[Comments] Ranking Factors And Popular Myth
    If you take the time to read the comments on the Moz article, you’ll see lots of opinions, and some might be a bit heated. 'It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. and by the time you read this, there will be some interesting discussions on the subject. He does have some good points though. The Best Advice For Optimizing Your Marketing Efforts.
    [Comments] 5 Critical Traits of An Entrepreneur’s Self Confidence
    Each blog post brings comments, emails and shares. 'Self-confidence is such an important part of your business life. Self-confidence can be the difference between taking that calculated risk with your business strategy to win the market over and just working hard to stand still. When it comes to the social marketing the key ingredient is self-confidence, not arrogance but belief that you are doing the right thing, for the right people. So where an entrepreneur’s self-confidence come from? Self-confidence comes from working on a passion rather than in a business. why blogging
    [Comments] The Three Core Tenets Every Successful Blogger Needs to Have
    Sure, the blogger might start all this off with the original post, but then the following comments can really take the post into a rich and varied discussion point. 'As bloggers, we all have different goals. Some may be to monetize your blog; some may be to get a book deal; some may be to become recognized as an expert in your field; others may be to share company news and updates. Some may even just be to have a personal outlet where you can let your creativity go and see what works, and what doesn’t. Patience. To build a blog that has both longevity and solid foundations takes time.
    [Comments] Why You Should Visit the News Museum
    Interestingly, the same survey found 69 percent agreed that someone who makes a defamatory statement on social media should be held to the same legal standard as if the comment were made on TV or in print. '“There’s more to every story.” That tagline for the Newseum in Washington, D.C. sums up the museum’s mission—to bring visitors behind the headlines for an intimate look at newsgathering. Why is that important? 2014 survey conducted by the First Amendment Center found that 38 percent of respondents believe the First Amendment goes too far. the Newseum’s glass facade stands out.
    [Comments] What % Of Your Members Are You Comfortable Upsetting?
    In addition, those offended will comment more than those that agree (or are inspired) by the article.  Commenting is easy. 'Patrick shares his decision not to post an article about female martial artists.    He asked a few female members of the community and decided not to publish the article because some might find it offensive.    Patrick's example may be unique, but in the broader context there is a obvious danger to not publishing articles that might offend/upset members. It leads to groupthink. This usually leads to an intense discussion.
    [Comments] Quotables Are Shareable
    Consider leaving a comment! 'Winston Churchill once said, “The quotations when engraved upon the memory give you good thoughts.” ” Some of the most popular and widely shared pieces of content these days are quotes embedded in a text overlay on a beautiful image. The Thoughtography category is one of the most popular on my site. Before that, Quotes and Notes posts was a popular feature. Facebook and Pinstagram are loaded with albums and boards of quotes on images. Some of the most popular posts on blogs are collections of quotes with a particular theme.
    [Comments] 11 Elements of a Winning Content Strategy
    It should comment on their posts as well as approach them for putting its guest posts on their sites. 'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. These try to seek people’s attention by interrupting them as they are busy in their tasks like watching their favorite programs on TV, reading news in a newspaper or going out for work. Due to this very reason, people are not responsive to advertisements presented in the traditional media. What is content marketing? It should be able to earn their trust and credibility.
    [Comments] Using Visual Content to Increase Blog Engagement
    Blog engagement is largely built through social media because social media channels allow you to gain exposure, focus your posts to relevant audiences, and respond easily to those who comment on your posts. According to a study by HubSpot, posts with photos received 53% more likes and attracted 104% more comments than those without (via HubSpot ). 'This is a guest contribution from Tom More of Slidely.com. . Visual content is your secret weapon to boosting blog engagement. Visual content increases social media engagement for your blog. Sam Kusinitz / Hubspot. General
    [Comments] Thinking of Rebranding Your Blog? Read This.
    After I got over that I received a few very encouraging comments from long time readers. There was, of course, a few comments regarding readers’ dislike of sidebar sponsors but every comment was expressed with kindness which I’m incredibly grateful for. 'Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger. Something more you. exhaled.”
    [Comments] Are Website Builder Sites Really Less Expensive?
    Consider leaving a comment! 'There are still a majority of small business that don’t have a website of their own. No, using Facebook as your only web presence doesn’t count as having a website – the page belongs to Facebook, so you’re on rented space. Thankfully for some, there are a plethora of website builders that make it affordable (cost) and easy (time) to at least get started by putting together a quick website for your business. But are these sites really less expensive than completely owning your own space? Soon a more dynamic site is desired.
    [Comments] Creating a Convictions List
    Consider leaving a comment! 'There are To-Do Lists and To-Don’t Lists, Vision Boards and Action Boards, Manifestos and Mission Statements. While some business owners do very well with these, they are exercises that create meetings more often than breakthrough. Not always, but often. There is an exercise we do with small business owners that push them to create what we call The Convictions List. By creating a convictions list, we drill down to their core belief systems and ask tough questions that determine probable answers in advance of facing some difficult decisions. Episode No.
