| | | Adam Cohen | |  Comments | 10 articles |
| Page 1 of 1 | Previous | Next | ADAM COHEN SEPTEMBER 22, 2010  Down the Rabbit Hole: Super 8?s Complex Viral Campaign Actually not revealing too much plot in the trailer is a lost art, as someone pointed out in the comments on the YouTube clip. This morning I caught wind of a Steve Spielberg produced, J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. That’s a story for another time, or, never.) Take a look. | ADAM COHEN APRIL 12, 2012  Engaging the Right Audience on LinkedIn Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. (Cross posted on the Fleishman-Hillard DNA blog ). Engagement to the Next Level. The new functions are “Targeted Updates” and “Follower Statistics.” | | | | | |
| ADAM COHEN JULY 12, 2010  10 Reasons Market Research is Critical to Social Media blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. That stuff is important to the business, no doubt. People are the fuel behind social media, which is really just tools and tactics. Do they share opinions? What did I miss? | ADAM COHEN JULY 16, 2010  I Will Not Write About Old Spice a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Is anyone buying more?&# Forget it. | ADAM COHEN SEPTEMBER 2, 2010  The Digital Five Tool Player I’d love to hear your thoughts in the comments. As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. What did I miss? Creativity and Appreciation for Technology. Business Acumen. | ADAM COHEN JULY 19, 2010  Social Media Chat Tuesday, July 21st blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. | | | | | | | |
| -
ADAM COHEN | TUESDAY, AUGUST 10, 2010  On Beyond Snake Oil
For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Thanks to iMediaConnection.com for publishing my first article submission there this week, called 7 Tips for Choosing a Social Media Provider. Social media integration. MORE >> -
ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010  Micromarketing: Relationship Marketing Through Advocacy
I’d love to hear your thoughts on the evolution of relationship marketing, Greg’s book, his approach to solicit microcontent chapter reviews in the comments, and thanks for reading. When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school. The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. Some Criticisms. MORE >> -
ADAM COHEN | WEDNESDAY, MARCH 30, 2011  Social Media Success is About The Customers, Stupid
…watching customers share and comment on really valuable and relevant content your team created. Most Commented. How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. What would you add to this list? MORE >> -
ADAM COHEN | THURSDAY, JUNE 30, 2011  Interview: EMC Does Social Media From The Inside Out
Share and enjoy, and feel free to leave questions for Len in the comments. Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. Turns out it was a timely ask. How did EMC start on their social media journey? At the time, we saw the world around us changing. MORE >>
| |
