• JASON YORMARK  |  THURSDAY, DECEMBER 18, 2014
    [Comments] Use Whatever Friggin Words You Want!
    It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Who can beat me in the comments? 'I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words” The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. Here’s the thing…who friggin cares? Then use it. Please.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 18, 2014
    [Comments] Timehop Helps You Build Community with Nostalgia
    Comments belllindsay What do you mean you can''t find. 'By Laura Petrolino. big reason the holidays are so special to me is because the memories that surround them. Holiday lights , Christmas carols , seasonal decorations–they all make the little girl in me giddy, and I can’t help being increasingly excited as the big day draws near. Christmas Day itself isn’t the same kind of day it was when I was young, but that doesn’t matter. The memories and traditions that surround it still create that same special feelings throughout the entire holiday season. The Science of Nostalgia. Thanks for.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 18, 2014
    [Comments] Ten Communicators to Follow
    Comments ginidietrich  and if I remember right, Michelle got food. 'On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read , eight PR up-and-comers , seven must-listen podcasts , six  communicator gifts , five  communications trends , four  free webinars , three strategy games , two  Crazies secrets , and the  PR win of 2014. Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). Merry Christmas to me! Today we bring you the 10 communicators you should follow.
  • CONVERSTATIONS  |  THURSDAY, DECEMBER 18, 2014
    [Comments] NEW: The LIFT Weekly Podcast for Small Business Owners
    Consider leaving a comment! 'Sometimes you hit on something in the course of work and it resonates. You build upon it and the more you work with it, the more you realize it’s a winner. The LIFT  model has become an such a piece in working with small business owners and operators. In 2014, the LIFT model became a big part of our weekend content , our Whistle Stops weekly newsletter , and the coaching calls we do with SubCLUBs members. The LIFT Acronym: Learn, Improve, Find Flow, and Think. Business owners, often of a DIY mindset, are embracing how we cover each area. Thinking ahead.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] Social Media Monitoring: Know Your Customers AND Competitors
    What if my client reached out with a comment like, “Hey man! This post… …needed a comment like, “Good luck with your upcoming tournament! 'We all know how influential social media marketing can be. But to truly be successful, you must add some sleuthing to your campaign. Social media monitoring is one of the most often overlooked opportunities. Take the time to get to know your current customers, your prospective customers and your competitors. Doing it DIY Style. Sure, those tools are great—but they aren’t free. So, I got in there and did it myself. And let me tell you.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] How to Improve Your Content Promotion in 10 Words (or Less)
    If you haven’t yet worked with a publisher you’re targeting, fear not: a few thoughtful comments on their articles or social media accounts can also earn recognition in their inboxes. Genuine, relevant, and insightful comments can go a long way in showing publishers that you are paying attention to their beat and understand the type of topics they cover. 'Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. Here’s why—and how. Here are four quick fixes for giving your pitch that competitive edge.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] Need Help With The Google Disavow Tool?
    Make sure you read the comments because once again, the community has some good advice. 'Google’s Disavow Tool is like a sharp implement — if you don’t use it correctly, it makes you bleed. There are definitely times when that sharp tool is what needs to be used, however. Small Business Mavericks looked at the disavow link tool when it came out a couple of years ago. Guide To Using Google’s Disavow Tool. Marie Haynes has given us help with this tricky subject on the Moz Blog. Each step has links to amplify the instructions if you need help.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] Case Study: The Local Stories Project
    What does it take to make the local users clap their hands, like and comment? Two 'Last week we discussed the importance of Local Social Management. Today Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . In 2011 NPR commenced a project called “The Local Stories Project”  , an experiment aiming to localize content on their Facebook page. In order to localize, NPR has partnered up with media stations (e.g. Crowd Pleasers.
  • WRITTENT BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] 10 Things Epic Copywriters Do
    Share your thoughts in the comments! 'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or  exceptional freelance writers , use this list as a guide for skills to look for. Check out our comprehensive guide  here.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] Join Diana Kander for a Special Author Q&A Today
    Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Diana will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Comments ginidietrich Know who? 'By Lindsay Bell Ok. Blah blah blah holidays. Yadda yadda yadda shopping. Yakety yakety yak Christmas! Are you all fed up to the teeth of hearing about it yet? ME NEITHER! I’ve have been seriously in the Christmas spirit this year. Highly recommended!
  • CONVERSTATIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Comments] Guest Post Guidelines (Updated for 2015)
    Consider leaving a comment! 'The practice of publishing guest posts in 2014 on ConverStations had an interesting run. Solid relationships were built and several outstanding articles were published. Unfortunately, there were many guest post queries that either didn’t read the guidelines from last year or didn’t believe them. After their queries or submissions were turned down, some became a bit belligerent. For guest posts in 2015, the hope is to continue with relationships already in place while putting up a thicker velvet rope for entry. Want to Write for ConverStations?
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 16, 2014
    [Comments] Social Media Marketing Pain Points for Small Businesses and How to Deal with Them
    Things like number of comments, likes, followers, subscribers hardly mean anything when it comes to number of sales and revenue generation. 'Small businesses are often apprehensive about social media and if it can really help in business growth. This anxiety usually comes from not knowing the ropes or being unaware of how social media can be used to an advantage. Managing a dozen social media accounts at a time can be intimidating, and it may not bring out the expected results. Here are a few of those pain points: Lack of knowledge about social media. Content curation. About the author.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Comments] A Better Guide to Promoting Your Content with Social Media
    Many blog posts actually end with a question as a way to stir up comments. 'What happens once your blog post goes live? million shares? zillion click-throughs? bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone ! But, with all that content floating around, the conversation is starting to change. Think about it; it’s good math.
