• CONVERSTATIONS  |  SUNDAY, OCTOBER 19, 2014
    [Comments] Small Wins Equal Big Victories (Thoughtography)
    Consider leaving a comment! 'The Giants and Royals are about to meet in the 2014 World Series. Neither team won its division. Neither team won 90 games. Some are calling it t he worst matchup in history. No matter what others call it, these two teams did whatever it took to get here – one step away from being World Champions. It’s a big title. It took a lot of small wins to get this close. Baseball is a game where small wins add up to big victories. Moving a runner over and into scoring position is a small win. Over 162 game season, everyone wins 50 and loses 50.
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Comments] Bill Hartzer Weekly Update: October 18, 2014
    See my post for confirmation, the GoDaddy social folks commented on the blog post: https://www.billhartzer.com/pages/godaddy-price-confusion-new-gtld-domains/. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search. There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. link]. link].
  • PAMORAMA  |  SATURDAY, OCTOBER 18, 2014
    [Comments] 12 Essential Elements of a Social Media Marketing Strategy
    Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting. It’s vital to be responsive to user generated content, comments, and feedback (positive or not). 'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 18, 2014
    [Comments] Lesson from Stand By Me – “TRAIN!” (LIFT Clip)
    Consider leaving a comment! 'There are many business and life lessons in the movies. collect them on a YouTube Playlist: Movie Scenes. One of my favorite scenes is from the movie Stand By Me , and not just because of the railroad tracks as a prop. The scene where the boys decide to walk the train tracks across the river: Can''t see the video in your RSS reader or email? Click Here! This pivotal scene shows a brazen attitude and penchant for shortcuts by Teddy. It also shows the supportive and aware mind of Gordie. Safe, right? Then, Gordie hears it, sees it – TRAIN! LIFT Clip) !
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 18, 2014
    [Comments] Explain Your Story (LIFT Clips for 10-18)
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Create a Storyboard Can''t see the video in your RSS reader or email? Click Here! IMPROVE – The Power of Words Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Explain it With Pictures Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • TWIST IMAGE  |  FRIDAY, OCTOBER 17, 2014
    [Comments] Six Links Worthy Of Your Attention #226
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The most useless piece of information I learned today is the eggcorn. So, naturally I shared it here. An eggcorn is a misspelling or misinterpretation of something which still makes sense. You might be ''curled up in the feeble position'' or provide me with ''antidotal evidence,'' for example. So, here is a database of them for you." extreme.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 17, 2014
    [Comments] Creating a Powerful Business Presence with Brochures
    Consider leaving a comment! 'Written by Donzell Davis What is it that connects and builds every relationship? The answer is you. When you meet someone your desire is to connect and build based on something that you can provide. Before you provide what you have to offer to your customers, they need to be aware that you exist and what your company does. You need to establish your presence. brochure provides just that: Your presence on paper! The goal of any small business is to target the desires of their potential clients, but in order to do this there must be a point of relation.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 17, 2014
    [Comments] Our Digital Lives
    We must be vigilant with all of this technology, and we must also stay positive and do our best to self-educate ourselves about what it means to be putting all of this "stuff" out there for the world to see, share and comment upon. 'Don''t blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled, Life After Digital. The documentary depressed me on many levels. It''s sad. In fact, in many instances, it''s tragic (as the documentary displays). or our society. It would be easy to create a documentary on any city.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 17, 2014
    [Comments] Life After Digital
    These moments - which, historically, would become memories - are now becoming moments in time that are documented, shared, rated and commented on by everyone. 'Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Has digital technology and social media impacted the way that we experience our lives? Are we less human because we don''t just experience events in real life, but record, share and create content around them?
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Comments] 32 Resources to Write Great Blog Headlines
    Let me know in the comments below! 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. Case Study: BuzzFeed Headlines. Right?
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 17, 2014
    [Comments] Remarkable eCommerce Results With Small Steps
    If you have any other suggestions or experiences on how to improve eCommerce results, I’d be happy to read them in the comment section below! Consider leaving a comment! 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. Right after starting an eCommerce business, every newbie’s most relevant task is to gain enough visitors/readers/audience for their site. And then, some of them have to face the fact that a visitor doesn’t equal to a customer. However, there are basic rules that all retailers should keep.
  • PROBLOGGER  |  THURSDAY, OCTOBER 16, 2014
    [Comments] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    It goes without saying that you should reply to direct questions and comments on Twitter. Throughout the crisis, the official Greggs account was inundated with questions and comments – and each one was met with an appropriate response. If you see a comment – whether defamatory or positive – about your business, you will be poised to reply and set the record straight. 'This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. Crack a Joke. Hire an Expert. Social Media
  • DANNY WHATMOUGH  |  THURSDAY, OCTOBER 16, 2014
    [Comments] ICYMI – Facebook stickers, Video views and Android L
    Stickers are now available in Facebook comment streams. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. recorded a podcast for the Holmes Report looking at the latest research from the PRCA about the Agency of the Future. Sky is the latest publisher to sign up to Twitter Amplify. Facebook delivered more desktop video views in August than YouTube. MacDonalds are to roll out 14,500 Facebook pages in the next few years. Campaigns. Image credit.
