[Comments] Keeping Your Readers Engaged Using Social Media
    Be responsive: If people are commenting on your posts or tweets, you must respond, and this can become a daily, rather arduous task. One way you do this is by engaging them in conversation and by responding to all of their comments/questions. Look at what your competitors are doing on their social media pages and accounts: What reader comments are appearing there? 31% of website traffic now comes from social media. Two major thrusts will be involved in engaging readers – the psychological aspects of appeal and solid data mining that finds and engages the right demographic.
    [Comments] LIFT Canvas – Canvassing for Growth
    Consider leaving a comment! Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. “I may not fill out each section (of the LIFT Canvas) every time, but I’ve found I don’t miss as much and I backtrack less. Everybody gets involved in the planning. ” ~ Home Improvement / General Contractor. Give a Boost to Your Business. Small Business
    [Comments] Six Links Worthy Of Your Attention #266
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: What happens when pirates play a game development simulator and then go bankrupt because of piracy? Greenheart Games. Games get copied a lot-- so much so that it's hard to make a living at it. Suddenly, they become pretty practical about it." Alistair for Hugh). Alistair for Mitch). But still.
    [Comments] Last of the LIFT Clips — on ConverStations
    Consider leaving a comment! Over the past few years, the LIFT Clips series has presented hundreds of videos to inspire, inform, and educate business owners using the LIFT framework. We presented four videos to help owners to LEARN, IMPROVE, FIND FLOW, and THINK about their business, life, and growth in general. As we continue to build out SmallBiz LIFT , the LIFT Clips will continue there – sometimes one video at a time, other times a series that fit a theme. It might look like this: FLOW: Too Many Topics of Passion? Here are some words of wisdom and focus by Regina. LIFT Clips
  • PROBLOGGER  |  FRIDAY, JULY 24, 2015
    [Comments] 31DBBB Day 25: Ask a Question
    also go through 12 tips and ideas for asking readers questions on your blog, so you will come away with plenty of ideas to help you nail today’s challenge. I’d love to see what kinds of questions you ask your readers, so feel free to leave a link in the comments to your post and we can check it out. Today is another writing challenge , but it’s one that need not take much time at all. In fact, it might be the shortest post you’ve ever written! Very simply, ask your readers a question. The Essential Guide to Creating a Survey Your Readers will Love: Blog Tyrant.
  • SOCIALFISH  |  FRIDAY, JULY 24, 2015
    [Comments] Five Subtle Lessons from Great Community Managers
    But what you can’t really prepare for is how the comment makes a staff person feel. Negative comments can feel like negative attacks–the fight or flight response kicks in, and that makes it ten times more difficult to respond appropriately. The great community managers we know have cool heads and the ability to help staff put negative comments into the proper perspective. 4) Being responsive takes a team. This post originally appeared on  Online Community Results. This is time-intensive work. Your members must have a compelling reason to participate. photo credit ).
  • ABSOLUTE PA  |  FRIDAY, JULY 24, 2015
    [Comments] My first time (and why you should pop your Periscope cherry too)
    Live viewers can ask questions and make comments directly to you, making it really easy to communicate with a big ole chunk of your community at once. Answer one of the questions below in the comments: Have you been on Periscope either as a viewer or a broadcaster? I did something for the first time last week. I was really nervous beforehand. I was worried I’d make a fool of myself, that I’d say or do the wrong thing, that all my vulnerabilities and flaws would be up for scrutiny. I put it off until the last minute. Then dived in. When I relaxed into it – it was amazing!
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Comments] Media Relations: A Quick Test to Pitch the Right Outlets
    The best way to gauge this is to look at how many followers they have on each, and to take a quick glance through how many comments and shares their posts get. By Matt Sommer. One of the beautiful things about the Internet age is the low barrier to becoming a content producer and publisher. Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. It’s often difficult to tell the difference at first glance. Media Relations and Placing Stories. Prioritizing them can be next to impossible.
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Comments] The 10 Commandments of Online Etiquette
    Comments […] it’s just me, but I’ve always been a firm believer. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all? If you are right with me—you hate this stuff—I want to know why you do this to others when you get behind your computer at work.
    [Comments] Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
    Feel free to share them in the comments! Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as to how quickly you should expect results. Cheers!
