• VIPER CHILL  |  THURSDAY, MARCH 5, 2015
    [Comments] The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
    However, one smart commenter told me about a faster way which I’ve used previously but totally forgot about. If any of you try this, please let me know if you see any changes in the comments. have nothing to sell or promote here, I really just care about your thoughts and comments, so all feedback is much appreciated! 'Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Welcome to the guide I’ve been hyping up for a long time. Can Help You Even If Your Budget is Just $5 Per Day.
  • SOCIALFISH  |  THURSDAY, MARCH 5, 2015
    [Comments] 7 Actionable SEO Strategies You Can Do Today
    Comment and engage on their blogs. 'This post originally appeared on Leapfroggr.com  and was written by Dennis Seymour. It is reprinted here by permission. ————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place. On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So yeah, actually doing SEO can be hard. Test again and repeat.
  • CONVERSTATIONS  |  THURSDAY, MARCH 5, 2015
    [Comments] Tips and Tricks for Better Content Curation
    Consider leaving a comment! 'Written by Larry Alton As an adjunct to content marketing and social media engagement, the ability to curate relevant content and distribute it to your customers and followers can be an incredibly valuable skill to have. Not only does it save you time, but it enhances your credibility and status as a thought leader. However, it’s important to understand that content curation isn’t as simple as throwing a bunch of content on your wall and hoping something sticks. You need to take a much more targeted approach. Stick with a theme or focus. Be regular.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 4, 2015
    [Comments] The Reddit Marketing Guide
    Here are some things to look for: “How do I do X” types of comments. 'By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. It attracts millions—if not billions—of eyeballs every day. Yet, it’s also a quirky place with its own etiquette and rules of conduct  and people who don’t follow those rules are quick to be called out. There are two groups of people you don’t want to anger online: Mommy bloggers and Redditors.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 4, 2015
    [Comments] 5 Things That Turn Email Into Spam
    This can be as simple as providing a box for comments when they unsubscribe, or sending a specific email asking why they haven’t been opening newsletters and offering options like digests. 'Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder  given to us by Aleksandr Peterson on Entrepreneur. Spammy content & subject lines — if it looks like spam, it’ll be treated like spam. Who Decides What’s Spam?
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Comments] How Our AOA Team Found Success With #TheDress
    27, and by March 4 had collected 235 likes, 15 comments and 555 shares. 'It was nearly impossible to miss the frenzy on social media last week over the colors of #TheDress. On Thursday night, as my girlfriends and I were group-texting about the dress in question and dividing into “Team White & Gold” and “Team Blue & Black,” my mind turned to how I could make this trending topic work for one of my clients. Just then (almost 10 p.m.!), TheDress# post provided an opportunity both to directly address readers’ curiosity and to engage with them directly: @AOAConnect Thank you!!!
  • SPIN SUCKS  |  WEDNESDAY, MARCH 4, 2015
    [Comments] Customer Experience is an Investment
    Comments LauraPetrolino Even though it was several years ago, I still. 'By Laura Petrolino Customer experience is something many organizations continue to struggle with. They struggle to find ways to help team members at every level understand and execute upon the customer experience standards they wish to uphold. Consistency is spotty, at best. And translating the importance of building “relationships” with customers to team members who don’t have a vested interest in the company is challenging. In many cases the source of this problem is a mighty case of short-term thinking. NOTHING!
  • SOCIALNOMICS  |  TUESDAY, MARCH 3, 2015
    [Comments] How Social Media Affects Our Offline Lives
    Posting on a friend’s wall, commenting, tagging, liking and messaging were all considered direct actions. 'Accounting for 28% of all time spent online, social media is evolving to give us ever increasing ways of engaging with our friends, family and even our favorite brands. With so much time spent online, what changes can we see in our offline behavior when it comes to traditional forms of communication? Direct vs Indirect Actions. In order to better look at people’s behavior on social media, researchers in New Zealand studied peoples’ direct and indirect interactions on Facebook.
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Comments] How to Pitch Editors Perfectly Every Time
    Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier? 'By Andrea Lehr Wondering how to pitch editors? How do you know which are  worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Every journalist has his or her own personality, so it’s imperative you alter your tone and approach throughout the outreach process to maximize results. PR Writing: Seven AP Style Rules to Know.
  • DANNY BROWN  |  TUESDAY, MARCH 3, 2015
    [Comments] The Problem With Making Grandiose Statements
    And they may even sound good while creating them, and look great when the positive comments and affirmation starts rolling in. 'There’s a popular method of content creation, and it’s primarily centred around making grandiose statements to make a point. These statements, and the blog posts around them, can range from the usual war cries of being more human in business , to posts on transparency and authenticity on the web , to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing. The problem is, many don’t.
  • SOCIALNOMICS  |  TUESDAY, MARCH 3, 2015
    [Comments] 9 Tools That Can Make Your Social Media Marketing Much Easier
    Share in comments! 'Social media marketing has become a very important aspect of marketing in the world of today. You cannot even imagine gaining any traffic to your website without having a proper social media marketing plan. However, making this plan is not that easy. There are a number of things to consider and various aspects to analyze, but there are some tools that can make it a lot easier for you to plan and execute your social media marketing campaigns much more easily. The following are 9 such tools that can make social media marketing a piece of cake for you. Writing Tools.