  • CONVERSTATIONS  |  THURSDAY, OCTOBER 16, 2014
    [Comments] Coaching Calls with SubCLUBs
    Consider leaving a comment! 'Every business and business owner is unique in more ways than one. Personality, Personality, demographics, location, offerings, the list of differences can get long. These differences are part of what makes the Coaching Calls portion of SubCLUBs so important. SubCLLUBs is a new project offering premium content, coaching, and calibration to help you in building a better business presence. One of the benefits to members of SubCLUBs is the 90 minutes of one-on-one coaching calls (either by phone or Skype). a quick question), 30 minutes (i.e., Format. Publish.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Comments] 20 Amazing Resources to Learn Copywriting
    Share your favorites in the comments! 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. Kopywriting Kourse. Copy Hackers. Copywriting For Beginners. Words at Work.
  • PUSHING SOCIAL  |  WEDNESDAY, OCTOBER 15, 2014
    [Comments] Offering Free Tools to Increase Your Social Reach
    Tell us why in the comments. 'Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in form to your website to collect leads when someone wants to download your content. know I’ve taken my turn being on both ends of that equation. I’ve downloaded more special reports than I can count and I’ve also created more than my fair share of said reports.
  • PROBLOGGER  |  TUESDAY, OCTOBER 14, 2014
    [Comments] Your Blog as Part of an Overarching Business Strategy
    This can happen through your blog post content, your post comments, as well as through a contact form you may be using. look at direct reactions of your readers in the post comments or messages coming through the contact form or social media comments. read between the lines, meaning you can look at Analytics, social media shares, likes and comments count, in order to observe your audience’s behavior and get an idea about their attitude towards you. And if they are already there, they will probably drop a comment that is directed towards your customer care team.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 14, 2014
    [Comments] Yelp Help for Small Business Owners
    The problem is, anyone can trash your online reputation with hateful, negative comments. 'Online reviews are first & foremost with consumers. Bad reviews are certainly hurtful to you, worse though, is the damage to your income. That’s because each potential customer you lose to a bad review, will end up at one of your direct competitors. Your immediate loss becomes their long-term gain as that customer spends money there for years to come. This infographic was submitted to the Socialnomics team by Kamron Karington, the original post can be found here:   [link] yelp-attacks/.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 14, 2014
    [Comments] Survey Results and Centroids
    The comments should be pretty good, too — I love a good discussion by people who are involved with the subject. 'For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). Behavioral/Mob. Personalization (8.4%). External Loc.
  • MINDJUMPERS  |  TUESDAY, OCTOBER 14, 2014
    [Comments] How to handle a shitstorm – before, during and after
    Document all status updates and comments. 'With brands increasing their presence on social media regular crisis are to be expected. Lately Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm. Before the storm: Listen and prepare. Wanna learn more?
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 14, 2014
    [Comments] SubCLUBs – Building Your Business Presence a Month at a Time
    Consider leaving a comment! 'SubCLUBs is an extension of SmallBiz Tracks. We announced a version earlier this year and the feedback was compelling enough to make some changes. As always, we look to accomplish a few things with everything we do: Provide small business owners a LIFT in building their business presence. Practice simple, small steps leading to big results. Prepare owners with instruction towards independence. The new SubCLUBs plan does all that for less than a daily cup of coffee. One-on-One coaching calls totaling 90 minutes each month. Write. Format. Publish.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Comments] Surrogate Moms Can Be More Social
    If you post inappropriate photos or comments, you most likely will not find someone who wants to use you as a surrogate mother. 'A surrogate mother is someone who carries a child via pregnancy for another woman. They may use their own egg or they may use the other woman’s egg. Once the baby is born, he or she is then given to the original parents. While there are no formal statistics on surrogacy, it’s estimated that nine children are born to a surrogate mother in each state every year, according to Modern Family Surrogacy. Are you looking to be a surrogate mom?
  • WRITTENT BLOG  |  MONDAY, OCTOBER 13, 2014
    [Comments] 15 Must-Use Words in Your Headlines [+Examples]
    Leave a comment below! 'Headlines. The single most important piece of copy in a blog post. One of the ultimate determinants of a blog post’s success. If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title. If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers. To help you jazz up your headlines, here’s a detailed list of 15 tried-and-test words that work excellently in titles and are proven to attract more traffic. Facts.
  • CONVERSTATIONS  |  MONDAY, OCTOBER 13, 2014
    [Comments] Write. Edit. Format. Publish.
    Consider leaving a comment! 'Here’s how it often goes… Write a little bit of text … oops, backspace – backspace -backspace … a bit more writing. Think. Fix the margins. Bold … no, nix the bold. There’s gotta be a better word, hmm – where’s that thesaurus? Should Thesaurus get capitalized? Where’s that APA sheet? Backspace again. Maybe a cup of tea will help. It just took 10 minutes to write edit format craft (!) that’s the word) – to craft an uncompleted sentence. That process ( a process? It can get ugly. Write.
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 12, 2014
    [Comments] Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014
    Consider leaving a comment! 'Week in Review October 5 – 11: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: October 11, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to  Whistle Stops Weekly  email newsletter.