    [Comments] How to Write a Post that Has a Clear Call to Action
    Sign up to your email, share your post, write a comment – there are plenty of ways to gently guide your readers to take the next step, and this episode is the one that will show you how. Calls to action are one of those things you know you should include on your blog, but often get shoved to the end of the to-do list. They are important, but you’ll figure it out one day, right? Well today is your day ! You would be surprised how many readers will do what you kindly ask of them, so if you’re looking for your audience to take a specific action, then be prepared to ask.
    [Comments] Are You Sure You Want to Leave Facebook?
    There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it. By Corina Manea. Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? That is… a lot! If there is one constant thing about Facebook, it would be the algorithm changes. Which leads us to today’s topic, you guessed it… Facebook. Period.
    [Comments] Andy Gilman on How Social Media Changes Crisis Communications
    In a typical old school style, you would have one person from Walmart with one comment in the New York Times article towards the end of the long expose. If you are a stakeholder, an employee, a shareholder, a regulator or a customer, you can see the entire statement, not just one comment. Meet Andy Gilman , president and CEO of CommCore Consulting , otherwise known as “The Tylenol Man.” In 1982, when the Tylenol Crisis broke out, Andy prepped Johnson & Johnson Chairman James Burke for his 60 Minutes Interview, considered a turning in helping to resolve that issue. That’s bad.
    [Comments] 31DBBB Day 22 Challenge: Pay Special Attention to a Reader
    As always, feel free to share on Twitter or here in the comments how you’re doing with the challenge – can you believe we’re past the three-week mark now?! Today’s podcast episode is all about your audience, and how to make them feel valued. If there’s one way to build a better blog, it’s taking care of the people who take the time to read and engage with you, therefore creating a space that both you and they love. Tell them why you appreciate them, loud and clear! Further Reading: Make Your Readers Famous. The Power of Making Your Readers Famous.
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Comments] Five Social Media Automation Myths Busted
    Balance your scheduled posts with a few real-time updates every now and then, participate in conversations, respond to comments and you’ll see a nice boost in your social presence. By Sophia Solanki. Automation has always evoked mixed emotions from the human kind. We often see it as a replacement of the human element, which we cherish so much. What we have really seen, though, is that more often than not, automation has enabled humans to do and achieve more. Some caution is great, but irrational fear has no place in the hyper competitive and fast moving markets we deal with today.
  • DANNY BROWN  |  TUESDAY, JULY 21, 2015
    [Comments] Pure Blogging and the Experience We Give Our Readers
    The post, like many others of Jack’s, really resonated with me, and I left a comment, which I’d like to share below. The reason I wanted to share the comment was to show you what content  should do when it’s at its purest form – the kind of pure blogging I’ve been talking about for the last few weeks and months. Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions. Like, a LOT.
    [Comments] Tinder: Brands don’t be Scared
    Ask us more in the comments below. The mobile dating app launched it’s  first ads a couple months ago   and since then has expanded into testing more video ads. Since Budweiser, the app has also included ads such as movie trailers for Trainwreck, which allows the mobile app users to: View the trailer. See movie times nearby. Purchase tickets. Share. The ad experience has increased over time, where in the beginning brands had to create a profile and only a link was provided out if the user swiped right. One of the biggest assets that Tinder has about its users is their location.
    [Comments] Face it; Your Brand Needs More Videos
    Whether you encourage feedback with each video or you let followers comment on their own, video feedback and comments will let you know exactly what your customers think about your brand. Just make sure you respond to any and all comments, especially if they’re negative. If you promote your brand on Facebook, then you need to make videos a part of your social media marketing equation. More and more businesses are using Facebook for marketing purposes and with the right video; you can stand out among the social crowd. Take a moment to look surf Facebook.
    [Comments] Monday Roundup: Social PR Case Studies
    Please share in the comments below. In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR”  goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here Here are seven social PR case studies to give you some ideas. 1.  10 Influencer Do’s and Don’ts With Amex Social Media VP. Digital Marketing Revitalises Heritage Brands. ” 3.  Bonus – there’s a pic of a dog named Lola! 4. 
