[Comments] Monday Roundup: 2015 Marketing and PR Trends
    Please share in the comments below. 'Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. Sure, there are some that made me go, “No, really?” So have a read.
    [Comments] Using Twitter for Business – The LIFT Weekly Podcast No. 4
    Consider leaving a comment! 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 4 – Using Twitter for Business. Twitter may seem the easiest of social networks because of its short messages, but it’s also possibly the fastest moving stream of posts (short steps = quick steps). We look at four areas, each from the standpoint of our LIFT framework (Learn, Improve, Find Flow, Think) to help you build a better business presence on Twitter. Enjoy, Apply, and Thanks for listening. All Aboard! link] Using Twitter for Business – The LIFT Weekly Podcast No.
    [Comments] Evolution of the Organization Pt. 1
    However as Dan Pink rightly commented, “today talented people need organizations less than organizations need talented people.” 'This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. few weeks ago I introduced the concept of  The 14 Principles of the Future Organization  which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. This is part 1 of the image: Teams. Workforce. Adaptation.
    [Comments] 7 Myths You Believe About Freelance Copywriters
    Share your thoughts in the comments! 'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use  freelance copywriters ? There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. What can you do?
    [Comments] The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
    Tweet the different posts from their blog (don’t forget to tag them), comment on their posts and respond to their Tweets. 'This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months. From search results to social media, the internet is getting more and more local.
    [Comments] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    Consider leaving a comment! 'Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT? Brain Stew Whistle Stops
    [Comments] Six Links Worthy Of Your Attention #240
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Death By Robot - The New York Times. Asimov cooked up three laws of robotics that governed how robots would behave. Turns out they were pretty smart laws: don''t kill humans, do what they say, that kind of thing. But nobody''s suddenly building a fully-formed, anthropomorphic robot today.
    [Comments] Bleeding on the Video – Lift Clip 01-24-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher , maybe more than one something. lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon.
    [Comments] Coaching Styles in LIFT Clips 01-24-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Click Here! IMPROVE – Coaching Drives To Be Better Can''t see the video in your RSS reader or email? Click Here! Click Here! your presence or practice. 
    [Comments] Trending: Google to sell wireless service
    Google, T-Mobile and Sprint could not be immediately reached for comment. '(Reuters) – Sai Sachin R and Sneha Banerjee from Reuters reported on Wednesday January 21st that Google Inc is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, The Information reported, citing people familiar with the matter. Google is expected to reach deals to buy wholesale access to Sprint and T-Mobile mobile voice and data networks, making it a mobile virtual network operator, the technology news website said. 1L1cnDv ).
    [Comments] 6 SEO Hurdles for Retailers and How to Beat Them
    Consider leaving a comment! 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. For retailers , especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. Luckily, SEO is designed to match users with the best, most relevant content. Marketing
    [Comments] Tencent launches China’s first online-only private bank but will this move see long-term success?
    Although some commentators believe that these new entrants are unlikely to be able to rival the vast deposit base of the ICBC in the short-term, as competition now hots up, many predict that internet banks in China will be a driving force in creating new and compelling financial products – forcing both state-owned and private banks to innovate to stay ahead of the pack. We have already spoken about Tencent’s innovation within mobile messaging apps in an earlier post. But will this move see long term success? ” . appeared first on FreshMinds.
    [Comments] Fetching Friday – 24 Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Reasons Your Small Business Should Start a Podcast Today by Dan Newman. Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya. Search Engine Marketing. Social Media Marketing. Productivity.
    [Comments] PR Trends for 2015: 7 To Watch
    Leave a comment below, over at PRSAY… you get the picture. 'You know I’m not much of a forecaster. leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking. And, as I wrote over at PRSAY: We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted. mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” PR Trends for 2015. PRTech.
    [Comments] This tool will fix your diary management
    d love to know, just reply in the comments below and share your secrets! 'As you know I’m a big fan of anything which streamlines processes and saves my precious time ( read more here about how I work a 30 hour week). Plus, when I find something worth shouting about, I do it! Helping other small business owners utilise the amazing www so that they can grow their business and spend more time doing what they love is what gets me going. So, let’s talk scheduling appointments…. For service based businesses, it’s usually a royal pain in the ass. Agreed? Please stop right now!
    [Comments] Mobile Phones: More Than Just That
    Consider leaving a comment! 'Our conversation went from blogging to social media apps. As a mompreneur , it was important be able to stay connected from anywhere at anytime. asked if I could see her phone. “It’s more than just a phone!” ” She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It’s her camera, transactions register (Square), idea and research manager (Evernote), and whiteboard ( SimpleMind ). Mobile phones? They
    [Comments] The 11 Key Elements of Amazing Copywriting
    Comment to let me know! 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered. Empathizes. Great copy is the kind that let’s the reader know that you understand. It’s It’s the been-there-done-that-got-the-tshirt kind of writing.