  • PROBLOGGER  |  SUNDAY, OCTOBER 12, 2014
    [Comments] Rebranding Your Blog: The Resources
    Feel free to ask any questions in the comments and we will try to assist! 'Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Before you even start, get clear on WHY you want to rebrand: Nuts and Bolts Media // Things to Consider Before Rebranding Your Blog. More than I could think of, actually! General
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 12, 2014
    [Comments] Reach and Retain in a Subscription Economy (Thoughtography)
    Consider leaving a comment! 'It has been said that in the Subscription Economy , companies should care about one thing: How many customers they can reach and retain. While delivery is still important, building recurring revenue and a happy, growing customer base are keys to the future of business. Maybe, Maybe, just maybe, the number of items shipped or sold now sits behind how many customers reached and retained in measuring and forecasting business. Photo on Pixabay by hince Reach and Retain in a Subscription Economy (Thoughtography) is a post from: ConverStations. Thoughtography
  • TWIST IMAGE  |  SATURDAY, OCTOBER 11, 2014
    [Comments] Six Links Worthy Of Your Attention #225
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Chills Its Eggs And Most Of The World Doesn''t - NPR. "I''ve always wondered about this. Turns out there are good reasons why. Also, if you live in the US, you probably shouldn''t keep your eggs on the counter." " (Alistair for Hugh). You are not your browser history - Medium. " (Alistair for Mitch). " (Hugh for Alistair). don''t.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 11, 2014
    [Comments] Better Habits for Your Business and Brain (LIFT Slides)
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are  a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN: Get Started with Evernote. 25 Ideas for Getting Started with @Evernote from Steve Scott. IMPROVE: Persuasive Writing Techniques. Persuasive Writing Techniques (With Examples From Apple) from Henneke Duistermaat. FIND FLOW: It’s Great to Feel Great. THINK:Be More Creative. Subscribe today.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 11, 2014
    [Comments] Finding the Skills and Sequences for Success – LIFT Clips 10/11
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – The No. Skill Every Entrepreneur Needs Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Find a Better (Smaller?) Box Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Hacking Your Flow State Can''t see the video in your RSS reader or email? Click Here!
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 10, 2014
    [Comments] A Video Series To Help Bring Your Small Business Online
    Consider leaving a comment! 'Google has created a great series especially made for small business owners, independent contractors, and freelancers. It’s as much interactive, empowering you as a business owner to answer some necessary questions. would (and will) recommend this to every business owner and to those thinking of going into business. You can watch the series below. The playlist runs automatically or you can go to a specific video from the playlist in the top, left corner of the video player. Follow SmallBizTracks on Twitter or Facebook or on Google+.
  • ABSOLUTE PA  |  FRIDAY, OCTOBER 10, 2014
    [Comments] 7 thought-provoking ideas I share with my clients most often
    Share you experience in the comments below. 'Working with other small business owners on their modern marketing strategies, I’ve noticed that the same fears and frustrations come up – no matter how unique as individuals they are, or what type of business they own. Right here, I’m sharing the 7 things I tell my clients most often. This advice helps get them moving ahead, enjoying their work day and creating more freedom for themselves. It stops the second-guessing, brings more ease and cuts the fantasy thinking about what it really takes to be a modern entrepreneur. tasks.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 10, 2014
    [Comments] 5 Factors that Distinguish Great Copywriters
    Let us know in the comments! . 'Image source. It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice. Great Copywriters Solve Problems. good copywriter will understand the core of your business as well as its ability to solve a customer’s problem.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 10, 2014
    [Comments] 3 Ways to Improve Your Website
    Consider leaving a comment! 'E-commerce is the only trillion dollar industry growing at a double-digit rate, according to RJMetrics. That’s a lot of competition online and does not even account for offline competitors. Although there are many companies that function solely online (such as Amazon or eBay), many online options are supplemental to the physical store. International Business Times reports that 84 percent of shoppers check prices online while standing in a brick and mortar store. Plus, 90 percent of shoppers look up store locations and search for deals before they shop.
  • DEVUMI  |  FRIDAY, OCTOBER 10, 2014
    [Comments] Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!
    When you get BIG, they’ll understand if you don’t write back to every comment. 'SoundCloud is the most exciting opportunity for musicians to increase their exposure, find new fans, and even get discovered. Getting more SoundCloud plays is not, however, as simple as uploading some tracks and letting the magic happen. You have to work for them, and you have to have a good plan to get more SoundCloud plays. This article will start off by looking at the things you can do to start getting more SoundCloud plays. They’ll be obvious once you have them done, but you can’t skip them! Facebook.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 9, 2014
    [Comments] The Beauty of Social Media for New Mothers
    If you find a mom you like and relate to, send her an email or leave a comment on her blog. 'With more than 1 billion people using social media, it can be used for just about anything. While most people think of it as a way to stay in touch with old friends, network and grow their businesses and see what’s going on in the world around them, it is also a great way to get and stay healthy. This is especially true for new moms , who are oftentimes too busy to find the motivation to work out and eat right. That is, until social media stepped in. Social Media Can be Inspiring.
  • SOCIALFISH  |  THURSDAY, OCTOBER 9, 2014
    [Comments] Overhaul Your Social Media Marketing Strategy with These Basic Approaches
    Never ignore any comment posted to your account on social, whether it’s a compliment or criticism. 'As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. Image source. Image source. Image source.
