• CONVERSTATIONS  |  SUNDAY, MARCH 29, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015
    Consider leaving a comment! 'Week in Review  March 22 - 28, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Good Leaders Are Willing to Change Their Mind You can catch a complete week in review, in addition to top links to give your small business a L.I.F.T by subscribing to  Whistle Stops Weekly  email newsletter. 22 – 28, 2015 is a post from: ConverStations. 22 - 28, 2015 !
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Comments] Visuals and Ideas in LIFT Slides 03/28/15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media. How to Pack a Punch With Social Media from Guy Kawasaki. IMPROVE -10 Startup Business Puzzles Visualized and Explained. 10 Startup Business Puzzles Visualized and Explained from Sangeet Paul Choudary. FIND FLOW –  How to Improve Your Productivity By Working on Self-Control. your presence or practice. 
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Comments] Storytelling in LIFT Clips 03/28/15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it better, if not different. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. your presence or practice. 
  • TWIST IMAGE  |  FRIDAY, MARCH 27, 2015
    [Comments] Six Links Worthy Of Your Attention #249
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes. I''m worried about how machine optimization feeds us pablum, encouraging us all to take the path more trod. Alistair for Hugh). Acid Machine. If you made electronic music, you love the 303 and the 909. Now there''s a web version.
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Comments] Why You May As Well Say You Reached Eleventy Billion People
    million blog page views, there were only 35,355 engagements (which could be reads, shares, comments, skims,  etc.), 'Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. The case study shares some very impressive numbers: Looking at the image below, it looks like the campaign ticked all the ROI boxes: 405% increase in marketing equivalency ROI (Return on Investment). million potential blog page views. million impressions. Eh… not really.
  • CONVERSTATIONS  |  FRIDAY, MARCH 27, 2015
    [Comments] A Simplified Guide for Naming Business Products
    Consider leaving a comment! 'Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. That figure also often includes working with a professional linguist, graphic design services such as a logo and other collateral. It’s also possible to get a basic service for $50. Whether you hire a professional or pick a name on your own, there is a science behind it. Put each name into a different bucket that correlates to each, like entertainment or presence. But it can also pigeonhole you into one product or service. Apple Inc.
  • KIKOLANI  |  FRIDAY, MARCH 27, 2015
    [Comments] Fetching Friday – 24 Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson. Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner. The 10 New Rules Of Visual Content Marketing by Paul Bingham. Advanced Content Analysis in Google Analytics by Jeff Sauer. Meyers.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 27, 2015
    [Comments] No One Puts Social (PR) In a Corner
    If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. 'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved. I’ve been trying to figure out why this is still happening. And Before. After.
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Comments] The Spin Sucks Inquisition: Stephanie Vermillion
    But I’ll tell you what really brought Stephanie front and center in my brain: She asks really smart questions in the comments here. 'By Gini Dietrich We continue our series of highlighting the PR up-and-comers that were decided on by my Facebook friends and judged on by me. And so we introduce to you today one Ms. Stephanie Vermillion. Stephanie is a senior account executive for Wordsworth Communications and she is the 2014 Young Professional of the Year for the PRSA Cincinnati chapter. heart smart people. And that is why she sits on the Spin Sucks Inquisition hot seat today.
  • DEVUMI  |  FRIDAY, MARCH 27, 2015
    [Comments] 4 Elements of Successful YouTube Marketing Videos
    Replying to comments is a good start. 'It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Underneath the content itself you’ll see similar tactics being used by these video to achieve their  success. This article is going to look at those similarities so that you can tap into their potential as well. Get ready to press Play! Having videos of differing lengths. That wasn’t a typo.
  • CONVERSTATIONS  |  FRIDAY, MARCH 27, 2015
    [Comments] Six Steps to a Safer Workplace
    Consider leaving a comment! 'Written by Tatiana Castano A safe workplace can lead to fewer injuries, but it can also make a big difference in a company’s profit margin. The Occupational Safety and Health Administration estimates that employers pay nearly $1 billion a week just to cover direct workers compensation expenses. Here are six ways to boost workplace safety: Establish Clear Safety Rules Safety guidelines will vary depending the company. Establish industry-specific rules and inform employees about them , as well as potential consequences for violations. Small Business
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Comments] What You Need To Know About Upcoming Facebook Changes
    If you comment on a story somewhere else online, it will show up on Facebook too.  'CNN Money – The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses. Facebook CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company’s developer conference, on Wednesday. Here’s what’s coming: 1. Spherical videos on your News Feed and Oculus VR headset (if you have one).  Facebook
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Comments] Selling on Social Media and Why You’re Doing it Wrong
    Many companies don’t ever reach out to the customers who are writing comments on their Facebook page. Talk with all commenters as if they were your friends. Drop a line in the comments section if you have any suggestions for other people who are attempting to reinvigorate their social media strategies with some brand new tips. 'Every week it seems like my shares and likes go down because of some ridiculous Facebook algorithm change. Let’s see if you’re doing anything wrong. Facebook. What You’re Doing Wrong. Asking your customer for shares or likes. Twitter. Instagram.
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Comments] Learning from Social Media’s Role in Healthcare Informatics
    Consider leaving a comment! 'Written by Jane Miller. With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job , health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks. Here are some ways the healthcare industry uses social media. Increased Patient Use. Informing and Engaging. Simple.
  • SPIN SUCKS  |  THURSDAY, MARCH 26, 2015
    [Comments] Join Maddie Grant for a Special Author Q&A Today
    When I have the opportunity to speak in front of an audience of CEOs, I typically hear comments such as, “We don’t really need to worry about how Millennials buy because our audiences are Baby Boomers.” Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Maddie will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. Comments maddiegrant Thanks Maddie! 'By Gini Dietrich. It is only $2.99
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Comments] 6 Small Business Trends to Watch For in 2015
    Consider leaving a comment! ' Written by Julie Ellis. Pay attention small business owners! There are many new and exciting things coming down the pike in 2015. If you would like to spend 2015 increasing revenue, and making sure your employees are happier, take a quick look at these small business trends of 2015. Content Based Marketing/Developing Social A Responsibility Reputation. Forget about traditional advertising methods. Customers aren’t paying attention to them when they see them, and they skip over them whenever they are able. Online Training. Outsourcing over Employment.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 25, 2015
    [Comments] Celebrating Women In PR: Meet 3 Public Relations Trailblazers
    Before founding Public Relations News , Griswold served as a radio commentator for the Mutual Broadcasting Co., 'We’re at the tail end of Women’s History Month ; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.”