    [Comments] FOW Community Update!
    creating a single notification center where members can see who is commenting on content, liking content, etc. 'It’s been a few weeks now since we first launched the FOW Community to a very small and select group of members. We learned a lot through our initial (albeit quiet) launch and are getting ready to kick things up a bit. The goal of the community is to prepare organizations for the future of work by giving them access to valuable resources and a valuable network of some of the world’s most forward thinking and progressive companies around the world. and much more.
    [Comments] Week in Review: Posts and Podcasts September 21 – 27, 2014
    Consider leaving a comment! 'Week in Review September 21 – September 27: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: September 27, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T SBTD 75:  What is Freemium?
    [Comments] Choose Your Own View (Thoughtography)
    Consider leaving a comment! 'There will come a time, and maybe has already arrived, when small business owners begin to venture out from their business and supplement or augment their revenue with freelancing opportunities. While the climates and economies of business continues to change, owners remain owners. The business location may change and even be offsite or on the move. Learning how to conduct business from anywhere will certainly continue to become an important skill. Choose what work you do – and where you do it. Choose your own view. Thoughtography
    [Comments] How to Craft the Perfect Social Media Strategy by Taking Things Day-to-Day
    Consider leaving a comment! 'Written by Russel Cooke. Social media is undeniably an important part of digital marketing. Individuals are increasingly taking to the web to research industries, brands, and specific products , so it’s crucial that your social media platforms are optimized to communicate with and influence your audience. Due to the widespread availability and accessibility of information via the Internet, the online market and accompanying public opinion moves much more quickly than in the real world. Center your social media strategy on daily scheduling. Social Media
    [Comments] How Social Media can Drive Traffic and Sales?
    Social media platforms now make it simple to measure your company’s engagement to your fan base by tracking the amount of times your content was commented on, liked, shared, and retweeted, and so on. Consider leaving a comment! 'Guest Post from  Trendii. Not too long ago, advertising strategies were focused on mass media that disseminated content as widely as possible to as many people as possible. Social media has effectively flipped that funnel to create a pull strategy that starts with the people you know and eventually progresses to the people you don’t. Direct Communication.
    [Comments] Six Links Worthy Of Your Attention #223
    It surprises many, when I tell them that I am less interested in promoting the content and doing the back and forth in the comments (I don''t mind doing it, but I really love to just read, think, see, do and write). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? This page of animated GIFs explain some biology, physics, and math better than I could have imagined." " (Alistair for Hugh).
    [Comments] 18 Things About Facebook Rankings To Remember
    Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014. 'Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013.
    [Comments] Market update: hello to Ello, goodbye to Facebook?
    IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. 'Considering the huge variety of social media sites that were sprouting with remarkable regularity a few years ago, it seems like a reasonably long time since there was a new platform generating hype. Which perhaps explains the huge amount of buzz for ‘Ello’, a new alternative to Facebook that has been making waves off of the back of huge engagement over in San Francisco, and spreading around the world on a tide of media coverage. Why all the excitement? in a day.
    [Comments] The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)
    Up until now Facebook has ranked videos using the same metrics as every other post such as likes, comments, and shares. 'Facebook is working to reward brands that produce videos that spark the interest of users and hold their attention. new announcement from the biggest social networking site in the world details the changes in how videos are ranked. The main component of these changes revolves around whether or not a user has watched a video and for how long the user watched. This move continues Facebook’s trend of attempting to make every user’s newsfeed as personalized as possible.
    [Comments] The Most Useful Promotional Products in a B2B Environment
    Consider leaving a comment! 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about? Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. But if you find yourself looking to create a feel good factor with your business audience, then look no further than promotional merchandise. It probably won’t surprise you to know that desk accessories account for the largest usage of promotional gifts. per cent used promotional notebooks.
    [Comments] LinkedIn Profile Tips for Those Who Want to be Professionals
    You can’t one-word comment your way through this. 'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. My reward has been the sound of crickets chirping. Got the basics of posting?
    [Comments] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
    When a much labored blog post can only score a handful of comments (if any), and a fun tweet gets dozens of retweets and favorites in minutes, or a Google+ or Facebook post has a deep conversation, the return on investment can have you wondering if blogging is even worth the effort. In 2011, when Google+ just started, some high profile people said they were walking away from their own self-hosted domains and just redirecting to their Google+ profile, which was flying with comments and +1s. See from 2007: Are Leading Bloggers Getting Blog Fatigue? Yet few people noticed.
    [Comments] Be inspired! 12 snappy blog and headline ideas that get readers to CLICK
    Share in the comments below. 'Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity and have you lifting that glossy mag right off the shelf. If you like what you see, you go back and buy the next edition. And again a month later. Maybe even get a subscription. And, you tell all of your friends, sharing that magazine with them.
