Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. Reduced spam. Cons.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. How so, you ask? Let’s start by. A marketer’s journey on Facebook: from engagement to advertising. Sound crazy? Paid advertising.
How To Engage On Sites Using Facebook’s New Commenting Plugin
MARCH 8, 2011
Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Let us all know what you think in the comments below.
25 Suggestions For How To Use Twitter
FEBRUARY 2, 2011
Let me know what you’d add in the comments below! Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Four suggestions seems a little thin to me. See who else is around.
Return On Influence Can Return From Whence It Came
OCTOBER 5, 2011
There are so many holes in the post, it’s hard to know where to begin (fortunately, Olivier Blanchard and Katie Paine did, in the comments). Tweet. What is this metric, you ask? To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” Really? My head hurts. Tweet.
10 Social Media Lessons From Home Improvement
JANUARY 4, 2011
I came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.
Startups: No, You Don’t Need To Hire A Social Media Experts
JUNE 16, 2011
If you come from the startup side, I’d love to hear your thoughts in the comments. My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. On the flip side, are you willing to entrust that task to a third party?
From One to a Million: Managing Social Media at Scale
FEBRUARY 28, 2013
I’d love to know what you think, though – let me know in the comments below. Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” Key points from the presentation: 1.
Video: Thoughts on Social CRM for Small Businesses
SEPTEMBER 14, 2011
I found the interview interesting; while there are a few comments I would respectfully disagree with, there’s some interesting stuff here – especially for small business owners who might be curious on how & why to get started. Let me know what you think in the comments below. Tweet. Social CRM is a hot topic right now. Strategy is important. Tweet.
Two Ways To Quickly Improve Your Communications Plans
SEPTEMBER 19, 2011
I commented that we had some great ideas coming out of the session, but that at that point most of them totally diverged from our strategy for the program. Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy.
57 Social Media Policy Examples and Resources
JULY 26, 2010
thanks for the suggestions in the comments!). Comment Policy. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Source. Resource. American Express Open Forum.
Facebook Strategies: Content Over Creative
OCTOBER 29, 2010
of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Interesting, right? The continued rise of Facebook community managers. 3:00 p.m.
Armchair Quarterbacks: Don’t Be That Troll
JUNE 27, 2011
People will draw that line whether you want them to or not (to take it a step further, ask the many people who have lost their jobs after ill-advised comments online). Don’t know what actually happened. You know what you read in blogs, in the papers, etc. You don’t know what actually happened — who said what and to whom. You see the reported outcome. And guess what?
Compete Responds To Criticism
MAY 25, 2011
I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Thanks, Dave. Moving on.] link]. link].
Lies, Damned Lies and Mis-understood Statistics
SEPTEMBER 21, 2011
Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. Tweet. Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Information was not published often enough (14 percent). Interesting, useful data. Tweet.
Win A Ticket To The Art Of Marketing Conference
FEBRUARY 18, 2011
For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently. Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day? Then the latest Art of Marketing conference in Toronto is for you. Guy Kawasaki – Bestselling Author, The Art of Start & Reality Check. events
Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes
FEBRUARY 7, 2011
Let me know about your favourite pieces from the last week in the comments below. Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. AOL buys HuffPo. Gladwell’s slipping point.
Criticism is Good
JUNE 28, 2011
Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. For that to be the case, it needs to be informed and it needs to be constructive.. “‘Company X’ did this. Fail..
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
thanks to Jen Zingsheim for noting this in the comments). Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. A quick note up-front: I’ve been writing here for six years now. You need to compete for budget. What do you think?
5 Steps to Thinking More Socially About Communications
NOVEMBER 22, 2010
When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. Here are five ways to begin to shift your thinking from traditional communications to social communications. Think “inbound” alongside “outbound”. Nowadays, the rifle can work.
Three Forces Driving Social Customer Support
APRIL 13, 2011
Let me know what you think in the comments. We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social in a bubble and expect it to perform without support from other media. Force #1: Watching other companies succeed at social support.
Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages
FEBRUARY 14, 2011
Thanks to Daria for pointing out a broken link via the comments). Happy Valentines Day! Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Enjoy. TechCrunch: UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck.
Cooks Source: How to Avoid an Unnecessary Crisis
NOVEMBER 8, 2010
Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. When the editor of the magazine asked what she wanted, Gaudio told the. I do know about copyright laws. institution.
Thoughts on Boston
APRIL 16, 2013
I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Close to home. Explosion at the Boston Marathon. I went for a run after work, and kept thinking about the horrible scene in Massachusetts. Hope.
Thoughts on Boston
APRIL 16, 2013
I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Tweet. Close to home. Explosion at the Boston Marathon. I went for a run after work, and kept thinking about the horrible scene in Massachusetts.
The Biggest Challenge Digital Communicators Face
OCTOBER 14, 2010
Share them in the comments. Tweet Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement. It’s not integrating channels in their programs. It’s not thinking strategically while selecting tactics. Don’t get me wrong – all of these are significant and important challenges. Silo-busting.
Altimeter Report Provides Facebook Page Guidelines, Benchmarks
JULY 28, 2010
Most brands neglect to set expectations through guidelines, commenting policies etc. In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. However, making them pretty and posting content isn’t always enough.
Writing – Critical For Communicators, But It’s Not Everything
JULY 28, 2010
This back-and-forth (which continued in the comments on those posts) got me thinking over the last few days. Shel Holtz , David Murray and Reuben Bronee took Fitzpatrick to task, leading to two follow-up posts where he clarified and reasserted his view that other skills are more important for professional communicators. So, what’s my take? Writing is CRITICAL. What do you think?
50 Great Apps for Your iPad
JULY 12, 2010
Take a look, and add to the list in the comments. Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Business/Productivity. Pages – Word processor. Sadly, not very compatible with MS Word (go figure) but suffices. Keynote – Presentation tool. Numbers – Spreadsheet tool. Enough said. Dragon Dictation – Speech-to-text app.
Win a Ticket to The Art of Management in Toronto
OCTOBER 28, 2010
To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. Another conference that caught my eye is the Art of Management – a conference focused on management and innovation, rather than my usual marketing niche – on November 15.
Is “Social Media” Hurting Social Media?
SEPTEMBER 2, 2010
Videos with comments enabled? YouTube: “Videos with comments becomes Engaging people in a story, or enabling other people to tell your story as they see it. Is the term “social media hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Consider the term for a second. Social media.
Sysomos Acquired By Marketwire
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. Company. Acquired by. Techrigy. Alterian. July 2009.
Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.
Hello 2015, Goodbye Comments
JANUARY 1, 2015
I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. Blog News blogging comments
Non-Facebook Users: Please Comment Here
DECEMBER 19, 2012
Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. I’ve asked you before which commenting system you prefer best. Media comments FacebookNeed help?
Five Ways to Deal with Negative Online Comments
DECEMBER 13, 2011
Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.
Managing Negative Online Comments
OCTOBER 12, 2011
If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsA few housekeeping things first. On us. Any insights?
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires. Respond quickly.
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. I could be wrong, though.