  • PROBLOGGER  |  TUESDAY, MARCH 3, 2015
    [Comments] How to Get Top Bloggers to Share Your Content and Boost Your Traffic.
    Did you think that everybody couldn’t wait to comment on a job well done? 10 techniques to get more comments on your blog. You could read that last article, apply it, and show Darren how applying his advice got you more comments. Let me know in the comments how it went. 'This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, did you think youíd get lots of traffic? Did you? know I sure did. But then reality kicked in. In reality, you publish your first article and nobody reads it. Not fun.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 3, 2015
    [Comments] For Your Lead Nurturing Programs – Where do you Find Good Content?
    Write a small comment and link to their website. Again, write some comments and link to their site. 'One of the biggest challenges B-to-B marketers face is developing/identifying content that can be used in e-newsletters, e-blasts or just plain emails as part of a nurturing program. think a major stumbling block is that some think they need to produce all-original content themselves or have control of all the messaging. The whole point of a nurturing program is to engage potentials with RELEVANT and INTERESTING content. You need to look at good secondary sources.
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Comments] The Future of Content Marketing is Now
    Comments Rashid (@chicagocabbie) is the perfect example. 'By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because of that, we often make judgments on companies, products, services, charities we’ll support, and events we want to attend solely by the headline of their content. Because there is so much out there, a backlash around content marketing is building. Vision.
  • CONVERSTATIONS  |  TUESDAY, MARCH 3, 2015
    [Comments] More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki
    Consider leaving a comment! '“If You Make Meaning, You’ll Probably Also Make Money.” ” – Guy Kawasaki, The Art of the Start 2.0 I’m fortunate to be reading an advance copy of Guy Kawasaki’s new book, The Art of the Start 2.0. It’s quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. “Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.” This book is more than a reboot.
  • JEFF ESPOSITO  |  MONDAY, MARCH 2, 2015
    [Comments] Get over the Google+ breakup – it is logical and good
    But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube. 'On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. Note: Hangouts will not be part of this shift). The tools are f **g awesome (I can say f**k here right?)
  • CONVERSTATIONS  |  MONDAY, MARCH 2, 2015
    [Comments] Best Practices: Be the Resource with Content Curation (Resources)
    Consider leaving a comment! 'Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. call this practice:  Be the Resource. What is Content Curation? Sharing Content to Benefit Others.  Just remember who is your “who” – as in  who is your intended audience. They know very well how to save people time in curating content. Great examples and tools. three-stage process similar to our own Skim, Save, Share. Be the Resource.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 2, 2015
    [Comments] 5 Tips for Posting Pulse Articles on LinkedIn
    Instead, the percentage of likes, reshares and comments per view is what triggers a featured article in Pulse. You need people to like, share and comment to achieve the right ratio. Creating strong posts means requires a few things to make content more share and comment worthy. 'LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting. Here are some suggestions based on research: 1) Social Validation Ratio.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 2, 2015
    [Comments] Monday Roundup: Content Creation Ideas
    Please share in the comments below. 'Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. Enjoy! 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. Why: “The BEST content is found deep within your heart and soul,” points out M. Shannon Hernandez in this short and simple post for HuffPost Small Business.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Comments] Reputation Management: Eight Steps for Online Repair
    Comments By: Reputation Management: Eight Steps | Arment Dietrich by Reputation Management: Eight Steps | Arment Dietrich Related Stories Five Steps to Insanely Good Customer Service Communications Done Well: Seven Things to Do Immediately Three Approaches to Effective Brand Storytelling. 'By Gini Dietrich. Warren Buffett famously said, “If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. Reputation management requires communication.
  • PROBLOGGER  |  SUNDAY, MARCH 1, 2015
    [Comments] Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships
    What they mostly (really) want is for readers to be moved to act – whether that’s clicking on a link, commenting, visiting their site or more directly, making a purchase – they almost always have a goal that goes beyond simply “how many people will see this blog post.” With more and more brands trying to carve out their own space in social media, bloggers can get in front of them through simple things like sharing their content, commenting, engaging and striking up a conversation. Thanks Louisa! Working with Brands on Your Blog: What You Need to Know.
  • CONVERSTATIONS  |  SUNDAY, MARCH 1, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015
    Consider leaving a comment! 'Week in Review  February 22-28, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? Always Room for One More Good One 7 Social Media Tools to Help Save Time and Increase Effectiveness Does Your Small Business Need a Mobile App? by subscribing to  Whistle Stops Weekly  email newsletter. 22 - 28, 2015 !
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 28, 2015
    [Comments] Six Links Worthy Of Your Attention #245
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: When You Are the Adversary - Quinn Norton. I met Quinn Norton at Foo Camp a few years ago. She was serving homebrew limoncello (with an Aperture Labs label) to all comers, and telling stories. Yes, the big bad guys still matter, but fighting a billion little bad guys probably matters more.''
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 28, 2015
    [Comments] Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – EMV Credit Card Security. IMPROVE – Choosing “Yes” or “No” FIND FLOW – Optimize Your Brain. THINK – Escaping Your Cognitive Kansas. – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.  Subscribe today.
  • ABSOLUTE PA  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] I know what you’re doing, and it’s bad for you….
