• JON LOOMER  |  THURSDAY, MAY 26, 2016
    [Comments] 11 Lessons for Struggling Entrepreneurs
    Let me know in the comments below! [NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurship and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!]. In August, it’ll be five years since I was laid off for the second time in 2 1/2 years. We’ll reach a landmark anniversary for this website and my “business.” It was a brand without a logo.
  • SIMPLY MEASURED  |  THURSDAY, MAY 26, 2016
    [Comments] 6 Ways to Optimize Your Instagram Account for eCommerce
    Schedule Time to Like and Comment. Allocate time to “Comment” and “Like” posts,  reach out to brand influencers, and monitor the conversation around your brand. Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population.  Over half (57%) of these users access the site on a daily basis. Six of the seven top social media networks have engagement rates that stand at under 1%. Top brands on Instagram generate a per-follow engagement rate of 4.21%. Place a Link in Your Bio.
  • BUFFER SOCIAL  |  THURSDAY, MAY 26, 2016
    [Comments] 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
    What type of content gets the most engagement for your brand? I’d love to hear what’s working for your and any thoughts you may have in the comments below. I’m excited to join the conversation. At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. Here’s how it broke down… How have brands been sharing to social media. Which social networks are brands posting to? Maybe. Researc
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Comments] 20 Social Insights You Can Learn From Instagram
    On which types of posts? 2) How popular are these posts – by comments and likes? Instagram’s current number of active users stands at 400 million today. And if you’re a regular Instagram user then you would have noticed the regular ads on your stream; Instagram is ready for business, and it’s raring to go. The question is, are you? We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy. Conversations. What is your audience talking about?
  • SPIN SUCKS  |  THURSDAY, MAY 26, 2016
    [Comments] Resurrecting Our Business Partner: Charles Arment
    entrepreneur Leadership anonymous comments gender equality gender inequality Harry Brumleve PR DailyIn 2006, Charles Arment was born out of a need to appease male prospects who wanted to work with male partners. Today he is being resurrected for a monthly Spin Sucks column. The post Resurrecting Our Business Partner: Charles Arment appeared first on Spin Sucks. Related Stories Five Skills Every Communications Entrepreneur Should Have Why Is Integrity In Business So Uncommon? Seven Questions to Ask Your Team Consistently.
  • AGORA PULSE  |  THURSDAY, MAY 26, 2016
    [Comments] How To Use Facebook Audience Insights For Better Targeting
    You can even add an extra column for  y our own comments, so that you can write down which of those interests are working well after a campaign finishes. Let us know in the comments below: The post How To Use Facebook Audience Insights For Better Targeting appeared first on Agorapulse. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. Select Your Audience.
  • TALKWALKER SM  |  THURSDAY, MAY 26, 2016
    [Comments] Visual Analytics: Find Your Brand’s Visual Influencers
    Here’s an example: the vlogger here below specializes in sneakers and managed to rack up over  154,000 views, 7,151 likes and 1943 comments  in under five days with this video where he remodels a pair of Adidas Ultra Boost 2.0 The brand also posted a video within the same time period (and scored almost 300,000 more views than the vlogger) but came short when it came to comments and likes. You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Do you want to see what these influencers are posting about your brand?
  • PROBLOGGER  |  THURSDAY, MAY 26, 2016
    [Comments] PB118: How to Find Time to Create Your Blog’s First Product
    If you have a question you would like me to answer, feel free to leave a voice message with the start recording button on the bottom of this post or send me an email or leave a comment. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product. Today I am talking about the topic of juggling priorities and finding time to do the work we need to get done. In our last newsletter, I asked two simple questions. What is your dream, and what is your biggest challenge? It’s about juggling priorities.
  • SOCIALMEDIA.BIZ  |  THURSDAY, MAY 26, 2016
    [Comments] 4 reasons why your marketing data is important
    What comments did they have? Post by Megan Totka. ChamberofCommerce.com. W hat happened in your last marketing campaign? Did it go as well as you’d hoped? How much are you aware of the nitty gritty details behind what happened? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. You were under a tight deadline and thought you knew enough to create a strong new campaign, but did you have everything you needed? Were you equipped with the right data? Probably not.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, MAY 25, 2016
    [Comments] 6 Simple Steps to Lower Your Cost Per Facebook Fan
    We have a litmus test for measuring the quality of a page’s fans: Count up the number of likes and comments for the most recent post, which is the number of interactions. Advertising/Marketing Facebook Ad Targeting age Comments Cost Per Fan Country Dan Zarrella desktop Engagement Fans gender Hubspot Interactions Interests Jon Loomer Justin Lafferty Likes mobile On Base Marketing Region Right-Hand-Side Ads Sarah Sal Targeted Ads TwitterYou probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. What was Sal’s advice?
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, MAY 25, 2016
    [Comments] Facebook Exchange Shutting Down
    He made similar comments to Swant: This migration really won’t be a challenge for them. Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network  and other products. The Wall Street Journal  said the company began alerting partners about the move earlier this week. Idema said in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices.
  • KATIE LANCE  |  WEDNESDAY, MAY 25, 2016
    [Comments] How to Figure Out Once and For All Which Social Media Platforms to Be On
    Leave me a comment below, send me a Tweet , or join the conversation in our awesome  Facebook community. I’d love to hear your results! According to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. But, the bigger question remains, which platforms should you be on and why? For most people, they ask this question because they are either: Not on social media at all and wondering where to start, OR. Overwhelmed with social media and feel like it’s a big time suck. Periscope for me is a great example. Google yourself! Katie.