    [Comments] Effective Marketing from Bob the House
    Comments I just could. 'By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. Bob is an actual house. house for sale in Illinois. According to Bob’s Twitter bio, he’s in a very family-friendly neighborhood. honestly never thought I’d be friends with a house. m not against being friends with buildings and structures, but we just don’t generally run in the same circles (unless of course they are on a cul-de-sac and I run around the circle, then I guess we would…but that’s not the same thing). 3) Be bold.
    [Comments] The Power of Oblivious
    Related Stories Introducing Hybrid Commenting (Or Why You Need to Keep Experimenting On Your Blog) How We Deal with Disillusionment Defines How We Move Forward The Cautionary Tale of Balderdash and Hogwash. 'Every morning, I jump on the train to commute to work, and this includes using the subway when I hit downtown Toronto. Every morning, without fail, I look around and see faces buried in phones. What the owners of the phones are doing, who knows? It may be important – a sales presentation in need of fine-tuning before a make-or-break meeting. get it. Our lives are super busy.
    [Comments] Influencer Relations: Tips to Extend Your Current Campaigns
    Comments ginidietrich rosemaryoneill Ooh that''s good to know. 'By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search , I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. Start there. foodie.
    [Comments] Take Your Foot Off the Gas, Keep Your Hands on the Wheel
    Consider leaving a comment! 'There is a sigh of relief when I say this to business owners overwhelmed by social media. believe your business should have a presence on every platform or network your potential customers and intended audience are active. Having a presence does not mean become an award-winning, stream-hogging, featured user on these platforms. There was a time that a business would get a listing in each phone book of their service area. It didn’t mean there was a full page ad or colored listing in each book. Yet, there was a presence. Start with one or two.
    [Comments] Five Tips for Writing Case Studies that Rock
    Keep a praise file of favorable comments from clients to draw from—with their permission, of course. Comments Eleanor Pierce Eleanor, I totally agree with you. 'By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Great! It’s going to be a nice feather in your entrepreneurial cap. People will flock to your website to learn more. You’ll have more customers than ever because of the work you’ve done with others. Except, just how do you write  compelling case studies ? It’s not difficult. Overdeliver. By
    [Comments] Join Jeremy Miller for a Special Author Q&A Today
    Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Jeremy will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. Comments Howie Goldfarb  Bitcoin will bite the dust after I release my. 'By Lindsay Bell The holidays are over, and we’ve all had a chance to settle back into work for a bit. It’s mighty cold in most regions out there (Hellooo? Snow in Las Vegas!?), WOOHOO! And don’t fear!
    [Comments] Nobody Ever Won an Election Without Asking For a Vote
    Consider leaving a comment! 'Sometimes, it’s as simple as getting a bigger sign. They open their store at 7:00 AM on weekdays. Two hours earlier than most of their neighbors in the Old Town business area. was pleasantly surprised when the owner asked for an early meeting (I’m an early riser). Most of our previous meets had been afternoon times. As As I approached the store, I was thinking of texting the owner or simply peering in the window and knocking with my ring finger. And then I saw the sign. In the corner of the window, a display of store hours. About knee-high.
    [Comments] 5 SEO Writing Techniques to Consider in 2015
    Leave a comment. 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you. As an online writer or marketer, the key is to strike the right balance; create  quality content that people want to read and search engines want to index. Do that right and you are bound to taste success on the web.
    [Comments] It’s Not Social Media Marketing vs. Customer Service: It’s Social Customer Service
    Comments and inquiries will be few and far between. Most of us think of Twitter as an online cocktail party—comments are pretty short and random. 'Now that everyone and their dog is on social media, businesses have one thing on their mind: social media marketing. But focusing solely on outreach means you’ll miss a very valuable opportunity—enhanced customer service. It’s time to turn your attention to social customer service. What Customers Expect. Many of us think our current online customer service is good enough. Here are some of the most jarring statistics. Don’t feel bad.
    [Comments] 500 Top-Tier Publishers Tell You What They Want from Content Marketers
    Sending a publisher a quick comment every so often via email or social media is a good practice to keep your name and work familiar to them. 'This is a guest contribution from Kelsey Libert from  Fra ctl. The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. What does this mean? Pitch Perfect Subject Lines. Why is the subject line so crucial? Keep it Short.
    [Comments] How to Win Instagram with Six Simple Tests
    Now, it’s not just finding pretty photos to share, picking the perfect TBT, or even simply looking at likes and comments on your posts.  Hashtags can be used in your captions and comments. Each Each time you (or a commenter) adds a new hashtag (no matter the place), your photo is dumped into a new feed of similar content. Aside from the caption, you can use hashtags in comments to continue to tell your story. 'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So where do you even start? Time of Day Testing. Topic Testing.
    [Comments] Weekly Roundup: Overcoming Obstacles with Measurement
    Please share in the comments below. If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? expounded not that long ago, but thought we’d pick up that thread today. So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Image: Manitoba Coupon Maven  via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success.
    [Comments] Use Media Relations to Get on the First Page of Google
    In the comments, Stephanie Vermillion asked, “Is there a suggested number of total content pieces you need to develop expertise on the main topic in the eyes of Google?” Whether they comment on it. 'By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. ” It’s such a good question, it deserves it’s own blog post. The short answer is no. You could have one epic piece of content that gives you expertise on that topic—in the eyes of Google—or you could create 200 pieces.