    Tell me in the comments below some of your favourite brands. 'Everyone does it. Sneak a peek at what competitors are doing…… (what did you think I was talking about?). So you end up… Trying to guess how they pulled off their latest promotion or launch. Using their pricing and services as a benchmark for yours. Which creates an unbreakable glass ceiling in your industry). Wondering how they run their business because on the outside it looks a whole lot smoother than yours & Ruminating on unanswerable questions like: what’s their secret? Nu-uh. Vanilla.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] 5 Tips for Expanding Social Media Retail Strategies
    The typical review on a website is a 5 star rating with comments from the user. This organic social proof is more effective than the typical 5 star rating and comment. 'This week I got to talk to Collin, the VP of Products and Marketing at YouEye. YouEye is an agile research agency that uses a behavioral analytics platform to discover tips driven from research. Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Paid advertising on social media is an easy way to eat away at profit margins. 2) Integrate Social Into Reviews.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] Does Your Small Business Need a Mobile App?
    Consider leaving a comment! 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. It is important to understand that an effective mobile strategy requires having more than a mobile-friendly website. Apps as a Promotional Tool If you haven’t noticed already, apps serve many functions.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] Gin and Topics: Farewell, Lindsay Bell
    Comments By: The Lindsay Bell Farewell in Gin and Topics | Arment Dietrich by The Lindsay Bell Farewell in Gin and Topics | Arment Dietrich Related Stories Gin and Topics: The Daughter Edition Gin and Topics: The Brits Play Cards Against Humanity Gin and Topics: A Spider Magic Trick and Swiftamine. 'By Gini Dietrich When Lindsay Bell and I had our last one-to-one meeting on Monday (the weekly chats I have with my direct reports), we were commiserating about her leaving. She said, “It’s not me. It’s you.” ” We both fell into a fit of giggles and tears.
  • KIKOLANI  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] Fetching Friday – 29 Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. The Key Elements of Killer Content Marketing by Mitch Meyerson.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] The Spin Sucks Inquisition: Jessica Lawlor
    Comments Ahhhh! 'By Gini Dietrich You might recognize the name Jessica Lawlor. She has appeared on these very pages a time or two before (and welcomed by our readers with very open arms). She also was named a PR up-and-comer during our 12 Days of Christmas series a couple of months ago. I’ve had lots of fun interaction with her here and on Muck Rack , where she manages their content. She is the first of the eight up-and-comers we highlighted to make her Spin Sucks Inquisition debut (more to come!). What is the Biggest Mistake You’ve Made in Your Career? What a tough question!
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Comments] Seven Social Media Tools that Help Save Time and Increase Effectiveness
    Consider leaving a comment! 'Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. Not utilizing these platforms would mean a lost opportunity for business growth. However, another genuine concern for businesses is how they can use social media platforms effectively. With Dlvr.it You can also use the tool for improved audience engagement.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 26, 2015
    [Comments] Marketers- Stop multi-tasking social media
    You’ll learn more and your comments and shares will be more thoughtful. The author will be thrilled that not only did you read the whole post but you added value to the cnversation in a comment or a tweet. If it works (or if it doesn’t) tell me in the comments! 'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. Doesn’t your job?
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Comments] Always Room for One More Good One
    Consider leaving a comment! 'There is always room for one more good one. If you look at the movies or bookshelves, there’s even room for some bad ones. But what about you? Is there room for you? For your work? How does one know they are good enough to be one of the good ones? If there is always room for one more good one – how do you become one of the good ones? By doing. By continuing to do. That’s how you get good. That’s how others find out you are good. I’ve said this before:  Fans are Fanatics. Searchers Find. Shoppers Discover. Watch the Trekkies.
  • FRESHNETWORKS   |  THURSDAY, FEBRUARY 26, 2015
    [Comments] FreshMinds continues to boost its team
    Commenting on the new hires, FreshMinds Managing Director Andy Maher said: “Anjul brings a depth and breadth of experience to FreshMinds. 'We’re delighted to announce that we have appointed Anjul Sharma to join our growing team of insight and innovation specialists. Anjul joins us as a Senior Consultant, having previously worked at the Value Engineers and spent 10 years at Synovate (now Ipsos MORI). She brings a wealth of experience in new product development and brand and communications research. Anjul is the latest in a series of senior hires at FreshMinds.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Comments] How to Build a Community that Thrives
    The magic happens not when you begin to get comments on your content, but when those people begin talking to one another. In fact, just yesterday I was emailing with a student who said he and his girlfriend are  huge Spin Sucks readers and they met, not in class, but in the comments here. They want to know their comments or content resonates. Comment on and share their content. Comment on and share their content. Answer comments. Try it in the comments here. Comments So, you''re a Yenta? . 'By Gini Dietrich. Holy cow! Build a community.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Comments] Creative Marketing by Bob the House
    Comments I have been quite smitten with “Bob” ever since he appeared. 'By Rich Burghgraef. OK,   I am not actually Bob, but I do  play him on Twitter. Bob says some things that I don’t, but that’s Bob. He is a house. And while houses tend to keep this under their roofs, they have pretty good senses of humor. Much better than I do. In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. What buyers care about is whether the house can be their next home.
  • CONVERSTATIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Comments] Thinking of Redesigning Your Website?
    Consider leaving a comment! 'Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you new customers. Your Site Must Be Compatible With Mobile Devices If your website can’t be easily viewed on a tablet, you’re in trouble. Make sure it loads quickly.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Comments] Crisis Communication: If a crisis hits, do you have a plan?