  • CONVERSTATIONS  |  THURSDAY, OCTOBER 9, 2014
    [Comments] FAQs Found in the Archives
    Consider leaving a comment! 'One of the great things about blogging as part of your web presence, is how some of those blog posts you’ve written are answers to some of your “quick question” requests. You know those questions that start out innocently with, “I have a quick question for you.” ” While the question is quick, the answer is often not-so-quick. good answer might be found in your inventory of blog posts. This practice remains a great way to synchronize your communication. few years ago, I shared the Answers From Archives I Email Most Often.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 8, 2014
    [Comments] Association Social Media: ASAE
    However, they still need to be monitored for any questions or comments.  It’s a great time to check my email for last minute content updates or changes as well as any mentions or comments that might have happened overnight.  If I am not onsite managing social media at a conference, I go through all the accounts and take a more detailed look at any spikes in followers, engagement, or comments.  ——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! Who do you report to? Thanks Lauren!
  • CONVERSTATIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Comments] Why Do We Call Google a “Search Engine”?
    Consider leaving a comment! 'We often call Google a search engine. like to say Google is a Find Engine. Recently, I wanted to know how long it would take to drive to a client location. simply typed in the name of the two cities into Google and the answer was found. also found out other businesses I could call on around the client’s business. remember a time when I used to have to wait for the library to open to ask questions beyond my fingertips. Now the answers are always in finger’s reach (or saying, “OK, Google!”) Google led me to a great resource: W3Schools.
  • WRITTENT BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Comments] 11 Effective Writing Best Practices
    Take a stance on a topic, and stay true to it (no matter what hot-headed commentators say). Voice your thoughts in the comments below! 'While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to. These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing. Use Images. Pictures speak a thousand words!
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 7, 2014
    [Comments] How To Develop Brand Loyalty Through Social Media
    Spend time reading content, navigate from one page to another, post, comment, like, tweet, and engage. 'One of the predominant ways companies benefit from strong social media management is that it develops brand loyalty. This is a process that takes time and requires a successful, long-term strategy, but the reward is worth the effort: loyal customers are repeat customers. Loyal customers also serve as brand advocates, engaging with your brand online and speaking well of it offline. The data tells us quite clearly the importance of loyal customers. Social Customer Care.
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 7, 2014
    [Comments] Finding Local Public Speaking Opportunities
    Consider leaving a comment! 'Local public speaking opportunities are often overlooked as a way to market your business, build relationships within and around your community, and potentially grow your business beyond current geographical borders. Small business owners, especially in smaller towns or rural settings, can use speaking gigs, workshops and seminars, or networking events as a way to share their expertise and engage with current customers and potential prospects. Don’t give up the farm all in one writing. Shorter posts are more easily digested. You’ll benefit, too.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, OCTOBER 6, 2014
    [Comments] Social Media is the Back Channel for Teen Angst
    The impact that  comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. 'First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. For teens, sites like Facebook allow for similar performances in front of engaged audiences.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 6, 2014
    [Comments] 4 Must-Know Writing Tips You Aren’t Using
    Comment below and let us know! 'I get it. No, really. We’ve all been at that point where you work super hard at putting out each and every blog post … but even when it goes live, you don’t see any real results from it. So you look over your blog post once again, looking for mistakes you think you might have missed in the first rounds of editing. But there are none to be found … or so you think. The simple truth is that each and every piece of writing – no matter the quality, length, or current success – can be made better. There is always room for improvement. Write More Authoritatively.
  • CONVERSTATIONS  |  MONDAY, OCTOBER 6, 2014
    [Comments] The Biggest Problem Small Business Owners Face Daily
    Consider leaving a comment! 'As I talk with small business owners, I hear the problems they face and the variety of problems are numerous. But are they so different? Sometimes, the problem isn’t always the problem. The deeper our conversations with get, the more I recognize the similarity, the common thread, that is thwarting the best laid plans of many small businesses. The biggest problem small business owners face daily is focus – or lack thereof. Here are eight ways to make sure finding your focus wins in the constant battle of overwhelm, distractions, and burnout.
  • T2 SOCIAL  |  SUNDAY, OCTOBER 5, 2014
    [Comments] 4 Methods to Build Your Influence on Social Media
    Tell us in the comments below or on Twitter ! 'When it comes to growing your social business, one thing you’re going to want to leverage is your influence on social media. Influence on social media can be valuable to helping build your brand online. But attaining a level of influence on social media that makes an impact with your target audience can be a tough thing to accomplish. Though there are several ways to go about building your influence on social media, these are a few techniques that can help you get there much sooner rather than later. Write What You Know Best.
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 5, 2014
    [Comments] Week in Review: Posts and Podcasts Sept 28 – Oct 4, 2014
    Consider leaving a comment! 'Week in Review September 21 – September 27: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: October 4, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Creating a Convictions List.
  • PROBLOGGER  |  SUNDAY, OCTOBER 5, 2014
    [Comments] How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?
    Comments on blog posts used to be the holy grail of measuring a blogs engagement, but many communities are gathering around their social media platforms. Whilst comments are still definitely worthwhile including, some additional ways to showcase your engagement levels are to include interaction levels on your social media platforms (i.e. 'For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. ” Secondly, it’s: “how much do I charge?” But are brands on the same page?
