Tell us in the comments below about the change agents and leaders you’d like to learn from this year. 'With the ability for people to tune in and ask questions from all over the world, G+ Hangouts are a certainly a powerful social technology worth exploring for your brand and community building efforts. We recently kicked off the first in a series of G+ Hangouts we’ll be hosting throughout 2013, and our featured guests were Dave Cobban, Citizen Mobilization Director of Sustainable Business & Innovation for Nike , and Jay Coen Gilbert, the Co-Founder of B Lab.

Give it a go and let us know how you answer the questions in comments below. 'Yesterday, I shared a series of questions to help those bloggers seeking a little clarity when it comes to what their blog could be about. Today, I wanted to share 3 more questions – these are not so much focused upon YOU as a blogger but upon your readers. Hopefully they’ll also help you achieve a little clarity. Who are your readers? What do they need? How will they change as a result of reading your blog? Reading dPS will help them to gain creative control over their cameras (the benefit).

We’d love to hear your thoughts in the comments! 'If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Original Image Credit:  radixpower/photobucket.com. Save money on employee benefits, seasonal work, and specific projects. Outsourcing saves you money. hiring temporary workers for busy seasons or projects. Why or why not?

Let’s us know in the comments down below! 'Affiliate marketing has been around for some time and involves selling other people’s products, or finding promising leads for those products and receiving a commission. The affiliate will often set up what is known as a squeeze page, basically a mini website with information about the product. This guest article was written by Crispin Jones. Squeeze pages are very sales oriented and designed to get the visitor to click on a link that takes them to the product owners site. Break those bad marketing habits! Chasing After the Next New Thing.

You must go to this post here in order to bid by commenting on the post. To bid, post a comment on the post with your bid amount. 'From the combined efforts of Domain Boardroom (of which I am a proud member), Escrow.com , and myself, along with my buddy Elliot , victims of recent Oklahoma Tornado tragedy will benefit from money raised during an online auction. Several prominent members of Domain Boardroom have donated several very good domain names, Escrow.com has graciously donated their services, and I have decided to provide a full Search Engine Optimization Audit , as well.

Please let me know in the comments below. 'I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones. Which means that the time I spend reading a book to (potentially) give it a review is time I could have spent doing something else… either working on my business, or doing something fun. Opinions do not a critique make. The other reason is that I don’t think of myself as a book critic. Our opinions matter! But opinions are one thing, informed critiques are another.

However, it’s no longer as easy as leaving a few blog comments, or Tweeting a big-name writer’s work. 'Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? The difference is often in the social media and marketing efforts used to promote content. decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers. Blog More. Pamela Vaughan, @Pamelump. It’s Not a Numbers Game. Jeff Goins, @JeffGoins. Be Nice.

It’s a stereotypical business Facebook page – 1300 likes but very few people liking, commenting, or sharing the posts themselves. In the example below, the page has around 900 likes, which means that on average 9 interactions should be happening with each post (likes, comments, and shares). 'Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

'According to a couple of recent emarketer statistics from Diffusion''s "UK Social Mums" report, 40% said they have bought products based on comments they had read online. That number in itsself is interesting, but when you factor in that 31% also said they chose not to purchase products based on the same criteria. that shows an opportunity (or problem) for brands in the online space

According to onlineschool.com, the ability to have virtual discussions in an online setting “appears to ease much of the tension experienced by students who feel a question or comment may seem too ‘stupid’ or ‘worthless’ when physically spoken in front of a professor and room full of students.”. 'Studying your way through a 4-year college degree used to be a clear path to jobs, success, income and more. To graduates, having a college degree was the essential tool for career advancement. But more recently, those notions are coming under fire. Let’s explore some of that below.

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. didn’t want to do anything as formal as a survey, but I would really appreciate it if you would leave your responses in the comments section, so that we can make sure WUL continues to be a forum that challenges you intellectually, stimulates you emotionally, and makes you comfortable enough to kick off your shoes and stay a while. But if you have other comments about WUL, please do let me know below. Ch-ch-ch-changes.