    Probably the first reaction you have is to say: “No comment.” In reality, your “no comment” starts a snowball reaction of assumptions that you are trying to hide something or go on the defensive. 'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response? ” It seems harmless and a good safety net to buy you some time. Visit nmvstrategies.com for more information.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Comments] Communications Done Well: Seven Things to Do Immediately
    Think the sandwich shop or the fun way Bodyform responded to a Facebook comment. Comments By: Communicate Well Under Pressure | Arment Dietrich by Communicate Well Under Pressure | Arment Dietrich Related Stories Seven Steps to Dealing with Critics Media Relations Done Well: Ten Ways to Personalize How to Create High-Quality Content. 'By Gini Dietrich. In January 2013 OXO , the innovative consumer products company that makes Good Grips and other cool kitchen and laundry tools, was accused by one of its largest competitors of stealing designs from some of their inventors.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] How to Get Creative with Influencer Marketing
    Comments By: Get Creative with Influencer Marketing | Arment Dietrich by Get Creative with Influencer Marketing | Arment Dietrich Related Stories Influencer Relations and the Target Plus-Sized Win Brand Ambassadors: How to Find and Engage Them Effective Marketing from Bob the House. 'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns. Those individuals just happen to be your customers.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] LinkedIn and Content Marketing Work Well Together
    Continue to improve — review comments, consider effects, look for ways to add value and become a trusted resource for quality information. 'It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” It’s basic and foundational. Content Marketing Builds Online Authority.
  • VIPER CHILL  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] How to Build a Profitable Website in 2015 in the Best Niche Online
    While he didn’t achieve his goal, the video he shared of his journey was very well received: There were the obvious troll comments, asking why he would waste so much time on such a “shitty” sport, but that 1.2 If it’s something you would be interested in please let me know in the comments. 'Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. The Best Niche on the Internet. “Ugh” Told you. Full stop.
  • DANNY BROWN  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] The Smoke and Mirrors of the Self Publishing Game
    'T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. The launch phase lasts one week, where ranking with Amazon will succeed or fail. There are skills you need before that final moment when you hit Publish to set your book up for success.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] How to Own Your Blogger Outreach Process
    Are there comments on the posts? 'At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. It was a great post. Everything Enjoy!
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] Three Approaches to Effective Brand Storytelling
    Comments By: Pareidolia and its Use in Storytelling | Arment Dietrich by Pareidolia and its Use in Storytelling | Arment Dietrich DwayneAlicie YES! 'By Laura Petrolino OK class! Today we are going to discuss an interesting psychological phenomenon called Pareidolia. Why do we as professional communicators care about Pareidolia? Because understanding how it works is crucial to effective brand storytelling. Stories Create Our World Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none actually exists. Supporter. Challenger.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] Developing Good Habits for Your Telecommute
    Consider leaving a comment! 'Developing good habits, best practices, and solid routes and routines is important for any commute. Developing good habits for your telecommute is even more important, especially considering the potential for bad habits and competition for your attention. The popularity for distance and remote workers, along with the work-at-home winter many are having across the country, telecommuting has been thrust upon us. On the TDS Connect Business Blog , a recent article covers the 7 Habits for Highly Effective and Successful Telecommuters. Small Business
  • DANNY WHATMOUGH  |  TUESDAY, FEBRUARY 24, 2015
    [Comments] 5 quick fixes for the PR industry #stateofpr
    Here’s five quick ideas for starters, please share any others you have below in the comments or on Twitter  and I’ll add to the post. 'This morning, the CIPR released its State of PR report. Wadds has a good summary on his blog. But, for me, that’s the problem with all of this. Generally there is nothing in here that will be surprising to anyone working in (and probably outside PR) – at the PRCA, we released some digital research which had very similar conclusions. Publish the findings and name and shame agencies that fail to comply.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 23, 2015
    [Comments] Your 16-Point Content Publishing Checklist
    ” Maybe it’s as simple as read and learn, or leave a comment, or maybe you have an action you want them to take, like download a free guide or register for a webinar. 'I love checklists. They break down very detailed processes into actionable, step-by-step items. try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Content Is my title effective?
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 23, 2015
    [Comments] Monday Roundup: Branding Inspired by Oscar
    Please share in the comments below. 'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image:  Travis via Flickr, CC 2.0. Creative Branding In a Fredericksburg Loo.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 23, 2015
    [Comments] Four Ways to Fight Content Thieves
    We took two approaches: I commented on every post that was mine with things such as, “You can’t scrape a blogger’s content and not attribute correctly” or “Boy, this blog post sure looks familiar.” You have four options: Do nothing; Make them aware you know, but don’t require they remove it (by commenting on every post or sending them an email or calling them); Kill it all; or Take advantage of them. Most sites have places where you can comment on your stolen comment. You can comment with a simple, “Hmmmm… looks familiar.”
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 23, 2015
    [Comments] Lessons Learned: Accentuate the Positive
    Consider leaving a comment! 'We don’t talk much about the negative around this part of the web. There are two reasons for such a practice. First, there is always a silver lining. Second, it’s harder to find the positive if you dwell on the negative. After all, “ Focus on the Road , Not on the Wall.” ” One of the great things about seeking positive during a negative experience is, that’s where you find the successful learning experience in failure. Mistakes are Tuition. The LIFT Weekly Podcast didn’t happen this week due to this human error.