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Comments] Social Media Posting Frequency
    While this is all well and good, a better idea might be to ask the office staff to comment and share the content to increase the reach of the post. 'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. Wouldn’t it be great if it everyone knew the magic social media posting frequency? Knowing this will help determine what content “moves the needle.”
  • SPIN SUCKS  |  WEDNESDAY, MARCH 25, 2015
    [Comments] Social Media Marketing World: Hang Out Live or Virtually
    We will talk through some case studies, including: Paula Deen Negative comments Rouge social media mentions Campaigns gone wrong Kenneth Cole Susan G. Comments KateNolan It doesn''t… we''re just trying to have a little fun. 'By Gini Dietrich I am headed to San Diego for Social Media Marketing World and I thought it would be fun to give you a sneak peek into what I am doing there. If you’re going to be there, make sure you attend one of my sessions and, if we’ve not yet met, introduce yourself! Spin Sucks readers always get first priority. Always. hope to see you there.
  • WEBBIQUITY SMM  |  WEDNESDAY, MARCH 25, 2015
    [Comments] 13 Great Guides to Growing Your Blog Audience
    But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.” 'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? How often should you post? How can you generate more organic search traffic? Email?
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 25, 2015
    [Comments] MyCreativeShop Empowers Owners Through Online Design
    Consider leaving a comment! 'Written by Dustin Hodgson Milton Glaser once said, “There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.” Here at MyCreativeShop we want to make it easier for small business owners to create designs worthy of a WOW. Let me go ahead and give you the marketing diddy in one long sentence. MyCreativeShop empowers small business owners by offering 1000s of customizable templates that can be dynamically modified using the industries most innovative online design editor. Time is of the essence. We make the difficult easy.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Comments] Social Media’s Role in Expanding Cultures
    By studying posts, business pages, and comments from other cultures, your business can gain a better understanding of cultural etiquette. 'Social media has quickly become a digital melting pot by bringing cultures from all across the world together. This is a major benefit for society as well as businesses trying to learn about their target markets. With customer connectivity in mind, here are just a few ways social media is helping businesses like yours expand their worldwide cultural outreach: Social Media: The Universal Language. Finding a Cultural Identity. Adapting to Etiquette.
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Comments] The Social Media Mob Needs to Go
    Don’t Read the Comments A few days ago, I made the mistake of reading the comments on an article Ragan syndicated from this very blog. It was about the pay gap between men and women in the PR industry so I thought I would be safe to read the comments. read the first two comments—both posted anonymously—and immediately closed the article. Comments NancyDavis Something is up! Community Social Media don''t read the comments inside pr joe thornley jon ronson justine sacco martin waxman online attacks pay gap Ragan sam biddle so you''ve been publicly shamed
  • CONVERSTATIONS  |  TUESDAY, MARCH 24, 2015
    [Comments] Listen to Your Day – Turn Questions Into Content
    Consider leaving a comment! 'How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. Can you use customer questions and your answers as part of your content? If I had a nickel for every time … To protect your inquisitive customer, generalize the specifics so the question and answer become fit for others to consume and apply. In most cases, when one person asks a question , others have it on their mind. Listen to Your Day.
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Comments] 4 Tips for Designing Great Social Landing Pages
    Although a social landing page has many of the same characteristics of a standard landing page, it tends to focus to a heavy extent on being easily shareable and will likely include on-page social elements — such as a comment box. 'If you’re a web designer, people probably expect you to extend yourself and try new things on a regular basis. Clients will ask you whether you can do “X, Y, and Z” and you don’t want to say no … even if you’re not sure what you’re doing. The “why” of landing pages  . The question you have to ask before setting out to design a landing page is “Why?”
  • WAXING UNLYRICAL  |  MONDAY, MARCH 23, 2015
    [Comments] Monday Roundup: Renewing Your Business Strategy
    Please share in the comments below. 'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts. Image: Jamie McCaffrey via Flickr, CC 2.0. 5 Expert Tips for Refreshing Your Career. ” 2. How to Validate that your Social Media Marketing Strategy is Working. Try A New Way!”.
  • SOCIALFISH  |  MONDAY, MARCH 23, 2015
    [Comments] How To Create A Successful Blog For A Business or E-Commerce Website
    In your case, you need to rely on customer comments, product reviews and satisfaction surveys. 'Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? Blogging can help you overcome those challenges. Focus on your niche. Promote your blog.
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Comments] PR Pros Must Embrace the PESO Model
    Assign points to things such as likes, retweets, shares, and comments. Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. Comments wellcomm muy interesante. 'By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard. Human beings don’t always like change. That’s why the PR industry, in particular, has stayed somewhat stagnant.
  • CONVERSTATIONS  |  MONDAY, MARCH 23, 2015
    [Comments] Is it Worth it to Find a Single Idea?
    Consider leaving a comment! 'What would you trade for a single idea that you can implement and it leads to profit or productivity? Would you attend that Lunch-n-Learn? Is it worth $20 for the book? How about the TED talk and 18 minutes? Subscribe to a newsletter (and read the free ebook)? Listen to the podcast on the way to work? Attend the Meetup on the way home from work? Get that Kindle book for under a buck ? What would you give up? For a single idea. That increases revenue. Or saves you time. Builds your business. Changes the world. Is it worth it? Photo on Pixabay by Life of Pix.