  • BILL HARTZER  |  TUESDAY, DECEMBER 16, 2014
    [Comments] There is Nothing About Negative SEO in Google Webmaster Guidelines
    They start adding all sorts of spam content on the site, then a blog, all sorts of blog comments and blog comment links to Company One’s website, and then builds all sorts of low quality spam link to that microsite. 'There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. So, technically speaking, is Negative SEO okay? It isn’t mentioned there, anywhere.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 16, 2014
    [Comments] 23 Outstanding Social Media Marketing Guides
    Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), 'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. How are social media marketing best practices evolving?
  • SPIN SUCKS  |  TUESDAY, DECEMBER 16, 2014
    [Comments] Nine PR Blogs to Read
    The only thing I don’t like is the people who comment there are not nice. They’re the reason you don’t read the comments. And her mom commented that it was okay. 'By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six  communicator gifts , five  communications trends , four free webinars , three strategy games , two  Crazies secrets , and the  PR win of 2014. have to say, I love this series we’re doing, but the lists are getting me in trouble! AirPR.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Comments] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    If you want to share your story on blogger outreach or comment on this example, feel free to reach out directly at kristen@grouphigh.com , or share your thoughts in the comments! 'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. huge part of this brand’s marketing strategy is blogger outreach.
  • CONVERSTATIONS  |  TUESDAY, DECEMBER 16, 2014
    [Comments] nRelate ‘Related Posts’ Closing, Recommended: Zemanta Plugin
    Consider leaving a comment! 'As you may have heard, the nRelate ‘Related Plugins’ for WordPress is closing up shop. In their Farewell FAQs , they list 5 PM ET on New Year’s Eve as the latest they will serve recommendations. It is highly recommended that you deactivate and remove the nRelate plugin from your site by December 31, 2014. Should you simply deactivate, delete and forget about it or replace the nRelate with something else first, then delete? I’m suggesting Zemanta as a replacement and adding Zemanta before subtracting nRelate. Related Reading.
  • JACOB MORGAN  |  TUESDAY, DECEMBER 16, 2014
    [Comments] Three Perspectives on the Future of Work
    As usual, please feel free to share your thoughts and ideas with me in the comments below. 'I recently teamed up with Cisco to do a series of videos around the future of work. We explored three topics together which are: The Wearable Workplace, The Workday of the Future, and The Chief Future Officer. The primary focus of the video was to address issues, concerns, and topics that many CIOs around the world are faced with and are thinking about. Of course there is much more that could be said about these topics and others. The Wearable Workplace. The video is just over two minutes long.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 15, 2014
    [Comments] Social Media Driving Off with Better Auto Needs
    Engage in questions if you have them, read reviews and comments, and read about their history and service/help departments. 'Social media is good for more than keeping  up with your high school buddies or tennis friends. You can use it to your benefit to save money in a variety of ways. From saving money on purchases for the home to medical care to auto loans, following companies and their social networking activities can end up saving you funds over the long haul. Social media is important to both the consumer and the auto financing industry. Social Media auto loans cars customers
  • SPIN SUCKS  |  MONDAY, DECEMBER 15, 2014
    [Comments] Improve Holiday Usability with These Nine Heatmap Tools
    It also allows other users to post their comments and constructive criticism to help you improve your website. 'By Ryan Chester For marketers and web designers seeking to improve website usability , heatmaps can provide extremely helpful information. heatmap helps organizations understand website usability by reporting on particular sections that attract a lot of scrolls, clicks, or other website interactions. Here’s how it works: Heatmap technology tracks a user’s interaction with a particular website. Below are some of the leading usability testing tools.
  • DREW'S MARKETING MINUTE  |  MONDAY, DECEMBER 15, 2014
    [Comments] Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking
    When calling upon the powers of wit, humor, sex, human emotion or anything else that us homo sapiens find attractive, remember that you’ll need to leave enough space for people to retweet your videos, links and comments, all while allowing enough room for them to add a thought or two. 'As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO! Enjoy this post from Lucas Miller. Enter Twitter, stage left. One of the most basic rules of the SEO industry is that quality content will, in time, lead to conversation flow.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 15, 2014
    [Comments] Monday Roundup: Lessons Learned
    Please share in the comments below, all of us are smarter than just one of us when we share and learn together! 'Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year. Given that we are now counting down to the end of the year (and then my birthday!), today’s post highlight seven articles from around the web that teach, or share, lessons learned. Image: Steve Garfield via Flickr, CC 2.0.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 15, 2014
    [Comments] 25 Questions I Ask About B2B Content Marketing
    Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Here are 25 of the questions I’ve been asking to B2B companies about content marketing. sprinkled throughout some of the tools we often use and recommend. views. items.
  • SPIN SUCKS  |  MONDAY, DECEMBER 15, 2014
    [Comments] The Eight PR Up-and-Comers
    Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. have recently gotten to know Samantha a little bit better because she was commenting on my public Facebook posts and she made me laugh. Let me know in the comments or any other way you prefer to contact me and I’ll keep a list going. 'By Gini Dietrich. Granted, not all of them were nominations because, well, my wall is crazy, but a good majority were, which meant I had to determine only eight I could use here. The Eight PR Up-and-Comers. Liza Butcher.