    [Comments] Blogger Burnout
    don''t get lured into too many blog comment wars. blog comment. 'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). When everything is going well and things are fresh, it seems so obvious that the gravy train will keep rolling all night long. Fatigue always sets in. It can happen for the reader. What gives? just write.
    [Comments] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    It was an interesting comment from someone who recently emailed me to thank me for the transparency I share in this space, but not one that I agree with. It’s the kind of comment I would really only expect a Googler to come out with. If you have any questions about this, please do let me know in the comments. Spencer is someone who has mentioned using expired domains as part of a link network for a very long time so it was quite a shock to me to see him do a total 180 on his previous comments. 'In early 2007 I fell asleep on a bus home from college. Yes, I was.
    [Comments] Cloud Computing: Making the Move Without Fear
    Consider leaving a comment! 'If you haven’t already, you may be thinking of moving much of your data and programs to cloud computing. The cloud sounds mysterious, so can you trust it? Your business is your livelihood, and you’re a bit too protective of you work to let it float in cyberspace. But don’t turn your back on cloud computing entirely. Cloud Computing: What’s Wrong With It? The benefits of cloud computing are evident. You don’t have to keep purchasing the same software every time a new edition is launched. percent access for their customers.
    [Comments] The Problem With Making Grandiose Statements
    And they may even sound good while creating them, and look great when the positive comments and affirmation starts rolling in. 'There’s a popular method of content creation, centred around making grandiose statements. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing. The problem is, many don’t. Insights
    [Comments] What Are You Optimizing? Keywords vs Topics
    And my favorite part is always the discussions in the comments since you get a sense of what other marketers are doing. '“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers. Why The Topic Thing? This is the holistic-topic approach.
    [Comments] Loyalty Programs Build More Than Just Business
    Consider leaving a comment! 'Loyalty Programs are a way to build your business and the relationships important to your business. Loyalty programs and rewards can be great for you the owner, for the customers you serve, and other businesses you might co-op or joint venture with. Some of the reasons why your business should consider a loyalty or rewards program Show Your Customers They Are Appreciated – Whether celebrating a birthday or climbing to a higher tier membership, a loyalty program shows your customers how much you appreciate their business. Small Business
    [Comments] Introducing CPR: Cost-Per-Retention
    Tell us in the comments below or on  Twitter ! 'Introducing a whole new concept to the world of social business and social care: cost-per-retention. What exactly is it and why is it so important? It has long been said (and shown through some pretty simple calculations) that it is far less expensive to keep existing clients than it is to acquire new clients. In fact, last year,  Merchant Warehouse put together a great little infographic  that showcases exactly that. What Is CPA? CPA, or Cost Per Acquisition, refers to the cost a brand incurs in order to acquire a new client. What Is LTV?
    [Comments] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Sometimes a short article will still generate a lot of shares or comments, which does affect placement. 'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. But some popular beliefs about SEO are just flat-out wrong. Here are a few we’d like to make you aware of: Myth 1. The keyword is dead. Reality. Myth 2. Reality.
    [Comments] Why Your Blog Isn’t Growing and How to Make It A Success
    Are you getting comments? Are you responding to comments? Is your comment system intuitive and easy to use? What counts is that you get them reading, sharing, and commenting. 'This is a guest contribution from Gary Dek from  StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Otherwise, you risk the chance of starting from zero after an algorithm update. The Cornerstones of Building A Following. You are not actively seeking growth.
    [Comments] How to Use Content Curation To Grow Your Online Presence
    Set up a Dropbox account where everyone can move their curated information each week, and then direct someone to sort out the best information, write a brief comment about the material and post it to your selected location. 'Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that. Now, we are bombarded by information and often suffer from information overload.
    [Comments] Freelancing to Supplement Your Business
    Consider leaving a comment! 'As I visit with small business owners – often from small, rural towns – generating additional revenues is often among the hottest topics of conversation. While we look at the current operations and customer base, follow-up calls and emails, and current pricing structures – one additional way to generate revenues is … freelancing. Freelancing gigs can be a revenue boost, as well as a marketing tool. By offering your services on a gig or project basis, you become more findable and perhaps more marketable. Marketing Small Business
    [Comments] Bundobust: Indian Street Food in Leeds
    can’t comment on the craft beer because I don’t drink beer, but the procescco is good (they serve it in small tumblers). 'Bundobust is a beautiful marriage between The Sparrow Bier Cafe and Prashad restaurant (click the link to see my review of that restaurant). They specialise in craft beers and tasty vegetarian Indian street food. Bundobust opened fairly recently and I’ve been a few times now, finally remembering to take a few snaps on my last visit with some friends. It’s very relaxed and the food is delicious. Hungry now?