Just about everyone knows this, that when people click through to, like, comment on, or share your posts, that’s a good thing that helps your posts appear higher in their news feed as well as their friends’ news feeds. engagement ratio, meaning that under 4% of their fans are actually doing anything with their page such as liking, commenting, or sharing posts. 'So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You figure that, “Hey, I’m a business. ” Nope. Wrong. Do not click!

Let us know in the comments down below. 'There are many businesses, which are looking for effective tools to convert prospects into customers. Twitter is considered perfect social media platform to generate possible leads between businesses and target market. There are many twitter tools, which can help you to manage your account effectively. These tools can make your life easier and offer competitive advantages over other businesses. Use of such tools can also save you lots of time and effort. Here are five important social media tools , which can help you manage your twitter  account.

Six years ago, when the Engadget technology blog received information that an Apple product would be delayed by three months and inquired of the company whether the rumour was valid, Apple responded with “We don’t engage with social media” So Engadget published the rumour with Apple’s “no comment” response. 'If your financial services/advisor is not using social media, sack them. The Cost of Inaction is too high. ” The Dow Jones Industrial Average dropped 150 points in about four minutes, erasing about $150 billion of value. . to $103.42 Rapidly.

around for the past decade understand that comment. 'USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” ” People who have followed Yahoo! They have a bad habit of buying up properties only to close them down or do nothing with them. It’s a running joke in Internet marketing circles. Joke aside, however, is it possible that Yahoo! could renege on its promise? It’s possible, but I don’t think it’s likely to happen because there’s a new CEO at the helm. Yahoo!’s

You actively take part in verbal matches online, complete with swearing and other negative comments. 'When you go looking for a job you think you do everything right. You dress nice, you have a great CV, and your experience is stellar…however, are you checking your social media accounts to see if they are a bit questionable? There are many things we do we don’t even think about, pass on that funny sexual meme or that hilarious religious pic. Employers will look at your accounts and see how you present yourself. Arguably Active. People get on your nerves. Crude Humor Active.

If so, would you share it in the comments below? 'Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Well, it seemed you liked the roundup posts we did last week. So I’m bringing back the weekly roundup posts I used to do, way back… except now they’ll be on Mondays (or Tuesdays, if Monday is a holiday here). figure that’s a good way to get the week started. Right? On to this week’s roundup; and this week, we’re focusing on business tools. So below are five posts that include helpful tools from around the web. Thank you!

We’d love to hear your thoughts and experiences in the comments! 'Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Mailchimp. Spam checker. Autoresponder. Full featured API. B testing.

Remove unnecessary white-space and CSS comments. 'How can you make your CSS files load faster and quickly. Cascading stylesheets are an important component of your site design and it is essential your CSS files download fast and showcase your superb design element before other site components load. But as we continue to redesign websites, CSS bloat and poor CSS practices makes us forget the  importance of quick CSS delivery to visitors and need to increase site speed. Faster CSS Download. So here some quick tips to make your CSS load faster. Use design elements only when needed.

Now it''s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Possibly the best book review I have ever read. Saying more would spoil it." " (Alistair for Hugh). Creepy or Cool? Portraits Derived From the DNA in Hair and Gum Found in Public Places - The Smithsonian. The title of this post makes it pretty clear what''s going on. But it''s great foreshadowing. " (Alistair for Mitch). Results?

Please share them in a comment. 'The Social Marketing Process ©Jeff Korhan. Mainstream small business will more reliably get better results from social media if they view it more as selling  than marketing. Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was something you did – to your communities. That feels a lot like selling to me. Adapt to Today’s Buyer.

Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show. 'I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out.  The gist or the fuel?

We are hungry for your comments! 'I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience,  improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! Ways to Bond with Your Blog’s Audience. Don’t try to show too much of yourself as well and use ‘I’ like you’re talking to your friend.

Share your thoughts in the comments down below! 'If you want to promote and market your business in 2013 and beyond, you need to be delving into the world of social media marketing. Twitter and Facebook; LinkedIn and Google+; these are just some of the ways you should be getting social and networking with your customers, prospects and suppliers. Social signals are starting to have increased impact when the search engines determine your websites’ authority; so there really is no time like the present to start getting social. Guest post by the team at Charterprint. Choose the right sites.