    [Comments] Advice of Real Experts on Blogging and Social Media
    Consider leaving a comment! 'Your customers may not be professional bloggers or social media experts, but they may offer you the best advice on what, when, and where to post. Experts might tell you to stop posting quote/photo memes – but your customers might love those pick-me-ups. Experts will probably tell you not to simply post links to other sites – but your customers might find lots of value in those resources. Experts may urge you to write longer posts – but your customers might not take time to read those novellas. Glean ideas from others ( use LIFT ).
    [Comments] Remembering Leon Noone
    Every interaction with him, whether it was a comment on a blog post, or a personal email exchange, was guaranteed to leave you smiling. His very first comment on this blog was a great pointer on the always enjoyable interactions that were to follow. The fact that Leon used the phrase “trite and trendy twaddle” made me an instant fan – and he didn’t disappoint in any other comment he made, or email message he sent. Leon Noone made a mockery of that belief. typical Australian bloke, Leon was as blunt as he was funny. Marketing it ain’t. ” .
    [Comments] Eight PR Sins Every PR Pro Should Avoid
    Earlier this month, a reporter named Bethany Rodgers , as good journalists do, called Fredrick County, Maryland, council member Kirby Delauter seeking comment on a story that would include him. 'By Eleanor Pierce Let’s talk about PR sins, shall we? Let’s talk about it with poor Kirby Delauter. Funny, clueless Kirby Delauter. Kirby Delauter. Let’s say his name a few more times, shall we? Kirby Delauter. Kirby Delauter. Kirby Delauter. Kirby didn’t call her back. She wrote the story and it published. What happened next is Internet gold.  Eventually, Kirby apologized.
    [Comments] 12 Social Media Tools for Scheduling and Publishing Updates Compared
    And if you know of any other good tools that weren’t mentioned here, please include them in the comments. 'In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared. The following are the social media tools for scheduling and publishing updates that I chose to research. AgoraPulse. Buffer.
    [Comments] Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement
    1,142 people to like, share, comment and/or click on the post. The results: 1,980 people engaged with the content through likes, shares and comments. Bonus Tip: Tap into Comments! Polar Bears International chose to enable comments on the post-action page of the second version of their social action. And here’s the bonus… every comment also shows up on their friends’ News Feeds. Moreover, people are more likely to share when they have an invested interest, which a comment helps to provide. 'Guest post by Drew Bernard, CEO at ActionSprout.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Comments] What Content Marketing and Teaching Burpees Have in Common
    That comment also got me thinking about how a group fitness class is a lot like content marketing. 'I recently became a certified group fitness instructor and began teaching classes at my gym. After the first class, I mulled over every detail — what I did well, what I forgot to do, what I could have done better and what I should never do again. mentioned to a fitness trainer that an avid gym member I always see working out and taking part in classes had attended my first class. He said, “If she comes back, you’ll know you did a good job.” I immediately panicked. know — sounds crazy.
    [Comments] Own It or Rent It? – The LIFT Weekly Podcast No. 3
    Consider leaving a comment! 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 3 – Your Business Presence: Own It or Rent It? Would you rather own your business space or rent it? Depending on the business, either might make the best sense. Sometimes, both owning (your flagship location) and renting (a pop-up shop) might be best. When it comes to building your online business presence, you have choices of both your owned space (website, blog) and rented space (social networks). It’s rented property. At the end of each show, I will ask a question to ponder.
    [Comments] Week in Review: Posts and LIFT Shares, Jan 11 – 17, 2014
    Consider leaving a comment! 'Week in Review  January 11 – 17, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations ConverStations blog posts you may have missed this week: Creating Additional Revenues: The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launch a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  Need a LIFT? Follow SmallBizTracks on Twitter or Facebook or on Google+.
    [Comments] Six Links Worthy Of Your Attention #239
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Toxoplasma Of Rage - Slate Star Codex. We get pretty angry these days. If instead they bring up a very controversial case like Michael Brown , everybody will talk about it, but they will catalyze their own opposition and make people start supporting the police more just to spite them.
    [Comments] Seeing Things Better and Different in LIFT Clips 1-17-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Setup Facebook Call to Action Buttons Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Ask Better Questions Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Change Habits Can''t see the video in your RSS reader or email? Click Here! Click Here! your presence or practice. 
    [Comments] Instagram Cleans House and Disgruntles Many Users
    If you are against buying them to inflate your numbers, you will want to do it organically with hashtags, commenting and following others and also trying to get your account or pictures featured. 'Recently Instagram decided to do a major cleanup, removing many users that were deemed “inactive” or gained by false means. Just before 2014 closed up, Instagram decided to delete accounts that were considered spammy or inactive. They pulled millions of spam or “bot” accounts from the ranks, causing many users to lose oodles of fans that were following them. Justin Bieber also lost 3.5 million.
    [Comments] Fetching Friday – 32 Posts on Online Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Book Writing Productivity Hacks by Nicholas Carlson. FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid. 25 Reasons Your Business Should Switch to WordPress by John Rampton. 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker. Search Engine Marketing.