  • JEFF KORHAN  |  MONDAY, MARCH 23, 2015
    [Comments] Social Selling: Getting Buyers to Know, Like and Trust Your Business
    As Laura commented in our podcast interview , “I think in the future people will expect to have a relationship with somebody in a company before they will approach it.” As Laura commented in our podcast interview, “I think in the future people will expect to have a relationship with somebody in a company before they will approach it." 'Listen to the Episode Below (0:28:42). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. Successful Social Selling: A Practical Example.
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Comments] Spring Cleaning Our Social Media
    Consider leaving a comment! 'Spring cleaning is in full swing. At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people. Twitter Practices. For weeks, a Bruce Lee quote has been ringing in my ears: Hack away at the unessential. Rather than having several minor accounts in addition to @mikesansone , all Twitter resources and conversations will go through the @mikesansone account. Mike Sansone (@mikesansone) March 22, 2015.
  • PROBLOGGER  |  SUNDAY, MARCH 22, 2015
    [Comments] 7 Commonsense Tips to Improve Your Next Expert Roundup
    Comment and discuss on the expert’s blog. was doing an expert roundup and it deserved expert comments. That said, I’m very grateful that most of the experts did leave longer and valuable comments on my expert roundup. And this will also allow everyone to appreciate and value the comments made by the experts. And if you have your own secret tip, feel free to share with us in the comments section. 'This is a guest contribution from Neil. Are you wondering why your expert roundups are not living up to your expectations? There is no way you can fail!
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015
    Consider leaving a comment! by subscribing to  Whistle Stops Weekly  email newsletter. Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Mar. 15 - 21, 2015 ! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015 Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015 Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015.
  • BILL HARTZER  |  SATURDAY, MARCH 21, 2015
    [Comments] Laureate Education Sues Domain Name Proxy Service for Trademark Infringement
    ” Well, if you look at the whois record (as I just showed above), the email listed is onlineuaeuniversities.com@domainnameproxyservice.com which I just emailed for a comment about his case. ” I have reached out to OnlineUAEUniversities.com for comment, and have not yet heard back from them. 'Laureate Education, Inc. is suing Domain Name Proxy Service, Inc. for alleged trademark infringement. Case number 2:15-cv-00879, a suit was filed on March 20th in the United States District Court for the Eastern District of Louisiana. The Domain Name Proxy Service, Inc. 1125(a).”
  • TWIST IMAGE  |  SATURDAY, MARCH 21, 2015
    [Comments] Six Links Worthy Of Your Attention #248
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes.  It''s an interesting paradox: the more machines know us , the more algorithms identify what''s optimal, and the more the optimal path gets crowded. Alistair for Hugh). It was soon scrapped due to privacy concerns. Hugh for Mitch).
  • CONVERSTATIONS  |  SATURDAY, MARCH 21, 2015
    [Comments] Stand Out, Dare to Differ in LIFT Clips 03/21/15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – The Power of Drawing IMPROVE – Stand Out in a Competitive Market FIND FLOW – Growing Your Courage Muscles THINK – Getting Lost to Find Yourself – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.  Subscribe today. LIFT Videos
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Comments] Fetching Friday – 33 Top Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. 10 User Generated Content Campaigns That Actually Worked by Eric Siu.
  • CONVERSTATIONS  |  FRIDAY, MARCH 20, 2015
    [Comments] 6 Tips to Protect Your Company from Accounting Fraud
    Consider leaving a comment! 'Written by  Allison Martin When most small business owners think of accounting scandals, major corporations come to mind. Even if your business isn’t generating millions of dollars in revenue, that doesn’t mean you can’t succumb to deceptive practices on behalf of your employees or fall victim to an accounting scandal. While you can’t monitor everything yourself, there are internal controls, quality control standards and systems you can put in place to ensure employees, especially those involved in accounting functions, are playing by the rules.
  • VIPER CHILL  |  FRIDAY, MARCH 20, 2015
    [Comments] Pausing my Facebook Series: A Personal Update
    Tyler’s site has ads, accepts paid articles, has spammers abuse his “top comments” widget and heavily promotes affiliate links, but he’s as personal and honest as they come; and that’s pretty rare. often say that whenever I turn off the comments here, which I have, it’s to direct people to a certain link or to take a certain action. 'It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. Please?). Here’s a bit of irony for you. P.P.S.
  • DEVUMI  |  FRIDAY, MARCH 20, 2015
    [Comments] How to Create a Viral Marketing Campaign: With Examples!
    You can see times when they’re more likely to make a comment, and times when they’re more likely to share. 'The first thing you need to know about viral marketing is this: There’s never a guarantee that your viral idea will actually catch on. Putting yourself in the best possible situation to go viral is possible, and I’ll give you the tools in this article to possibly go viral. Using videos and images which are directly related to the campaign are essential. Even when you’re trying to go viral through email, a highly text based medium, you still need some great photos. Best photo ever.
  • SPIN SUCKS  |  FRIDAY, MARCH 20, 2015
    [Comments] The Spin Sucks Inquisition: Bob Reed
    Comments RAReed KateNolan you are not Old Bob! 'By Gini Dietrich I remember exactly where I was when I met Bob Reed. It was dinner in Naples, Florida. Abbie Fink and I had also just met and the three of us were out for dinner before Counselors Academy officially began. We sat outside and had Italian. We discussed the PR industry, our ambitions, our goals, and our challenges. Because Bob is in the suburbs of Chicago, we immediately had one more thing in common and we hit it off. Since then he—and his wife, Monica—has become a good friend. It was called Housing Partnerships. Great idea.
  • CONVERSTATIONS  |  FRIDAY, MARCH 20, 2015
    [Comments] Conquer Complacency
    Consider leaving a comment! 'Finding patterns for success is necessary in building great business. As the world around us changes, new patterns emerge. What may have been robust yesterday, is actually stale today. How do you conquer complacency? In his newest bestseller, Better and Faster , Jeremy Gutsche offers this wisdom: To counteract complacency, you must exhibit insatiability. Remain hungry in seeking patterns for success. Exhibit insatiability. Photo on Pixabay by Huskyherz Conquer Complacency is a post from: ConverStations. You just finished reading Conquer Complacency !