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 25, 2016
    [Comments] The 11 Best Free Email Marketing Tools
    Let us know what we missed in the comments. If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Choosing the Right Email Service Provider. The Hemingway App. This is probably my personal favorite. Wrong! Litmus.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, MAY 25, 2016
    [Comments] Dos & Don’ts Regarding What to Post this Memorial Day
    DO: Post a general comment, recognizing the holiday. Patriotic Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. It’s a day to gather with friends and family, and enjoy the warm weather. For social media marketers, posting content related to Memorial Day can be incredibly tempting. Everyone’s using the #MemorialDay hashtag, so why shouldn’t your brand? DO: Recognize and thank members of the military. If
  • SPIN SUCKS  |  WEDNESDAY, MAY 25, 2016
    [Comments] Five Skills Every Communications Entrepreneur Should Have
    Comments How about psychology? There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm. The post Five Skills Every Communications Entrepreneur Should Have appeared first on Spin Sucks. You need to understand it to recruit the. by Sherrilynne Starkie Related Stories Why Is Integrity In Business So Uncommon? Seven Questions to Ask Your Team Consistently Seven Ways Leaders Listen to Build High-Performing Teams.
  • BUFFER SOCIAL  |  TUESDAY, MAY 24, 2016
    [Comments] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    If you could make any other changes to Twitter, what would you do? I’d love to hear your thoughts and experiences in the comments below! What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey  told the BBC  that “It doesn’t make sense to anyone. Replies on Twitter.
  • SIMPLY MEASURED  |  TUESDAY, MAY 24, 2016
    [Comments] You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit
    Leave your thoughts in the comments below. It’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Source: Twitter. Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots. But marketers should be rejoicing! What was formerly a small sandbox is now a full-blown marketing playground. In what ways will marketers be impacted by this change — for better and for worse? Opting for In-Stream Content, Rather Than Linking Away.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, MAY 24, 2016
    [Comments] Facebook to Highlight Moments in Archived Facebook Live Videos With Most Engagement
    Josh Constine  of TechCrunch  reported that the social network is preparing a visualized timeline displaying the points during archived Facebook Live videos when they received the most engagement—likes and other Reactions , as well as comments. Facebook Web Video Comments Engagement Engagement Graph Facebook Live Fidji Simo Josh Constine Likes Live Streaming Live Videos Reactions TechcrunchFacebook users watching archived Facebook Live  videos may soon have a way to skip to the “highlights.”. Screenshot courtesy of Josh Constine, TechCrunch.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 24, 2016
    [Comments] 11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
    You may be able to come up with more (leave them in the comments) but here are 11 similarities between The Donald and The Gary. Note for commenters: This is not about politics and I don’t care whether you do or do not support Donald Trump. Please keep comments on point and above board.). Image via BigStock. Donald Trump’s machinations are routinely described as “shocking” and “revolutionary” by political observers. They claim he has “reinvented modern politics.” ” And maybe he has. Or vice versa? One talks like you talk.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Comments] How Your Customers Shop On Instagram
    She commented on the photo including the word “sold” with her email address and size. Selling through comments. Sabrina’s story describes what a person might do to buy an item from a business that uses Soldsie , a platform that allows businesses to sell through Instagram and Facebook comments. Consumers literally just have to comment on the photo they’re viewing and that comment will start the buying process, as I’ve described. To purchase: Comment “Sold” + your email + size choice. Let us know in the comments! Gorgeous.
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [Comments] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    If you do, or even if you already have, be sure to share about it in the comments. In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and conversion rate optimizers (CRO) like him are at the forefront of an industry that’s not only transforming business, but also politics. That’s a bold claim, but the proof is in the numbers. Wrong.
  • SPIN SUCKS  |  MONDAY, MAY 23, 2016
    [Comments] Meternity Leave: A Publicity Stunt or Complete Brilliance?
    Comments I am so glad Meternity found its way over here to Spin Sucks. Meternity, coined by author Meghann Foye, has angered women around the globe. Was it a publicity stunt or complete brilliance. The post Meternity Leave: A Publicity Stunt or Complete Brilliance? appeared first on Spin Sucks. by Paula Kiger Related Stories Content Creation Through Excavation Achieve Success in Communications With These Behaviors Journalists Have Spoken: Your Corporate Newsroom Sucks.
  • BUFFER SOCIAL  |  MONDAY, MAY 23, 2016
    [Comments] Inside Buffer’s New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy)
    We listen to blog comments and to conversations on Twitter to see what you’d like to learn more about. Please let us know in the comments below this post. 4. Depth. Let us know in the comments. 5. Behind-the-Scenes. Feel free to drop any thoughts at all in the comments. It is our greatest marketing asset. And we just keep changing it. Kevan Lee, October 2015. And now things have changed again. We’ve flipped the switch, and our new design is here. The Buffer Social blog now attracts over 850,000 readers and averages over 1.1 million sessions per month. Topics. Style.
  • AGORA PULSE  |  MONDAY, MAY 23, 2016
    [Comments] Facebook Live v. Periscope: Which is Better for Marketing Your Business?