    [Comments] Association Social Media: American Society of Civil Engineers
    After pouring an obligatory cup of just-in-the-office coffee, I sign into all of ASCE’s social accounts and monitor mentions, reply to comments and questions, and delete any spam. Though the discussion was started nearly a month ago, it’s still going strong with 55 comments, and more people weighing in on it daily. ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first –  in what department in your organization does your role sit? Who do you report to? .
    [Comments] Making Connections Like the Railroad
    Consider leaving a comment! 'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. use several train and railroad “themes” here, with specific purposes. ConverStations.
    [Comments] 15 Storytelling Techniques
    Let us know in the comments below! 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for. It’s the only way to tell your story’s brand online. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques.
    [Comments] 5 Unique Ways to Increase Your Blog Traffic
    After creating your post, you can share a link of the post through Facebook or Twitter and then ask your friends or followers to comment. After posting to your blog, you need to ask your readers to leave a comment after reading the blog. Research shows that people will do (mostly) what you ask of them, and will comment where they might not have before. Read the comments that are left and try to reply all of them. 'This is a guest contribution from SEO expert Zach Radford. Instead, you need to focus on creating quality content that is beneficial to your visitors.
    [Comments] Week in Review: Posts and Podcasts September 14 – 20, 2014
    Consider leaving a comment! 'Week in Review September 14 – September 20: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 20, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T SBTD 69:  Why Use GoDaddy? Blog Coach Whistle Stop
    [Comments] Same World, Different Lens
    Consider leaving a comment! 'Some only see the world through their own eyes. While physically, this makes sense, both socially and culturally, it can be a limiting view. It has been said, “No two people have ever read the exact same book.” ” Different experiences, different values. Same world, different lens. How does this apply to business? Some business owners find a tough time seeing what and how the customers might see the business. Someone in business for decades might not take time to see through the lens of a customer 30 years their junior. Thoughtography
    [Comments] Are You Measuring Your Social Media Efforts?
    Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. 'Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor?
    [Comments] Is Your Local Business Doing These Three Things on Twitter?
    Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive. First, you may have a designated individual to check in and respond to comments throughout the day. Remember, regardless of how you learn about the comment, it’s important to knowledge and deal with it as quickly as possible. There are several items like re-tweets and comments that allow you to gauge in general what resonates with your followers. So how do you do it?
    [Comments] Master Your Craft, Believe in Yourself (LIFT Clips)
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Use Your All to Give Your All [Robin Williams case study] Can''t see the video in your RSS reader or email? Click Here! Improve – Don’t Cut Yourself Short [Facing the Giants Clip] Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! your presence or practice. 
    [Comments] How to make a lasting impact at your next speaking gig
    Share your experience and best tips in the comments below. 'So you’ve been asked to present a talk at an event where there will be many of your ideal clients sitting in the audience. Your golden opportunity to introduce your expertise to reach a number of potential clients. How can you make a lasting impact and let them know about your services without coming across (or feeling) like a greasy salesman? You’ve probably heard that public speaking is one of the best ways to build your reputation as an expert and get loads of exposure for yourself and your business. Plus, they’re fun!
    [Comments] Six Links Worthy Of Your Attention #222
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Neal Stephenson has had more of an effect on me than any other writer except perhaps, James Burke. He''s brilliant, and unwaveringly tough on himself and others. He''s imaginative, but also grounded in reality. Case in point: ''a lot of opposition to global warming and evolution is not about science. Here''s a Nature interview with him." apple.
    [Comments] How to Choose a Social Media Platform for your Business
    Likes, shares, and comments are the most common. Comments = they liked your content enough to want to learn more, or offer an opinion. 'We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to  choose a social media platform for your marketing style. will also be providing examples throughout the article for you to learn from first hand! If you’re awkward in writing, try audio.
    [Comments] Free Yourself from Facebook by Leveraging 3 Other Platforms
    Consider leaving a comment! 'Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. We’ve found that many business owners who handle their own social media tend to place too much focus on Facebook, causing them to lose out on the potential power of platforms like LinkedIn and Google+. Because Facebook is familiar. for leadership.
    [Comments] Best Practices – Twitter for Business [Resources]
    Consider leaving a comment! 'There are plenty of business owners who open a Twitter account and give it a shot for a few days, sort of. Then, they let the account sit dry and forget it’s even there. Twitter can be a fantastic tool to build business and relationship. Here are some great resources on how to build your business presence on Twitter. The Ultimate Guide to Twitter Marketing This is an in-depth resource of articles from some engaging experts, organized by Twitter topic. Great resource! This resource will help take you to greater heights. Social Media
    [Comments] 15 Must-Have Tools for Professional Copywriters
    Let us know in the comments below! . 'They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with. Copyscape (free). Flickr (free). simply don’t know what I do without  Flickr. It’s the only website I use to get images for the copy I submit clients. Adeeze (paid).