Oh and by the way, if any of you have cool Tumblrs, on any topic, share them in the comments!! 'Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC and had the privilege of hanging out with the likes of Fugazi at Fort Reno Park. Speaking of which, I wrote an homage to them last year , a sort of social media ode. LOL.). So for archiving purposes, I’ve started a DCpunkrock Tumblr. Enjoy  and please share. Would love to check them out. Potluck

If so, do add to the comments below, you know how we love to hear from you! 'TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. What You Don’t Want Me Thinking When I Buy From You. On Falling in Love…and Public Relations.

This is particularly true in a world where declaring fail with a pic and a hashtag seems to generate lots of laughs and comments. Even if their work is generally well received, that one negative comment sticks in their heads for weeks. 'Image by Cinematography. Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times. The worst thing we can do is simply call a creative spirit a failure. It’s amazingly hard to remain creative if you listen to outside voices. Success requires failure. Grounding Creativity.

She was commenting on how little people know when it comes to supporting an author. know that I don''t spend much time in the comments or in the back-and-forth on channels like Twitter or Facebook, but I am reading and constantly appreciative of how these stories and ideas spread. 'My new book, CTRL ALT Delete , comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete , which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. But, here''s the thing: it was pleasurable. and she is right.

New comments on posts are added automatically. Come and share with us in the comment section! 'The other day, a friend and I were discussing the next big update for Google+. While I had no idea when it would happen, all I could say was that it would be so huge that Facebook could be in serious trouble. Well, the new Google+ is here, and I think I was right. ;-) What do you think? Stream The stream now has a Pinterest-like, multi-column layout that adjusts to screen sizes and orientation and gives more prominence to photos and videos. The About section has been moved to the right.

What are your takeaways from Professor Wilkins’ comments? 'Professor David B. Wilkins , Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA , International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. YOUR CLIENTS DON’T SHOP THE WAY THEY USED TO. We  create play lists. WE RAISE OUR RATES.

If you have something you’d like to add, would you add it in the comments below, please? 'Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable. Image: Pasquale D’Silva [Public domain], via Wikimedia Commons. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter.

Please share your tips and ideas in the comments below! 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. what types of content they prefer. Rand Fishkin , CEO of SEOMoz.

Spot article opportunities to post an opinion or thought-leadership comment on behalf of your client. Use Google Alerts To Identify Clips, Comment Opportunities and Fresh News. However, most PR pros don’t think to use alerts in another way: to identify news articles where they can post a client comment. When a news article hits that is relevant to your client and you aren’t taking part in it, posting a comment is a great way to join the conversation. This is important because you need to act VERY quickly when posting comments, so they aren’t lost in the buzz.

The great thing about blogs is that they can facilitate conversations through the comment section. Businesses can invite comments by asking questions, or requesting information from their readers in the comment section below. Personally, when I get to the bottom of a well-written post, and see that the comment section is turned off, I feel cheated. 'First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. Two Way Communications.

When you are publishing something on the social media, you are actually welcoming people to like, comment, share, and tweet and more, therefore it is indispensable to be ready for a reaction that may be unwanted. In case you post a comment or status or tweet and you discover your mistake as soon as it appears in front of you after posting, don’t waste time over thinking; just remove it or hide it from your timeline before anybody gets a chance to check it out. Internet access becomes increasingly widespread, so has typos for which one can face a harsh public scrutiny.

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Bing will show comments from Facebook relevant to your search in the sidebar , and from that search, users can like, comment or see the original post directly in Bing. 'A roundup of relevant links affecting our industry. These are those links. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry News A survey of 1,200 people in the U.S., the U.K. of internet users in 2013 to 54.7%

It got a lot of traffic early on, quite a few comments (in which many suggestions were made of other techniques) and it has been shared many hundreds of times around the web on social media. 'Today, I’m preparing some slides for a keynote I’m doing tomorrow. included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The intersecting point is GOLD! The problem with this diagram is when I show it to people they sometimes respond saying,  ‘I don’t know anything ‘! Blog This!