  • CONVERSTATIONS  |  THURSDAY, MARCH 19, 2015
    [Comments] Top Tips for Small Businesses to Minimize Risks
    Consider leaving a comment! 'Written by Andrew Cravenho. Running your own business can be an extremely rewarding experience. Here is an entity that you created from scratch and are trying watch over its activities and developments as they unfold themselves before your very eyes. You know everything that goes on here emanates from you and comes back to you. So you ought to feel increasingly responsible towards managing it. However, running a business comes with its own set of risks. Fortunately, there are practical and easy ways to minimize risks. Planning is crucial to business success.
  • SPIN SUCKS  |  THURSDAY, MARCH 19, 2015
    [Comments] Freelancer vs. Communications Firm: Which is Better?
    And then you can tell us what you think in the comments. Tell us in the comments! I Comments Digital_DRK Danny Brown I deleted it. 'By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. You see, he just left an agency in the U.K. to focus on doing really high-level, strategic digital communications and I, well, I run a digital communications firm. So I see both sides of it and I still fall on the side of agencies are better. Because we can’t agree, we have  agreed to let you decide.
  • CONVERSTATIONS  |  THURSDAY, MARCH 19, 2015
    [Comments] The Hidden Benefits of Video Marketing
    Consider leaving a comment! 'Written by James McAlister. For years, video production was a job of technical skill and know-how that required large teams of specialists, and even larger budgets, to create spectacles that were enjoyed by the masses. In more recent times, however, advancements in consumer technology saw the cost of cameras, editing software and recording equipment tumble, and with these advancements came down the boundaries that stood between the masses and the ability to create their own video content. Social shares. Conversion. Devices. Emotional benefits. Visibility.
  • DIVA MARKETING BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Comments] The Four Ts of Content Consistency
    What will you say when someone shares your content on Twitter or drops a comment on Facebook? 'What is your best advice for a local small business that wants to leverage the web for marketing purposes? as the question my friend Paul Chaney, Editor of  Web Marketing Today  asked me and a few other "in the know" marketers. . Thought you might enjoy my response!  . Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.  .
  • ARI HERZOG  |  WEDNESDAY, MARCH 18, 2015
    [Comments] Why (and How) I Forced 912 People to Unfollow Me on Twitter
    Related Stories 3 Decembers of Twitter Data How to Be Productive on Facebook Like, Comment, or Share This. 'This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Notable milestones include 4,721 on January 14, 2014; and 4,887 on February 2, 2014. Do you see the downward slope on the far right? Notable numbers there include 4,832 on February 18; 4,503 on February 20; and 3,975 on February 22. Fast forward a year and I had 2,117 followers on March 18, 2015. will tell you why and I will tell you how. Not on Twitter, anyway.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 18, 2015
    [Comments] Grow Your Business with Social Listening
    Comments OK, I read this in my sneak peek and I thought, “Dang! 'By Robert Moore I guess you could say I’m a professional “listener” or perhaps even a pro at social listening. Besides being in sales for more than 25 years, where great listening skills are a must for success , I make my living now listening all day long— social listening that is.  And as Bernard Baruch so wisely said, “Most of the successful people I’ve known are the ones who do more listening than talking.” ” Listening is essential to everything we do, online and off. Content marketing wonks?
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 18, 2015
    [Comments] One Social Network or Platform at a Time
    Consider leaving a comment! 'I love the enthusiasm of a new business owner. Everything is new. Anything is possible. Many times, the enthusiasm carries over onto social networks and platforms. Be everywhere always. Not a great idea, probably not sustainable. Focus on one social platform and knock it out of the park. Create a plan, work the plan, engage in conversation, build relationships. One platform at a time. do believe reserving your name  on the top networks is a good idea. Twitter is great if you’ll be sharing short updates such as resources, quotes, or headlines.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 18, 2015
    [Comments] Is There a Method for Problem Solving?
    If you have a method to add, I’d love to hear about it in the comments below. 'Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me. had taken one step forward, two steps back, and I wasn’t sure how to reverse it. In hindsight, I was doing OK surviving that period. But “doing OK” wasn’t enough. Some of us are of the mind to go about problem solving.
  • ARI HERZOG  |  TUESDAY, MARCH 17, 2015
    [Comments] How to Be Productive on Facebook
    'Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. We can like, comment, and share each other’s updates. They can like, comment, or share my public updates. Click here to add a comment. Related Stories Like, Comment, or Share This Why Facebook and I Broke Up If You Could Turn Back Time. When you don’t click those options, you are stuck in lurker mode and eventually get bored. It is a misnomer that you need friends to be productive. You only need to see content. Any questions? 
  • SOCIALNOMICS  |  TUESDAY, MARCH 17, 2015
    [Comments] 5 Tips for Using Social Media to Build Online Communities
    Each of the on-site posts receives thousands of likes, and hundreds of comments and shares. Take note of the fans who regularly share, tweet, comment, and like your content. Ask for opportunities to share their opinions and take note of comments that offer constructive feedback. If someone offers a great suggestion, take steps to implement it, then acknowledge the commenter and show your gratitude. Far too many companies fail to unlock the full potential of social networking, however, because they start with the wrong approach and implement incorrect strategies.
  • KIKOLANI  |  TUESDAY, MARCH 17, 2015
    [Comments] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    Without instant spontaneous replies, retweets, comments and likes your social media accounts will lack the most important component: Authenticity. Please share them in the comments! 'Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple.
  • SPIN SUCKS  |  TUESDAY, MARCH 17, 2015
    [Comments] The Business Guide to Using Instagram
    Comments I enjoy using Instagram, promoting images from the cloud or. 'By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in  A Teenager’s View on Social Media , “Instagram is by far the most used social media outlet for my age group. Please note the verbiage there—it is the most  used  social media outlet. ” That said, there is a huge opportunity for every organization—including B2B—to use Instagram to create a humanness to the brand. Community events.