    If you don’t know what your Periscope username is, just comment on a live scope and you will see it in the comment section. Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. Periscope match up and what these pros and cons might mean for your business. Periscope. Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. Periscope is likely not your only social channel.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Comments] How to Write Engaging Content About “Boring” Subject Matter
    If you’re blogging for an external publisher, a good call-to-action is a request for comments. This is a guest contribution from Anna Johansson. Unfortunately, if you’re an industry expert in construction, finance, software development, or other similar “dry” field, you’ve already been handed the short end of the content stick. Your industry is important, and the subject matter is interesting to you and other industry gurus, but it just isn’t that exciting to the average web user. . Of course, this only matters if you’re trying to write content that’s accessible to the average reader. However,
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 23, 2016
    [Comments] Facebook Video and Facebook Live: The Future for Marketers
    Furthermore, Facebook Live streams generate 10 times more comments than standard videos. Facebook Web Video 360 Video 360-Degree Videos advertising Arsenic TV blogs BuzzFeed Comments Facebook Live Homeless Media influencer marketing Influencers Instagram Live Streaming Live Videos Mark Zuckerberg Marketing Meerkat memes Newsletters nowthis Periscope PopShorts Rob McCarty Shares Twitter Videos Virtual Reality YouTubeBelieve it or not, Facebook is the answer for marketers. All you need is a little strategy and a few hot influencers. So what is Facebook video anyway?
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Comments] 18 WordPress Social Media Plugins to Live By
    Some of the features include: Facebook comments. The same applies to your blog posts when people have questions or comments. LiveFyre is one of the best social media accessible commenting platforms because you can use multiple avenues to login and comment. Additionally, you can get email notifications each time someone comments on your blog posts. Engagement is critical and responding to comments is a pilar of keeping customers happy. Again, we couldn’t mention Livefyre without Disqus for the best commenting plugin. Click to Tweet. PopUps.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 23, 2016
    [Comments] How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades
    If you have any questions about setting up a content upgrade, installing a click popup, or simply need help coming up with some content upgrade ideas, let me know in the comments below or tweet at me @mayoshimp. Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. If you're focused on building an email list then you probably already have a couple of tricks up your sleeve. Ebook pages, free reports, exit pop ups , the list goes on and on. This is what happened to us about 10 months ago on the Wishpond blog. Until we discovered content upgrades.
  • YMARKETINGMATTERS  |  SUNDAY, MAY 22, 2016
    [Comments] Why Inbound Marketing Is So Important For Your Business
    Listen for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content. Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. This way of communication is a full access pass to your expertise, know how, and story. Both established and new customers become part of your company’s journey, sort of a VIP, behind the scenes pass. Now that’s marketing people can get involved with. SEE INFOGRAPHIC BELOW.
  • SOCIALLY SORTED  |  SUNDAY, MAY 22, 2016
    [Comments] 5 Super Easy Tips for Instagram Engagement to Get the Party Started
    Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  . Remember that engagement is not just likes – you want to get comments too and when it comes to video. a new metric is views. So keep these in mind when thinking about engagement:  likes – comments – views. This post resulted in over 40 comments including responses… and not just between me and those that commented but between the commenters recommending podcasts to each other! Double tap if you agree! immtribe.
  • PROBLOGGER  |  SUNDAY, MAY 22, 2016
    [Comments] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    Kissmetrics found that question posts get 100% more comments. However, they did get fewer likes and shares, so be aware of whether you want to engage on Facebook with comments or you prefer to have your post shared and liked. Related Stories 10 Reasons Why You Should Give Facebook Live Video a Go A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog How to Choose a Blog Topic That’s Pre-Programmed for Success. This is a guest contribution from Jerry Low of  Web Hosting Secret Revealed. The problem? The solution?
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Comments] Six Links Worthy Of Your Attention #309
    Now, think about how big of a problem we already have, in a world where most people share, comment and expand on news items that are false and/or satire. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Big Imagination 747 - One Month Progress Report - Big Imagination - YouTube. It's now underway. Alistair for Hugh). amazon. gigot.
  • DIVA MARKETING BLOG  |  FRIDAY, MAY 20, 2016
    [Comments] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    Just use good judgment when publishing content and making comments. Even though they have social aspects — the ability to comment, share, and like, for example — they are, in reality, more like "content" networks where you upload and archive videos and images. Create and curate content that you share in the form of tweets and status updates, and then interact with fans and followers via retweets, @mentions, responses to comments, and shares of content created by others. If you are lucky you get to take online offline. About Paul Chaney. Here are five ways to go about it.
  • SPROUT SOCIAL  |  FRIDAY, MAY 20, 2016
    [Comments] #SproutChat Recap: How to Analyze Your Competitors
    What is the tone of user posts/comments? Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat , we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses. Use Smart Research to Find Your Competitors. Who outranks you in SEO? sproutchat. sproutchat.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 20, 2016
    [Comments] Infuse Your Content with Small Stories for a Big Effect
    By the way, that “great American novel” comment was just what I’m talking about. It created a picture in your head of a writer toiling away—very relatable to writers who wonder how they became marketers. I’ll just leave this example here with no additional comment. Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story. For the average marketer, this can feel like a daunting change. And now you have to tell them a story. Be Relatable. Be Creative.
  • ABSOLUTE PA  |  FRIDAY, MAY 20, 2016
    [Comments] The touchy-feels: Creating chemistry to get your business noticed
    Have you ever thought about it from that perspective? I’d love to know – hit me up in the comments. Picture this: You’re out and about, and fancy a coffee. Where do you go? The closest coffee shop? Or the one further down the highstreet that you really love? No brainer, right? You’ll go the little bit extra to hang out in the coffee shop that you love. They both sell coffee, in about a billion (approx) variations. So why trek to that particular one? Is it a boho, comfy sofa, books on shelves creativity den? What is it that makes us pick one, over the many others? No, of course not!
