than ever social is part of the fabric of every org. Let’s hope so!

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

The impact that  comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Now for the back story. The ripple effect.

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. So with that assumptive comment in hand, which in hindsight I now agree with. Which gave me pause to think.  Is there a tipping point looming here where eventually everyone tires of being so social? actually think so.

Some Social Tools You Should Know About

Direct Marketing Observations

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM

On Influence and Bad Blog Posts

Direct Marketing Observations

I like differing opinions, thoughts and comments. We’re tired of repetitive thoughts, posts and comments without any backbone.  A lot of people have ceased writing for their audiences and are writing purely for search, link juice and hollow authority. think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Hoping.

Jive 50

Does Good Content Matter Anymore?

Direct Marketing Observations

You can look to CNN, USAToday, The New York Times, Techcrunch , Mashable, and MSNBC for examples of purveyors of quality content except that they can be just as guilty of the keyword laden salacious topic and title that is sure to drive readers, shares, comments and traffic. We’re content starved. The The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Screw the readers.

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. Jay Baer calls it false intimacy. Does it matter that I have not met them? Absolutely not. Or maybe it does… But maybe we should quickly look at what the definition of “connected” is. adj. 1.  Joined or fastened together. 2. 

The Secret Sauce of Social Networks

Direct Marketing Observations

“How can media organization encourage more readers to post and more thoughtful comments? Alternatively, what determines when you will take a few minutes to post a comment to a story online?&#. What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you? Reward them. Great questions, don’t you think?

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? We all did something before social media. You’ve evolved.

Corning Creates an Impactful and Viral Video

Direct Marketing Observations

Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? I don’t think so… YouTube Corning VideoWatch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video.

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Should Companies Play it Safe in Social Media?

Direct Marketing Observations

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.  .  .  .  .  .  .  .  .  .  . What does that mean exactly, to play it safe? Maybe, possibly, and perhaps? So what’s happening here?  Maybe.

What Was Your Enchanted Moment?

Direct Marketing Observations

Then one day I read a post that struck a nerve.  I commented and they commented back. I’d like to think that we’ve all had “enchanted&# moments in this space. have had at least two, maybe three. The space I’m referring to specifically is the digital/social media, online marketing space.  Moment #1 possibly occurred when I built my first website. The key there?

There are no take backs in social media…

Direct Marketing Observations

It was there for people to read and comment on what I said. Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about  how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart. FOREVER! It must be true.

It’s the people not the platform

Direct Marketing Observations

Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it. Was it the right answer? There’s just one problem.

How are you going to monetize that?

Direct Marketing Observations

The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media. How are you going to monetize that?

Socially empowering your employees-What’s taking so long?

Direct Marketing Observations

The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”….  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media.

Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo.  Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post” How about you? have content creation fatigue and frankly I’m tired. Are you tired? Tired of creating content? Tired of reading the same content? Tired or stumped on what you might write today or tomorrow? Do you create content for your blog or  for your company blog? Everyone writes about the same thing in social media-sort of. The good news? 

Indiscriminate Interconnectivity

Direct Marketing Observations

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. No man is an island entire of itself; every man. is a piece of the continent, a part of the main. In today’s “Uber” connected social world,  what makes things work  or why they work, is that we’re all now indiscriminately interconnected to each other. It’s random, it’s purposeful, its meaningful and meaningless  sometimes. But it works just like it does in the ocean. You need us. networks digital connections Social Networks

The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Essentially it boiled down to a  “if you show me yours I’ll show you mine&# mentality of reading, commenting, and sharing each others blogs. Excuse me while I say the following: If  it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Social is the accelerant.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. Great discussions. 10) #pr20chat PR 2.0

When Does Social Media Really Work?

Direct Marketing Observations

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That may seem somewhat preachy or full of green meadows, unicorns and rainbows but it’s true. Recently in the Wall Street Journal, there was an article titled ,  Why Successful Branding Still Happens Offline. But the back half of the sentence struck a nerve.  It’s mostly happening face to face. That’s the money shot. Taking social offline should be the goal of every online social media encounter worth its weight.

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. In the game of basketball there’s something that really can separate the good players from the average players. A lot of  players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet. Then we wait. We measure. But if instead of waiting for things to happen.

What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. high number of blog comments= validates the topic. Snarky comment on Twitter=need for validation. It’s amazing that I can be so immersed in it and not really see what is going on. Validation.

The Social Customer

Direct Marketing Observations

No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments.  If prospects can’t relate to the things they find in that process, those potential customer simply go away without you ever knowing they were actual prospects. Fast forward to today. 

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. Clothing retailer Gap decided to change logos. Yes but. Gap sales were off 4%. Where?

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The Rub of Social Ubiquity

Direct Marketing Observations

Sometimes we just don’t want to post, share, update, comment, tweet, or chat. Sometimes we just want to “lay low&#. Sometimes Sometimes we just want to pull back and do nothing. We just want to be. However, as each day goes by, we’re starting to see that social doesn’t sleep. The digital footprint isn’t necessarily in sand.  . If it hasn’t already.

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Protecting Children from Social Media

Direct Marketing Observations

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. Right?

Who’s making the rules in social media?

Direct Marketing Observations

Remember this comment from the naysayers? I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job…  But here is where my head is at. Back in the Oh so heady dot com bubble  days I became part of a very large team working on a startup. The reason? Blink…Blink…. Pure and simple.

How to Alienate an Influencer with Horrible Customer Service.

Direct Marketing Observations

It was almost as if he was calling me out and saying I was full of it. I can’t believe he’s doing this.  I stop him and say wait a minute, I eat chicken all the time too and it just did not taste right. I’m thinking it was supposed to be a constructive comment- but don’t mutter under your breath how I’m wrong and I’m crazy and you’re right. Really?

Conversations? Now They’re Just Sound Bites

Direct Marketing Observations

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). When you get a chance go read Jay Baer’s post titled, Is social  conversation a myth ? It’s a quick read, well worth it, and got me thinking. This is one of those moments. Or the lack thereof.

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand.  Is it reputation management, perception management? As I’m wont to do oh so frequently, I started thinking about the term reputation management and what that really meant. Create shareable content.

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus. It eases log in issues and multiple identity problems. The good news?

What happened to the Ah-Ha moment?

Direct Marketing Observations

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Or the first time someone followed you on Twitter. Pretty cool wasn’t it? All of a sudden we all had voices. The problem? 

Your customers are not using Social Media-Case Study

Direct Marketing Observations

He reads and comments on other blogs when he has time and he is thinking of starting  his own blog. I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. Or are they?

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Back then, comment spam and server farms did wonders for text based links and I was all over it. I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. But a funny thing happened. started seeing the conversations. And it was cool. never looked back.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. love it. Soup to nuts if you will, from strategy to implementation and all points in between. Not me. Passion?