    [Comments] The Evolution Revolution
    First, I would primarily blog and comment on other blogs. Commenting drove engagement in those old days. Today, blog comments are few and far between with most of the conversation distributed across social networks and private groups. It used to be that every seven years, you would need to adapt a new skillset and your career would evolve. For example, it became necessary to learn team management or email marketing or [fill in the blank]. Now in communications, you need a new skill set every year or at least a major evolution of an existing one. The Medium Is Everything.
    [Comments] Coming Soon: The LIFT Canvas
    Consider leaving a comment! It has been said that we don’t really own what we know, until we articulate it. For the writer, it’s pen to paper. For the artist, paint and brush on a canvas. For the musician, notes played. You get the idea. Some of the best business thinking become lost in thought, never being articulated into ideas, let alone plans. Whiteboards. Post-it Notes, Blog posts. These are means and methods to articulate, to ideate, to plan the growth of your business. One thing to keep in mind whenever you use the LIFT Canvas: Always know your WHY (Think: EASY ).
  • PROBLOGGER  |  SUNDAY, JULY 19, 2015
    [Comments] The ProBlogger Podcast How-To: Leave Comments on Blogs
    Leaving comments on other blogs is one of the most commonly-recommended things you can do to drive traffic to your blog and to increase your online visibility. In today’s episode I also mention how although there’s truth in the advice that leaving comments is a great way to boost your blog, it can also be a technique that can really damage your blog. I’ve got some tips to help you harness this technique in the right way so you can build a really great connection with other bloggers in a mutually beneficial way. Originally at: Blog Tips at ProBlogger.
    [Comments] The Rise of the Do-Leaders
    Leave a comment if you want me to discuss further. Over the last couple of months I  have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. Before I go on any further, let me be clear, this is not intended as a blanket statement or observation about everyone.). Heres the original post  but I have added more for this blog post. guess I do.
    [Comments] How and Why to Experiment with Opinion Posts on Your Blog
    Feel free to share your post in the comments below , and have a look at other bloggers’ posts as they come in. Today’s challenge in 31 Days to Build a Better Blog should be easy for some of you – but terrify the rest! Opinion posts come easily to those who are happy to share and engage in the feedback that they get. For others, though, it might not come naturally to put yourself out there and perhaps meet some resistance from those who don’t agree. I’ve definitely had to push myself out of my comfort zone to share how I feel about something. Be brave!
    [Comments] Six Links Worthy Of Your Attention #265
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Skynet Ascendant - Locus Online.  " Cory Doctorow thinks that the science fiction we write says more about the now in which we live, than about the future we might inhabit. Alistair for Hugh). The Perfect Man - Oxford American. Think you're good at video games? Think again. It won't be pretty."
    [Comments] WATCH: Post-It Notes in LIFT Clips 07/18/15
    Consider leaving a comment! We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. We’re using lots of Post-It notes for the LIFTcanvas at our new project: LIFTboosters. To celebrate, here are some great LIFT clips using Post-it Note products. LEARN – How to Write a Book – 1st Draft with Post-It Notes. IMPROVE – Resurface Anything with Post-It Note Dry Erase. Give a Boost to Your Business. LIFT Clips
  • DANNY BROWN  |  FRIDAY, JULY 17, 2015
    [Comments] Your Product Will Catch Me, Your Service Will Keep Me
    For me, they make blog commenting fun and more social again , and they make it so easy that anyone can take part and enjoy. While Chris from Mean Themes helped me resolve that issue (with some CSS, then a full theme update to fix the way the theme hides labels on the comment form), Jason from Postmatic set up a test server to go through the Myth theme and see how Postmatic could help. also had some issues with how Postmatic’s comment plug-in Epoch (currently in beta) displayed comments when activated. I’m a marketer by trade. And you know what? Click To Tweet.
    [Comments] It’s 2015 and #PRDiversity Is Still An Issue
    Barrett also shared the comments expressed by one of PRWeek ’s readers who relayed disappointment in the publication’s 2014 Agency Business Report cover. Please share your thoughts, suggestions or feedback in the comments below. . Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR,  highlighting three whose own efforts helped shape the profession for all. Covey. But what about #PRDiversity?