  • T2 SOCIAL  |  SUNDAY, FEBRUARY 22, 2015
    [Comments] 3 FREE Social Media Measurement Tools
    Tell us about them in the comments below or on Twitter ! 'Free social media measurement tools are always a hot commodity for marketers. If you’re like a lot of social media marketers, then you are often faced with significant hurdles when it comes to both measuring your results  and  receiving any sort of significant budget to make it easier. Luckily, there are options that exist to make your life much easier! These are a few that can be particularly useful and provide quite a bit of insight. Google Analytics. Google Analytics does a whole lot more than simply track your visitors.
  • SOCIALNOMICS  |  SUNDAY, FEBRUARY 22, 2015
    [Comments] Three brands inspiring both consumers and digital marketers
    Instead of reading “mean tweets” or festering on the negative beauty comments that people are saying about themselves…Dove is helping change the story. 'It’s easy to focus on the negative, especially when it comes to the news, how we feel about brands who have mistreated us, the person who didn’t hold the door, etc. It’s especially true in the digital world, where marketers are competing for the next big campaign, and looking to see what another brand did wrong. It’s unfortunately too easy to be negative. And I see no problem with that.
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 22, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Feb. 15 – 21, 2015
    Consider leaving a comment! 'Week in Review  February 15-21, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Display Merchandising Through the Customer Journey – The LIFT Weekly Podcast No. 7 ConverStations – Now in its 10th Year 50 Shades of Conversation Conversations: Competition or Collaboration? by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Need a LIFT? 15 - 21, 2015 !
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 21, 2015
    [Comments] Six Links Worthy Of Your Attention #244
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: What My Hearing Aid Taught Me About the Future of Wearables - The Atlantic. This week I''m at Strata , O''Reilly ''s conference on big data, data science, and ultimately, deciding better. Some people have been wearing digital devices for far longer, though, and we can learn lots from them."
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 21, 2015
    [Comments] Around and About Movies in LIFT Clips 02-21-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we’d take a look at some aspects of the movies from a LIFT perspective: LEARN – Hans Zimmer and His Mentors IMPROVE - Technology Changes How Stories Are Told FIND FLOW – with The Pixar Theory THINK – Kevin Spacey about Your Why – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice. 
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 21, 2015
    [Comments] About the Movies in LIFT Clips 02-21-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we’d take a look at some aspects of the movies from a LIFT perspective: LEARN – Cracking the Code of Creativity IMPROVE - Changes Changing Everything FIND FLOW – First Drafts THINK – Painting in Time – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.  Subscribe today. LIFT Videos
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] 6 Big Brand Marketing Strategies Small Businesses Should Use
    By responding to their comments and reaching out to them in a more personal manner, you can transform a cold, corporate-like atmosphere into a warm and welcoming community that people feel happy to be part of. Consider leaving a comment! 'Guest Post by Mike F. Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small businesses with many of the same marketing opportunities that big businesses have access to. Marketing Firms. Summary.
  • KIKOLANI  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] Fetching Friday – 25 Posts on Marketing and Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich. Ways to Speed Up Your Content Creation by Aaron Agius. Stout -.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] YouTube to launch a kid-friendly app
    The result is a simple-to-use interface that rids the screen of distracting elements such as viewer comments while offering unique features such as a parent-controller timer that shuts down the app after a set amount of time. 'USA TODAY reported on Friday morning that YouTube, Google’s online video library, wants to provide a more age-appropriate experience to its younger users causing their engineers to come up with a new app called YouTube Kids. The free app launches Feb. 23, and at present is available for Android devices only. Instead, they often pump money into TV ads.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] The Spin Sucks Inquisition: Dwayne Alicie
    That—and because he is so active in the comments here—are the reasons I asked him to sit on the Spin Sucks Inquisition hot seat this week. Comments Digital_DRK Absolutely. 'By Gini Dietrich A few years ago, on this very blog, I met one Mr. Dwayne Alicie. At the time, he had just quit his big corporate job and was headed back to school to study public relations. remember having a heart-to-heart with him because he was a little panicked about being an “old” student. He went off and did it and then got a global marketing job at Concur , which he loves. No one was amused.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] It Takes ‘Want To’
    Consider leaving a comment! '“It doesn’t take talent to run hard or play hard, it just takes ‘want to,’ in a sense.” ” ~ Joe Maddon. Some folks just seem to be going through the motions. They get to the office on time. They open their store each day. They even serve their customers with a smile. But, something is missing. spark. drive. To rekindle their fire, we remember how they felt when they first got started in business. We talk about their desire to make an impact, to be world-changing. And we build off that. Click To Tweet. Thoughtography
  • DEVUMI  |  FRIDAY, FEBRUARY 20, 2015
    [Comments] How to Increase Twitter Engagement Levels – Get Active!
    Increase Twitter engagement levels in 7 easy ways   Watch your character count – 110 characters or less You have 140 characters to make your point…but what if your fans want to retweet you, or make a comment on that retweet? 'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. will also be throwing some actual examples in. there!