    [Comments] 16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
    Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. Comments. 'If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner?
    [Comments] IMTS 2014 Stats and Highlights
    had the opportunity to talk with exhibitors, attendees and media at the show and all of them had similar comments on IMTS being an impressive and very positive show. 'Rachel Kerstetter, PR Engineer. The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. Read the Press Release Here ]. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show. higher than 2012.
    [Comments] “Stay Contagious and Courageous”
    Consider leaving a comment! 'I believe that  we’re all contagious  (whether we admit it or not) and we each choose which contagion to spread. It’s in my bio ) Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar ), I began using the phrase, “Stay Contagious” as a way of complimenting someone. Not so much that they would remember me – but that they would remember the compliment … and stay contagious with who they are. Later, I added “…and courageous” because it can be difficult to be different.
    [Comments] Cision’s New Digital Reach Measurement Tool
    bounce rate) Did they like, comment, watch a video,  download content? 'PR measurement is changing – there’s no doubt about that. Maybe not as quickly as many of us would like, but PR pros and agencies are more aware of the need to measure reach accurately and determine the impact of news content. The tools available are constantly striving to find better ways to figure out and report more accurate numbers. Cision recently released Digital Reach , a service that aims to calculate the extended social reach of a news site or blog. Did they stay on the site or leave?
    [Comments] Association Social Media: Philanthropy Ohio
    Luckily my supervisor and our president are savvy in social media, and often they help monitor afterhours if there is a comment or situation that needs to be responded to or handled carefully. Typically I check any notifications that came through overnight and thank any RTs or mentions, like or respond to any comments, etc. Throughout the day, I RT others, respond to comments, tweets, RT, etc. try to respond within the hour but no more than 24 hours from a comment or tweet. Welcome! Who do you report to? . Are they interlinked in specific ways? Very insightful!
    [Comments] Get More YouTube Subscribers with these 5 Tips!
    had my say before about the horror that can be the YouTube comments section , but if used correctly you can truly build a community. Watch their video, make a useful comment. The comments are there for a reason, you can either reply directly, or take the best comments and talk about them in your next video. Send the channel you’re mentioning a message, either in their comments or by email, and see if you can get their attention. Five tips to get more YouTube subscribers. Use a call to action and simply ask for more subscribers. DO NOT SPAM. YouTube
    [Comments] Do What You Like Least First – A Good Habit
    Consider leaving a comment! 'One of the tragedies I experience most often when talking to business owners are the piles of angst-ridden work that sit on to-do lists, desks, and in the back room of their business. Sometimes, I think I might be able to serve a business owner better by offering a “good habits” course so that pile stops growing. Rather, I will point to S.J. What you like least, first. What you love most, last. And longer lasting. You’ll almost be able to schedule for serendipity. Sometimes the greatest habits are simple, though not easy. Simple.
    [Comments] 5 Myths about Copywriting You Believe
    Share with us in the comments below! 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally. The result of that ever-continuing chain? widespread myth that doesn’t have even an ounce of truth in it – just like all the copywriting myths I’m going to be dispel today. Banish them from your mind. Think about it.
    [Comments] The Beautiful Freedom of Not Giving a Crap
    After this post, I received a whole bunch of emails (as well as comments on the post itself) from others who felt the same, and were “glad” to see someone say it out loud, encouraging them do the same thing. In the comments, social media guy Jason Falls left quite the entertaining diatribe   (click image to expand). When I got the update to the comment being left, it made me chuckle – because, really, who gives a crap? ” approach to comments, blog posts, social updates, etc. guess, looking back, I simply had an aversion to authority. Your mum.
    [Comments] Resize Image (APP) Before Posting
    Consider leaving a comment! 'There are two types of sizes when talking about images. There is the dimensional Width * Height, often measured in pixels. There is also the weight of the file, often measured in bytes. Most of the time, if you upload a picture from your mobile device directly onto your computer or even right onto your site, the weight of the file (bytes) is going to be very large. While your site might be able to automatically modify the dimensions, in most cases it will struggle compressing the weight. MB) by simply sliding my finger and uploading. Cool Tools
    [Comments] Do You Want To Resonate On Google+?
    This is particularly true if your goal is +1s and comments, but the reshares happen with images. 'Resonate. Reverberate. Those words have an echoing factor, a continuing impact on the hearer. And if you are planning on having a presence on Google+ that resonates and reverberates by being reshared repeatedly, there’s now proof that you need to be using one thing every time: images that are relevant combined with engaging text at least 100 characters or more. think it’s interesting that longer posts are also more effective on Google+. So what does this mean for us?
    [Comments] Landing Your Desired Role Via Social Media: Here Is How!