  • CONVERSTATIONS  |  MONDAY, DECEMBER 15, 2014
    [Comments] Small Business Owners: Writing Articles and Guest Posts
    Consider leaving a comment! 'Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. quick search on Alltop.com will show you tops sites for almost every type of industry. Perhaps the site you find caters to your kind of customer. Find it and submit an article or guest post. Their time is valuable. If you get turned down, move on.
  • WRITTENT BLOG  |  SUNDAY, DECEMBER 14, 2014
    [Comments] 55 Fresh Ideas for Your Christmas Newsletter
    Share your favorites in the comments! 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In In fact, the average American  spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Commercial email volume is at an annual high in November and in December. Gift Guides. Free Gifts.
  • PROACTIVE REPORT  |  SUNDAY, DECEMBER 14, 2014
    [Comments] FTC Social Disclosure Rules
    Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.” It is permissible to have your employees post social comments about a product or service as long as you disclose that they have a relationship with the brand or the agency. Learn about it!
  • CONVERSTATIONS  |  SUNDAY, DECEMBER 14, 2014
    [Comments] Design Your Days
    Consider leaving a comment! '“Design is not just what it looks like and feels like. Design is how it works.” ” – Steve Jobs. This time or year, calendars come out being filled with dreams and projects. Color-coded or leather-bound or home screen-app, it won’t matter how good it looks if it doesn’t work for you. Plan your work, work your plan, right? Photo on DollarPhotoClub. Design Your Days is a post from: ConverStations. You just finished reading Design Your Days ! Follow SmallBizTracks on Twitter or Facebook or on Google+. Thoughtography
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 13, 2014
    [Comments] Better – LIFT Slides 12-13-14
    Consider leaving a comment! 'Always looking for ways to give small business owners a boost using  the LIFT acronym , we often turn to the decks on  SlideShare  that can help you in building a better business presence and a smoother work flow. LEARN – How to Design Better Presentations. Learning to Design PowerPoints like a Badass from Gina Holder. IMPROVE – Getting the Content Essentials Right. Back to Basics: Getting the Content Essentials Right from Kerry-Anne Gilowey. FIND FLOW – Everyday Mindfulness Practices. 22 Everyday Mindfulness Practices from Barrie Davenport.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 13, 2014
    [Comments] Six Links Worthy Of Your Attention #234
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Understand - a novelette by Ted Chiang. A couple of friends sent me this link over the past few weeks. Flowers for Algernon depressed me immeasurably -- to fly so close to brilliance and lose it. Alistair for Hugh). HEBOCON: The Robot Contest for Dummies - The 18th Japan Media Arts Festival.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 13, 2014
    [Comments] Interpretation of Previous Originals – LIFT Clips 12-13-14
    Consider leaving a comment! 'A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It’s important to understand rights to use ( Creative Commons has six licenses ). Yet, is there anything new under the sun? While it’s important to follow the laws of copyright and intellectual property, there is room and rules for rendition and interpretation. Click Here! The Ukelele Orchestra of Great Britain – Theme from ‘Shaft’ Can''t see the video in your RSS reader or email? Click Here!
  • JANET FOUTS  |  FRIDAY, DECEMBER 12, 2014
    [Comments] Is Brand Engagement Over on Facebook?
    Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Comments and traffic to your website? 'The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app. Too pushy?
  • PROBLOGGER  |  FRIDAY, DECEMBER 12, 2014
    [Comments] New Facebook Changes: Target your Audience Effectively
    They won’t appear on your page, but you’ll get a whole new dashboard of insights and ability to moderate comments. 'If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. Post End Date.
  • CONVERSTATIONS  |  FRIDAY, DECEMBER 12, 2014
    [Comments] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
    Consider leaving a comment! 'Written by  James White. It’s almost the end of the year, and that means it’s time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has now moved to paid advertising and has further dampened the promotional and page-related content its users see. Paid Advertising Is Here to Stay: Spend Your Money Wisely.
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 12, 2014
    [Comments] How to Use Tumblr and Automated Tweets to Drive Awareness
    They don’t want to share a world where they talk to their frat brothers while getting comments from their mothers. 'Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales. Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Providing helpful information that will be valuable to their audience is key to Corcoran’s strategy. The use of IFTTT (If this, then that) is just one incredible example.
  • DEVUMI  |  FRIDAY, DECEMBER 12, 2014
    [Comments] SoundCloud Mobile App Adds iPhone Playlists Feature
    hope that they continue to refine the mobile app as it still lacks: the timed comments feature. 'The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. Their current move is to entice users to use their service rather than having stacks of music downloaded onto their phone with a feature that allows you to create playlists right on your iPhone. As always, stick around for the end of the article where I publish my favorite track on SoundCloud right now! Keep that on the down-low.
  • NAVOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Comments] Why Facebook’s Updates (probably) Won’t Kill Your Business
    If you have any testing data, please let us know in the comments. 'There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be. What is a promotional post? Buy Ads. Do Facebook ads work?