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 19, 2015
    [Comments] Pinterest seeks $11 billion valuation
    Barry Schnitt, a spokesman for Pinterest, declined to comment. '(Bloomberg) — Bloomberg reported Thursday morning that Pinterest Inc. is seeking to raise funding at a valuation of about $11 billion, according to a person familiar with the matter, continuing the soaring values of a group of high-profile technology startups. The online scrapbooking company, which people use to pin photos of trips or items they aspire to purchase, plans to raise $500 million, said the person, who declined to be identified because the information is private. Thumbnail from shutterstock.om.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 19, 2015
    [Comments] What does the ‘Pro’ in ProBlogger Stand for?
    This is why some blogs end with with a cesspool of negativity in their comments. 'I overheard an interesting debate on Twitter recently about what the ‘Pro’ in ProBlogger stands for. Is it to signify professional behaviour, or is it about the profession of blogging? The answer is both – but in my mind it’s more. Here’s what the Pro in ProBlogger means to me. m Pro Bloggers – I love bloggers. As a 16-year-old I took a short course in public speaking. This was an unusual move for me because I was a very shy kid who had a small group of friends. It’s about Positive Blogging.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 19, 2015
    [Comments] Media Relations Done Well: Ten Ways to Personalize
    Comment on blog posts and articles. When you make smart comments on the articles they’re producing, you build a relationship. How many of you have commented here and we’ve become friends that way? Unless they’re in TV, most journalists have something you can read and comment on. Many will read the comments on their articles to source new people to call. Case in point: The comment I left on a  USA Today article that led to the journalist to reconsider.) However, they may draw on you to comment on industry trends or news. Single.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Comments] Conversations: Competition or Collaboration?
    Consider leaving a comment! 'Do you consider the people you are talking with to be opponents? Or teammates in discovery? Do you regularly formulate your counter quip while your foe is still talking? Conversations don’t always need to come in the form of quarrels and arguments. The retail counter, office desk, or a headset and phone connection might separate you physically from your customer, though they shouldn’t act as lines that shouldn’t be crossed. Debates and in some cases, arguments, can lead to breakthrough if a common goal is shared. is a post from: ConverStations.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Comments] Real-Time Translation Software: Will it Change Marketing?
    Comments Pretty fascinating stuff, for businesses as well as so many. 'By Tom Roswell Nerds have been raving about the Skype real-time translation software since last summer, but we are now finding out how it actually performs. For decades the world has dreamt of the kind of technology depicted in Star Trek. Technology which can translate any language, as it is spoken, in real-time. And it looks as though we might finally have it. Real-Time Translation Technology The new real-time translation technology from Skype presents myriad opportunities to innovative marketers. As creepy as.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 18, 2015
    [Comments] Don’t Just Take Our Word For It!
    When I have the opportunity to speak in front of an audience of CEOs, I typically hear comments such as, ‘We don’t really need to worry about how Millennials buy because our audiences are Baby Boomers.’ 'I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The pre-order page on Amazon is now live! The  Kindle version too! We’re Maddie and I are truly excited about this book. Daniel H. Pink, author of To Sell is Human. How We Built a Workplace People Love. Read this book.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Comments] Join Hessie Jones for a Special Author Q&A Today
    Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Hessie will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. Comments ginidietrich doing finger push ups this morning:) by hessiejones hessiejones Get your fingers warmed up. 'By Lindsay Bell. So far 2015 has been all about the Canadians! Well, as far as the author Q&As go, anyhow (and I’ll take it!). Hessie Jones. Far from it. Test and learn.
  • CONVERSTATIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Comments] Fifty Shades of Conversation
    Consider leaving a comment! 'Everyone has a voice. It’s easier, now more than ever, to get your opinions heard or seen. Many exercise their opinion muscles prematurely, but that’s probably not a new thing. Ever since chalk on a rock , we gather around content, around the story. Sometimes, the gathering becomes part of the story. We flock around the content , then we talk about the content. Have we begun to skip that first step? Or reading the book. They had done neither. They were talking gray. Did they see the movie? Read the book? It’s a shade of gray. Conversations
  • DEVUMI  |  WEDNESDAY, FEBRUARY 18, 2015
    [Comments] Social Media Data Analysis: How to Build your Plan
    If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. Looking at specific data points – comments, likes, shares – did they perform well enough? 'The Devumi blog is chock full of ideas to help move your social media marketing forward. personally use Google Docs. Time to really get to work!
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] Rumors arise that Apple is building a car
    An Apple spokesman in London on Saturday declined to comment on “rumors or speculation” Article from mashable.com and reuters.com. 'Patrick Kulp from Mashable reported that after months of rumors, it seems increasingly clear that Apple has an electric car in the works. The  Wall Street Journal  reports that Apple has a team of up to 1,000 employees working in secret on a branded electric vehicle as part of a project codenamed “Titan.” ” Anonymous sources told the paper that the initial design of the car resembles a minivan. Apple
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] A Content Strategy Fit for an Oscar
    Comments KerryGorgone Roberto Benigni!!! 'By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. Profits from big summer blockbusters and popcorn thrillers can help to offset smaller returns on indie films and niche documentaries. Blockbuster Content. Safe Bets. HAHAHA!
