Conversionation

Trending Sources

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

Mail me , connect on Google+ or leave a comment. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Last week I stumbled upon a blog post by Gerardo A. Business is business. Social is social. Why do that?

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

As always, feel free to comment. This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. Of course content is not king. Hurray. Don’t know?

The Future of Social Media: Identifying the Drivers

Conversionation

invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Yes and no.

Blog Comments and Engagement: Calculate and Use the ConversATion Rate

Conversionation

Help, my blog gets no comments! In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketingIt’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. Moreover, [.].

On Twitter and real life: some love and some tips #socialsong

Conversionation

Chuck Kent A few weeks ago I wrote a very personal pos t and one of the people who commented on it was Chuck Kent. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program.

From Conversation Company to Optimization Organization

Conversionation

Again, feel free to comment. A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Indeed: “Join the conversation.”

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customer

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

30% of the respondents claim to know the ROI, but in practice you see that they look specifically at metrics that really say little or nothing about efficiency such as the number of fans or followers (14%), the good old click (4%) and the number of comments to their community pages (also 4%). You can’t pay your employees with the number of fans and comments, all you can do is blow smoke in the eyes of your senior management members. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Conversion?

Touchpoint and Customer Experience Mapping Made Easy

Conversionation

Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. 

What Online Influencers Want From You

Conversionation

It has also become an obsession for organizations fearing the power of negative comments from a PR [.]. Never before businesses and opinion makers have paid more attention to what is known as online influence. Identifying influencers has become an obsession for many marketers who aim to ‘use’ the…influence of online influencers for their marketing goals. Blog Connected marketing Research Social media marketing Fontys Economische Hogeschool influencer marketing Lewis PR online influence online influencers Silke van Dongen

The Social Media Olympics: the Downsides of Real-Time

Conversionation

Let the comments come in. London 2012 Olympics Stadium opening ceremony – copyright Pete Tripp – iStockphoto They were dubbed the first social media Olympics ever. And they are. When London 2012 is over, gazillions opinion pieces will be posted with titles such as “Ten Crucial Social Media Lessons from the Olympics 2012.” ” In fact, it’s already happening now.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

Feel free to comment and add some yourself. A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. These are not my words but the definition of the word “customer” according to Wikipedia. often use the word ecosystem. What is a customer?

Four tips to never have to worry about defending your online reputation!

Conversionation

//. If you check this blog now and then, you might have read some posts on online reputation management, dealing with negative comments or feedback and the importance of social media listening. You might remember posts with titles such as “Social media monitoring, online feedback and the. Click title to read more

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Responding (Or Not) to Blog Comments

Spin Sucks

During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. I’m fine with this. hope you stick around.

Five Ways to Deal with Negative Online Comments

Spin Sucks

Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Epoch  improves WordPress commenting. Or, you can add a comment… Thanks for reading.

Managing Negative Online Comments

Spin Sucks

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsIf you RSVP online , the first drink is on us! On us.

Videos Can Now Be Added to Facebook Comments

SocialTimes Facebook

Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events. The ability to add videos to comments was initially developed during Facebook’s 50th Hackathon  in February, and Baldwin wrote that it is available via desktop, web, iOS and Android by clicking the camera icon next to the comment field.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen   to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires. Respond quickly.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Five Ways to Lose Your Commenting Virginity

Spin Sucks

But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment. feel stupid.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Answering questions and responding to comments is an opportunity to keep them thinking about you and about the value you provide. Remember, though, that followers who never comment on your posts are also likely to be paying attention, and you never know what social media discussion thread will come up in someone’s search results. It’s All Inbound. credit ). credit ).

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. could be wrong, though.