    [Comments] Fire In Your Mind (Thoughtography)
    Consider leaving a comment! '“The mind is not a vessel to be filled but a fire to be kindled.” ” – Plutarch Learning is a fantastic gift. Many seek to gain knowledge. Few set out to apply what they’ve learned. Try new things. Apply what you learn. Discover without limits. Fire In Your Mind (Thoughtography) is a post from: ConverStations. You just finished reading Fire In Your Mind (Thoughtography) ! Follow SmallBizTracks on Twitter or Facebook or on Google+. Thoughtography
    [Comments] Around the Web in 59 Days
    Please check it out and leave a comment or several, I have significant comment withdrawal! 'Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee! So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Or, honestly, more; who knows what you’ll decide to do with all this great info? We had a lot of fun designing and sending out our 2015 eCard. MeasurePR. On Feb.
  • DEVUMI  |  FRIDAY, JANUARY 16, 2015
    [Comments] How to Get More Pinterest Followers Fast
    Going there and commenting on the most popular pins that are related to your business is the kind of massive free exposure that your brand needs. When commenting on these pins, keep these tips in mind if you want to get more Pinterest followers, rather than annoy people: Only comment on posts 3 times a day at most. Use the names of other Pinterest users in your comments. 'If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. It’s your job to listen!
    [Comments] The Spin Sucks Inquisition: Martin Waxman
    Because of those classes, I’ve met people such as  Bill Smith and Darryl Robinson-Keys , both of whom you’d recognize from the comments here. 'By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Long before this whole social media thing was a thing. Long before people met online. Long before…never mind, this is making me sound old. have a very fun memory of being somewhere warm and he and I were with a couple of other friends during a break at Counselors Academy. Dumb, dumb me!
    [Comments] How to Get Better Results From Your Content
    Comments: The reader is adding value by lending you their perspective. Thoughtful comments are an endangered species these days, but they are still extremely valuable. 'The phrase “great content” frustrates the spit out of day-to-day business owners. tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography – “I know it when I see it.” But we both know that this definition isn’t good enough. think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Introduction.
    [Comments] The Ultimate Guide to Media Interviews
    There are many things you just aren’t able to comment on. Never say, “no comment” without providing a valid reason for doing so (attorneys are preventing it, you don’t have the information). Never ask that a comment remain “off the record;” there is no such thing. Don’t make comments in the green room, during commercial breaks, or after the program, that you wouldn’t make on air. DON’T ever say, “no comment!”. 'By Gini Dietrich. In a past life, I did a ton of media training. mean, a ton. How to Manage Difficult or Irrelevant Questions. Be honest.
    [Comments] Capture Your Day
    Consider leaving a comment! 'When I was a kid, my dad had a part-time gig selling some camera / photo album package to families. “Capture Your Day,” he would say. Chances are, the camera on your phone takes better pictures than the one my dad was selling. You know what my dad would say? “Capture Your Day!” ” Take advantage of that camera in your pocket. Seize the smartphone and capture your day, sharing the backstory and flow of your work day. The camera in your pocket is a great way to capture your day, moments on your path of work. Try new things.
    [Comments] Understanding the Mechanics of Measurement
    View comments in your forums or blog (Hint: this is a great place to find future content). How often are they commenting on your blog posts or in your online community? 'By Sue Duris For marketers to be successful, they can’t muddle through with blinders or rose-colored glasses on. They must be informed and know which marketing activities work , and which don’t. That means understanding the mechanics of measurement. Marketing and measurement are like lock and key. You need both to be successful and grow. This number is expected to increase to almost nine percent by 2016.
    [Comments] Introducing Hybrid Commenting (Or Why You Need to Keep Experimenting On Your Blog)
    'For the last four and a half years, I’ve primarily used the Livefyre Comments system for conversations after each post. But, as I’ve written before, we need to be aware of changing trends and preferences when it comes to how people consume our content, and this comes down to the comments as well as the content itself. Hence the decision to go with hybrid comments here, using a mix of Google+ Comments and Inline Comments. The Medium Approach to Comments. To that end, I’ve installed the Inline Comments plugin by Kevin Weber.
    [Comments] Is Your Social Media Usage a Security Risk?
    In the event you just have to post pictures and comments of where you’re visiting, make sure you have a private profile on sites like Facebook and Twitter, meaning only those you approve of can see your posts. 'When you stop and think about it, just how secure is your home at the end of the day? While you may have a good security system, practice common sense habits like not letting newspapers and mail pile up and don’t leave garage doors and other entries to your home unlocked, you could still be advertising that you’re a potential break-in victim? billion in property losses.
    [Comments] Reciprocity: Anticipate Rather Than Expect
    Consider leaving a comment! 'There is a theory that human nature behaves within a law of reciprocity in a ‘what goes around comes around’ type of flow. If If you buy me a cup of coffee, it’s likely I will do my best to pick up the tab next time or make up for it soon. This was apparent and accepted in the early days of social networking. If you followed someone on Twitter, they were likely to follow you back. If you chose to Like their Facebook page or post, they would find something to Like of yours in return. Should I “unfollow” them now? Follow back?