  • SPIN SUCKS  |  THURSDAY, DECEMBER 11, 2014
    [Comments] “Way to Wreck Christmas, Lindsay!” and Other Stories
    would love it if you would share some of your holiday traditions and memories in the comments, whatever holiday you celebrate at this time of year. 'By Lindsay Bell. Today, I would wager that every single one of you woke up, got to work, checked your calendar, and said “HOLY COW there are less than TWO WEEKS until Christmas???”. Like, literally. In fact, two weeks from now, at this time, BOOM—it’s over. For some reason, this year I’ve really been in the holiday spirit. ve been in an exceptionally good mood (which is unusual, trust me, I generally hate everything). m getting old. Debacle.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 11, 2014
    [Comments] 5 Tips for Finding the Right Social Influencers for Your Brand
    Do those readers respond, comment, and share ? Compelling, engaging stories also tend to get more shares and comments than deals and product reviews. 'Image via BigStockPhoto.com. When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy. The moment something hints of “ad,” they lose interest and move on. Who Are These New Influencers? Finding The Right Influencers. is “it depends.”
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] Fight or Flight: Responding to a PR Crisis
    We are so quick to make knee-jerk, anonymous comments without really thinking them through completely. Comments JoshuaJLight “for some reason”…LOL by belllindsay I really enjoyed how you applied fight or flight to PR. 'By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. Fight vs. Flight. Bullying.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] Why Last Week’s FTC Twitter Violation is a Total #GameChanger
    Like this: If you are commenting on a post and it relates to your company or client, you should disclose it. 'Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big. If you’re a brand marketer, what I’m going to share could save you millions of dollars. If you’re an agency, it could save you from bankruptcy. But you have to really read it. Duty to Disclose.
  • DANNY BROWN  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?
    Initially, I thought this might have an impact on traffic to the blog, comments, shares, etc. Interaction Wins On Two Fronts In his recent guest post on my blog that shares his viewpoint on newsletter delivery , Randy raised the question of visitors, as well as social shares and comments, suffering due to the newer format. From that post, Randy mentions, If shares and comments are to be viewed as social proof, the number of these on Danny’s site has dropped significantly from what were showing with his pre-newsletter articles. This played into reason three. have increased.
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] Get Social Media Right: Five Things you Just Can’t Miss
    Retweets, shares, likes, comments, and responses per update. 'This is a guest contribution from Pratik Dholakiya. There’s no doubt social media is important for businesses to engage with potential and existing customers. It’s marketing 101. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny. Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base. Retention.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] Social Media ROI’s Missing Ingredient
    We know likes and comments and shares and all those things. '(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou  from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. There’s no excuse for not knowing what your outputs are. You cannot figure out ROI without first knowing the “I.” spent.
  • CONVERSTATIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Comments] Building Your Business Presence: Images
    Consider leaving a comment! 'It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. If you want more traffic and more awareness for your business – feed the fanaticism of this photo-friendly phenomena. Finding images to use on your site is only the initial step. ize, quality, and punctuation of your images can also  help in building your business presence.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 9, 2014
    [Comments] A Unique Value Proposition and The Island of Misfit Toys
    Comments @LauraPetrolino Most of them wore cute elf costumes–I was a. by LauraPetrolino EmilyNKantner um…you can''t just come by and drop a comment. 'By Laura Petrolino. How’d you like to be a spotted elephant? Or a choo-choo with square wheels on your caboose! Or a water pistol that shoots… jelly? We Are All Misfits! Growing up, I always had a weird fascination with the Island of Misfit Toys. In In fact, I’m pretty sure I asked my parents if I could go there multiple times. Being a “misfit” just seemed so much better than being ordinary. True Unique Value Proposition.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [Comments] How to Drill Down to Your True Target Audience
    Instead of ignoring online comments and reviews, pay attention to who’s leaving them. 'Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t going to hook your audience unless the message actually matters to them. Yet somehow, teams keep making that classic mistake.
  • PROBLOGGER  |  TUESDAY, DECEMBER 9, 2014
    [Comments] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
    I’d love to chat in the comments! 'If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works. Amy covers everything from How to Start a Blog to How to Make Money Blogging , and sends out arguably the most useful newsletter on the planet every Sunday morning. Slim down, pare back, focus on your priorities. Amy would want you to! The Useletter. But why?
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 9, 2014
    [Comments] How to Use Reddit to Boost Your Marketing through the Roof
    Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. If you already use Reddit to market your company or your clients, please get involved in the comment section and let us know what tips and tricks you use! 'Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. What is Reddit and How Does it Work? Reddit is a content curation and sharing site. Reaching Your Potential Customers.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 9, 2014
    [Comments] The Five Communications Trends for 2015
    We’ve stopped doing things such as deskside briefings, large events, direct mail, commenting on blogs, engaging on the social networks, and surprise packages via overnight delivery. Comments #3 reminded me of a conversation I had with a college student. 'By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two  Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way? Yay for my content team!
  • SPIN SUCKS  |  MONDAY, DECEMBER 8, 2014
    [Comments] Five Best Practices for Start-Up Content Marketing
    Comments Howie Goldfarb Compliments from Howie – WOOHOO!!!! 'By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. With time and constant experiments, there are several lessons to share. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. great example of this is on the Shopify “University of Ecommerce” blog.
  • KIKOLANI  |  MONDAY, DECEMBER 8, 2014
    [Comments] Simple and Affordable Resources for Creating a Website
    Please share in the comments! 'There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. In this post, I’m going to share some easy-to-use and affordable resources for creating your own website. Hosting. If you’re looking for affordable web hosting for your domain, then you might want to check out Hostt.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 8, 2014
    [Comments] Monday Roundup: Storytelling
    Please share in the comments below. 'As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Image: Scottish Libraries via Flickr, CC 2.0. Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling? Paul J.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 8, 2014
    [Comments] Facebook Just Told Us How to Do Facebook Marketing
    Would your Mom, who loves you unconditionally, care enough about this content to not just give it a like, but to comment on it or (ideally) share it? 'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Posts that push people to enter promotions and sweepstakes with no real context. Mark Zuckerberg.