If so, please leave your thoughts in the comments below. . 'Here at WUL, we’re huge fans of entrepreneurship. So whether you’ve already started your entrepreneurial journey or are considering taking the first step towards starting your own business, I hope you find these five articles – some recent, some not-so-recent but still relevant – inspiring and useful. Image: Megforce1 (Own work) [Public domain], via Wikimedia Commons. Tales from the Field: Raising an Entrepreneur. Why: Entrepreneurship can start at any age.  The A to Z Guide to PR Entrepreneurship.

If you have any queries regarding this post or how to improve your websites internal linking strategy, then leave a comment or  contact Daniel. 'This is a guest contribution by   Daniel Vassiliou of Endurance SEO. Everybody loves (LOVES) to talk about link building  and find the latest and greatest technique for building backlinks to your blog. While this gets you more traffic and better rankings in the search engines, it can draw away from an equally important aspect of your blog – internal (or onsite ) SEO. Image copyright stock.xchng user lusi. Why Interlink Blog Posts? Bounce Rate.

Sure, links added depth to these stories and comments enabled people to add to the discourse (or, as Arianna Huffington likes to say about blogging and the Huffington Post : "self-expression is the new entertainment" ), but online publishing still looked and felt like traditional publishing. 'It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. In response to responsive design. html5.

Non-Plussed Comments about Abercrombie. 'The following is a guest post by my former colleague Andrea Weckerle, the founder of CiviliNation , a nonprofit organization dedicated to fighting online hostility and character assassination. Her book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks was released in February. Every single day we see example after example of online attacks against individuals and organizations. All of these play a critical role in how the dispute ultimately plays out. Image from Style Has No Noise.

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. ” 10 Additional Ideas to Generate Comments and Shares by Spin Sucks. ways to promote your blog by commenting on others by Creative Ramblings. add value to the conversation, share relevant links, and comment regularly on the same blogs). Why Blog. Reporting that “the number of Inc. IT DROPPED!

They had recently launched their new commenting platform for blogs the year before, and wanted some exposure from the Scobleizer himself (see the interview in 2008 here and here , where I''m in the background - filmed on Qik - remember that?). While other bloggers are calling for the death of RSS, this puts a big dagger right in the heart in any of those claims, with Disqus seemingly at the heart of most blogs these days (and powering the comments on this blog as well). If there''s a winner in the blog-commenting category Disqus is it.

Two Palo Alto-based partners in the WilmerHale law firm, who helped prepare the reports, are available to comment on them: Peter Buckland, co-chair of the firm’s Emerging Company and Venture Capital Practice Group, and Daniel Zimmermann, a partner in the Corporate, Emerging Company and Venture Capital Practice Groups. 'via WilmerHale New Reports find IPOs on the Rise in California, Venture Capital Down Slightly Two new reports find the number of initial public offerings (IPOs) in California grew in 2012 and is likely to continue strong in 2013, with six new IPOs already in 2013.

Two Palo Alto-based partners in the WilmerHale law firm, who helped prepare the reports, are available to comment on them: Peter Buckland, co-chair of the firm’s Emerging Company and Venture Capital Practice Group, and Daniel Zimmermann, a partner in the Corporate, Emerging Company and Venture Capital Practice Groups. 'via WilmerHale New Reports find IPOs on the Rise in California, Venture Capital Down Slightly Two new reports find the number of initial public offerings (IPOs) in California grew in 2012 and is likely to continue strong in 2013, with six new IPOs already in 2013.

Share the links in the comment section below. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine and Google+ Community. Any articles you have read and liked recently? Great Resources Social Media best articles of the week

For example if you’re tweeting every day, answering comments every day and answering emails every day then this will certainly increase engagement. Related to this, I’ve noticed when I slow my posting frequency down that comment numbers often go up. 'Almost every time I do a Q&A at a conference I’m asked this question – How many posts should I post? The frequency of blog posts is something that gets talked about a lot and there is no perfect answer for all blogs – but here are a few thoughts on the topic. The Pros of Daily Posting. Reader Burnout.