    [Comments] Filmmakers: 5 Reasons to Choose Vimeo over YouTube!
    ve spoken about the horror show that is the YouTube comment section. It got so bad that even PewDiePie, the most subscribed person on YouTube, closed his comments section. The Vimeo comments section, however, usually shows nothing but love: Vimeo has no pre-loading ads Don’t you hate how YouTube makes you watch an ad before you can watch a video? To give you a visual cue, here’s YouTube’s cluttered mess of other videos and ads: And here’s Vimeo: The difference is that Vimeo put all of the ads down by the comments, away from your video. YouTube?
    [Comments] 7 Tips on Finding the Best Freelance Writer for Your Blog
    Share your thoughts in the comments! 'You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider: 1. mage source.
    [Comments] Upcoming Guest on BUILDUP Radio Podcast – Hillary Frank and Semil Shah
    If you have any questions that you would love for us to ask Hillary or Semil, let us know in the comments. 'This week BUILDUP will be recording two new episodes of BUILDUP Radio Podcast and we’re excited to interview Hillary Frank of Charles River Ventures and investor Semil Shah of Haystack. You can listen and subscribe to BUILDUP Radio at [link] , along with listen to our first episode with Tommy Leep of Rothenberg Ventures on Characteristics of A Startup Founder.
    [Comments] 6 Tips for “Civilizing” Your Comments Section
    The ability for people to leave comments and get replies from the author is precisely why blogs won out over static websites. It’s also why everyone from mainstream newspapers to the small corner store uses some form of website that allows comments. While the social angle of a comments section can be great to draw a crowd, there’s the slight problem of the anonymity the internet provides. 1 ) Write a Comment Policy. Having a comment policy is critical because then no one can complain they didn’t know what they could or couldn’t post. So, what can we do?
    [Comments] Five New Approaches To Your Online Community's Homepage
     You can also see the comments on each post. The comments are also linked to a Discourse style forum thus when someone replies they can continue the discussion by e-mail.  'Community professionals should excel at developing homepages for their clients or their own organisations.    This is an important task to get right. homepage should tell members who/what is new and who/what is popular. The biggest mistake most community professionals make is to design a content site instead of a community site. The homepage should feel like a bustling hub of activity.
    [Comments] Why Visuals are Running Our Daily Lives
    Comment sections from popular infographics can run into hundreds of thousands of people joining in on a discussion and shares can reach into the millions. Infographics 'It’s been estimated that over 60% of the population are visual learners and rely heavily on data representations in order to retain information. Though the human experience is a cumulative of all five of our senses giving us an accurate account of the world around us, we rely most heavily on our vision. Reading, on the other hand, works as a linear process going one word at a time. An infographic we see every day.
    [Comments] Beyond SEO: The Power of Brand Building
    Comments *Exactly* what Eleanor said, below. 'By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. That’s not to say you don’t want to focus on first page search rankings. You do. How did you find about us?
    [Comments] How to Generate the First Customers for our New Online Startup?
    Since now we thank you Diego sincerely for your comments. 'At the time of starting –as also happened to us—, most of the founders of an Internet startup focus primarily on the server’s technology, database and graphic interface. We really believe that, as our work is going to be brilliant, users will love to come by themselves. Unfortunately this statement is far from reality; the discipline for thinking of a strategy in order to generate new customers is just as important to succeeding like any other aspect of business. It is physical work. Use personal media. Results measurement.
    [Comments] Essential Nonprofit Software of 2014
    It also provides a private company network where users can comment, set due dates and reminders, track activity, and share files. 'As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. percent. Grant Management Software. After their recent version 4.0 release, the company secured $3.5M
    [Comments] How To Get Your Team To Create More Consistent Content
    She also credits the use of editorial comments , a common feature in popular editorial calendars, as a part of their success. “Tasks and comments have helped keep our team organized and efficient,” Arienne told us. And because the conversation is permanently attached to the CoSchedule record of the blog post, you can reference the details if you forget them later,” Arienne commented. Share them in the comments below! 'Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. It’s funny, and it’s true.
    [Comments] 10 Simple Hacks That Will Increase Your Blog Traffic
    Click To Tweet links do just that by helping you to create tweetable quotes and comments throughout your post. 'This is a guest contribution from Garrett Moon, co-founder of CoSchedule. Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. Voila! But, that sucks. What if there was a way to increase your blog traffic  without creating more content? The good news is that it’s possible. Even better, our traffic actually went up. Yes, up! The takeaway?
    [Comments] Monday Roundup: New Beginnings
    Please share in the comments below. 'Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0. How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? This is a remarkable read. That’s why we started with it – don’t miss it.
    [Comments] Creating Additional Revenues – The LIFT Weekly Podcast No. 2
    Consider leaving a comment! 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 2 – Creating Additional Revenues. When looking to increase revenue, owners look for new business, new products, better margins, cutting costs. All are good ways to increase business. There are other ways to increase revenue  - many by doing a lot of what you’re already doing. Capture Your Day : Questions from Customers; Images of Process or Production; Sayings and Mantras you Repeat Often. Passive Income : Earn while you sleep. LIFT Resources. And you…? Think about it. link].