  • SPIN SUCKS  |  MONDAY, DECEMBER 8, 2014
    [Comments] Best Webinars of 2014
    Comments […] Gin and Topics: A Thanksgiving Edition The Five. 'By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two  Crazies secrets , and the PR win of 2014. We stopped charging for webinars this year and we hope the content you’ve received has been valuable, executable, and fun. If you happened to miss any—or all—of them, Lindsay Bell-Wheeler (and I agreed) thought you would appreciate knowing the top four webinars of the year. And so, in order of the most popular, here they are! Call it employee communications.
  • CONVERSTATIONS  |  MONDAY, DECEMBER 8, 2014
    [Comments] Building Your Business Presence: Lead Magnets
    Consider leaving a comment! 'Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages , you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. lead magnet is an offering of valuable content or resource made accessible when to a visitor of your site upon entering their contact information. lead magnet can come in various lengths, media, and use. Longer doesn’t always mean better. Checklists. Video Trainings. Resource List. Tutorials.
  • DIGITAL DIVA  |  SUNDAY, DECEMBER 7, 2014
    [Comments] #DreamingOfSnow Giveaway: Tell me your snow story!
    Leave me a comment with your #DreamingOfSnow snow story/memory (can be as short or as long as you like) and enter using the Rafflecopter below… good luck! 'A few years ago the snow was just about good enough to sledge on and we went over to Chapel Allerton Park to see if we could make a few runs. It was a LOT of fun…here’s a quick snippet: Inntravel  specialise in ‘slow holidays’…walking, cycling and snow breaks. but I might be successful with the snow. We would like to know your best snow story/memory (have you been sledging? had Yeah, right.
  • CONVERSTATIONS  |  SUNDAY, DECEMBER 7, 2014
    [Comments] Week in Review: Posts and Podcasts Nov 30 – Dec 6, 2014
    Consider leaving a comment! 'Week in Review November 30 – December 6: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: December 6, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Blog Coach Brain Stew
  • PROBLOGGER  |  SUNDAY, DECEMBER 7, 2014
    [Comments] How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
    look forward to your input in the comment section. 'This is a guest contribution from Jerry Low. Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history? One of his teeth was sold in 1816 at auction for approximately $3,600. In today’s terms, that is about $35,000 – which cost more than a Ford Fusion Titanium car in the United States. But how is this related to writing a great blogpost? Well, we will talk about it later (if you can’t wait, skip to point #2). But what exactly makes a great blog post? piece.
  • CONVERSTATIONS  |  SUNDAY, DECEMBER 7, 2014
    [Comments] Daily Progress (Thoughtography)
    Consider leaving a comment! '“You must structure your life around daily progress based on what matters to you , building practices and activities that allow you to plant new seeds each day , with the knowledge that you will eventually see the fruits of your labor.” ” – Todd Henry in Die Empty (emphasis added). As you plan your future, whether for next week or next year, make sure you’re designing space to act upon what matters most to you. You just finished reading Daily Progress (Thoughtography) ! Follow SmallBizTracks on Twitter or Facebook or on Google+.
  • SOSHABLE  |  SATURDAY, DECEMBER 6, 2014
    [Comments] The Holidays and Social Media
    Use Instagram to post photos of your decorating efforts in your store, ask for people’s opinions via comments, or award people that follow you and consistently like your photos. 'For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers. To have a well-rounded social media plan, consistency is key.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 6, 2014
    [Comments] Books, Brands, and More in LIFT Slides 12-06-14
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Write a Book in 10 Days. How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon from Mike Fishbein. IMPROVE – Building Your Online Brand. Building Your Online Personal Brand from Paul Brown. FIND FLOW – 20 Steps To Your Life Passion.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 6, 2014
    [Comments] Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Net Neutrality Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Content Marketing Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Creative Spark Can''t see the video in your RSS reader or email? Click Here! Click Here! your presence or practice.  Subscribe today. LIFT Videos
  • TWIST IMAGE  |  FRIDAY, DECEMBER 5, 2014
    [Comments] Six Links Worthy Of Your Attention #233
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Oath Keepers and the Age of Treason - Mother Jones. Mother Jones isn''t exactly a centrist publication, and I try to steer clear of polarizing topics. But this article was such an eye-opener for me, I had to break that rule. Alistair for Hugh). Alistair for Mitch). Hugh for Alistair).
  • DEVUMI  |  FRIDAY, DECEMBER 5, 2014
    [Comments] How any Business Can Get More Pinterest Followers (With Pictures)
    What they do is make sure that the product information isn’t removed or changed in the comment field. Looking at both images you may notice that the black and white has more repins, comments and favorites than the one I like. 'All too many people think that it’s easy to get more Pinterest followers. Create some pins, create a board, and repin a few folks. Right? If it were that easy it wouldn’t be worth anything! How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. How to get more Pinterest followers. Article. Recipe. Location.
  • WRITTENT BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Comments] 11 Things to Look for in Freelance Writers
    Let me know in the comments. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that? Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers. Freelance Writers: What to Look for When Hiring. 1.Talent.