  • THE NEW STRATEGIST  |  MONDAY, MARCH 16, 2015
    [Comments] SEO Poison 2.0 – Revenge of the Linkfarmers
    In true head-shaking, face-palming, rage-inducing fashion, ever since that post went live, those spammy linkfarmers decided that my article would be the absolute PERFECT place to try to jam in a bunch of garbage backlink comments. Behold, the latest batch of crap comments that have been banished to the depths of spam hell : Oh, and here’s a few more… And just for giggles, a few more… THIS is what you’re paying fore when you hire those people. In it, I wove a cautionary tale to marketers who are fed promises of ‘Page 1 on the Google!’ Those.
  • KIKOLANI  |  MONDAY, MARCH 16, 2015
    [Comments] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
    If so, please share your experience in the comments! 'If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. How to Setup Viraltag. Setting up Viraltag is easy. Once you have created a free trial account, you will go to your accounts tab and connect your profiles and pages. Next, you will go to your library. on your social accounts. Blogging
  • WAXING UNLYRICAL  |  MONDAY, MARCH 16, 2015
    [Comments] Monday Roundup: Celebrating Your Community
    Please share in the comments below. 'As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” ” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. Image: North Charleston via Flickr, CC 2.0. Your Career and You: “What Does PR Do?”.
  • CONVERSTATIONS  |  MONDAY, MARCH 16, 2015
    [Comments] How to Develop Viral Content that Sells
    Consider leaving a comment! 'Written by Larry Alton. There is a common misconception that viral content comes out of nowhere and is a combination of luck and randomization. Well, marketers who have been on the winning side of viral marketing campaigns know that virality is rooted in strategy, not chance. By understanding the key elements of virality and how you can effectively publish and distribute content and ideas that sell, you too can find yourself on the winning side. What a Viral Scientists Has to Say. So, he has more credibility than you’d think. Real Life Example. Simple Keys.
  • SPIN SUCKS  |  MONDAY, MARCH 16, 2015
    [Comments] PR Industry Salary Survey Has Bad News for Women
    Comments Jennifer Frighetto That''s awful. 'By Gini Dietrich. Nearly 10 years ago (!!!!), when I started Arment Dietrich , I sat in meeting after meeting where the (male) prospect would ask me when they got to meet my husband. At first I thought, “Oh, how nice. They’d like to socialize with us.” ” And then I realized I was completely wrong. don’t remember what business it was today, but I remember we were in the final negotiations with a company to close the biggest contract we’d have had at that point. “What do you mean?” Nearly $50,000.
  • T2 SOCIAL  |  SUNDAY, MARCH 15, 2015
    [Comments] 4 Social Media Persona Criteria to Consider Targeting
    Tell us in the comments below or on Twitter ! 'These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content) creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Here are a few. Existing Brand Advocates. Your brand advocates might be there to help you grow at every turn, but showing them a little bit of extra appreciation every once in a while does not go unnoticed. Engaged/Active Online Spenders.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Comments] Six Links Worthy Of Your Attention #247
    Can we then handle all of the comments, likes and shares? Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: IBM Selectric Typewriter and its Digital to Analogue Converter - YouTube. The Selectric was a real innovation -- instead of dozens of little arms flying up, it featured a small ball that spun quickly as you typed. Here''s how."
  • ABSOLUTE PA  |  FRIDAY, MARCH 13, 2015
    [Comments] How YOU are you being in your business?
    If you took a straw poll I bet you’d get a rainbow of comments – including ones that turn the air blue – but do you see him hiding under the covers because someone doesn’t like him? 'Let’s talk about being you, f-bombs and the like. Sticking your neck out and being you in business takes balls. You gotta own it, and be ok with the outcome. Sometimes, you have to be prepared to be judged by others, deal with criticism on a massive scale and yet not take it personally. Controversial. Just look at Russell Brand. Everyone has an opinion on him. Nu-uh. Is it your price? Unlikely.
  • ABSOLUTE PA  |  FRIDAY, MARCH 13, 2015
    [Comments] How YOU are you being in your business?
    If you took a straw poll I bet you’d get a rainbow of comments – including ones that turn the air blue – but do you see him hiding under the covers because someone doesn’t like him? 'Let’s talk about being you, f-bombs and the like. Sticking your neck out and being you in business takes balls. You gotta own it, and be ok with the outcome. Sometimes, you have to be prepared to be judged by others, deal with criticism on a massive scale and yet not take it personally. Controversial. Just look at Russell Brand. Everyone has an opinion on him. Nu-uh. Is it your price? Unlikely.
  • SOCIALNOMICS  |  FRIDAY, MARCH 13, 2015
    [Comments] Snapchat Receives Investment From Alibaba at $15 Million Valuation
    He declined to comment on fundraising efforts, adding, “We are famous for not talking about the future.”. Alibaba declined to comment on the funding. 'Bloomberg — Alibaba Group Holding Ltd. plans to invest in Snapchat Inc., the mobile application for sending disappearing photos, at a valuation of $15 billion, people familiar with the situation said. China’s biggest e-commerce company intends to invest $200 million, said the people, who asked not to be identified because the discussions are private. and Chinese smartphone maker Xiaomi Corp., Alibaba Expansion. in Hong Kong.
  • SOCIALNOMICS  |  FRIDAY, MARCH 13, 2015
    [Comments] Keep Up With Your Favorite Shows With Twitter’s ‘TV Timeline’
    Twitter is not commenting publicly on the experiment, though it’s obvious that serving as a better second-screen partner is a strategic move. 'Mashable – Twitter is launching a bold TV experiment and if it takes, it could change the face of second-screen viewing — at least as far as  Twitter  is concerned. It’s only fitting since social media has, for the last five years or so been an agent of change for TV. We don’t watch TV the way we used to — at least not anything we’re watching live. They’re also, Nielsen notes, still watching live TV. The concept is fairly simple.