  • JON LOOMER  |  THURSDAY, MAY 19, 2016
    [Comments] Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
    Let me know in the comments below! As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. wanted to create something for those groups without impacting my blog content. first created an experiment that allowed readers to segment themselves… While effective, I’ve found that people aren’t always honest with themselves about how advanced they are. Each of these webinars have been conducted once so far.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 19, 2016
    [Comments] This Customer-Inspired Kotex Campaign Takes on Taboo Topics
    Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. It’s one thing to discuss taboo topics—it’s another to create experiences around them. This is the inspiration behind the world’s first-ever “Period Shop,” a bold new pop-up shop Kotex has set up in New York City to tackle taboos around “that time of the month.” ” The idea came from a woman with a vision. Sarah M. RT for a chance to win!
  • KIKOLANI  |  THURSDAY, MAY 19, 2016
    [Comments] 12 Best Comments Plugins To Consider For Your WordPress Website
    And nothing works better than the comments plugins that open a platform for viewers to comment, question, interact and even give feedback. Let us take a look at the best available comments plugins that work wonder for your WordPress site. Best Comments Plugins For Your WordPress Site. Remember a non-fit comments plugin would rather annoy your visitors than bringing them to your site. Here is a list of top comments plugins for a WordPress site; choose the one that best suits your business requisites. Yoast Comment Hacks. Livefyre Comments.
  • PROBLOGGER  |  THURSDAY, MAY 19, 2016
    [Comments] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    In the process of getting readers warmed up, we have people who subscribe, but they often never actually comment or connect or engage with us. This goes beyond getting a comment, it shows my readers that I am interested in helping other readers. When I live stream readers leave comments for each other. Leave a message or a comment. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Move Readers From Passive Lurking to Engagement. This is crucial for building an ongoing relationship with your audience. Ask for engagement.
  • KATIE LANCE  |  WEDNESDAY, MAY 18, 2016
    [Comments] How to Keep Your Social Media Content Real, Entertaining and Creative
    Leave me a comment below, send me a tweet or let’s connect in our Facebook community ! It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. As someone who has helped to manage multiple social media channels for many brands and organizations (including my own), I can tell you first-hand, that sometimes it can feel like you are on a bit of a hamster wheel when it comes to content. Is this interesting? Funny? Creative?” Build your team.
  • SPIN SUCKS  |  WEDNESDAY, MAY 18, 2016
    [Comments] Achieve Success in Communications With These Behaviors
    Comments Bang on, Adrienne! If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. The post Achieve Success in Communications With These Behaviors appeared first on Spin Sucks. Every super-successful executive I know. by Andrew Pelletier Maintaining a positive attitude is key when it comes to working. by Adrienne Dever Related Stories Use the PESO Model to Supercharge Your PR Program Journalists Have Spoken: Your Corporate Newsroom Sucks Six Ways to Get the Most From Your PR Firm.
  • MINDJUMPERS  |  WEDNESDAY, MAY 18, 2016
    [Comments] Facebook Reactions – Three Months On
    This is significantly simpler than trawling through comments to calculate how people feel about your content. Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. In Need of Wow’s.
  • BUFFER SOCIAL  |  WEDNESDAY, MAY 18, 2016
    [Comments] 6 Proven Strategies for Successfully Promoting Content Across Social Media
    We’d love to hear from you in the comments below! You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take off , right? I’ve been there, and I wish it were true! Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. Share that ! Peers.
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Comments] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    Interaction was often limited to comments, if that. Let me know in the comments! Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles? Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. Now that is a non-issue for anyone using Facebook’s new option.
  • PROBLOGGER  |  TUESDAY, MAY 17, 2016
    [Comments] 30 Practical Tips for Producing Great Facebook Live Videos
    These come my own experiences of creating live videos as well as what I’ve picked up from others. I’d love to hear your own tips on using the platform in comments below. For example telling them things like letting them know to click the video to make the sound happen, that they can leave a comment at any time and you’ll see it on your phone etc might help them feel more comfortable with the experience. I’d also promote ahead of time what you’ll be doing on the video and how it’ll benefit them to show up. 4. Greet people who comment by name.
  • SPIN SUCKS  |  TUESDAY, MAY 17, 2016
    [Comments] The Facebook Trending Topics Debacle Creates Bias Debate
    Comments Hmmm. The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased. The post The Facebook Trending Topics Debacle Creates Bias Debate appeared first on Spin Sucks. tend to be pretty skeptical anyway but I probably was. by Paula Kiger Fantastic article, Gini! Extremely useful and interesting ☺. by Soraya Mangal Totally agree, Tracy! It goes to the idea that we must all. by Gini Dietrich Perhaps bias is merely a matter of who controls the message.
  • AGORA PULSE  |  MONDAY, MAY 16, 2016
    [Comments] What’s More Important: Social Media Fans or User Generated Content?
    He suggests focusing on active fans, rather than total fans: Active fans measures the people that actually still care enough about your company to click ‘like’ or ‘comment’ on your status updates, or interact with your tabbed pages in some way. There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy.  Different goals require different tactics. And sometimes your client will make the ultimate decision. More Fans?
  • SIMPLY MEASURED  |  MONDAY, MAY 16, 2016
    [Comments] Do You Know What Your Audience Wants to See on Instagram?
    Look at the comments on those top posts.  Now it’s time to go one level further and check out the comments on the social content you’ve found. 4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. You’ve got a sizable and growing audience on Instagram,  and most of your content performs “pretty well,” but are you really becoming part of the conversation your audience is interested in, or is it just a matter of time before they click Unfollow?  Step 1: Know What They’re Talking About. Focus on one specific topic. 