  • CONVERSTATIONS  |  FRIDAY, DECEMBER 5, 2014
    [Comments] Building your Website: It’s all about the Details
    Consider leaving a comment! 'Guest Post by Rebecca Hasulak Taking your brick and mortar store online is an exciting step in the right direction. After all, a website is official and opens up more opportunities for your business’s growth as a credible company in the eyes of potential customers. However, with the thrill of seeing your newly redesigned logo implemented on a freshly updated homepage comes the temptation to go too far with unnecessary frills and over-the-top designs. Why is this a crucial mistake? Where to start? What are they looking for? Follow her @BecksChristine.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 5, 2014
    [Comments] The Spin Sucks Inquisition: Chel Wolverton
    Comments I love so much about this. 'By Gini Dietrich I met Chel Wolverton on The Twitters a few years ago. She always struck me as someone who is not only smart and savvy, but someone who really gets it. You know the type. The person who can take theory and actually make it work (which, unfortunately, is something not many people can do). And then I had the sheer pleasure of meeting her in person earlier this year…and gosh darnit! was right! Being with her is like being with your best friend who you can pick up with right where you left off. Trust takes time. Libra.) Please stop.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 4, 2014
    [Comments] Mobile First in 2015
    Comments I am still amazed by the number of websites that are impossible. 'By Elizabeth Victor Yes, you guessed it, the end of the year is near and along with it comes all of the “year-in-review” blog posts, and the “predictions-for-next-year” blog posts, too. Before you get tired of seeing those, focus on what is really important. Don’t wait until January. Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 4, 2014
    [Comments] How to Use Google Hangouts On Air to Run Your Next Webinar
    Let me know in the comments! 'Email marketing and list building… We know we have to do it, but how much time do we really spend on it? This year I decided to make it a top priority in my business. As much as I love social media it moves fast and not every update gets seen. However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher. Now, don’t get me wrong. m not dropping social media entirely, I’m just focusing my efforts more on my list. Which brings me to webinars. Run Your Next Webinar as a Hangout On Air.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 4, 2014
    [Comments] ABC’s World News Tonight Debuts Facebook Newscast
    Leave a comment below and share your best practices. 'ABC World News Tonight with David Muir is debuting #?TheOneThing? TheOneThing? Facecast, a one-minute newscast produced exclusively for Facebook. In the newscast, Muir shares a roundup of the top news stories and trending topics for the day in an abbreviated, snackable format. While ABC certainly is not the first news outlet to develop a newscast specifically for social media, what’s exciting about this initiative is the format, reach and what the combination reveals about success with Facebook video. Post by Good Morning America.
  • CONVERSTATIONS  |  THURSDAY, DECEMBER 4, 2014
    [Comments] Creating New Habits in the New Year
    Consider leaving a comment! 'Many approach a new year with resolution-making, habit-changing, life-hacking zeal. Sometimes these new exercises stick, often times not. Changing old habits and creating new ones should go hand-in-hand. Remember the opening scene to Raiders of the Lost Ark ( here it is if you’ve forgotten), where Indiana Jones replaces the statue with a bag of sand. Well, almost. It wasn’t the same weight so the trade-off didn’t work so well, but … it was a good scene. Start getting to work earlier? Stop staying up so late. Begin writing that book?
  • BILL HARTZER  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] 7Search, Others, Accused of Traffic Stealing in Domain Parking Research Paper
    I’ve reached out to 7Search for their comment, and once they get in touch with me I’d be happy to update this post with their comments about the accusations. '7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. We show the breakdown of the crawlers’ traffic in Table 6. 7Search isn’t the only company named in this paper. Methodology. The idea.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] Why Emotional Headlines are Good for Your Content Marketing
    Comments garrett_moon I once tweeted my bank account PW so I understand! 'By Garrett Moon. When I say emotional headlines you say… bleh. But, maybe you shouldn’t write them off so quickly. One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. OK, maybe not you (yeah, right), but someone is clicking on them and that matters. And, you CAN learn something. Yes, emotional headlines. Emotional Headlines Work.
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] How to Promote Your Blog Without Letting The Rest of Your Blogging Slide
    There were some great comments on that post including this one from Steve : I have seen a recent increase in traffic, but it didn’t happen by accident. wanted to publish Steve’s comment for a few reasons. They are on every Twitter chat, commenting on many blogs, attending meetups and events, participating in forums and Facebook groups, emailing other bloggers and generally putting themselves out there many times every single day. But it doesn’t stop there… and this is the second reason I love Steve’s comment. But it came at a cost. General
  • PUSHING SOCIAL  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] [Podcast] Episode #28: How To Create Your 2015 Content Marketing Plan
    Option #3: Leave a comment here. 'We have a few weeks left until 2015! What’s your content marketing plan look like for the New Year? In this episode, Laura and I will walk you through the key elements of your content marketing plan. We’ll talk about creating a strategy, budgeting, allocating resources and a bunch more. We also have a new addition to the show that you’ll enjoy. Have A Question for Stan & Laura? Option #1: Tweet your question with hashtag #PSPodcast. Option #2: Leave us a voicemail message with SpeakPipe! So ask away! Show Notes. Blogo. Mars Edit.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] The Secrets to Becoming Part of the Spin Sucks Crazies
    Superman might be faster than a speeding bullet, but Paula Kiger comments on every blog post at light speed. If Tolstoy was around to comment on blogs, he’d be constantly trying to emulate Howie Goldfarb ,  whose comments combine the art of longevity and ridiculousness to form, well, something… Heather Tweedy seems mild mannered…until she pulls out her amazing hair-changing, avatar shape-shifting powers mid-comment thread. Rob Biesenbach leverages his handsome mug to distract and disorient comment spammers. Those are way too boring for our Crazies.