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 5, 2014
    [Comments] One Rung at a Time (Thoughtography)
    Consider leaving a comment! '“If you’re climbing the ladder of life, you go rung by rung, one step at a time.” ” – Donny Osmond Often, we get distracted by what we want to see rather than focusing on what’s in front of us. The next step. One rung at a time. One Rung at a Time (Thoughtography) is a post from: ConverStations. You just finished reading One Rung at a Time (Thoughtography) ! Follow SmallBizTracks on Twitter or Facebook or on Google+. Thoughtography
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 4, 2014
    [Comments] Presentations, Prose, Productivity and Possibility (LIFT Slides)
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN: Create Better SlideShare Presentations. How to Create SlideShares That Convert @slidecomet from Slide Comet | Singapore Presentation Designer Agency. IMPROVE: Write Better Sentences. Ways to Write a Damn Good Sentence from Copyblogger Media. FIND FLOW: Streamline Your Life. your presence or practice. 
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 4, 2014
    [Comments] LIFT Clips: Color, Story, Pace, Decisions
    Consider leaving a comment! 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn: Your Use of Color Can''t see the video in your RSS reader or email? Click Here! Improve: Your Story Can''t see the video in your RSS reader or email? Click Here! Finding Flow: Your Pace Can''t see the video in your RSS reader or email? Click Here! Click Here! your presence or practice.  Subscribe today. Video
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Comments] Six Links Worthy Of Your Attention #224
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Reddit. "The book The Hot Zone is a chilling story of America''s last Ebola outbreak. That one didn''t get any people, just monkeys. But it''s still a great cautionary tale, and required reading for medical students. His answers are as interesting as the questions (''can it be transmitted by mosquitos?'') Here''s hoping the CDC is reading too."
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Comments] Was Eleven Years Of Relentless Blogging Worth It?
    So, before I say thank you for sticking with me over the years, I also want to apologize if you didn''t receive some kind of public acknowledgement from me because you did share, retweet, comment or simply whisper my name to someone else. 'It was eleven years ago today. Actually, that''s a bit of a lie. started blogging eleven years ago yesterday. It wasn''t every day (at first), but quickly - over time - the pace picked up. It was less about driving traffic, building audience and studying analytics, and much more about disbelief. That''s right, disbelief. My own place to publish. words.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 3, 2014
    [Comments] The What, How, and To Whom of Delegation
    Consider leaving a comment! 'Written by Joe Pawlikowski “Time is the scarcest resource and unless it is managed nothing else can be managed.” ” – Peter Drucker On the surface, time might not seem scarce. What do we have if not time? In fact, our time is the one advantage we can use against competitors with greater physical resources. It’s time to start thinking differently about time. If you waste gasoline, you can go refill. If you waste energy, you can recover. If you waste money, you can earn more. If you waste time, it’s gone forever. You should.)
  • JANET FOUTS  |  THURSDAY, OCTOBER 2, 2014
    [Comments] Learning Facebook Business Manager
    Page Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. 'Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. More on that below. Here are the highlights of Facebook Business Manager: Only one person in your organization will be the admin for your business manager account. for the page. Ad Account Analyst: Can see ad performance.
  • PROBLOGGER  |  THURSDAY, OCTOBER 2, 2014
    [Comments] How Our eBook Launches Have Evolved (after 235,000 eBook Sales)
    This of course relies upon you getting them – we typically find them in reviews that people have written or comments people have left on social or on the blog. 'This week on my main blog – Digital Photography School – we launched our 24th photographic eBook ( a guide to post production of portrait images ) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Over the last five years I’ve completely changed the way that I monetise my blogs. Few Stats on our eBook Sales. My First eBook Launch. blog post. Competitions.
  • CONVERSTATIONS  |  THURSDAY, OCTOBER 2, 2014
    [Comments] Componentizing: What Do You Want On Your Salad?
    Consider leaving a comment! 'When we scope out a project for a client , we outline the project. Each scope is made up of tracks. Each track is a component of the project. Essentially, we are componentizing the work so that we can be under your budget, with quick turnaround. We’ve found this to be easier for small business owners to digest and understand the new, and easier to manage and implement into the old. Componentizing isn’t new. There are plenty of metaphors and analogies. One of my favorite ways of looking at componentizing is a salad bar. Leave Money on the Table!
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 1, 2014
    [Comments] Ranking Factors And Popular Myth
    If you take the time to read the comments on the Moz article, you’ll see lots of opinions, and some might be a bit heated. 'It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. and by the time you read this, there will be some interesting discussions on the subject. He does have some good points though. The Best Advice For Optimizing Your Marketing Efforts.
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 1, 2014
    [Comments] 5 Critical Traits of An Entrepreneur’s Self Confidence
    Each blog post brings comments, emails and shares. 'Self-confidence is such an important part of your business life. Self-confidence can be the difference between taking that calculated risk with your business strategy to win the market over and just working hard to stand still. When it comes to the social marketing the key ingredient is self-confidence, not arrogance but belief that you are doing the right thing, for the right people. So where an entrepreneur’s self-confidence come from? Self-confidence comes from working on a passion rather than in a business. why blogging
  • DANNY BROWN  |  WEDNESDAY, OCTOBER 1, 2014
    [Comments] The Three Core Tenets Every Successful Blogger Needs to Have
    Sure, the blogger might start all this off with the original post, but then the following comments can really take the post into a rich and varied discussion point. 'As bloggers, we all have different goals. Some may be to monetize your blog; some may be to get a book deal; some may be to become recognized as an expert in your field; others may be to share company news and updates. Some may even just be to have a personal outlet where you can let your creativity go and see what works, and what doesn’t. Patience. To build a blog that has both longevity and solid foundations takes time.