  • ABSOLUTE PA  |  FRIDAY, JULY 17, 2015
    [Comments] Manage interruptions like a fairy on bitchy dust
    Comment below and share your experience, advice and tips. Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work. There’s an idea that you’re always available for dog sitting, airport pick ups, coffee mornings or endless questions about nothing super important (my stock response is usually: Ask Aunty Google – she knows EVERYTHING). Don’t sweat it.
    [Comments] 3 Untapped Marketing Opportunities for Small Business Owners
    You can use the platforms to field comments and engage in conversations with your customers. Consider leaving a comment! Written by Kevin Flanagan. Sometimes small businesses struggle to keep up with the trends in marketing and advertising. In fact, some businesses struggle to take full advantage of many now-traditional mediums for advertising. A BIA Kelsey report found that 60 percent of local businesses don’t even have their phone number up on their businesses website. Here is a look at just a few of those possibilities. Traditional Opportunities. Untapped Opportunities.
    [Comments] 31DBBB Day 16 Challenge: Solve a Reader’s Problem
    hope you’ll join me, and I look forward to hearing your feedback in the comments here on the show notes of todays challenge. Today’s challenge in the 31 Days to Build a Better Blog series is another writing challenge, and one that’s close to my heart. In both my blogs I strive to be useful – every day, my goal is to solve at least one reader problem. There are many reasons why helping to solve a pain point for your reader is good for both your blog and your audience, but it boils down to creating a connection with people that keeps them coming back.
    [Comments] LIFT Quotes: LEARN; IMPROVE, FLOW, THINK
    Consider leaving a comment! LIFT is a framework for the coaching and resources available to small business owners we work with. It has become a continual process of awareness, analytics, and application. Soon, our focus here will shift to a new place: LIFTboosters. hope you will join us and continue to grow, expand, and flourish. LEARN. “I am always doing that which I cannot do, in order that I may learn how to do it.” ” –  Pablo Picasso. IMPROVE. ” – Friedrich Nietzsche. FINDING FLOW. ” – Phaedrus. THINK. ” – Confucius.
    [Comments] Communicators Must Lead
    So, dear communicator, what are you doing to shift from doer to leader? I’d love to hear your perspective in the comments below. Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Understand Influence. No followers, you’re not a leader.”.
    [Comments] Join Fred Cook for a Special Author Q&A Today
    Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Fred will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. By Gini Dietrich. Fred Cook is the CEO of Golin (formerly know as GolinHarris). He is, what you might consider, a big deal. For any of you who have spent any time in agency life, you know he’s a whale in our industry. first met Fred in the early days of my blogging career at a PRSA event.
    [Comments] Pregnancies Developing More Social Networking
    The lovely thing about reading blogs, that’s often overlooked, is the comment section. A couple of decades ago, women turned to a particular, very popular pregnancy book for information about pregnancy, before, during and after. What to Expect When You’re Expecting” was the pregnant woman’s bible. But now you’ve got a whole slew of information at your fingertips on the Internet. And besides the information you can find on various sites, you’ve also got your social networking sites. Use Social Media. This is where you’ll find the real world stuff.
  • T2 SOCIAL  |  MONDAY, JULY 13, 2015
    [Comments] When Should You Address Negative Comments on Social Media?
    When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” The most common answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. Negative comments and remarks on social channels can be fairly tricky. There are two things you want to consider when it comes to handling negative comments.
    [Comments] Monday Roundup: Internal Communications
    Please share in the comments below.  . Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? 1.  The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Why: “I believe no organizational communication is as important as employee communication. ” 6.  ” 7. 
    [Comments] Are You a Coach or Consultant?
    Consider leaving a comment! The talent pool of freelancers and solopreneurs continues to grow quickly. Every day, more people are either branching out on their own or taking on side gigs with independence in mind. Many of these new business owners are doing either coaching or consulting work. Is there a difference? The question comes up occasionally: Should I call my services coaching or consultancy? Coach or Consultant. consultant might say : Here’s what you should do, you can hire me to do it for you. They want you to succeed. coach will consult when not instructing.
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Comments] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Responding to comments builds trust and intimacy between you and your customers. Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. Not having a social media strategy.
    [Comments] 31DBBB Day 12: Develop an Editorial Calendar (and How to Do So!)