  • KIKOLANI  |  FRIDAY, MARCH 13, 2015
    [Comments] Fetching Friday – 24 Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral by Michael Grothaus. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Search Engine Marketing. Social Media Marketing.
  • SPIN SUCKS  |  FRIDAY, MARCH 13, 2015
    [Comments] The Spin Sucks Inquisition: Alicia Lawrence
    Comments […] SOCIAL MEDIA COMMUNICATION ENTREPRENEUR MARKETING Gin and. 'By Gini Dietrich. “Elsa, do you wanna build a snowman? It doesn’t have to be a snowman.” ” “Go away, Anna.” ” Why am I quoting Frozen, you ask? It’s not because I’ve seen it 1,082,273 times and can recite every word. It’s because Alicia Lawrence , our Spin Sucks Inquisitee, has a moonlighting job. She shows up as a princess at birthday parties! mean, look at that photo! wanna be a princess!”). ”). said no…the first time. m great at fly fishing.
  • DEVUMI  |  FRIDAY, MARCH 13, 2015
    [Comments] Buy SoundCloud Plays: The Pros and Cons
    You can build a community Many places where you can buy SoundCloud plays, like our own SoundCloud plays service, will also allow you to buy comments and likes. Once you start getting this moving along it will lead more people to joining in and commenting. 'At some point in your career as a musician you have been on your SoundCloud account looking at your dismal SoundCloud plays. You have wondered if it is right for you to buy SoundCloud plays and get those numbers up so that you look more successful to people who come by your page. Read on to discover what to expect. It works.
  • SOCIALNOMICS  |  THURSDAY, MARCH 12, 2015
    [Comments] FCC Releases Net Neutrality Rules
    The FCC spent nearly a year gathering comment from citizens, companies and public interest groups. The agency received a record 4 million public comments on the issue. 'USA TODAY – The Federal Communications Commission just posted its net neutrality rules. Simply titled “Open Internet FCC-15-24A1,”  the order  runs 400 pages. The initial rush to get it from the FCC website Thursday morning led to some getting an error from the site. But downloading quickly smoothed out by 10 a.m. These goals are mutually reinforcing, not mutually exclusive.
  • SOCIALNOMICS  |  THURSDAY, MARCH 12, 2015
    [Comments] Five Ways to Engage Potential Customers Through Facebook
    At the end of your post, it is a good idea to use a ‘call to action’ and make sure people have an incentive to like, share, or comment your post. Posting an occasional video on your Facebook wall can be a great way to get people sharing and liking your comments much more. Simply encourage people to like, share, or comment on your posts and choose a winner or provide the person with a promotional code. 'Customer interaction has been completely revolutionized with the rise of social media. Royalty free photo. Regular New Content with Shout-Outs. Offer Promotions.
  • DANNY BROWN  |  THURSDAY, MARCH 12, 2015
    [Comments] Does Your Blog Really Need to Provide an RSS Feed Anymore?
    In the comments section after the post, the majority of commenters thought email was the better option too. It’s one of the reasons I switched my commenting solution (and soon-to-be subscription solution) to Postmatic. 'Back in 2010, I published a blog post about the choices bloggers gave  when it came to how readers consumed their content. The gist of the post was simple: should it be via RSS, or email? My own take was bloggers should offer both (remember, this was at a time when RSS was still the #1 choice for bloggers to distribute their content). Michelle Mangen.
  • SPIN SUCKS  |  THURSDAY, MARCH 12, 2015
    [Comments] Four Content Distribution Strategies
    Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Comments Kelsey_M_Meyer Thanks! 'By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild. But wait…your job has just begun. Now you must put your content distribution strategy into action. Without taking distribution measures into your own hands, your content will live and die without reaching its full potential. Here are four of our time-tested tips. Nice work.
  • ARI HERZOG  |  THURSDAY, MARCH 12, 2015
    [Comments] Like, Comment, or Share This
    'For every item posted on Facebook, there are three choices for you to do: like, comment, or share. am creating a social experiment and starting a new Facebook page called Like, Comment, or Share This. You will see articles, videos, songs, anything that I think you might be inspired to like, comment, or share. It will be a stream of unfiltered things I discover online. Curious? Click here and be a fan. Thanks for reading. Please sign up to receive blog posts by email. Media Facebook
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, MARCH 12, 2015
    [Comments] A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
    We’d get 600+ comments on each of our posts!). After realizing that we were aiming a little too high, we decided to shoot for people getting around 15-30 comments per post. d also check to see what the comment count looked like on their past giveaways (most people had huge fluctuations here). Using this technology we had earlier, we built ourselves a jerry-rigged blogger search engine that let us discover bloggers with a certain amount of comments per post (say, 15-30) and also narrows down further to bloggers who talked about affordable stores and sale items. Short.
  • SPIN SUCKS  |  THURSDAY, MARCH 12, 2015
    [Comments] You Can Call Me “Boss”: Smart PR Measurement
    During the conversation in the comments, I promised to get her for a webinar so you could hear her gorgeous voice. Comments I registered but sadly will probably just have to do the. 'By Gini Dietrich. few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do. She’s not afraid of data. She did not go into PR because she hates math. PR Measurement and You. Why is it important? Measurement smarts.
  • CONVERSTATIONS  |  THURSDAY, MARCH 12, 2015
    [Comments] Whatevs
    Consider leaving a comment! 'While visiting friends and family in Texas this week, there was plenty of opportunity for stress and frustration. Some plans went awry for various reasons. Several cherished memories were created from spontaneity. One of the keywords during our visit – and a reason stress and frustration didn’t stand a chance was a simple mantra: whatevs There is power in “whatevs.” ” There is freedom in “whatevs.” ” There is victory in “whatevs.” Whatevs is a post from: ConverStations. Conversations
  • SPIN SUCKS  |  WEDNESDAY, MARCH 11, 2015
    [Comments] Create a Winning Sponsored Content Strategy
    Comments belllindsay Me too! 'By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends  to watch for in 2014. Sure enough we’ve seen it slowly, but surely, creep it’s way across the digital landscape in the last year. Some brands are using it well and some not so well (I’m being polite.) But the biggest learning curve for the sponsored content movement seems to be implementation with a clear strategy to make sure it provides return-on-investment (ROI). They have you… quite masterfully.