  • T2 SOCIAL  |  SUNDAY, JANUARY 11, 2015
    [Comments] Useful Social Media Advertising Tips for Beginners
    Tell us in the comments below or on Twitter ! 'When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. But it is important that you are using it properly. Know Thy Target Audience. Use Relevant Content. Don’t Boost Your Account.
    [Comments] Can You Build a Content Marketing Super Brand
    Recently, someone I trust made a comment on a Facebook post that said she didn’t know anybody in business that didn’t have something nice to say about me. 'NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. Unlikely.
    [Comments] Week in Review: Posts and LIFT Shares, Jan 4 – 10, 2014
    Consider leaving a comment! 'Week in Review  January 4 – 10, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. ConverStations blog posts you may have missed this week: The LIFT Weekly Podcast: Episode 1 The LIFT Framework. Business Owners Should Always Be Learning. Plotting or Plodding? Are You Actually Doing it All Wrong? Proven Ways to Build Customer Loyalty. Short Shots Can Make a Big Difference – LIFT Clips 1-10-15. LIFT Resources This Week. LEARN.
    [Comments] 3 Proven Ways to Dramatically Improve Website Traffic
    Generate engagement via comments and discussions Your website content — articles, blog posts, images, etc. — should enable visitors to comment. Your visitors will leave comments for 3 reasons: They want to thank you for your post They have a question that they hope you can answer They may be trying to see how responsive and communicative you are In the world of B2C marketing, it’s imperative to participate in these conversations. 'Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth.
    [Comments] Six Links Worthy Of Your Attention #238
    But as one astute commenter observed, ''Maybe not, but one thing you surely do to that goldfish is capture it, remove it from its natural habitat, and most importantly of all - isolate it completely from other species except those already in your menagerie. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? So why haven''t we seen them? What The World Values, In One Chart - Vox. Alistair for Mitch).
    [Comments] Short Shots Can Make a Big Difference – LIFT Clips 01-10-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. I’m aware of my preference for shorter videos (2-6 minutes) and also aware of why I favor the shorts: Short videos are often quicker to the point. If a short video really doesn’t make a point, I haven’t lost much time. Sharing a short video is preferable, as it shows I respect the time of others. Click Here! Click Here! Click Here!
    [Comments] Gin and Topics: Happy 2015!
    saw this on Michele’s wall and commented, “Why doesn’t he just pick them both up and close the fridge?” 'By Gini Dietrich. The first Gin and Topics of the year! Does anyone else feel like the holidays were six months ago? While this week hasn’t been extraordinarily long, re-entry was fast. It feels like I wasn’t just laying around, reading, a week ago. In any case, I’ve been scouring the web (OK, mostly Facebook) all week to bring you some great videos to kick off your year. Twin Babies in Fridge. And this is funny! Taylor Swift Gift Giving.
    [Comments] 3 Proven Ways to Build Customer Loyalty
    Consider leaving a comment! 'Guest Post by Brian Wilkins The acquisition of new customers grows a small business, but retaining the ones you already have sustains it. 2014 report by BIA Kelsey and Manta found that repeat customers outspend new ones by 67 percent. The report also found that 61 percent of surveyed businesses said half of all their sales come from repeat customers. It’s common knowledge that customer retention is significantly less expensive than acquiring new customers. There are several tried-and-true strategies to build brand loyalty regardless of industry type.
    [Comments] Fetching Friday – 23 Posts on Business, Content, Search, and Social
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week two of 2015! Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. Without further ado, here are the top posts this week! Business. Strategies for Making Your New Year’s Resolutions Work by Patti Johnson. 14 Tips To Make 2015 Your Most Productive Year Yet by Rachel Gillett. Quotes to Inspire Great Team Productivity by Murray Newlands. Mobile Apps to Kickstart your 2015 Productivity by Jeremy Goldman.
    [Comments] Understanding Your Blog Audience and What You Want From Them
    Or is it to interact, via comments on a blog, tweets, Google+ conversations and more? Wouldn’t Be So Closed Off One of the things many bloggers complain about is that social sites like Twitter and Google+ have seen comment numbers decrease , as conversations about a post shift to the network as opposed to taking place on the blog itself. But what are we really building an audience for? Is it simply to participate (click through on an offer or download a product)? If it’s the former, then do we even care about engagement? So I made a decision. Maybe, maybe not.
    [Comments] A Look Inside An SEO Expert’s Head
    The comments are always good, too, because they further the discussion. 'Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess  takes us into his thought process and the steps used to analyze what is happening. This is an invaluable post, because he does give valuable insight and helpful advice. hope you take a look at it after you are done here. The QUART Mindset. Uniqueness. Trust.
    [Comments] The Point of Measuring (Anything)
    Kirk Hazlett put it beautifully in a comment on my recent post on blueprinting your social PR strategy : “The public relations… or ANY… profession… is not a series of unrelated causes and effects. 'Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right? So why bother undertaking it if it doesn’t benefit you in some way? “Stories? Anything.