Commenting on the Shorty’s impressive pedigree, famed comedian Ricky Gervais playfully remarked, “It’s an award like an Oscar, or a Nobel Peace Prize … better, probably.”  'Cheryl Burgess (@ckburgess) Wins 2013 Twitter Shorty Award for Marketing. In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community.  Recognizing social media influencers in a variety of categories, the Shorty Awards are often referred to as the “Academy Awards of the Internet.” According to The New York Times , “Hollywood has the Oscars. Thanks for voting!

If so, please share in the comments below. 'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy! Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ],  via Wikimedia Commons. Why: Mark Schaefer rules!

Validation is embodied by shares on social networks and comments. 'Image by MUMA Monash. In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of bloggers. Specifically, Mashable, the Huffington Post, Forbes, Google and the others use algorithms listen to chatter on the social web.

Please share your tips and experiences in the comments below! 'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson , this formula works wonders for headlines, titles , and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Unique. Useful. Ultra-specific.

Also new commenting system. You can leave a comment with google+, facebook or disqus. Speaking of comments, let me know what you think of the new site design in the comments. 'SocialWayne.com has been redesigned with a new theme and features: Startup Index Startup Index Submission Job Board News Tips submission page Newsletter Subscriber page Guest Post Submission Form Updated About and Speaking pages. Blogging WordPress blog design socialwayne wayne sutton

Comment and Like Stuff on Facebook Directly from Bing. 'Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.  . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10. Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline "Relationships matter."

They have to see your posts to be able to like, share, or comment on them, but they need to like, share, or comment on them before they start seeing them in their news feed, at least organically. 'For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. It’s not that you don’t need them at all, but the success of a Facebook page is determined by reach and fans are only a small part of the equation. That’s an entire other post.

My last job before having children was running an incoming call center for a customer service department so I felt comfortable dealing with customer questions, comments and complaints. For one, it’s always hard not to take those comments personally as an ambassador for the brand. Not only was it fun to get to know those chefs but the conversations they created on Dine in CA’s Facebook page drove tons of comments, likes and shares which is always a good thing. 'It’s funny how things turn out sometimes. Testing out new technologies. But all that has changed.

Not to be outdone by Ferriss, the one hundred-plus comments from his community also contributes tremendous color and depth to this topic. Now it''s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Some of these were spot on (the EPA, robotics); others were just plain weird or evil (eugenics, forced sterilization.) " (Alistair for Hugh). The Matrix Retold by Mom - Pixels Per Second. bitcurrent.

HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Share your comments below. 'I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. recent CMI reserch on small business content marketing is attached! The CEO’s Guide to Listening on Twitter. Marketing News

Perhaps this is more of a statement about how people consume data than it is a comment on Facebook’s brilliance in mobile technology. 'Scott Gulbransen, H&R Block @sdgully. Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Please Support Our Sponsors. Listen Now .

For those of you who don’t follow football, prior to the NFL Draft Mathieu commented that he did not know how many drug tests he failed at LSU. 'So after having a few weeks without rain, our little slice of earth in Waltham has now been filled with rain. Wednesday night had some great thunder that shook the house but did not wake up our little guy. How was your week? Hopefully you stayed dry and had a productive workweek and are looking forward to the weekend. Don’t forget to call mom on Sunday and Happy Mother’s Day to all the moms out there. Look forward to catching up next week.

Post your bio in the comments below and I’ll give you my honest feedback. 'How many times have you wanted to find out more about someone on social media only to find they haven’t completed their bio, and you’re left wondering: Who are they? What do they do? What are they interested in? Are they worth connecting with? When people read YOUR bio are they asking these same questions.? Hello, missed opportunity! Your bio is a 1st-class chance to attract targeted followers so don’t waste it. We want to know what you do, who you help, what you’re passionate about.

One of the comments and tweets I had a number of times was a request to make the diagram I used shows how the 12 different streams of income go towards making the overall revenue on my blogs today. 'Yesterday I published a post telling my story of adding 12 income streams to my blogs over the last 10 years. It has been a over a couple of years since I did an income breakdown so I decided to put together the numbers today. The above breakdown is for last month’s income (April 2013). hope it helps to see a visual of the breakdown of what I was talking about yesterday.