  • SPIN SUCKS  |  MONDAY, MAY 16, 2016
    [Comments] Journalists Have Spoken: Your Corporate Newsroom Sucks
    Comments Of course, the underlying problem for companies struggling to. We forgot the basics of corporate communications, where the golden rule, “treat others as you would want to be treated” needs to be applied to our media contacts too. Joe Witte shares why your digital newsroom matters and how to make it more user-friendly for journalists. The post Journalists Have Spoken: Your Corporate Newsroom Sucks appeared first on Spin Sucks. by Stefan Fountain Hi Bob- you are right, that the basics can be done for nothing, by Joe Witte It's always amazing how these surveys reveal lapses in the.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 16, 2016
    [Comments] Early Insight into Facebook Reactions and How Engagement Differs Between Facebook and Twitter | Social You Should Know
    The global launch of Facebook Reactions in February of this year finally gave users more options than just liking, commenting, or sharing a post. Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest.  All this in this week’s Social You Should Know. The Reaction to Facebook Reactions. Now there is full range of emotions to consider including Love, Haha, Wow, Sad, and Angry (still no “Dislike” button). With 76% of all actions taken, “Likes” still rule as the predominant feeling expressed.
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Comments] 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business
    Here’s a five more that come to mind (feel free to suggest more in comments). 1. Let us know below in comments. This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Make sure you get notified in the final post in this series by subscribing to ProBloggerPLUS below. Click Here to Subscribe to ProBloggerPLUS for Free. I’ve embedded a number of videos into this post – all were shot using FB live. Announcements.
  • SPROUT SOCIAL  |  MONDAY, MAY 16, 2016
    [Comments] 13 Ways to Use Facebook Events for Your Brand
    Whether it’s a question or general comment, reply to each post. The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. It just isn’t as effective anymore. How to Create Effective Facebook Events. Name Your Event. Use Facebook Recognized Venues.
  • BUFFER SOCIAL  |  MONDAY, MAY 16, 2016
    [Comments] How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles
    The unique way in which they share PH comments as images is all part of an automated tool ( that is open source as well ). It makes super shareable images from Product Hunt comments that are perfect for Twitter. Check out my comment on @ProductHuntLIVE https://t.co/FEiyvo1KDU When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt  is definitely getting it right. How do they pull it off? Here’s their story. We can’t do what we’re doing without it.
  • SPIN SUCKS  |  MONDAY, MAY 16, 2016
    [Comments] The Campfire Strategy for Online Community Building
    Comments Really like this analogy Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 16, 2016
    [Comments] Never Miss Important Social Media Updates
    More than just comments or mentions, these are posts that we know we're going to want to read and engage with. If you comment on a post, this will be turned on by default. But if you'd like to follow a discussion without commenting first, you can do that too. You can also turn those off if you've commented on a post and no longer wish to see additional comments and replies. If you comment on a post, you will automatically receive notifications of future comments and replies, so that's the only way to 'subscribe' to a post's activity.
  • AUDIENSE  |  MONDAY, MAY 16, 2016
    [Comments] [Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
    Of course, we also take the time to look through all the comments to identify common themes and get additional insights from there.”. Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out? The answer is simple.
  • REBEKAH RADICE  |  SUNDAY, MAY 15, 2016
    [Comments] 8 Easy Ways to Use Social Media to Market Your Small Business
    Now that your content is setup for the whole week — you can pop onto social media 15 minutes in the morning and 15 minutes at night to respond to comments, answer questions and reach out to like-minded business professionals. Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only  53% of small businesses  say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy. And I get it.
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Comments] 10 Reasons Why You Should Give Facebook Live Video a Go
    One of the things I’ve noticed about it is that the people who interact live with me often start appearing in the comments section of other Facebook posts, blog posts and on Twitter in the days after a live interaction. Many people comment that they’ve not seen a FB Live before and as a result I think that in many niches these would really cut through, stand out and get curiosity engagements from those who are following your pages. If so – what do you see as the main benefits? I’d love to get your opinion in comments below. hope you do more of them.”
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Comments] Six Links Worthy Of Your Attention #308
    reddit user started posting comments in reddit threads - except instead of being on-topic, the comments are sections of an utterly creepy scoff story about, among other thing, massive LSD ingestion and 'flesh interfaces.' As of today, no one knows who the writer is. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Brilliant.
  • AGORA PULSE  |  FRIDAY, MAY 13, 2016
    [Comments] How to Use LinkedIn Ads to Find B2B Leads
    Are you going to try LinkedIn ads for your business or client? I’d love to hear how it turned out for you — let me know in the comments! Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. You have two options when creating LinkedIn Ads – Sponsored Updates and Text Ads. School. Fields of Study.
  • PROBLOGGER  |  FRIDAY, MAY 13, 2016
    [Comments] Reading Roundup: What’s New in Blogging Lately?
    Why Blog Comments are Great for Google SEO… and Users | The SEM Post. This gave me food for thought as I’ve been talking recently with people who have turned their comments off and briefly wondered what that would look like for me. What books have you been reading? I’d love to hear in the comments. Happy Saturday! (or Friday, if that’s where you’re at). We’ve been working hard this week on shaking up the content plan around this place so I’m super excited to see where the next few months will take us, and keen to get started.