    How have the comments been? Feel free to share your editorial calendar in the comments On todays show notes. So yesterday your 31DBBB Challenge was to brainstorm 10 posts for your blog (you could come up with more, but 10 was the minimum!) and today we will be building on that – developing an editorial calendar. This is going to serve as the next week of content on your blog. Ultimately these two exercises will get you on the road to setting up a publication schedule you can carry on, specifying what kind of content you’ll publish on what days.
    [Comments] Six Links Worthy Of Your Attention #264
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? can't help but think that if Greece, and Europe, had access to this kind of information, things would be different in the EU right now." Alistair for Hugh). The special trick that helps identify dodgy stats - The Guardian. " Ben Goldacre is a smart scientist and good debunker. Slavoj Žižek on Greece: This is a chance for Europe to awaken - New Statesman.
    [Comments] WATCH: DIY Video in LIFT Clips – 07/11/15
    Consider leaving a comment! We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. With this being the 4th of July, for many a time of fireworks and celebration, we thought a few scenes of fireworks from movies and television would be appropriate. LEARN – How to Use Cheap 3-Point Lighting. IMPROVE – Get Better Sound on Your Videos. FIND FLOW – Using the YouTube Video Editor. Give a Boost to Your Business. LIFT Clips
    [Comments] Testing your Website Content – Some Practical Advice
    Quality is quite subjective, of course, but if you have the right testers, then their comments are what matter, not your thoughts and beliefs. Again, if you have the right testers, and they have already demonstrated an interest in the product or service you offer, then they ought to be able to comment on how useful your content is to their wants and needs, and you should be able to take that feedback and use it to revise and refine your content. It really is all about user experience. And user experience is bound up into two elements – usability ease and content quality/relevance.
    [Comments] 3 Things You Should Know about the Link Between Social Media and SEO
    Although we don’t know for definite whether social media shares, likes and comments have an effect on SEO, it’s likely that things will change in the future.  As Google continues to update its algorithms, SEO continues to change.  What may have worked well five years ago is now something that can get you penalised.  Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future.  Want to know more about the link between social media and SEO? 
  • DANNY BROWN  |  FRIDAY, JULY 10, 2015
    [Comments] What Turns a Blog Reader Into a Blog Subscriber?
    There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. After all, anyone can read or share or comment on a post. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. Subscribing, though, is another level of commitment by a reader, and validation for a blogger that their content is meaningful. But what turns a blog reader into a blog subscriber? Their answers are below. The Value Proposition.
    [Comments] 3 Things to Implement for Project Management Success
    Consider leaving a comment! Written by Sébastien Boyer. project manager tasked with managing project operations and client relationship usually walks a thin line between being a project enforcer and a motivator. And maintaining the balance is easier said than done. Besides, it is an endless cycle of a project manager’s life that starts all over again every time he/she gets a new client. However, despite the challenges there are a certain things every project manager needs to implement to handle and deliver project operations successfully. Planning to accomplish those goals. Conclusion.
  • ABSOLUTE PA  |  FRIDAY, JULY 10, 2015
    [Comments] 5 Tools for successful remote working
    Comment below and let me know your faves. You know when you start out in business and you get those first clients and prospect customers? You remember every detail, every phone call, where every piece of material they may ever need is. Like when you first started creating all the copy, terms and everything else you needed – it all went in “documents” and you just knew what it was called? Fast forward a year or 2 to when your business is in full swing – not so easy to remember it all, huh? We’re only human. At best. Totally bat s**t crazy at worst. Have a look at this.
    [Comments] 3 Project Management and Organisational Apps that I Use in My Blogging
    hope that they help others who might be looking for some help in this area and would love to hear what you’re using below in comments! 1. love that I can add notes/comments to my tasks. It’s more of a communications tool that we’ve particularly been using among our events team but it is certainly something I see us using more and more going forward in other aspects of the business too. I’d love to hear what tools you’re using and how you’re using them in comments below? We launched our mid year sale on dPS. templates for sponsor mentions.
    [Comments] Recommended Reading – 7/9/15
    The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Commenting on popular blogs is a great way to catch the eye of influential people, but what makes for a great comment? Kevin Duncan must know a little about this topic because his post on Boost Blog Traffic drew 275 comments of its own! He offers commonsense advice, such as clearly identify who you are, reading a post thoroughly before commenting, keeping your comment short and moving the discussion forward. What 4.8 Read the post for 10 more.  .