    Join groups and participate in discussions, ask questions and make comments. 'OK so you’ve probably heard the news by now, social media networking is all the rage for businesses. Just one problem…you are not a business….you’re you’re just looking for a good job.  Well, here’s the news flash. If businesses spend time working on social media, then that’s where they are and that means you can use social media platforms to land that job you want. That doesn’t mean you should stop looking for positions on Gumtree or other related job sites. Join the Platforms. Get the Word Out. Network.
    [Comments] What Are You Doing to Drive Opted-in Emails?
    Put up comments from other subscribers as to what they are getting out of it. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. It’s not only what you have to say, but how you say it. Beyond being potential customers, these contacts can be your best friend by sharing it with their peer group.
    [Comments] Every SmallBiz Track is Only $79
    Consider leaving a comment! 'We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced , and Master. The differences were in levels of complexity or customization for the projects – and cost. The more complex or customized the work of a track, the higher the cost. It’s become apparent that most business owners, always mindful of their budget, started out with Basic tracks. And each track is … $79.
    [Comments] Four Ways to Crush Your Email Challenge and Build the List
    Comment below with your ideas on how to build your list and beat the email challenges. 'This is a guest contribution from Luke Guy. support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. Wish I did it this way to begin with. Collecting emails has got to be the fastest, easiest, cheapest way to build a community. You can approach someone and more likely get their email than a “like” on Facebook. Email is about discovery. You know this though. General
    [Comments] 7 Awesome eCommerce Platforms For Small Businesses
    If you’ve tried any of these solutions, or have another favorite, please share in the comments! 'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers?
    [Comments] The Digital Student: Take Social Media to a New Degree
    Before ‘liking’ your favorite colleges on Facebook and commenting on their Tweets, you need to make sure your own social media pages are professional and give off your best impression. Since colleges do look at applicants’ pages, you need to think twice about any comments or remarks before you publicize them. Once you’ve cleared out all your drunken photos or inappropriate comments, it’s time to start focusing in on which colleges and universities you hope to attend. Searching for colleges with social media.
    [Comments] Don Draper Is Dead: Strategy is Taking Over
    Tell us in the Comments 'When a convention center is packed with 2,500 content marketers, the chatter is focused on the stories that they’re trying to tell for their brands. Indeed, “storytelling” is the buzzword of the year for marketers. Earlier this year, I wrote an article about the power of emotional, inspiring, original content. My creative peers have called out labeling advertisers as “storytellers,” especially in this article. Not suprisingly, that chatter is getting louder, especially as content marketing becomes the new normal for marketers. Is the typical ad guy dead?
    [Comments] Don Draper Is Dead: Now Storytellers Have To Be Strategists And Distribution Experts, Too
    Tell us in the Comments 'When a convention center is packed with 2,500 content marketers, the chatter is focused on the stories that they’re trying to tell for their brands. Indeed, “storytelling” is the buzzword of the year for marketers. Earlier this year, I wrote an article about the power of emotional, inspiring, original content. My creative peers have called out labeling advertisers as “storytellers,” especially in this article. Not suprisingly, that chatter is getting louder, especially as content marketing becomes the new normal for marketers. Is the typical ad guy dead?
    [Comments] Simple and Easy
    Consider leaving a comment! 'A lot of business owners are looking for easy. Some call easy, simple. Yet, simple can sometimes be hard. Easy is not always lazy. Simple and Easy are not the same, and there can be great value in both. We We use an acronym for EASY – though it’s more for the decision-making than the work or practice. Christopher Penn writes, “ Easy is a minimum amount of effort to produce a result ,” and follows with “ Simple is the removal of everything except what matters.” ” Simple is not Easy. It depends on the goal.
    [Comments] Where I’m Headed Next
    There are so many things I love about this move and lots of reasons its the right fit for me right now, but instead of gushing all over the place, I’ll just open up the comments to you. 'Drumroll, please… I know you all have been waiting on the very edge of your seats to find out what I’m doing next, haven’t you? Ok, well even if you haven’t been sitting here hitting refresh, I wanted to give you the big update. It’s obviously an industry that I know and love, given my history with the fine folks over at Radian6. So, more about that soon to be sure.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 14, 2014
    [Comments] 5 Blogging Worst Practices to Avoid
    Share them with us in the comments below or on Twitter ! 'Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be doing. These are five things that bloggers often do, but that should be avoided at all costs. Some make you look deceptive or unprofessional, while others are simply in bad taste. Undated Articles.
    [Comments] 8 Tips for Managing a Social Media Crisis
    Keep your cool Never get into a public argument with users by posting something negative or argumentative in response to their comments. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire. 'How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. The damage is widespread by the time you get to the office.
    [Comments] Week in Review: Posts and Podcasts September 7 – 13, 2014
    Consider leaving a comment! 'Week in Review September 07 – September 13: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 13, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Make Your Number Bigger?