  • SPIN SUCKS  |  THURSDAY, MAY 12, 2016
    [Comments] 10 Ways to Be Compelling on Instagram
    Comments Interesting tips! With Facebook no longer social media’s cool little brother and Twitter having plateaued, businesses and marketers start looking elsewhere. Instagram is the new cool kid on the block. Patrick Cole looks at ways to engage on Instagram. The post 10 Ways to Be Compelling on Instagram appeared first on Spin Sucks. Instagram IS fun, and definitely has a. by Paula Kiger Related Stories How NOT to Build a Following on Social Media Social Media is Like the Telephone Social Media Contests with Real ROI.
  • PROBLOGGER  |  THURSDAY, MAY 12, 2016
    [Comments] A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog
    That’s where comments come in. Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication. Most popular CMS platforms have their own commenting systems.
  • BUFFER SOCIAL  |  THURSDAY, MAY 12, 2016
    [Comments] The Psychology of Change: How We React When Our Favorite Social Networks Shift
    How has your approach to marketing changed as platforms like Facebook have matured? I’d love to hear your thoughts and experiences in the comments below. Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram,  Layout, Boomerang, and Hyperlapse. And how do users react? Let’s find out.
  • RAZOR SOCIAL  |  WEDNESDAY, MAY 11, 2016
    [Comments] SEMRush Review: How to Beat Competitors in Search
    Put a comment in the box below and tell us what you think of the post. 3. Would you like to know what keywords your competitors are ranking for? Would you like a report on where you are ranking for your top keywords and if they are going up or down? Would you like to get an idea of how your traffic compares with your competitor? SEMRush provides this functionality and a lot more! It’s such a useful tool so I want to share with you what is possible. Note:   For the purposes of this review we used the paid tool. You can go to the SEMRush website and start using SEMRush free trial.
  • SPIN SUCKS  |  WEDNESDAY, MAY 11, 2016
    [Comments] Five Content Marketing Tools to Help Scale Small Teams
    Comments Thank you! As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.
  • KATIE LANCE  |  WEDNESDAY, MAY 11, 2016
    [Comments] How to Create Your Ultimate Blogging Calendar
    For example, we publish our email newsletter every Saturday and have for years – I can’t tell you how many people comment to me about how they like receiving it Saturday morning. We Please leave me a comment below, or send me a Tweet! Let me know if this sounds familiar. You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. There is more information being thrown at us in every which way than ever before. What happens? Facebook tips.
  • TALKWALKER SM  |  WEDNESDAY, MAY 11, 2016
    [Comments] 5 Things Social Listening Data Can Tell Us About Zika
    With more than 638,000 likes and over 2,200 comments, their February 25 post about Zika is no exception. Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers.  We’ve used the Talkwalker social listening platform  to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. What is Zika and why is everybody talking about it?
  • PROBLOGGER  |  WEDNESDAY, MAY 11, 2016
    [Comments] How to Choose a Blog Topic That’s Pre-Programmed for Success
    Do you read comments in which people are eager to learn more about the subject you’re considering? This is a guest contribution from Jason Gracia. As I write these words, dedicated men and women struggle to grow their blogs and they don’t have a clue as to the cause. Could it be effort? Could it be talent? Could it be that just one more course is needed? Could it be that I’m not good enough? Poisonous thoughts like these swirl with enough force to permanently shatter one’s confidence. It happens every day–and it’s completely unnecessary. No running for my life, no free falling.
  • SPIN SUCKS  |  WEDNESDAY, MAY 11, 2016
    [Comments] Seven Reasons You Should Read Your Boss’s Blog
    Comments All definite valid points! One of the biggest complaints we hear from executives is, "Why doesn't my team read my blog?" Here are seven reasons you should read your boss's blog. The post Seven Reasons You Should Read Your Boss’s Blog appeared first on Spin Sucks. guess it is a testament to my boss. by Paula Kiger Bosses blog? by Jason Keller Ok, fine….but but that AND I scan every other blog post to see. by Laura Petrolino Come on, everyone knows you only read your own, and those who. by Danny Brown I've heard we have a blog. I'm going to have to check it out.
  • PROACTIVE REPORT  |  TUESDAY, MAY 10, 2016
    [Comments] The Instagram Revolution for Small Business
    They sent out some posts of the wood and the finished product of the table. A few hundred people liked the posts and some comments on the posts remarked they wanted the table. The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime.  They browse day or night right on their smartphones. The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. And it won’t break the bank.
  • SOCIALTIMES TWITTER  |  TUESDAY, MAY 10, 2016
    [Comments] Periscope Will Soon Introduce Broadcast Saving, Broadcast Search, More
    In a statement, Periscope co-founder and CEO  Kayvon Beykpour  commented: We’ve seen incredible growth in our community and in the number of live broadcasts created on Periscope over the past year. People Following  Periscope ‘s launch of its #save hashtag feature, which allows users to save their broadcasts by adding the #save hashtag to the title of their streams, Twitter formally announced its plans to update the application with in-depth broadcast saving features. Broadcast from a bird’s eye view with drones! Available on iOS soon. https://t.co/J3GfdW4JRX.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Comments] Facebook Website Custom Audience Enhancements: Hands On
    Let me know in the comments below! It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature that everyone else is talking about. But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. I’ve had early access to this feature, and I can report back on what I’m seeing. Let’s take a closer look at what this feature is, how you can use it, how I’m currently using it and the results that I’m seeing. currency. sum is.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Comments] Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
    Let me know in the comments below! If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Here are the details… Click To Tweet. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram. Dynamic Ads for Travel. Your Turn.