  • ENGAGE  |  WEDNESDAY, OCTOBER 1, 2014
    [Comments] Why You Should Visit the News Museum
    Interestingly, the same survey found 69 percent agreed that someone who makes a defamatory statement on social media should be held to the same legal standard as if the comment were made on TV or in print. '“There’s more to every story.” That tagline for the Newseum in Washington, D.C. sums up the museum’s mission—to bring visitors behind the headlines for an intimate look at newsgathering. Why is that important? 2014 survey conducted by the First Amendment Center found that 38 percent of respondents believe the First Amendment goes too far. the Newseum’s glass facade stands out.
  • FEVER BEE  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] What % Of Your Members Are You Comfortable Upsetting?
    In addition, those offended will comment more than those that agree (or are inspired) by the article.  Commenting is easy. 'Patrick shares his decision not to post an article about female martial artists.    He asked a few female members of the community and decided not to publish the article because some might find it offensive.    Patrick's example may be unique, but in the broader context there is a obvious danger to not publishing articles that might offend/upset members. It leads to groupthink. This usually leads to an intense discussion.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] Quotables Are Shareable
    Consider leaving a comment! 'Winston Churchill once said, “The quotations when engraved upon the memory give you good thoughts.” ” Some of the most popular and widely shared pieces of content these days are quotes embedded in a text overlay on a beautiful image. The Thoughtography category is one of the most popular on my site. Before that, Quotes and Notes posts was a popular feature. Facebook and Pinstagram are loaded with albums and boards of quotes on images. Some of the most popular posts on blogs are collections of quotes with a particular theme.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] 11 Elements of a Winning Content Strategy
    It should comment on their posts as well as approach them for putting its guest posts on their sites. 'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. These try to seek people’s attention by interrupting them as they are busy in their tasks like watching their favorite programs on TV, reading news in a newspaper or going out for work. Due to this very reason, people are not responsive to advertisements presented in the traditional media. What is content marketing? It should be able to earn their trust and credibility.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] Using Visual Content to Increase Blog Engagement
    Blog engagement is largely built through social media because social media channels allow you to gain exposure, focus your posts to relevant audiences, and respond easily to those who comment on your posts. According to a study by HubSpot, posts with photos received 53% more likes and attracted 104% more comments than those without (via HubSpot ). 'This is a guest contribution from Tom More of Slidely.com. . Visual content is your secret weapon to boosting blog engagement. Visual content increases social media engagement for your blog. Sam Kusinitz / Hubspot. General
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] Thinking of Rebranding Your Blog? Read This.
    After I got over that I received a few very encouraging comments from long time readers. There was, of course, a few comments regarding readers’ dislike of sidebar sponsors but every comment was expressed with kindness which I’m incredibly grateful for. 'Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger. Something more you. exhaled.”
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Comments] Are Website Builder Sites Really Less Expensive?
    Consider leaving a comment! 'There are still a majority of small business that don’t have a website of their own. No, using Facebook as your only web presence doesn’t count as having a website – the page belongs to Facebook, so you’re on rented space. Thankfully for some, there are a plethora of website builders that make it affordable (cost) and easy (time) to at least get started by putting together a quick website for your business. But are these sites really less expensive than completely owning your own space? Soon a more dynamic site is desired.
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Comments] Creating a Convictions List
    Consider leaving a comment! 'There are To-Do Lists and To-Don’t Lists, Vision Boards and Action Boards, Manifestos and Mission Statements. While some business owners do very well with these, they are exercises that create meetings more often than breakthrough. Not always, but often. There is an exercise we do with small business owners that push them to create what we call The Convictions List. By creating a convictions list, we drill down to their core belief systems and ask tough questions that determine probable answers in advance of facing some difficult decisions. Episode No.
  • JACOB MORGAN  |  MONDAY, SEPTEMBER 29, 2014
    [Comments] FOW Community Update!
    creating a single notification center where members can see who is commenting on content, liking content, etc. 'It’s been a few weeks now since we first launched the FOW Community to a very small and select group of members. We learned a lot through our initial (albeit quiet) launch and are getting ready to kick things up a bit. The goal of the community is to prepare organizations for the future of work by giving them access to valuable resources and a valuable network of some of the world’s most forward thinking and progressive companies around the world. and much more.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 28, 2014
    [Comments] Week in Review: Posts and Podcasts September 21 – 27, 2014
    Consider leaving a comment! 'Week in Review September 21 – September 27: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: September 27, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T SBTD 75:  What is Freemium?
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 28, 2014
    [Comments] Choose Your Own View (Thoughtography)
    Consider leaving a comment! 'There will come a time, and maybe has already arrived, when small business owners begin to venture out from their business and supplement or augment their revenue with freelancing opportunities. While the climates and economies of business continues to change, owners remain owners. The business location may change and even be offsite or on the move. Learning how to conduct business from anywhere will certainly continue to become an important skill. Choose what work you do – and where you do it. Choose your own view. Thoughtography
  • CONVERSTATIONS  |  SATURDAY, SEPTEMBER 27, 2014
    [Comments] How to Craft the Perfect Social Media Strategy by Taking Things Day-to-Day
    Consider leaving a comment! 'Written by Russel Cooke. Social media is undeniably an important part of digital marketing. Individuals are increasingly taking to the web to research industries, brands, and specific products , so it’s crucial that your social media platforms are optimized to communicate with and influence your audience. Due to the widespread availability and accessibility of information via the Internet, the online market and accompanying public opinion moves much more quickly than in the real world. Center your social media strategy on daily scheduling. Social Media
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] How Social Media can Drive Traffic and Sales?
