Dave Fleet

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Reduced spam. Cons. 1.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. I’ll say that again – even if you’re on the high end of the scale, only one in five fans of your Page will see your content.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Let us all know what you think in the comments below.

Return On Influence Can Return From Whence It Came

Dave Fleet

There are so many holes in the post, it’s hard to know where to begin (fortunately, Olivier Blanchard and Katie Paine did, in the comments). Tweet. What is this metric, you ask? To To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” Really? My head hurts. Tweet.

Book Review: The Social Media Strategist

Dave Fleet

You won’t learn from detailed walk-throughs, and case studies are limited to comments from a few key individuals in the space (all of whom are highly credible, however). “Page turner.” ” Not words you usually expect to associate with a social media book. While at the latter, he led their social media communications around GM’s bankruptcy filing.

25 Suggestions For How To Use Twitter

Dave Fleet

Let me know what you’d add in the comments below! Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Four suggestions seems a little thin to me. See who else is around.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

If you come from the startup side, I’d love to hear your thoughts in the comments. My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. On the flip side, are you willing to entrust that task to a third party?

10 Social Media Lessons From Home Improvement

Dave Fleet

came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.

Why Share of Voice is a Useless PR Metric

Dave Fleet

Comments or angry tweets below, or to @theelusivefish. This is a guest post by my Edelman colleague  Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Why do we measure? More ink.

From One to a Million: Managing Social Media at Scale

Dave Fleet

would have loved to have another 15 minutes longer to incorporate more practical pointers, but this provides a solid high-level overview of how to leverage these four elements of a program both at scale and more broadly. I’d love to know what you think, though – let me know in the comments below. Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What would change? Key points from the presentation: 1.

Disclosure And Facebook’s Social Plugin

Dave Fleet

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. Here’s the notice they include on every story (screen cap below): “Learn more about the new Facebook comments  here or tell us what you think:  website@nationalpost.com. facebook social media

57 Social Media Policy Examples and Resources

Dave Fleet

thanks for the suggestions in the comments!). Comment Policy. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Source. Resource. American Express Open Forum.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

found the interview interesting; while there are a few comments I would respectfully disagree with, there’s  some interesting stuff here – especially for small business owners who might be curious on how & why to get started. Let me know what you think in the comments below. Tweet. Social CRM is a hot topic right now. Strategy is important. Tweet.

Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

commented that we had some great ideas coming out of the session, but that at that point most of them totally diverged from our strategy for the program. Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. Tweet.

5 Steps to Thinking More Socially About Communications

Dave Fleet

When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. Here are five ways to begin to shift your thinking from traditional communications to social communications. Think “inbound” alongside “outbound”. Nowadays, the rifle can work.

CPM 47

Criticism is Good

Dave Fleet

Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. For that to be the case, it needs to be informed and it needs to be constructive.&#. “‘Company X’ did this. Fail.&#.

Thoughts on Boston

Dave Fleet

posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Close to home. Explosion at the Boston Marathon. went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Facebook Strategies: Content Over Creative

Dave Fleet

The immensely smart  Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Tweet Are you focusing your Facebook investment in the right place? Interesting, right? The continued rise of Facebook community managers. and 8:00 p.m.

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

thanks to Jen Zingsheim for noting this in the comments). Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. quick note up-front: I’ve been writing here for six years now. You shift from content creator to service provider.

Armchair Quarterbacks: Don’t Be That Troll

Dave Fleet

People will draw that line whether you want them to or not (to take it a step further, ask the many people who have lost their jobs after ill-advised comments online). Don’t know what actually happened. You know what you read in blogs, in the papers, etc. You don’t know what actually happened — who said what and to whom. 2. You see the reported outcome. And guess what?

Win A Ticket To The Art Of Marketing Conference

Dave Fleet

For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently. I’ll close entries at 11:59pm on February 28 and randomly pick two winners. Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day? Then the latest Art of Marketing conference in Toronto is for you. events

Compete Responds To Criticism

Dave Fleet

This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com.  I am happy to do my best to clear up any confusion if you reach out to me at support@compete.com.  Last week I voiced some concerns around the traffic numbers that  Compete.com reports for websites. Thanks, Dave. Moving on.]

Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. Tweet. Earlier this week, All Facebook  featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Information was not published often enough (14 percent). Interesting, useful data. Tweet.

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Let me know about your favourite pieces from the last week in the comments below. 1. Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social  media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. AOL buys HuffPo. 2. Ultimate Fightbook. 5.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. When the editor of the magazine asked what she wanted, Gaudio told the. Now it will work well for your portfolio. institution.

The Biggest Challenge Digital Communicators Face

Dave Fleet

Share them in the comments. Tweet Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement. It’s not integrating channels in their programs. It’s not thinking strategically while selecting tactics. Don’t get me wrong – all of these are significant and important challenges. Silo-busting.

Is “Social Media” Hurting Social Media?

Dave Fleet

Videos with comments enabled? YouTube: “Videos with comments&# becomes Engaging people in a story, or enabling other people to tell your story as they see it. Is the term “social media&# hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Consider the term for a second. Social media.

Writing – Critical For Communicators, But It’s Not Everything

Dave Fleet

This back-and-forth (which continued in the comments on those posts) got me thinking over the last few days. Shel Holtz ,   David Murray and Reuben Bronee took Fitzpatrick to task, leading to two follow-up posts where he clarified and reasserted his view that other skills are more important for professional communicators. So, what’s my take? Writing is CRITICAL. What do you think?

Three Forces Driving Social Customer Support

Dave Fleet

Let me know what you think in the comments. We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media. Force #1: Watching other companies succeed at social support.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

Most brands neglect to set expectations through guidelines, commenting policies etc. In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. However, making them pretty and posting content isn’t always enough.

Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Dave Fleet

Thanks to Daria for pointing out a broken link via the comments). Happy Valentines Day! Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Enjoy. TechCrunch: UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck.

Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Indeed, analysts like  Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. Company. Acquired by. Techrigy. Alterian. July 2009.

50 Great Apps for Your iPad

Dave Fleet

Take a look, and add to the list in the comments. Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Business/Productivity. Pages – Word processor. Sadly, not very compatible with MS Word (go figure) but suffices. Keynote – Presentation tool. Numbers – Spreadsheet tool. Enough said. Dragon Dictation – Speech-to-text app.

Thoughts on Boston

Dave Fleet

posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Close to home. Explosion at the Boston Marathon. went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Win a Ticket to The Art of Management in Toronto

Dave Fleet

To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). I’ll randomly pick the two winners. We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Responding (Or Not) to Blog Comments

Spin Sucks

During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. I’m fine with this. hope you stick around.

Five Ways to Deal with Negative Online Comments

Spin Sucks

Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Epoch  improves WordPress commenting. Or, you can add a comment… Thanks for reading.

Managing Negative Online Comments

Spin Sucks

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsIf you RSVP online , the first drink is on us! On us.

Videos Can Now Be Added to Facebook Comments

SocialTimes Facebook

Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events. The ability to add videos to comments was initially developed during Facebook’s 50th Hackathon  in February, and Baldwin wrote that it is available via desktop, web, iOS and Android by clicking the camera icon next to the comment field.

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