You Must Comment When You Are On Social Media

Social Media Network Marketing

You Must Comment When You Are On Social Media ? work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

How “No Comment” Has Edelman In Trouble…Again

Spin Sucks

Tuesday, Jan 11 : Edelman rep tells us in a one-line e-mail, “Unfortunately we do not have anyone to comment on this.&#. And, like Ryan says in his apology email, if you can’t provide the information, you explain why, not leave it with “Unfortunately we do not have anyone to comment on this.&# Where I come from, “no comment&# is not allowed. Communication best buy best buy on content marketing Edelman mark ragan no comment Ragan ragan.comUh oh. Edelman is in trouble again…this time over a media request from Ragan about  Best Buy On.

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

Like ads on Facebook, your Instagram Ads receive comments. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern. Because you have no way whatsoever to natively see what these comments are and manage them. Click To Tweet.

Stop Losing Track of Instagram Comments

The Social Media Hat

Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously. Comments are effectively buried! Comments you cannot see!

10 Content Ideas that Generate Comments and Shares

Spin Sucks

Will this blog post get commented on and shared more than some of our more popular blog post (Pinterest!) in January? I’ll report back! There is likely a part two and three to this blog post because there are so many tried and true ways to have your content commented on and shared. herby commit to change that. It’s not just a list, though. 10 Shareable Content Ideas.

Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic. Others won’t.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc. What’s so Unique about FB Comments?

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? There are the simple, straightforward compliments: And it is hard to argue with this: A pat on the back is always nice too: But I like the longer, dare-I-say philosophical comments best: Bringing someone back from the precipice makes all this worthwhile. Publishing

Comment by Facebook or WordPress

Ari Herzog

When presented the choice between two different commenting systems, which do you choose? The Facebook commenting system (alternatively by Yahoo, AOL, or Hotmail login) appears first. The WordPress commenting system appears below that. Please continue reading Comment by Facebook or WordPress and leave a comment if inspired. Recent comments Recent comments. Will one beat the other? Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Discover more articles on new and emerging media. Musings

10 Additional Ideas to Generate Comments and Shares

Spin Sucks

Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. In the comments, there were a lot of really good additional ideas and I promised to do a second post (maybe the comments here will get us a third post!).

Amazon on Negative Comments: Disregard 5%

Geoff Livingston

In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. Marketing Social Media Amazon commenting comments holiday marketing negative trollsImage by Spi-V. The truth is you can’t please everyone.

Rethinking Blog Comments Again

Ari Herzog

If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Why do I allow people to comment if few do? If you start at the beginning of the series (on the left) and skip over the 3, 0, and 1, the next three posts have zero comments. The first no-comment post (on naming your blog ) saw 8 shares on Twitter, 1 share on Facebook, and 2 shares on LinkedIn.

Why You Write Blog Comments

Ari Herzog

love reading your comments. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. You want to add your comment to the continuing saga of who you are online. Any social media strategist will tell you that a simple way to get your blog known to other people is by commenting on their blogs. Please continue reading Why You Write Blog Comments and leave a comment if inspired. Related articles you may enjoy: 910 Blog Comments You Wrote Here.

Why Mashable’s Comment System Fails

Ari Herzog

The sites also fight for the most amount of comments, retweets, and social shares. But if you are inspired to add a comment (either to the author or an existing commentator), you must have either a Twitter or Facebook account and be willing to sign-in to Mashable through that third-party channel. Updates in your feed when your friends post comments. 4. Until now.

Pros and Cons of the Facebook Comments Plugin

Spin Sucks

Ken Colburn asks, “What are the pros and cons of the new Facebook Comments plugin that just launched?&#. Facebook launched a service that allows you to post your blog comments to your stream. From the development blog: Comments Box is a social plugin that enables user commenting on your site so they are easily shared with friends or with people who like your Page.

Why You Should Stop Writing Blog Comments

Ari Herzog

Valeria Maltoni challenges you to comment less and converse more. You don’t get that from commenting alone. This is seen whenever someone adds a new comment and enables you to have a nested back-and-forth conversation with as many people who choose to hit reply. When Brandon Yanofsky replied to Extreme John , he extended John’s comment into a discussion.