    Social media platforms now make it simple to measure your company’s engagement to your fan base by tracking the amount of times your content was commented on, liked, shared, and retweeted, and so on. Consider leaving a comment! 'Guest Post from  Trendii. Not too long ago, advertising strategies were focused on mass media that disseminated content as widely as possible to as many people as possible. Social media has effectively flipped that funnel to create a pull strategy that starts with the people you know and eventually progresses to the people you don’t. Direct Communication.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] Six Links Worthy Of Your Attention #223
    It surprises many, when I tell them that I am less interested in promoting the content and doing the back and forth in the comments (I don''t mind doing it, but I really love to just read, think, see, do and write). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? This page of animated GIFs explain some biology, physics, and math better than I could have imagined." " (Alistair for Hugh).
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] 18 Things About Facebook Rankings To Remember
    Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014. 'Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] Market update: hello to Ello, goodbye to Facebook?
    IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. 'Considering the huge variety of social media sites that were sprouting with remarkable regularity a few years ago, it seems like a reasonably long time since there was a new platform generating hype. Which perhaps explains the huge amount of buzz for ‘Ello’, a new alternative to Facebook that has been making waves off of the back of huge engagement over in San Francisco, and spreading around the world on a tide of media coverage. Why all the excitement? in a day.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)
    Up until now Facebook has ranked videos using the same metrics as every other post such as likes, comments, and shares. 'Facebook is working to reward brands that produce videos that spark the interest of users and hold their attention. new announcement from the biggest social networking site in the world details the changes in how videos are ranked. The main component of these changes revolves around whether or not a user has watched a video and for how long the user watched. This move continues Facebook’s trend of attempting to make every user’s newsfeed as personalized as possible.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] The Most Useful Promotional Products in a B2B Environment
    Consider leaving a comment! 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about? Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. But if you find yourself looking to create a feel good factor with your business audience, then look no further than promotional merchandise. It probably won’t surprise you to know that desk accessories account for the largest usage of promotional gifts. per cent used promotional notebooks.
  • DEVUMI  |  FRIDAY, SEPTEMBER 26, 2014
    [Comments] LinkedIn Profile Tips for Those Who Want to be Professionals
    You can’t one-word comment your way through this. 'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. My reward has been the sound of crickets chirping. Got the basics of posting?
  • LOUIS GRAY  |  THURSDAY, SEPTEMBER 25, 2014
    [Comments] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
    When a much labored blog post can only score a handful of comments (if any), and a fun tweet gets dozens of retweets and favorites in minutes, or a Google+ or Facebook post has a deep conversation, the return on investment can have you wondering if blogging is even worth the effort. In 2011, when Google+ just started, some high profile people said they were walking away from their own self-hosted domains and just redirecting to their Google+ profile, which was flying with comments and +1s. See from 2007: Are Leading Bloggers Getting Blog Fatigue? Yet few people noticed.
  • ABSOLUTE PA  |  THURSDAY, SEPTEMBER 25, 2014
    [Comments] Be inspired! 12 snappy blog and headline ideas that get readers to CLICK
    Share in the comments below. 'Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity and have you lifting that glossy mag right off the shelf. If you like what you see, you go back and buy the next edition. And again a month later. Maybe even get a subscription. And, you tell all of your friends, sharing that magazine with them.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Comments] Blogger Burnout
    don''t get lured into too many blog comment wars. blog comment. 'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). When everything is going well and things are fresh, it seems so obvious that the gravy train will keep rolling all night long. Fatigue always sets in. It can happen for the reader. What gives? just write.
  • VIPER CHILL  |  THURSDAY, SEPTEMBER 25, 2014
    [Comments] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    It was an interesting comment from someone who recently emailed me to thank me for the transparency I share in this space, but not one that I agree with. It’s the kind of comment I would really only expect a Googler to come out with. If you have any questions about this, please do let me know in the comments. Spencer is someone who has mentioned using expired domains as part of a link network for a very long time so it was quite a shock to me to see him do a total 180 on his previous comments. 'In early 2007 I fell asleep on a bus home from college. Yes, I was.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [Comments] Cloud Computing: Making the Move Without Fear
    Consider leaving a comment! 'If you haven’t already, you may be thinking of moving much of your data and programs to cloud computing. The cloud sounds mysterious, so can you trust it? Your business is your livelihood, and you’re a bit too protective of you work to let it float in cyberspace. But don’t turn your back on cloud computing entirely. Cloud Computing: What’s Wrong With It? The benefits of cloud computing are evident. You don’t have to keep purchasing the same software every time a new edition is launched. percent access for their customers.
  • DANNY BROWN  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Comments] The Problem With Making Grandiose Statements
    And they may even sound good while creating them, and look great when the positive comments and affirmation starts rolling in. 'There’s a popular method of content creation, centred around making grandiose statements. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing. The problem is, many don’t. Insights
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Comments] What Are You Optimizing? Keywords vs Topics
    And my favorite part is always the discussions in the comments since you get a sense of what other marketers are doing. '“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers. Why The Topic Thing? This is the holistic-topic approach.
  • CONVERSTATIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Comments] Loyalty Programs Build More Than Just Business
    Consider leaving a comment! 'Loyalty Programs are a way to build your business and the relationships important to your business. Loyalty programs and rewards can be great for you the owner, for the customers you serve, and other businesses you might co-op or joint venture with. Some of the reasons why your business should consider a loyalty or rewards program Show Your Customers They Are Appreciated – Whether celebrating a birthday or climbing to a higher tier membership, a loyalty program shows your customers how much you appreciate their business. Small Business
  • T2 SOCIAL  |  TUESDAY, SEPTEMBER 23, 2014
    [Comments] Introducing CPR: Cost-Per-Retention
    Tell us in the comments below or on  Twitter ! 'Introducing a whole new concept to the world of social business and social care: cost-per-retention. What exactly is it and why is it so important? It has long been said (and shown through some pretty simple calculations) that it is far less expensive to keep existing clients than it is to acquire new clients. In fact, last year,  Merchant Warehouse put together a great little infographic  that showcases exactly that. What Is CPA? CPA, or Cost Per Acquisition, refers to the cost a brand incurs in order to acquire a new client. What Is LTV?
  • WRITTENT BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Comments] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Sometimes a short article will still generate a lot of shares or comments, which does affect placement. 'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. But some popular beliefs about SEO are just flat-out wrong. Here are a few we’d like to make you aware of: Myth 1. The keyword is dead. Reality. Myth 2. Reality.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 23, 2014
    [Comments] Why Your Blog Isn’t Growing and How to Make It A Success
    Are you getting comments? Are you responding to comments? Is your comment system intuitive and easy to use? What counts is that you get them reading, sharing, and commenting. 'This is a guest contribution from Gary Dek from  StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Otherwise, you risk the chance of starting from zero after an algorithm update. The Cornerstones of Building A Following. You are not actively seeking growth.
  • SOCIALFISH  |  TUESDAY, SEPTEMBER 23, 2014
    [Comments] How to Use Content Curation To Grow Your Online Presence
    Set up a Dropbox account where everyone can move their curated information each week, and then direct someone to sort out the best information, write a brief comment about the material and post it to your selected location. 'Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that. Now, we are bombarded by information and often suffer from information overload.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Comments] Freelancing to Supplement Your Business
    Consider leaving a comment! 'As I visit with small business owners – often from small, rural towns – generating additional revenues is often among the hottest topics of conversation. While we look at the current operations and customer base, follow-up calls and emails, and current pricing structures – one additional way to generate revenues is … freelancing. Freelancing gigs can be a revenue boost, as well as a marketing tool. By offering your services on a gig or project basis, you become more findable and perhaps more marketable. Marketing Small Business
  • DIGITAL DIVA  |  MONDAY, SEPTEMBER 22, 2014
    [Comments] Bundobust: Indian Street Food in Leeds
    can’t comment on the craft beer because I don’t drink beer, but the procescco is good (they serve it in small tumblers). 'Bundobust is a beautiful marriage between The Sparrow Bier Cafe and Prashad restaurant (click the link to see my review of that restaurant). They specialise in craft beers and tasty vegetarian Indian street food. Bundobust opened fairly recently and I’ve been a few times now, finally remembering to take a few snaps on my last visit with some friends. It’s very relaxed and the food is delicious. Hungry now?
  • SOCIALFISH  |  MONDAY, SEPTEMBER 22, 2014
    [Comments] Association Social Media: American Society of Civil Engineers
    After pouring an obligatory cup of just-in-the-office coffee, I sign into all of ASCE’s social accounts and monitor mentions, reply to comments and questions, and delete any spam. Though the discussion was started nearly a month ago, it’s still going strong with 55 comments, and more people weighing in on it daily. ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first –  in what department in your organization does your role sit? Who do you report to? .
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Comments] Making Connections Like the Railroad
    Consider leaving a comment! 'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. use several train and railroad “themes” here, with specific purposes. ConverStations.
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Comments] 15 Storytelling Techniques
    Let us know in the comments below! 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for. It’s the only way to tell your story’s brand online. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 21, 2014
    [Comments] 5 Unique Ways to Increase Your Blog Traffic
    After creating your post, you can share a link of the post through Facebook or Twitter and then ask your friends or followers to comment. After posting to your blog, you need to ask your readers to leave a comment after reading the blog. Research shows that people will do (mostly) what you ask of them, and will comment where they might not have before. Read the comments that are left and try to reply all of them. 'This is a guest contribution from SEO expert Zach Radford. Instead, you need to focus on creating quality content that is beneficial to your visitors.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 21, 2014
    [Comments] Week in Review: Posts and Podcasts September 14 – 20, 2014
    Consider leaving a comment! 'Week in Review September 14 – September 20: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 20, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T SBTD 69:  Why Use GoDaddy? Blog Coach Whistle Stop
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 21, 2014
    [Comments] Same World, Different Lens
    Consider leaving a comment! 'Some only see the world through their own eyes. While physically, this makes sense, both socially and culturally, it can be a limiting view. It has been said, “No two people have ever read the exact same book.” ” Different experiences, different values. Same world, different lens. How does this apply to business? Some business owners find a tough time seeing what and how the customers might see the business. Someone in business for decades might not take time to see through the lens of a customer 30 years their junior. Thoughtography
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