Please share your experiences with all of us in the Comments section below, so we can continue the discussion and the learning. Please share your thoughts with us in the  Comments section below. 'You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. The bottom line? 2  Share.

Consider leaving a comment! 'Since October, my wife and I have been focusing our walk and work to serving in a local rescue mission and with our homeless neighbors – specifically in the area of recovery. One of our most repeated and shared mantras has been, “Make Good Small Choices – They Add Up to Big Results.” ” Many times in life – and business – we try to swing for the fences every time. Too often we find ourselves in knots or falling over. Sometimes both at once. Build a better business presence one piece at a time. Marketing

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. 'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Here are 7 ways to improve your social media engagement. Because, chicken.

whatsnextdc @ packmatt73 when a comment is made, it needs to be handled, not sent through the system. 'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from. love having options as much as the next person, but I don’t know anyone who can be at two places at once. Do you? This kind of choice almost seemed unfair, especially if you were attending the conference solo. That is awesome. WhatsNextDC ”. Awesome!

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis. 'The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

The comments are yours. 'Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. my sense is that the findings may not represent the experiences of the majority of companies that are using social media. Sadly, there was no link to the original study so the jury is still out.

Tell us about in the comments down below. 'Gift-giving is a tradition followed by most of the businesses today and forms an integral part of the business culture. Corporate gift giving etiquettes are much different than the personal gift giving. Something that is perfectly suited and sound appropriate for personal giving may just not suit when brought under the corporate umbrella. thoughtfully and carefully selected gift can sometimes be an easy way to make the clients happy or boost the morale of the individuals. By Matthew Davis. However just gifting is not enough. Amount to spend.

Please share your ideas in the comments below. 'Normal. false. false. false. Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex. It won’t help you rank high on Google, convert leads, or gain a bigger share of voice on social media.

You can save your comments with disdain for McDonalds. 'I sat at the counter at my local restaurant the other day and waited for over 7 minutes without anyone bothering to acknowledge that I was there. And then I walked out. And so did my money. For good. In fact, I drove to McDonalds, got some scrambled eggs and an iced coffee, and was in and out of the system within the same 7 minutes. If you’re a parent, you go there, unless you don’t. Either way. It’s not the point.). Now, before you try to defend this other place, no, it wasn’t busy. But not even a hello. Local equals local.

Like, Share or Comment “Command” – Once again you fall into the emotional blackmail side of things but more importantly you are trying to condition your user by “instructing them”. 'The following is a guest post by Jeandre Gerber. Scroll down the post for the author’s bio. Sometimes I think of Social Media as the High School of the Internet. Nobody really knows what’s going on and your reputation/social perception is what defines your popularity. ve seen some seriously big brands in my day make some serious rookie mistakes when it comes to Social Media Branding.

Blog comment policy. 'Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. What I’ve Learned in One Month of Blogging. When is a blogger not a blogger? Blog Etiquette. Headline Social Media blog Blogging

“@ jenkimfield : Comments are currency for bloggers #WhatsNextDC. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. just knew I was excited and prepared to be educated on some new strategies and to make some connections. One thing I was not prepared for on day one was the speed at which information was flying around the room. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. Smackdown on malaria.

Please share your experiences and ideas in the comments below! 'While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. While it’s challenging to develop an accurate gauge of engagement on Google+, studies indicate that user engagement with the platform is weak, especially compared with social media giants Facebook, Pinterest, and Twitter. Search experts have long speculated that Google authorship will become an increasingly vital component of SEO. Over time, [Google] will be caring more about identity and social.”.

Share the links in the comment section below. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine and Google+ Community. Any articles you have read and liked recently? Great Resources Social Media best articles of the week

Please share in the comments! 'Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Chances are, you have too. While it’s OK to toss free downloads to the wayside as far as your wallet is concerned, it’s not OK if you do this with the stuff you pay for. You want to get the most out of your ebooks and courses, otherwise it’s like chucking money in the garbage on a regular basis. And who wants to do that! Photo Credit: Tax Credits on Flickr. You have been warned as per FTC regulations.

Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. Monitor the Comments: While site policies can vary, it’s typically considered good etiquette to respond to any comments left by readers on your guest content. 'There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it? Not fully convinced that a high search ranking matters? SEO leads have a 14.6% close rate. What Now?

Examples of Edges include status updates, comments, likes, and shares. It looks at whether or not you’ve previously interacted with a post or whether your friends are engaging with it — actions taken into consideration include liking, sharing, commenting, and messaging. Edges that take the most time to accomplish tend to weigh more — for example, commenting is more involved than simply liking a post, so it’s considered to be more valuable. 'Give your posts a higher probability of appearing at the top of users’ News Feeds. The EdgeRank algorithm.

Please share your ideas in the comments below. 'Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Stay tuned! Simple Story About the Power of Publishing Content on the Open Web. This personal content creation story stresses out that every simple person can grow into an online authority through writing. Moreover, Josh emphasizes his fortune but encourages all those who might want to write but are still doubtful.

For this reason, focus to create content that gets shared, liked and get commented on. 'This is a guest contribution by  Marya Jan, blogging coach from Writing Happiness. What’s the biggest excuse you hear from people who are not getting the results they want from their blogging? I don’t know anyone online.”. Not ‘my content might not be good’. Not ‘I don’t a clear idea of what I am doing’. Not ‘I know it takes time and I am learning everything I can’. None of that. It’s always because they don’t have any connections with the big shots. am pretty sure this doesn’t count.  So what does?

Melissa Campbell, Director of Situations Recruitment commented that early reaction to the mobile website was extremely positive. One candidate commented that: “I did note that you guys have upgraded your website for mobile phone web browsing? 'Situations Recruitment has now launched a new mobile website, increasing the accessibility of job listings to candidates on the move. This was key to Situations justifying the allocation of additional resources to this area. Accessibility of key information was paramount and was the core motive for the themes development. Its great!

Snarky judgementalism breeds a world where we comment on each other’s personalities behind their backs, shaming one another. 'On Tuesday night, I sat at the Livingston table for the Anti-Defamation League (ADL)’s 100th anniversary. As I blogged a few weeks ago , the ADL was started to fight antisemitism by my great grand uncle Sigmund Livingston. The keynote speaker was his excellency Rosen Plevneliev, president, Republic of Bulgaria. This commitment to basic human rights in the face of the greatest evil and bully we have seen in modern times just stuns the mind. Promise!

Please share your resources in the comments below…I’d love to check them out! 'Last month I didn’t write a Bright Sparks list – I shared this secret instead. Considering the huge impact it had on my business and life I figured it was a suitable alternative. So, what’s on my Bright Sparks list this month? servings of inspiration, reality checks and tools for smooth running business processes. Dig in… 1. Hello, sexy new plaything! Without it I’d be lost, invisible and boring. Google Reader saves me HOURS each week. sniff*. Seriously LOVE. Guess what?

Heaps of angry, passionate comments are now appearing on your page, so what will you do about it? If you want to take really good care of your baby, then get yourself an app that shows when new comments or posts come in. 'Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. What does the monster look like? Prepare yourself! It happened!

Please let me know your thoughts in the comments. 'Guest post by  Sean McGinnis. ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Let’s dig right in. Ask them!

Share your favorite inspirational quote with us in the Comments section below! 'I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action. They inspire to stay focused on my dearest dreams and help overcome all the challenges I face. Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time. Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen. Enjoy it! 1) “It’s quite fun to do the impossible.” Walt Disney Tweet.

We’ll also be making it easier for you to share your favourite posts through new  social-sharing  features and we’ll facilitate  greater discussion  through new comment threads. 'This e-mail from CIPR Conversations is similar to many terrible e-mails sent out to community members.   "Hi Richard.   As a valued contributor to the CIPR Conversation we wanted to keep you updated with some changes that we’re making to the site which will improve the browsing, contributing and social experience for all of our users.   What will be different?

Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments. 'Engaging in the social space isn’t easy…and it sure isn’t cheap. So, if it’s so challenging and costly to participate, a lot of executives are asking why they should bother? And they are right to ask the question! Get some smart folks in a room and brainstorm around the goals of social. Cheers!