  • DEVUMI  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] Business Mistakes on Social Media: Learn from their #FAIL!
    It’s no wonder they disabled comments for this video, because they likely would have been filled with worse than the tweets that found their way to Twitter: Bummer about the Amazon Echo: it'll never be popular enough to support jokes about how creepy it is. Comments on Facebook included: “Everybody thinks your executives are horrible people.”. 'Your brand wants to get ‘Internet famous’ for good things, right? Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! McDstories.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] How to Use Brand Storylines to Spark Social Media Engagement
    An average post on Spin Sucks will receive twenty-five to fifty comments, and some posts will catch fire and generate hundreds of comments. 'Image via EladeManu. Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. It lacks energy. It lacks interest. It lacks a soul. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.
  • CONVERSTATIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Comments] Outsourcing as Leverage to Growth
    Consider leaving a comment! 'Many small business owners are the do-it-yourself types. Maybe you’re one of those. It’s not always a matter of whether you could do the task – but whether you should do the task. One of the reasons business owners are strapped for time and stretched so thin on attention span is because their plate is always full. Sound familiar? Have you considered outsourcing? Most professional freelancers and independents are successful business owners in their own right. Outsourcing is not a sign of weakness or overwhelm. Finding Small Business
  • MR. RYAN CONNORS  |  TUESDAY, DECEMBER 2, 2014
    [Comments] The Top 5 Reasons Your Online Marketing Campaign Will Fail #ItDontMeanAThingIf
    So when you’re done reading, if you like the examples and the ideas, I ask that you please share the article through social media and add your own top reasons an online marketing campaign will fail ( in the comments below and on Twitter using the hashtag #ItDontMeanAThingIf). 'Here are my top five reasons (with both good and bad examples) why your online marketing campaign will fail, crash and burn. From poor execution to lack of creativity, these top reasons are critical to work around to ultimately lead to marketing success. Surely we can come up with more than five!
  • SPIN SUCKS  |  TUESDAY, DECEMBER 2, 2014
    [Comments] Ring in December with Spin Sucks
    Drop your questions into the comments below, then register for the webinar, and be there on Thursday December 11 at noon ET. Comments belllindsay Eleanor Pierce biggreenpen Maybe I''m just. 'By Lindsay Bell. Sleigh bells ring, are you listening, in the lane, snow is glistening….!! As insane as it is to say it—it’s bloody December. Again. have zero Christmas shopping done. And zero decorations up. Well, inside the house, anyhow! That said, I always have a real tree and wreath. love the smell, and can’t wait to do our tree. Content ! The Most Wonderful Time of the Year.
  • PROBLOGGER  |  TUESDAY, DECEMBER 2, 2014
    [Comments] Is it Time to Burn Feedburner? There are Alternatives
    Let us know in the comments! 'This is a guest contribution from Steve Williams of  feedburner-alternatives.com. To build up a readership it’s crucial to offer your visitors to subscribe to your blog, so they get updated every time you publish a new post. The two most important channels are email and RSS. Social media, despite the hype, is only second priority in terms of effectiveness. Feedburner: The top dog in decline. The – by far – most popular choice in the blogging community is (still) Feedburner. Feedburner offers solutions for both RSS and Email. General
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Comments] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. 'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective? Really.
  • CONVERSTATIONS  |  TUESDAY, DECEMBER 2, 2014
    [Comments] Learn New Skills in the New Year
    Consider leaving a comment! 'Changes. When it comes to change, the choice we have in business – in life – is to ignore them or embrace them. They happen either way. Ignoring change often leads to the land of Stuck. Embracing change – planning for the pivots and scheduling for serendipity – often leads to continual growth. Change comes. You can either embrace change or it will tackle you. Click To Tweet - Powered By CoSchedule Business owners (and their customers) would benefit more with a beginner’s mindset , rather than a stubborn stance on practices past.
  • SPIN SUCKS  |  MONDAY, DECEMBER 1, 2014
    [Comments] How I Learned to Love Networking
    Comments “I learned that when I introduced myself, especially to. 'By Cynthia Gelper I’ve had to look for work a lot. So often, it’s sometimes felt like looking for work was my career. If you look at my resume , you’ll see a whole lot of short-term freelancing and consulting gigs. Which means, I’ve rarely had the luxury of feeling any security. And it also means I’ve had to get over my fear of networking and learn to do it. Like many things I’ve been afraid of, I discovered it wasn’t so bad. could even learn something from it. ll never find work. ll have to keep answering ads forever.”
  • KIKOLANI  |  MONDAY, DECEMBER 1, 2014
    [Comments] 5 Social Media Management Tools and Services You May Not Know About Yet (But Should)
    There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. 'If you follow my writing, you know that I love introducing people to new things. In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. Be sure to click to enlarge the images for a better preview! KnowEm. Have you ever visited @Apple on Twitter? While the account has 31.9k 99 Social. Oktopost.