  • BILL HARTZER  |  TUESDAY, MARCH 10, 2015
    [Comments] Trademark Filing Changed Based on Bad Keyword Advice
    Here is a copy of the comment left on the USPTO website regarding the trademark filing: NEW SERIAL NUMBER 86549187 OLD SERIAL NUMBER 85002854 CORRECT NAME IS CARNIVAL FOOD YEAR ROUND NOT BEST FLAVORED FUNNEL CAKES IN THE WORLD THE CSR ON THE USPTO.GOV WEBSITE TOLD ME YOU MAY CORRECT EVERYTHING ONCE YOU READ MY MESSAGE. 'An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. US Trademark Application. link]. THANKS FOR UNDERSTANDING.
  • SPIN SUCKS  |  TUESDAY, MARCH 10, 2015
    [Comments] Fall in Love with Customer Relationships
    It is proven that is where customers can register their comments, complaints, and/or level of satisfaction, it can increase your conversion rate by around 18 percent. 'By Dana Ilovich. Valentine’s Day is behind us and hopefully our romantic lives are in order, so now it’s time to focus on another one of our most important relationships—our customer relationships. And, according to the White House Office of Consumer Affairs , 46 percent of American consumers say they always tell others about good experiences. In 2015, the paradigm for “good customer service” has changed quite a bit.
  • SOCIALNOMICS  |  TUESDAY, MARCH 10, 2015
    [Comments] Social Media Do’s and Don’ts While Traveling
    It’s best to tell people the dates of your trip in person rather than through post or comment, and it’s always a good idea to ask a neighbor to keep an eye on the house while you’re away. 'Social media is such a powerful tool that it can either be used for good or harm. This is particularly true when it comes to travel. As a tourist, there are dozens of ways to harness the power of social media to enhance your trip and improve your experience. However, there are also some major mistakes you can make if you’re not careful. Do: Use Pinterest for trip planning ideas. Social Media
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 10, 2015
    [Comments] 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)
    CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. Treat content as projects with tasks, comments, and workflow for your entire team to see. 'How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Simply put: We don’t like change. The unknown is a big scary monster.
  • SPIN SUCKS  |  TUESDAY, MARCH 10, 2015
    [Comments] The Spin Sucks Scavenger Hunt Results
    Comments martinwaxman ginidietrich RobBiesenbach sorta like dog years, by biggreenpen Like everyone else, I ADORE the honesty of this post. 'By Gini Dietrich. If you come round these parts fairly often, you’ll know we are ones to test theories…and report on the results. In the past month, we held a scavenger hunt with two objectives in mind: 1) Sell more books ; and 2) Send new visitors—and hopefully subscribers—to the blogs of some of our brand ambassadors. Because of that, I think the PR world—every, single practitioner—needs to read Spin Sucks. Scavenger Hunt Results.
  • CONVERSTATIONS  |  TUESDAY, MARCH 10, 2015
    [Comments] When Outsourcing Helps In-House Efficiency
    Consider leaving a comment! 'Written by Roy Rassmussen Over half of small business owners say the most difficult part of running their company is trying to do multiple jobs at once, according to an eVoice survey of 400 entrepreneurs. The survey found that the typical entrepreneur gets sidetracked from managing their business by routine tasks they find unenjoyable, particularly accounting, office management, receptionist work, sales and marketing. Fortunately, all of these burdens can be lightened by delegating and knowing when to outsource. Find more information on their website.
  • LOUIS GRAY  |  MONDAY, MARCH 9, 2015
    [Comments] FriendFeed's Closure Another Painful Loss from a Vibrant Era of Social Media
    And while we''re saying goodbye to conversations that used to spawn hundreds of comments and likes in the matter of minutes, it''s almost as if we should feel lucky we squeezed out a few more years of engagement after the acquisition, when so many other products disappear immediately after getting bought. 'Amidst all the Apple watch hoopla today, FriendFeed''s blog announced the long-ignored social networking pioneer was finally going to be taken out back behind Facebook''s brilliant new campus and be put down for good. The closure will be by no means without pain. Long live FriendFeed.
  • SOCIALNOMICS  |  MONDAY, MARCH 9, 2015
    [Comments] 5 Industries Doing Epic Things with Instagram
    Please share your favorites in the comments below! 'Launched in 2010, Instagram is taking the social media world by storm by providing a platform on which users express their life, environment or industry in robust images. According to a study by Pew Research in 2014, social media use among American adults is becoming increasingly diversified. While use of Facebook has stagnated in the past two years, Instagram’s popularity doubled since 2012 and continues to grow. So which industries are rocking the socks off of Instagram? Fast Food. Wendy’s. Jason’s Deli. In-N-Out Burger. Retail.
  • SPIN SUCKS  |  MONDAY, MARCH 9, 2015
    [Comments] Four Content Discovery Tools to Engage
    Comments ginidietrich biggreenpen LOL! 'By Jessica Davis. Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Often one of the first steps to create an awesome blog, mind-blowing video, or insanely useful infographic is to know what topic to tackle. You can count on a fresh supply of ideas online, but doing the research can be time-consuming. Swayy for Personalized Content. What Can You Do ? Spundge for Content Discovery .