  • PROBLOGGER  |  TUESDAY, MAY 10, 2016
    [Comments] Content Creation: How to Steal Your Way to a Successful Blog
    You’ll get a comment like this: Applying your unique experiences (or personality) . You’ll get a comment like this: Going deeper into a blogging subtopic . You’ll get comments like these: You will not succeed as a blogger if you do not study the masters and steal their blogging model. At the time of this writing, it has over 10,700 shares and 493 comments. wasn’t going to say anything “groundbreakingly new” as one commenter later put it, but I was going to add my own perspective, my own points, and some examples to support them. You can admit it. The result?
  • CONVINCE & CONVERT  |  TUESDAY, MAY 10, 2016
    [Comments] Why the Future of Social Community is Omni-Social
    For a LOT more detail on this topic, please grab the reply of the Omni-Social Webinar , and I’d love your comments below. The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Then, along came the new breed of digital landlords like MySpace, Facebook, Twitter, Instagram, Linkedin, Pinterest, and even G+ for a time. The 4 Models of Omni-Social.
  • SPIN SUCKS  |  MONDAY, MAY 9, 2016
    [Comments] Should You Rely On Google Alone for Online Visibility?
    Comments Please forgive me for starting off the comment thread with a. Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility? appeared first on Spin Sucks. by Paula Kiger Related Stories Beyond SEO: The Power of Brand Building Long-Tail Keywords: A Lesson from Winemakers Digital Marketing: Five Costly Mistakes.
  • BUFFER SOCIAL  |  MONDAY, MAY 9, 2016
    [Comments] How We Grew Our Instagram Followers by 60% with User Generated Content
    Tag 2 friends in the comments. Bonus :  From what I’ve experienced, getting people to tag their friends in your post’s comment section is what drives the largest Instagram follower growth in the shortest amount of time. You can do this via direct message on Instagram, commenting on their post, email, Twitter, Facebook – Whatever gets you in contact with them works. I’ve found that direct messaging on Instagram or email usually works best to get in contact with users. If you’re anything like me, that’s a reoccurring thought! Awesome!
  • PROBLOGGER  |  MONDAY, MAY 9, 2016
    [Comments] PB113: 4 Techniques to Get More Eyeballs on Your Blog
    Look for opportunities to create content, even comments and forum posts count. Leave a comment below and let us know what you have done to get more eyeballs on your blog. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Get More Eyeballs on Your Blog. Today I am talking about how to get more eyeballs on your blog. How to get more attention for your content. How to get people on your blog for their first view. This is part of my current series on the 4 different steps you want your readers to go through if you want them to be fully engaged.
  • PROBLOGGER  |  SUNDAY, MAY 8, 2016
    [Comments] How to Update Old Posts On Your Blog (and When You Should Consider Doing it)
    What do you do with posts that are a bit past their use-by date? I’d love to hear in the comments. Related Stories How to Blog from the Heart How One Blogger More than Doubled Her Comments, Traffic, Shares and Subscribers With a Simple Tweak I Brainstormed 180 Blog Post Ideas for You [Free Download]. Do you update old posts on your blog? Lately I’ve spent quite a bit of time here on ProBlogger in my archives updating old posts – perhaps even more than creating new content for the ProBlogger blog and podcast. Reasons to Update an Old Post. Changed Opinions.
  • TWIST IMAGE  |  FRIDAY, MAY 6, 2016
    [Comments] Social Media. You're Doing It Wrong.
    One another hand (let's assume you can have three hands), we plead for brands to go silent or not comment, when something major in the world is happening. It's getting harder and harder to do social media right these days. There is a collective frustration with brands and organizations playing in the social media space. On one hand, we want brands and organizations to listen to consumers. To be present. To engage and connect in a much more human way. On the other hand, the collective "we" likes to not only judge, but pass judgement. With that, we're saying to brands: don't be like us.
  • TWIST IMAGE  |  FRIDAY, MAY 6, 2016
    [Comments] Six Links Worthy Of Your Attention #307
    Men try to read the most disturbing comments women get online back to them -  Upworthy.  "In 10 years+ of writing on the web, I can't recall once when negative comments towards me or my work veered beyond 'that's a bit unpleasant/unnecessary.' Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Alistair for Hugh). I'm lucky.
  • SPIN SUCKS  |  FRIDAY, MAY 6, 2016
    [Comments] Gin and Topics: Happy Mother’s Day!
    Comments Whatever he does, I hope Obama keeps his media team. It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode. The post Gin and Topics: Happy Mother’s Day! appeared first on Spin Sucks. So funny. by Kate Related Stories Gin and Topics: Brothers Are the Best Gin and Topics: The Weather Edition Gin and Topics: Lip Sync Conversations.
  • ABSOLUTE PA  |  FRIDAY, MAY 6, 2016
    [Comments] 7 Boomdiggity Productivity Hacks
    So, which was your myth? I’d love to know if you’ve changed the way you work, let me know in the comments below. Y’know as a culture we’ve been programmed to think that long hours = more work. Some entrepreneurs wear their 50, 60, 70(eeeek) hour weeks on their sleeve. Like a badge of pride. I say that’s the outdated way. The modern way of running your business does NOT include: Crazy hours or 52/7 working (even when your work is so addictive it’s ALL you want to. Not being able to go on holiday. Missing your kids growing up. Believe me, I know. Goosebumps!
  • BUFFER SOCIAL  |  FRIDAY, MAY 6, 2016
    [Comments] This Week in Social: Instagram Business Profiles, Twitter Connect and Some New Facebook Engagement Stats
    The below screenshots show how you can edit your preferences: Is this something you’d like to see Facebook launch for everyone? I’d love to hear your thoughts in the comments. 97% of the time when someone interacts with a post on Facebook it’s either a like, comment or share. Is there anything we missed? I’d love to hear your thoughts in the comments below. It’s been another fast-paced, exciting week in the world of social media. Let’s dive in! What’s new in social this week. Facebook testing content categories. Source: Social Times.