  • PROBLOGGER  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] How to Create Your Guest Blogging Strategy [with a 5 step template]
    had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page. thought my article on handling social media comments had a very good chance of being interesting to Jeff’s audience. In order to make sure the post would be interesting to Jeff’s audience, I also reviewed what other articles had been written on comment handling on his blog to make sure it would add to their points and not just rehash them. I’d decided to target the keyword phrase ‘ negative comments handling’ using the free Keyword Tool.
  • WAXING UNLYRICAL  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] Weekly Roundup: Reputation
    Please share in the comments below. 'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Social Silo Mentality: Is your online reputation suffering? Why: “Online reputation management is not about the latest social channel.
  • DANNY BROWN  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] A Social Conversation About Social Conversations
    It used to be they were the sole domain of the blogger – post content, discuss afterwards in the comments. Yet since Twitter and Facebook became popular, there’s been a lot of talk on whether this means the end not only for blog comments, but blogs themselves. This is why organic conversations in a blog post’s comments often raise the post itself higher than the original content – because the points raised in a blog’s comments section can drive some amazing back-and-forth conversations , if both blogger and commenter are open to it.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] Seven Steps to Dealing with Critics
    As we were scrolling through, someone posted on the page a very scathing comment. The policy should lay out who will respond to critics online, what they’ll say, how quickly they’ll respond, and what to do if someone not authorized to comment sees or receives a comment. The policy should describe when you will delete comments or ban a commenter, and establishes the tone of the conversation allowed on the site. 'By Gini Dietrich. Coming up on March Madness, we suggested they create the NCAA of Wii players and have the residents compete with one another.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Comments] ConverStations – Now In Its 10th Year
    Blogs are still conversation stations, though comments now might appear on several other platforms or networks. Consider leaving a comment! 'It’s funny math. When we are born, we celebrate the completion of our first year of life with our first birthday. For the next 12 months, people say we are “1″ even though we are in our 2nd year of life. On my next birthday, I will be 54 (having just completed 54 years of life). The day after my birthday, I will begin my 55th year of living. Today, ConverStations begins its 10th year of life. bus stop. walking path. change.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 16, 2015
    [Comments] Social Media Marketing for Adult Businesses
    Look for posts that you find interesting and then like, share and comment on them to help draw attention to your page. 'There are often difficulties in getting likes/shares and tweets about adult topics such as the Hitachi magic wand or other adult toys and items. Some people are shy about publicly liking these types of sites and products so it can make promotion on social media even more difficult. Sex sells. We know this. However, when we talk about it openly (on social media) admitting what it is we’re buying, it’s a different story. Humanize Your Profile. Socialnomics
  • SPIN SUCKS  |  MONDAY, FEBRUARY 16, 2015
    [Comments] Valentine’s Day Tips for Communications Pros
    Comments Oh. 'By Laura Petrolino Valentine’s Day not go as you had hoped? Did that special someone not appreciate your oh so romantic gestures? Or maybe there wasn’t even a “special someone” to start with. Have no fear! Today I’ve taken a break from my regularly scheduled blog postings to provide some important LOVE advice to my fellow communications pros. Consider this blog post your one-stop shop for the perfect strategy to woo that special someone in your life. You’re welcome. Simply type in some keywords that describe you into the search box. GOD!!!!!
  • SPIN SUCKS  |  MONDAY, FEBRUARY 16, 2015
    [Comments] How to Create a Call-to-Action for All of Your Content
    We measure not only how many questions we get, but the number of video views, visitors to those pages on the website and blog, comments, social shares, and new likes we get on our Facebook page. Open up the comments and being a dialogue there. 'By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. Our time equals money. This is the fun part!
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 16, 2015
    [Comments] Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 6
    Consider leaving a comment! 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 7 - Display Merchandising through the Customer’s Journey: From your website to your front window, and after the sale. Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising. Enjoy, apply, and thanks for listening. All Aboard! link]. is a post from: ConverStations. Marketing
  • PROBLOGGER  |  SUNDAY, FEBRUARY 15, 2015
    [Comments] 5 Ways to Make Your Blogging Life Easier
    Respond to comments. 'Blogging. It goes a little something like this: Think of idea. Write a post. Take/source/edit a photo for the post. Format the post. Schedule or publish the post. Push the post to social media. But that is just the beginning, right? In the five years I’ve been blogging I feel like I’ve made all the mistakes. One of my biggest ones was wasting time. When you’re blogging on top of work and life and other responsibilities, that time you have to spare is is finite. Ways to Make your Blogging Life Easier. Batching. Scheduling. Automate. Planning.
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 15, 2015
    [Comments] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
    Consider leaving a comment! 'Week in Review  February 8-14, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Need a LIFT?
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 14, 2015
    [Comments] More Tools to Love in LIFT Clips 02-14-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. There are plenty of tools and apps that we use daily (Here’s four tools posted earlier ). Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. Subscribe today.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 14, 2015
    [Comments] Tools to Love in LIFT Clips 02-14-15
    Consider leaving a comment! 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. There are plenty of tools and apps that we use daily. Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. your presence or practice.  Subscribe today.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 13, 2015
    [Comments] Six Links Worthy Of Your Attention #243
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Travelling Troupe of Giant Marionnettes - Messy Nessy Chic. This looks like something from Burning Man stepped onto the streets of France. Insanely large puppets, and demented makers, create amazing art on a scale that''s almost impossible to comprehend." Alistair for Hugh). Gooberzon.