    [Comments] The Spin Sucks Inquisition: Heather Whaling
    Comments jvisser Oh shoot! 'By Gini Dietrich. Ahhhh! It’s been a few weeks since I’ve written the Spin Sucks Inquisition. missed it! And I have a good one for you today. met Heather Whaling (aka PRTini) early, early on in the Twitter days. She struck me as a really savvy communicator and I was pleased to later discover my gut was right. The founder of Geben Communication , Heather has literally been kicking butt and taking names…all while raising a toddler. Sometimes I watch her and think, “How do they do that?!” Biggest mistake: Not trusting myself.
    [Comments] Are You Actually Doing It All Wrong?
    Consider leaving a comment! 'You’re Doing it All Wrong! You’ve probably heard it or read it way too many times already this year. You’re not engaging enough on social. You’re not going to enough networking events. You’re giving too much away. You’re spending too much on car insurance. Is there only ONE way to do it? If you know your own WHY. If If you are answering your customer’s, “SO WHAT?” ” Keep going. You’re doing it right for you. There’s more than one way to slice a tomato (or to-mah-to). Find the right fit.
    [Comments] 2015 Predictions: Increated “Because we can!” Website Hacking
    Here are a few tips to slow hackers down and possibly stop them: If you have a blog, use a validation form for comments. 'As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. Hacking has always been in the mix, but I think the trend will continue to rise and we will see more and more sites compromised with the reason cited being ‘Because we can’ ” To listen to news stories you begin to feel that way too.
    [Comments] 10 Social News Aggregators to Help You Reach New Audiences
    Comments are big in Hacker News, so be prepared to contribute to the conversation. You’ll find every topic from finance to management to technology, and you’ll be able to comment, vote and share. Share your favorites in the comments below! 'You’ve written a blog, or added a social media post, or thrown an image onto Instagram … but what happens now? Do you just wait and hope to be found among the millions of messages bombarding the public every day? Of course not. That’s where social news aggregators come into play. deem worthy of seeing and showcasing. Reddit. Hacker News.
    [Comments] Online Tools that Help with PR
    always recommend people take the time to comment on articles, where they have expertise. 'By Gini Dietrich Running a small business isn’t easy. You wear the hats of many: Chief executive, intern, janitor, dishwasher, trash emptier, receptionist, bookkeeper, and more. Life has recently become a little more intense because you now also have to be your own publisher. This is both good news and bad news. It’s good news because you no longer have to rely on influencers and media to tell your story for you. You have the opportunity to manage that yourself. Canva to the rescue!
    [Comments] Plotting or Plodding?
    Consider leaving a comment! 'It’s understandable, to a degree, when someone wants bigger, better … now. We’ve grown accustomed to it. Understandable, but not always profitable. Instant gratification. Tangible (and immediate) results in bright colors on the chart. Maybe even results without effort. When it comes to making incremental improvements, is there really time for such plodding? But wait a minute. There’s a difference between plotting and plodding. Plotting. Plotting can be a series of tactics or events leading up to a desired outcome. Easier to manage.
    [Comments] 3 Persuasion Strategies for Your Content
    You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom. 'You’ve thrown your pen again. Take a breath, but don’t be worried. Here on the Convince and Convert blog, one understands why this is such a successful medium for great content. Being convincing is important in your content writing. Okay, go pick your pen back up. Quality Content. hate to be cliché and say something that you already know, but let’s hammer that one in again.
    [Comments] 10 Hard Startup Lessons from Year One of Building CMX
    We got loads of comments, responses and business leads out of that one letter. 'It’s been almost one full year since we hosted the first CMX Summit and CMX Media first started. It feels like it was yesterday, and yet when I look at where we’re at, I can’t believe how much we’ve accomplished in just a year. This is my third business, and the most successful so far both financially and in terms of clarity of direction. feel like we’re doing a lot of things right but of course, I’m constantly learning hard lessons about startups and entrepreneurship as I go. There are many shades.
    [Comments] FreshMinds appoints two new Senior Consultants
    Commenting on the move, Martin said “It’s fantastic to be joining such an energised company whose reputation precedes it – both for the talent it employs and the results it delivers for their clients.” FreshMinds Managing Director Andy Maher commented, “I’m delighted to welcome Martin and Ramona to FreshMinds. 'We’re delighted to announce that we have appointed two new senior consultants to join our team: Ramona Bartlett and Martin Ash. Prior to Nunwood, Ramona worked at ABA Research and Millward Brown. Martin Ash also joins us as a Senior Consultant.
    [Comments] High Time To Retool Your Pitch
    How would you respond to Spiegel’s comments and the concerns they raise about user acquisition?). 'With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action?  Dan Cohen and Isaac Applbaum team up to walk you through what you need to make an effective pitch. The stakes are high – and immediate.  Using external forces to help shape your pitch: In an email leaked as part of the Sony hack, Snapchat CEO Evan Spiegel predicts a vast correction is headed our way.  million entities and increasing. 