  • WAXING UNLYRICAL  |  MONDAY, DECEMBER 1, 2014
    [Comments] Monday Roundup: Planning Mode
    If you have planning resources you don’t mind sharing, please would you do so in the comments below? 'I know it sounds cliched, but where on earth did the year go?! Seeing as how today’s the first day of the last month of the year (brrr), I thought it would be helpful to focus today’s post on planning for next year. Because it’s smart to enter a new year – when we can start the clock again, as it were – “dressed” and ready to face it, right? It’s Lightbox Collaborative’s 2015 editorial calendar. Then go fill out that calendar.
  • SPIN SUCKS  |  MONDAY, DECEMBER 1, 2014
    [Comments] AMA: The Spin Sucks December Webinar
    If you have a question for me, you can leave it in the comments here, or you can  email , Tweet , Facebook , LinkedIn , Google+ , or send carrier pigeon. Comments Lindsay, can you help?? 'By Gini Dietrich It’s December. It’s the end of the year. We essentially only have three weeks left to do any real work. So, we thought, why not have a little fun this month? We’ve been very serious all year, what with months focused on crisis and internal communications and content and planning and more. I’m a little nervous about this, but hey! Her beauty secrets!
  • CONVERSTATIONS  |  MONDAY, DECEMBER 1, 2014
    [Comments] Serendipity Always Rewards the Prepared
    Consider leaving a comment! 'It sometimes seems some photographers get all the good shots. Some writers get the best gigs. Some people find, create, or invent the next big thing. Some great discoveries in science, technology, and business might seem like an overnight success, but often it is due to years of preparation that finally pays off. Serendipity Always Rewards the Prepared - Katori Hall. ” As Branch Rickey once said: “Luck is the Residue of Design.” ” Design your own luck.  Schedule for serendipity. Click Here! Small Business
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 30, 2014
    [Comments] Week in Review: Posts and Podcasts Nov 23 – Nov 29, 2014
    Consider leaving a comment! 'Week in Review November 23 – November 29: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 29, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Blog Coach Brain Stew
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, NOVEMBER 30, 2014
    [Comments] How To Plan Your Movie Marketing On Social Media
    Negative Comments Crises Management : While we all are certain and anxious that our Audience are happy with our output, we also know that there would be some issues which would end up being a deterrent to our efforts. Practically all Films see Negative Comments. This will keep you on top of the various Comments going out in the World Wide Web. Before you post your first comment / information you need to decide and be sure of what are your Key-Words. 'Social Media should be a part of your Film Marketing and Launch Plan. This is critical.
  • PROBLOGGER  |  SUNDAY, NOVEMBER 30, 2014
    [Comments] Is Blogging Dead? How Blogs are changing and How You Can Stay on Top
    So how many blog comments do you get, huh? Practically every blogger I’ve talked to has said comments are on the decline. reader is more likely to share your post on Facebook and leave a comment there than write something on the blog itself. ” Delete the comment function of your blog altogether, or at least hide the number of comments on a post, so readers aren’t always seeing a big “0 comments” after the post title. 'Image via Flickr user Spondle. This is a guest contribution from author and freelance writer Steff Green.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 30, 2014
    [Comments] Grapple Leads to Breakthrough
    Consider leaving a comment! 'Thomas Edison once said, Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged. If Everything is an Experiment , and Mistakes are Tuition , don’t give up – even in the hardest of times. In almost every struggle to accomplishment, Grapple Leads to Breakthrough. Keep going! Photo on Pixabay by ikinitip Grapple Leads to Breakthrough is a post from: ConverStations. You just finished reading Grapple Leads to Breakthrough ! Thoughtography
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Comments] Better Inventory and Content LIFT Slides 11-29-14
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. Content Marketing With Presentations from Ethos3 | Presentation Design and Training. FIND FLOW – The ABCs of Landing Pages That Work.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Comments] Captions, Responses, and Inside-Out in LIFT Clips 11-29-14
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Add a Caption to ShareAsImage Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Record Responses to FAQs with TechSmith Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – 7 Ways to Stop Your Overwhelming Need to Procastinate Can''t see the video in your RSS reader or email?
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 28, 2014
    [Comments] Six Links Worthy Of Your Attention #232
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: I Can Has Redemption - Backchannel. I''ve known Ben Huh on and off for a few years; he''s always been driven and optimistic. It''s not surprising that when he sat down to write an introspective take on the long saga of Cheezburger , he pulled no punches. Alistair for Hugh). Hugh for Mitch).
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 28, 2014
    [Comments] Retirement Planners Know How to Be Social
    From comments on posts to private messages, the older social masses are reaching out to planners and planners are answering right back. 'More and more soon-to-be retirees are joining social media sites and as a result, retirement planners are taking the social route when it comes to marketing. Whether it’s keeping audiences informed or offering services, social media is the new retirement frontier. Here are just a few ways retirement planners are using social media to successfully market their services: Spreading the Word About Retirement Planning. According to U.S. Social Q and A.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 28, 2014
    [Comments] Big Lists for Big Planning, Launching, and Reading
    Consider leaving a comment! 'We share lots of lists and tips we find along the super information railways, but these big lists are doozies! Loaded with handfuls, and dozens, and even hundreds of tips in some of these great tomes of tips: 35 Tools You Can’t Blog Without  - The tools are categorized by special need, from writing to marketing and many other cools tools. 175 Top Habit Books – Good living to profitable working, this list assures you’ll never be out of a wealth of reading material. Great resources here! Whistle Stops
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