Akamai Marketing

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Tool Tuesday: Twitter curation tools

Akamai Marketing

As their pictures were posted and others commented, the Storify got to be fun and interesting. Its true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value. Enter: Twitter curation. Why bother with these services? Paper.li

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What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment.

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

That’s a crummy way to create relationships. I don’t like that I’ve gotten lazy and its going to stop. I’ll also be dropping by more blogs and writing more comments where I have something to share. Truth is, I read a lot of blogs, but sometimes I am too lazy to comment. I’m also going to be seeking out the blogs of people who aren’t “famous.”

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5 metrics to track on Twitter

Akamai Marketing

Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance.  I get this question a lot. Increased brand value?

What's your social currency?

Akamai Marketing

Think about it – when you go to a Facebook page or a blog, do you always comment? Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. Hold on. Wrong.

Twitter Engagement and the Empty Promise

Akamai Marketing

Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. Something I strongly recommend measuring is “Engagement.&#

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Resources: Register here for a Webinar with the authors on March 31st, sponsored by Social Media Club Share and Enjoy: Tags: Review , small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Why use social media for engaged customer service?

Akamai Marketing

And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company:  How would you have reacted? What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? But they aren’t done.

Moderating Comments and Managing Online Communities

Akamai Marketing

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy:  The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. . think its strikes a good balance of empowering the community while making it enjoyable for most.  My comments require a sign-in ( LiveFyre ) and Akismet moderates for spammy links and the worst profanity, the rest is auto-approved. Tweet.

What makes a social media expert any different from a unicorn?

Akamai Marketing

They also know that by sharing, they engender conversations, comments and ideas which help them flesh out their ideas and opinions, which takes us back to the fact that most experts are outstanding students. Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. Why is this important? failures.

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

You might send them a comment, “like&# something they said, ask a business a question. Imagine rather than restrain. 5) Now, spend 30 additional seconds a day thanking people for commenting on your tweets, or passing them on. Share and Enjoy: Tags: small business , social media , strategy , suggestions No Comments Start the ball rolling by posting a comment on this article!

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Tool Tuesday: SocialOomph

Akamai Marketing

Share and Enjoy: Tags: automation , social media , suggestions , time saver , Tool 1 Comment Chuck Lasker Posted February 22, 2011 at 5:10 PM I’ve used SocialOomph for years (since it was named TweetLater) and it’s extremely helpful, especially the Twitter Tweets Keyword Alert Digests that it emails me based on mentions of key words I set up. So why do it at all?

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

You owe your followers quality discussion, information and ideas.  So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. You never know when someone who follows you is going to go viral with a comment. Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. My question is “what can I do for them&#. Ultimately, I think this attitude pays big dividends, but it is the long road and the high road.

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What we can learn from blog firestorms.

Akamai Marketing

THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. Manners: If your going to comment in social media or write a blog, go ahead and set some ground rules of engagement for yourself. So, have you ever had a comment or blog post blow up on you? Interesting, isn’t it? Fun people. really admire them both. We can only control our own responses.

Tool Tuesday: Qwitter

Akamai Marketing

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Its easy to get lulled into a false sense of success. At this point, a wake-up call is imperative. We should never sit on our laurels in social media.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Share and Enjoy: Tags: marketing , studies , Trends No Comments Start the ball rolling by posting a comment on this article! If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Let your customers make friends with one another too.

5 things I’ve learned from failed blog posts

Akamai Marketing

The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. If you have a blog post that doesn’t generate comments, you move on to the next post. So every once in a while…I think I have a fabulous idea for a blog post. mean, it was crickets. Nothing. Hardly.

On Alice in Wonderland and Social Media

Akamai Marketing

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. The elusive White Rabbit.telling you EXACTLY what he thinks.

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The difference between an audience and a community in new media

Akamai Marketing

Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. Read on. This is an audience.

Tool Tuesday: PostRank Analytics

Akamai Marketing

deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Of course, that would have a drastic effect on some bloggers’ comment counts.

Why I’m not writing about Google+ yet.

Akamai Marketing

think it lets people know that their comments will be more widely read and also lets them know that this is info I’ve shared with lots of people. Its not that I don’t like Google+, I do. think its elegant. think its a brilliant integration of Google’s products. think there are both useful and fun elements to Google+. Will it replace Facebook? really couldn’t say.

Social values – from the inside out

Akamai Marketing

The response itself was a pleasant surprise, but the fact that they acknowledged my comments and said they would share my comments with the guy who cleaned my carpet really impressed me. Nice follow through and thanks for letting me know you actually read the survey and my comments. Sometimes its because they haven’t implemented social values internally. And guess what?

Moderating Comments and Managing Online Communities

Akamai Marketing

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article! As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! The Oscar Myer Weinermobile makes an appearance in Hawaii this week. Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Put it in perspective. And the tour in Hawaii will last over July 4th and into the following weeks. Smart.

Jack Welch supports events and their business uses.

Akamai Marketing

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserve

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus. The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights.

The Wells Fargo Debacle.how to get around it

Akamai Marketing

Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. So, if you think that because you are in the sponsorships arena, not the incentive arena this won’t effect you, guess again. As a tax payer, I can’t help but be outraged. As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. They have to be smarter. Together.

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Responding (Or Not) to Blog Comments

Spin Sucks

During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. Commenting is not that place anymore. I’m fine with this. hope you stick around.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

Five Ways to Deal with Negative Online Comments

Spin Sucks

Following are five steps for dealing with negative comments and criticism online. It’s not an easy thing to do – deal with negative online comments. Negative Comments Social Media dealing with trolls Negative comments online negative comments” The fact of the matter is, people are already saying bad things about you. You can’t control that.

Managing Negative Online Comments

Spin Sucks

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. Negative Comments Social Media Arment Dietrich Barry Silver facebook question of the week gini dietrich Negative comments negative reviewsIf you RSVP online , the first drink is on us! On us.

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. could be wrong, though.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Epoch  improves WordPress commenting. Or, you can add a comment… Thanks for reading.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Don’t Be A Grammar Nazi! Smarty Pants. 4. Bloggin

Five Ways to Lose Your Commenting Virginity

Spin Sucks

But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment. feel stupid.

Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic. Others won’t.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Answering questions and responding to comments is an opportunity to keep them thinking about you and about the value you provide. Remember, though, that followers who never comment on your posts are also likely to be paying attention, and you never know what social media discussion thread will come up in someone’s search results. It’s All Inbound. credit ). credit ).