    [Comments] Time-Saving Tools and Apps for Social Media Management
    You can follow, like, comment, share and retweet easily form the dashboard. 'Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right. Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. You’ll agree that proper management is in fact, the key to doing anything right. HootSuite. And not without good reason! Access to the dashboard can be made via mobile or web.
    [Comments] Business Owners Should Always Be Learning
    Consider leaving a comment! 'At what point do we give up learning? Maybe it happens in our 30′s or 40′s, after all – we should know this stuff by know, right? Or maybe it becomes clear we’re past the learning cycle in our 50′s and 60′s when we see new generations taking to new things like they were born with the know-how. Or maybe – just maybe – we don’t want to look like rookies. We don’t want to make mistakes. Instead of learning, we get lazy. Business owners should never get lazy. Small Business
    [Comments] 27 (of the) Best Social PR Guides and Tips of 2014
    Commenting and engaging with a social influencer’s content is great, but take it one step further by actually promoting it on your own social pages”). Responding to comments made by Matt Cutts about guest blogging  and Google’s subsequent actions against using the practice merely for link building, Frank Strong (yet again) advises PR pros on how to use guest blogging and backlinks in ways “that will help keep PR out of the Google penalty box.” 'In few professions has the emergence of social media been such a double-edged sword as public relations.
    [Comments] Online Reputation Management Guide for 2015
    Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. 'In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. totally agree. To a large degree it’s a measure of trust. Be proactive. Trust.
    [Comments] Going Social: Make People Trust You
    If you got a comment or a message from someone, try to answer it within several hours. 'When you boldly decide to go social and to communicate with your customers through social networks, one of the main problems you face with, is mistrust. This question is especially crucial, if you don’t have a website or any other display of your business online. Nowadays people are often incredulous when it comes to ordering products or services through recently created social network account – and it is natural. Unfortunately, frauds are still a common phenomenon in the world of online business.
    [Comments] What Will Your Digital Stamp Be In 2015? (Video)
    Making your goals and digital stamp public helps you to achieve them and stick with them so comment on this post to share you digital stamp and tweet it with the hashtag #digitalstamp. 'Digital Stamps are the summary of information people will learn about you today and 300 years from now digitally, your digital legacy. Digital Stamp = Digital Footprints + Shadows. Digital Footprints: What you share online about yourself. Digital Shadows: What others share about you online. It’s helpful to write down what you want the most important people in your life to say about you at your funeral.
    [Comments] Monday Roundup: Measurement and Metrics
    Please share in the comments below… and I hope to see you tomorrow at #measurePR! 'Happy New Year! hope everyone had a safe and fun holiday. Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) today’s today’s roundup follows suit. Image: Steve Harris via Flickr, CC 2.0. 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!
    [Comments] 2015 Business Goals
    ” Considering the number of comments on that post, I would say she and I are not in the minority. Comments ginidietrich Todd Lyden GRRR… well you never let it show…. 'By Gini Dietrich I’m back! Did you miss me? missed you! have to say, I could have used just one more week. Ann Handley posted on Facebook last night, “Sunday night, post-holidays. know I’m supposed to be ready to go back… I’m not. Who’s in for ONE MORE WEEK… ?” But new business meetings, speaking, and a trip to upstate New York beckon. So here we are, 2015.
    [Comments] 11 Things to Keep in Mind When Hiring Freelance Writers
    Please share in the comments. 'Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry. But are you doing it right? Are you hiring the right people for the job? You might not be, and a simple oversight can cost you time and money when you’re outsourcing content. Image source. They Are Writers.
  • T2 SOCIAL  |  SUNDAY, JANUARY 4, 2015
    [Comments] Social Media Trends to Watch in 2015
    So, “social media” can be anything from big networks like Facebook to the comment section on a food blog. Tell us in the comments below or on Twitter ! 'These are a few of the more exciting social media trends to watch for in 2015. Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. This was true in 2014, and there are several social media trends to watch for in 2015 as well. More Hosted Video. Malleable Data. Expect these networks to try and change that this year.
    [Comments] The LIFT Weekly Podcast: Episode 1 – The LIFT Framework
    Consider leaving a comment! 'The LIFT Weekly Podcast for Small Business Owners has begun. The first episode, examines the LIFT framework and how it will be used in the show. In each episode, The LIFT Weekly Podcast for Business Owners will take a question or topic in unpack it from four perspectives: Learn, Improve, Find Flow, and Think. Business owners, often of the DIY mindset, have many questions about the economy, technology, and other changes taking place. No two owners are in the same place and often approach challenges differently. Enjoy, Apply, and Thanks for listening.
    [Comments] Email Lists: Make them a Priority in 2015 with These Tips
    Interact more in the comment section. Leave a comment below and let’s see what you have to offer to the Problogger community. 'Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about it. He also gave us solid tips on how to write great emails to begin with. We’re re-running this post today so you can nail your email list right from the start 2015. You won’t regret it! This is a guest contribution from Luke Guy, blogger and graphic designer. But how do these blogs retain the traffic and keep a steady flow? Right? But why?
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