  • WAXING UNLYRICAL  |  MONDAY, MARCH 9, 2015
    [Comments] Monday Roundup: International Women’s Day
    Please share in the comments below. 'Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0. Six marketing lessons for International Women’s Day. Guess what? Based in the Washington, D.C.,
  • CONVERSTATIONS  |  MONDAY, MARCH 9, 2015
    [Comments] 10 Types of Photos of Your Business
    Consider leaving a comment! 'There are plenty of ways to use the camera function of your phone or tablet to help build your business presence. Creating your own stock-photo library can be simple and fun. It might take some work in recognizing opportunity and seizing the moment, but keeping these 10 image types in mind can help build your image awareness muscles. Before / After (Comparison) : Take a series of photos showing before you started, and after completion. This compare-and-contrast tells a story all its own. Mission Completed (Celebration) : Job well done! Social Media
  • PROBLOGGER  |  SUNDAY, MARCH 8, 2015
    [Comments] Blog Post Idea: Answer a Beginner Question
    It is something that should be relevant to most niches and topics of blog so pick one, write it up, and when you’re done I’d love to see it in comments below. 'Stuck for content ideas for your blog? Here is a type of blog post that might spark an idea or two for you – it could even spark ideas for a whole series. question I had when I started out. Sometimes the best received posts are the ones for beginners on topics that help them really get started out in whatever pursuit you are writing about. Then I write the answer that I’ve since discovered to that question. Examples.
  • CONVERSTATIONS  |  SUNDAY, MARCH 8, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015
    Consider leaving a comment! 'Week in Review  March 1 – 7, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Best Practices: Be the Resource with Content Curation (Resources) More Than a Reboot: The Art of the Start 2.0 by subscribing to  Whistle Stops Weekly  email newsletter. Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Mar. 1 - 7, 2015 !
  • CONVERSTATIONS  |  SATURDAY, MARCH 7, 2015
    [Comments] Podcasts on Video – LIFT Clips 03-07-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: Podcasts aren’t just for our ears. There are several great podcasts that are also videocasts. Here are a few to subscribe to for their info, inspiration, and example. LEARN – Caleb Wojick Episode No. all things Video Production IMPROVE – Michael Hyatt Season 3, Episode No. FIND FLOW – Pat Flynn Episode No. your presence or practice. 
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, MARCH 6, 2015
    [Comments] You Must Comment When You Are On Social Media
    'You Must Comment When You Are On Social Media ? work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • TWIST IMAGE  |  FRIDAY, MARCH 6, 2015
    [Comments] Six Links Worthy Of Your Attention #246
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana - Stone Temple Consulting. We''re building prosthetic brains. It''s about time for an IQ test. Eric Enge put Google''s Now , Apple''s Siri , and Microsoft''s Cortana to the test to see which one of the upgrades will work best."
  • SPIN SUCKS  |  FRIDAY, MARCH 6, 2015
    [Comments] Gin and Topics: The Invite of All Invites
    Comments ginidietrich I can never tell when you''re joking (I''m just. 'By Gini Dietrich If you can believe it, I think spring is slowly making an appearance. It’s supposed to be in the mid- to upper-40s in Chicago next week, which may as well be flip-flop weather after the two below it is right now (and weeks and weeks and weeks of this). As Sean McGinnis put it on Facebook, “It’s snow melting weather!” ” Though, I wonder what Boston is going to do when all that snow melts? While I ponder that, I’ll leave you with Gin and Topics. Do it for Spin Sucks!
  • CONVERSTATIONS  |  FRIDAY, MARCH 6, 2015
    [Comments] Business in Bloom: Smart Moves to Manage Major Growth Spurts
    Consider leaving a comment! 'Written by John Sollars It can be quite a strange and even worrying phenomenon when a business that is growing and attracting new customers and orders every day, can actually face a struggle to survive. Rapid growth can put serious pressure on your cash flow and create a number of logistical issues, so you definitely have to learn to manage the growth spurts, despite the positive scenario that your business is on an upward curve. Hiring more staff is not the only solution to a growth spurt in your business; you might want to consider outsourcing as well.
  • KIKOLANI  |  FRIDAY, MARCH 6, 2015
    [Comments] Fetching Friday – 23 Posts on Marketing & Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Search Engine Marketing. Social Media Marketing. Productivity.
  • SPIN SUCKS  |  FRIDAY, MARCH 6, 2015
    [Comments] The Spin Sucks Inquisition: Samantha McCain
    Comments Oh geeze, don''t turn the spotlight away samemac. 'By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz. She is a Spin Sucks PR up-and-comer and, through that and the Book of Face, we’ve become friends. She works at an agency in Mississippi , where she is the lone PR pro, working her way into the minds and hearts of her clients. There are two things I adore about her: On the professional side, she knows the right way to do PR and isn’t afraid to fight the fight every, single day. love that. don’t say that to be mean. Ooops!
  • CONVERSTATIONS  |  FRIDAY, MARCH 6, 2015
    [Comments] Truncate Tighter
    Consider leaving a comment! '“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” ” ~ Guy Kawasaki in The Art of the Start 2.0 An “elevator pitch” used to be a quick delivery of your business idea, company mission, or better yet – a mantra worth remembering. Somewhere along the line, the elevator ride must have gotten longer because most of the pitches are skyscrapers. Try shortening yours to a “porch pitch”, something you can deliver in a couple of steps. Truncate tighter and transfer belief.
  • UNSPOKEN  |  THURSDAY, MARCH 5, 2015
    [Comments] Social Media Fails: When Good Brands Go Wrong
    Once people started badmouthing the brand, the comments were deleted. Where They Went Wrong: In this digital era, the worst thing you can do is delete comments that simply argue against your own beliefs. 'While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate. 7-Eleven Got Cute on a Serious Topic. Smuckers Tries to Bury the Truth. All Rights Reserved.
  • SOCIALNOMICS  |  THURSDAY, MARCH 5, 2015
    [Comments] Instagram introduces clickable ads
    Now Instagram’s advertisers will know not only if someone saw, liked, or commented on their ad, but also if people swiped through multiple photos and clicked through to their site. 'TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. It hopes to keep things tidy.
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