  • KIKOLANI  |  FRIDAY, FEBRUARY 13, 2015
    [Comments] Fetching Friday – 23 Posts on Marketing & Productivity
    If you’ve got a favorite post for the week, please share in the comments! 'Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann. How to Research Blog Topics: A Step-by-Step Process by Will Blunt. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. Search Engine Marketing.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 13, 2015
    [Comments] What’s Their Secret? 4 Traits of Successful Business People
    Consider leaving a comment! 'Guest Post by Brian Wilkins. Former New York Knicks head coach Jeff Van Gundy became the butt of several jokes in 2000, not because his car was completely destroyed by a jet-blast from the team’s Boeing 737 charter plane, but because it was discovered his car was a 1995 Honda Civic. Van Gundy earned a $4 million bonus the previous season for taking the talent-deficient Knicks all the way to the NBA Finals. Van Gundy told the New York Times that it was “just a car.” Of course, there are some physical traits you cannot control (i.e.,
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 13, 2015
    [Comments] The Spin Sucks Inquisition: Darryl Robinson-Keys
    Darryl began reading—and commenting on—Spin Sucks and the rest, as they say, is history. 'By Gini Dietrich My friend Joey Giangola is going to get his wish and I’m going to start doing these Inquisitions on video. Why, you ask? Because Darryl Robinson-Keys is another person who has such a great accent (he was born in England, raised in Australia, and now lives in Canada), you could listen forever (see Shonali Burke on last week’s Inquisition ). When I  finally  met him in real life last year, I made him say “spin sucks” at least 100 times. No trade, no deal.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 13, 2015
    [Comments] One Blank Canvas at a Time
    Consider leaving a comment! 'Maybe I botched the quote below when I paraphrased it to him. He grabbed hold of the historical aspect rather than the positive possibilities of the present and future. Unlike a painting where we can go back and paint over it, when a day is spent, it is etched forever on the canvas. We start each day with a blank new canvas.” ~ Anne Copeland The possibilities of a clean canvas. Maybe it’s as scary as it is exciting. Some business owners are timid at trying a new idea. Others seem to freeze at the thought of starting something new. Thoughtography
  • FEVER BEE  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] The Culture Of The First 100 Members
    'I recently removed a comment on CommunityGeek. If we allowed it, more mean comments would follow. It didn't violate any rules or user guidelines. We didn't receive any complaints about it. It just felt a little mean. The community might get a perception as where the mean community professionals spend their time. That's not where we want to be.    You have a small window in the early stages of building a community to set and establish culture and traditions. This is such a delicate time in the process of building a community.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] Do You Have the Social Drive to Save on Insurance?
    What kind of responses and time tables do they have when it comes to responding to consumer inquiries and/or comments? 'Whether you are in the need for auto, home, life, health or other kinds of insurance, are you turning to social media to assist you? While the answer is likely yes to that question for many consumers, many other consumers are still in the slow lane when it comes to putting social media into play to save them money. So why is that? Become More Socialized. In some cases, you have consumers who basically want nothing to do with social media. Sifting Through the Jungle.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] Using Social Media for Government Communications
    Comments I would just echo what you said ……. 'By Laura Petrolino As I look outside my window, it is a blur of white. There are a few skiers going by, a snowshoer here and there, and a random cyclist (only in Maine do cyclists take the same routes as skiers). Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. The city is under another parking ban, which means parked cars can’t be on the street so the city can plow. This city uses the Facebook page to: Keep citizens informed. And even engage fans.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] 10 Quick Tips for Going Viral
    Share it below in the comments. 'This is a guest post from Jerry Low. If you’re on the web, your site and blog are likely unique – but one thing all blogs have in common is the drive for new subscribers and increased traffic. In the past few years, we’ve learned about the power of going viral – every blogger’s dream. But going viral is not always something that you can plan… or is it? Here are 10 ways to increase your chances of going viral and hitting blogger gold: Square one: Know that it can be done. Going viral isn’t like catching the fabled leprechaun – it does exist.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] How to Survey Your Audience
    To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. 'Image via BigStockPhoto.com Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] How to Create High-Quality Content
    Comments As per jolynndeal ''s comment, all the comments in this blog. Related Stories Tell Your Organization’s Story Without Sex How to Write Blog Posts that Get Read and Shared Sponsored Comments: Is the Web About to Get Uglier? 'By Gini Dietrich In 2001, I trained for and ran my very first marathon. had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. The training for long races is the same, no matter which sport you compete in.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Comments] Embrace the Challenge of Change
    Consider leaving a comment! 'If you’re not up to the challenge of change, the changes are going to be more challenging. Being a business owner brings a steady stream of challenges. Challenges can come from external influence like customers government, weather, competitors, and our employees or vendors. Plenty of other challenges exist internally, whether those challenges are coming up with the next good idea  or how to increase revenue. The biggest challenge many small business owners have comes down to change. Stop being afraid of change. You know that change is going to come.
  • WRITTENT BLOG  |  WEDNESDAY, FEBRUARY 11, 2015
    [Comments] 7 Ways to Spot Amazing Freelance Writers
    lot of thoughtful comments below their blog posts is another good indicator of engagement. Posts that don’t get non-spam comments generally have one of two problems: the content doesn’t interest readers, or the blog doesn’t get very much traffic. Please share your tips in the comments below. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. They are booked.
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