    [Comments] Sharing Economy: Leave Some Stalk for Others
    Consider leaving a comment! 'In this new era of a  sharing economy , there is much to be said and shared for the practice of leaving room for others. The term may be new, but the practice isn’t. There was a time where the general practice of farmers was to leave a row of corn stalks standing next to the road. By leaving the stalk, there was a protection from weather and regeneration for the soil. Also, there was a potential for food for the passersby on horse or foot. The soil and the society was richer due to this practice. The conversation will become richer by this practice.
    [Comments] Saturday Slides Providing a LIFT to Business Owners
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. by Ed Catmull) from Bplans.com THINK: The Top 10 Reasons Your Marketing Needs SlideShare The Top 10 Reasons Your Marketing Needs Slideshare from Stan Phelps – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice. 
    [Comments] The PAIN of Small Business Owners (LIFT Clips)
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. topic during discovery meetings with business owners is their pain points. While we look at making their work easier and the business better, we sometimes discover that their pain is self-inflicted. So this week, we offer four videos on self-inflicted pain and how to do or think differently. Click Here! Click Here!
    [Comments] How do you know if your launch goals are realistic?
    Share your experiences, good and bad in the comment below so we can learn from eachother! 'When you promote a new service or launch a new product online, how can you tell that your launch goals – the amount of people you want to buy your ‘product’ and how much money you want to make from it – are realistic ones? Out of thin air. Especially the first time, it’s almost impossible to know what you can achieve from your launch. You’re kinda left to pluck a figure out of thin air and hope that you can reach it. That either leaves you setting your sights too low or, most often – way too high.
    [Comments] Best Practices for Your Online Business and E-commerce
    Consider leaving a comment! 'Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. New methods and developments have modified how these businesses build online profiles as more efficient technology allows improved capabilities. Between providing stunning content for visitors and optimized site design, e-commerce continues to be a way for businesses to create additional revenue streams. The website should be inviting to the consumer. Marketing
    [Comments] Six Links Worthy Of Your Attention #221
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Here''s a 1995 promotional video for Neoglyphics - a Web design company. Watching this video a friend pointed me at made me remember just how idyllic things were, or maybe I''m just a grumpy old man. Hey kids! Get off my lawn!" It does.)
    [Comments] Google+ Communities: Amplify Your Content In Search
    For example, comments on your YouTube channel extend to your Google+ profile and that of the commenter, as well as with everyone you are both connected to on Google+. 'Listen to the Episode Below (0:34:29). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 8 of  This Old New Business  weekly  business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. It is different!
    [Comments] SEO and the Stock Market: How to Profit from Google Penalties
    This person received 94 comments on that post, yet in all previous posts (and those since the expose) I can not find any blog posts with even a single comment on them. If you did enjoy it or have any type of feedback please do leave a comment. 'We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 Airbnb. Airwatch.
    [Comments] 5 Ways to Make Your Startup Attractive for Social Media Engagement
    Consider leaving a comment! 'Written by Larry Alton As a startup, you probably have ambition to spare, but when it comes to social media engagement you can’t depend on drive alone. Social media (SM) management is both an art and a skill, but you might not be able to squeeze a professional manager into your budget quite yet. In this case, and for all businesses, you have to start with making your company appealing for SM platforms in the first place. It doesn’t come naturally for everyone. What could they possible tweet about, the latest shipment of dry materials?
    [Comments] Facebook vs. Twitter: Which is Better for your Brand?
    You could look at Twitter as the more social of the social media platforms as it leads to more conversations between brands and followers, while Facebook leads to more comments that go nowhere. 'When you’re looking at a Facebook vs. Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. Facebook has been around since 2004, while Twitter has been around since 2006. That’s an extra two years of exposure, plus Twitter doesn’t have a movie. Facebook vs. Twitter: Which is better for promoting your brand?
    [Comments] How Content Partners Can Boost Your Content Marketing Strategy
    Managing Editor,  Jess Ostroff , added an awesome comment at the end of that article: “I think some people are afraid to ask for help from other content creators. 'Image via BigStockPhoto.com In my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers. They see it as invasive, pushy, or they’re not confident enough in their own content to be willing to share it.” I completely. Read the whole entry.
    [Comments] 3 Key Strategies to Grow Your Hotel on Facebook
    Find out what inspires them, what they find funny, what they are more likely to comment on and share, and that is how you can develop a better brand as a whole. Images create some of the higher levels of interaction on social media, so you’ll find more comments and shares when you opt to throw in some quality pictures. 'It’s important now, more than ever, to actively pursue Facebook followers through strategic tactics. Changes in the Facebook algorithm means that as little as six percent of your followers get to see your post without paid advertising.