  • JON LOOMER  |  THURSDAY, MAY 5, 2016
    [Comments] How to Create a Facebook Ads Funnel: 2 Strategies
    Let me know in the comments below! The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy. We need a strategy to pull apart these layers. Here are two creative ways to segment your audience with a Facebook ads funnel… Click To Tweet. And they do!
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, MAY 5, 2016
    [Comments] Sports and Social Media-What have We Learned?
    This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about. Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. What do you do?
  • SPIN SUCKS  |  THURSDAY, MAY 5, 2016
    [Comments] The Tribeca Flashpoint College Commencement Speech
    Comments Wild applause and mad props from Tallahassee!! Gini Dietrich, the CEO of Arment Dietrich and author of Spin Sucks, gives the 2016 Tribeca Flashpoint College commencement speech. The post The Tribeca Flashpoint College Commencement Speech appeared first on Spin Sucks. Thank you so. by Paula Kiger Related Stories Five Reasons Your Service Business Won’t Scale Five Tips to Achieve Greatness In Your Professional Life Four Tips to Help You Write About Yourself.
  • BUFFER SOCIAL  |  THURSDAY, MAY 5, 2016
    [Comments] How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
    Please do share in the comments. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. We now have tons of information on hand. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions  from the data, simply and easily. Here are my go-to Twitter reporting tools.
  • KATIE LANCE  |  WEDNESDAY, MAY 4, 2016
    [Comments] Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
    scan my Instagram feed every morning and like and/or comment on many posts – typically 5-10 or so. Please leave us a comment below, or send us a Tweet – we’d love to hear from you! Time is everything and time is our most precious resource. So, how can we be most effective with our time when it comes to social media, stay up to date with the latest and greatest, build engagement with our customers and clients, generate new leads – AND do everything else we need to do in our day-to-day job? The most precious resource is time! Systems are key. Systems are key!
  • AGORA PULSE  |  WEDNESDAY, MAY 4, 2016
    [Comments] 3 Hashtag Search Tools That Are Crazy Easy to Use
    Let me know in the comments! If you are looking to   incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. Keyhole. Hashtracking. Don’t fret!
  • AGORA PULSE  |  TUESDAY, MAY 3, 2016
    [Comments] Ideas to Steal for Your Next Instagram Video
    Let me know in the comments! Every week I record a “1 minute moment” video. I set a timer and talk about some aspect of social media, digital or small business marketing. I’ve managed to squeeze my discussions into that 60 seconds only twice in 30 episodes. Every week I battle the timer but always seem to go overtime. It’s hard to be concise when you feel like you have a lot to say. At the same time, I’ve learned to squeeze social media tips into 15-second segments. Fifteen seconds has always been the maximum length for Instagram video. One minute is a long time in video viewing. Legend.
  • PROACTIVE REPORT  |  MONDAY, MAY 2, 2016
    [Comments] Why Small Businesses Need PR
    They’ve browsed online, looked at product reviews, been to your website and read comments from your current customers. Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. What does PR do? It makes the company known, accepted and understood. 
  • PROACTIVE REPORT  |  MONDAY, MAY 2, 2016
    [Comments] Why Small Businesses Need PR
    They’ve browsed online, looked at product reviews, been to your website and read comments from your current customers. Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. What does PR do? It makes the company known, accepted and understood. 
  • SPIN SUCKS  |  MONDAY, MAY 2, 2016
    [Comments] How NOT to Build a Following on Social Media
    Comments Buy, Buy, Buy – this one is still the case for some although. Do you know how NOT to build a following on social media? Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.
  • GEOFF LIVINGSTON  |  MONDAY, MAY 2, 2016
    [Comments] Understanding Photography on Instagram
    Portrait and wedding photographers could use it for lead generation, but it would require them to actually network with other people, like and comment. United Kingdom-based Digital Photographer Magazine interviewed me for their current edition ( Magazine Issue #173 ) on Instagram best practices for photographers. The article is titled “Market Yourself on Instagram”, but it is gated, unfortunately. However, I did keep a copy of my answers, which you can find below. DP: Do you use Instagram to post the same content as your other social media sites? whcd #nerdprom.
  • CONVINCE & CONVERT  |  MONDAY, MAY 2, 2016
    [Comments] The Single Most Important Social Media Marketing Metric
    Other vanity metrics you might recognize are followers, retweets, shares, comments, impressions, and page views. As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! Likes!
  • PROBLOGGER  |  SUNDAY, MAY 1, 2016
    [Comments] 6 Things I Wish I Knew When I Started My Blog
    It can be a bottomless pit for you to pour your money into if you don’t do your research, but take baby steps and you should soon see success. I use Facebook advertising to promote different articles on my website, often asking a question or inviting users to comment on the post within the advert. This is a guest contribution from Will Nicholls. It was a little over two years ago when I first went online and bought my blog’s domain name. probably read the entirety of the ProBlogger website in that time, as well as other web development blogs, cramming in as much knowledge as I could.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Comments] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    As Kruse comments, without true evidence of causation, many could be inclined to dismiss any correlation as evidence that people tend to be happier when things are going well. Share your stories in the comments below! Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Watch the video below for a more detailed explanation on how this works. Let’s take a look at what’s making news around the web.
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Social Media Marketing and Measurement