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. 'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. UK teens are putting US teens to shame when it comes to smartphones.

This blog post went viral, attracting 635 responses before comments were closed and prompting a debate that clouded the advert in controversy. Let me know with a comment. Tell us below in the comments section. 'Social networking is no longer the domain of college students and internet geeks – in fact, recent figures suggest that 67% of online adults used social networking sites as of December 2012, and that figure’s set to continue rising. And, to top that, eight new people log on to the Internet for the first time every second. By Dane Cobain. 1 – Hyundai’s Pipe Job.

Now it''s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "It''s only for Chrome browsers , and it''s a bit clunky still--but it shows the immense power of the Internet to democratize information. Here''s a fully explorable, anatomically correct 3D model of the body for you to explore. That''s cool. " (Alistair for Hugh). How Lego Became the Most Valuable Toy Company in the World - AdWeek. The Dish.

Post a comment. 'Is there an easy way to redirect Blogger to WordPress with htaccess 301 redirects and canonical urls? We also started this blog on Blogger in 2004 and then migrated to WordPress in 2006. Long time readers will be aware of our challenges in making this major switch of a popular blog to a very new domain name. But being on our own domain name and paid hosting server has been a very useful step towards site freedom and full server control. Blogger to WordPress. So what is the way we switched from Blogger to WordPress? seek your valuable feedback if this a good technique.

Encourage Comments. Search engines love fresh, user-generated content, which is exactly what comments are. Encourage comments with a call to action at the end of each post, or by hosting a giveaway or contest where each comment is an entry. We’d love to hear your thoughts in the comments! 'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Media.

'It seems like all the “experts” tell us is to post photos on our Facebook Page to get more likes, comments and shares. Here are three specific ways you can boost the number of comments on your text updates: 1. The more specific your question is, the more likely it will receive comments. The Text updates aren’t as sexy, but they can be equally as effective. Why bother posting text updates on your Facebook Page? Why should you care about posting text updates when the research says photos work best? There are at least two reasons: Research is always biased.

The pop star is on the site weekly, posting special messages to fans, “liking” and commenting on their fan art, and participating in chat discussions. She understands that you must continually give your One Percenters things to comment about so that they have reasons to talk to others about you. 'Lady Gaga image via BigStockPhoto.com. With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Lead with Values. Build Community. Give Fans a Name.

The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets. Sure you get 145 comments but what happens when most of them are like this: . Most of the comments should be people answering this question, not b g about how this crap comes through their newsfeed. Respond to the comments. Seriously, how often do you see a sponsored post, with hundreds of comments and not a single one back from the corporate online community manager? Welcome to social media engagement! how to write sponsored posts and not be a dork.

Take this recent comment from one of our eGood businesses: “A member of our community was so excited eGood was supporting The Claremont Educational Foundation that she quit going to a rather well known coffee shop and joined the The Last Drop Cafe family.” But, to me, that single comment summed up why we’ve set out to launch eGood. 'Guest post by Zack Swire, founder of eGood. It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. You see, I had been working on growing our small ad agency since 2005.

Give it a try and tell me what you think in the comments. 'I bet you’ve read your fair share of headline posts. These posts give you a list of best practices that will attract people to your blog. Some are good. Some stink, but for the moment, it seems that the social intelligentsia agree that -. The best headlines follow a formula. Problem is the formula prescribed by most doesn’t work. People Change. Your reader reads thousands of messages. Most of these messages start with a headline. Your emails have subject lines. Right? To be successful, you need to change the game.

You can also use Google+ Ripples to examine shares and comments for a specific URL or Google+ post and see how it spread. Please let me know in the comments and I’ll expand the list as appropriate. 'Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Finding Bloggers and Influencers.

After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? ” Finally, after a few back-and-forth comments, Susan came back to her original request that they remove the image (without getting a lawyer involved): “Well you I ask you kindly to remove it so we [h]ave one less [page] to get involved with. 'Guest post by Jenelle Conner. am a social media advocate. It’s where I work. ” So, how did it all happen? Too funny!!!”