    [Comments] Build a Winning Business Plan: 5 Steps for Success
    Consider leaving a comment! 'About 630,000 small businesses start up annually, according to the Bureau of Labor Statistics. Nearly a quarter fail within a year and over half close within five years. What separates the survivors? Palo Alto Software survey found that writing a business plan doubled an enterprise’s chance of success, and an Exact Software study found that businesses with plans made 20 percent more profit. As this indicates, one of the most important strategic moves your business can make is making sure your company is following a winning game plan. Small Business
    [Comments] 3 Vital Ingredients of Effective Content Marketing
    However, just like barcodes, the content is only brought alive through the scanner; for web content this is the reader, the sharer who will bring the content marketing alive through sharing and commenting. 'Have you ever been irritated by those self service checkouts? It doesn’t seem to recognise the bar code and just when you were using it to save time…you actually spend more time waiting for someone to come and help. The problem has always been readability on certain packaging. Readability is core to the effectiveness for both the consumer and the retailer.
    [Comments] Brands trolling the trolls in #Social Media
    For Example, you could make a poster of your customers comments and reviews. How else can you merchandise a negative criticism or trolling comment (no, they ain’t the same thing)? 'In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it? By the way, not all negative criticism is trolling though it can feel like it at the time. Click the images for the original site. number plate?
    [Comments] Stay in the Stable? Leave Money on the Table!
    Consider leaving a comment! 'When you first start getting back into shape at Daily Burn , you’ll probably start off at the True Beginner stage. When your first begin blogging, it’s probable no one will be reading your blog  - truth is, your baby blog will probably be filled with baby blog messes. Really, your first everything will probably be terrible , and that’s okay. At some point in life, whether it’s at age 25 or age 45, we think we should know this stuff by now. We think if we make mistakes, we’re going to be called out on it, made fun of.
    [Comments] Association Social Media: The American Institute of Architects (AIA)
    monitor, not moderate, the conversations to make sure all comments are respectful. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . 1) First things first –  in what department in your organization does your role sit?
    [Comments] Marketing is the NFL Quarterback of Business
    In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. So the analogy that I used in the comments for this blog post is that marketing is essentially the NFL quarterback of business. 'Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. It really got me thinking. The quality of the product ultimately wins. It matters.
    [Comments] Video Is More Important Than Ever On Facebook
    'Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site. Facebook Video
    [Comments] How to Craft a Blog that Attracts Customers and Converts Like Crazy
    Share your thoughts and progress in the comment section. 'This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always am!) then you need to know one thing: A blog that doesn’t make money is a hobby, and a hobby is not a business. The truth is, many of us don’t know what we’re doing when we’re first starting out online. It all starts by building a connection. Keep it clean.
    [Comments] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    Read other blog posts (and their comments) and notice what does and doesn’t work. 'Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. realize it’s hard to stand out as a blogger when it feels like you’re trying to reinvent the wheel over and over—and over—again. Here are some tips to cut through the noise and help your blog posts stand out from the rest. Single or Mingle? The reason singlecast works is because you’re writing for one person,” Dogan says. And who doesn’t want to hear a secret conversation between two people?”.
    [Comments] 21 Best Business Blogging Tips
    Consider leaving a comment! 'When it comes to building a better business presence on the web, one of the topics that come up most often is blogging tips: How often to post; Length of posts; Headline writing; Curation and Copyright practices. The team at Verve has put together a playbook of sorts with 21 Blog Writing Tips From the Experts. The tips here are simple, actionable, and very high-touch, low-tech. By following these tips, you’ll be in a much better position to succeed. Also, notice the results put forth by Dave Lane at Verve in his curation of the piece.
    [Comments] 72 Hours Only: How to Become a Podcast Millionaire
    If you scroll up this blog post and look at the screenshot of my podcast reviews from Comment Cast you will see my podcast headline says “Similar to Pat Flynn, John Lee Dumas” and so on. There’s a lot more I could cover on this subject but don’t want to overwhelm you with too much information so if you have any questions or need more examples I’m happy to share them in the comments below. would love to hear your own personal stories in the comments below… Blogging It has nothing to do with writing, however. Whichever comes first.
    [Comments] Is There A Perfect PPC Account Structure?
    How do you structure your accounts, and would you be willing to share your insight with us in the comments? 'If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective. It’s still got enough variables to make your head spin, though. Some Basics Apply To All Accounts. What do you think?
    [Comments] 8 Random Thoughts
    Watch him speak, and you’ll be struck by his calm manner, matter of fact comment, and his slang/poor English, all of which reminds of The Dude. Care to comment? 'Strap in, this is going to be a bit of a random wild post. All of the mentioned topics were notable but not worth full blog posts so you’re getting a bit of a mash-up. 1) Lists Don’t Matter Until You’re On One. Most folks claim that lists don’t matter until they are on one. ” Here is the truth. If lists didn’t matter people wouldn’t talk about them, good or bad.
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