    [Comments] Continuous Improvement – Better Than Delayed Perfection
    Consider leaving a comment! Continuous Improvement is better than Delayed Perfection – Mark Twain. Novice to Expert is more than a single step. The way things change these days, it might be a lifelong journey. Improving is one of the key pieces in the LIFT Framework. Once we embrace a beginner’s mindset , we can learn – and then improve as we apply what is learnt. To improve a little bit at a time allows you to modify, measure, and master as you grow. Small steps often lead to big results. To be sure, small steps make change easier to navigate. Thoughtography
    [Comments] 31DBBB Challenge: Join a Forum or a Social Media Group and Start Participating
    Further Reading: Finding Readers Week: Corinne Talks Commenting, Engagement, and Are Forums Right for Your Blog? One of the most common questions I’m asked by bloggers is “ how do I find readers? “ I do have a pretty standard reply, although it really does depend on several factors: mainly who is their target audience, where are they mostly online, and how can you participate in those places? It also features the challenge of the day to find a forum or group and get started. I’ll show you how. Stay tuned for a brand new topic tomorrow!
    [Comments] 5 Marketing Mistakes You Should Never Make on YouTube
    Also, do not ignore the reviews, comments, or feedback you receive from people. It’s not uncommon to come across useless “troll” comments written by people who are just looking for someone to shame publicly in fancy language and those aren’t the ones you want to be paying attention to. https://travisvgvh.wordpress.com/2014/11/05/youtube-is-probably-the-very-best-place-to-do-marketing-as-a-result-of-it-can-be-vast-acceptance-master-the-most-effective-youtube-marketing-and-advertising-strategies-to-turn-out-to-be-an-effective/. The commercials that make you wait. How do you do this?
    [Comments] Liquid Content Strategy – An old Idea gets life
    People share so much online that it’s easy to find intent statements, questions, comments and complaints – about our brand or organization and about competitors. In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around.  We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. But the notion of a liquid strategy is not new.
    [Comments] How to Choose What Social Media Space to Focus On
    hope you’ve been enjoying the podcast so far – I’d love to hear your feedback in the comments. A brand new week and day 8 of our 31 Days to Build a Better Blog challenge ! Let’s get started. Today it’s all about social media, and the role it plays in your blogging. If you’re not careful, it can suck up all of your time and you’ll be left struggling to find hours in the day to create content for your blog. The first thing to do is to figure out which social network is best for your site, and I offer some suggestions to help you figure that out.
    [Comments] If You Want to Build Engagement, Build Your Learning First and Never Stop Learning
    Or is it to interact, via comments on a blog, tweets, Google+ conversations and more? One of the things many bloggers complain about is that social sites like Twitter and Google+ have seen comment numbers decrease , as conversations about a post shift to the network as opposed to taking place on the blog itself. When people think of growing an engaged audience, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar. So I made a decision. Learning As You Go.
    [Comments] Is Trust Part of Your Long-Term Marketing Strategy?
    Here are some highlights: What do others say about you –  These third-party comments say a lot about how you really do business. How do you react –  How do you react to questions or negative comments? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. In today’s world, trust is a more important marketing asset than the product or service you’re trying to sell. Think about that for a minute. Would you buy something off of someone you don’t trust? Chances are, the answer is no. But in today’s world, you can’t BS your way through it.
    [Comments] Twarts and Pivots
    Consider leaving a comment! It’s early, and already there is a volley of thwart and pivot. plan gets thwarted, then a pivot. Plan for the Pivot. With the launch of LIFTboosters getting close, there is still some video to record along with some voiceover of one of the training sessions. Having developed a whopper of a cold the past few days, neither video or voice is a good idea. Pivot : Storyboard more training, capture on-screen video (no voice). An important piece of equipment got left behind on a recent trip. Pivot : Always have a backup plan, always have an exit strategy.
    [Comments] DEVOTIONAL: Now More Than Ever
    Consider leaving a comment! Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier , our post will close with a hymn or spiritual. Now More Than Ever. I’ve been asked a few times why I’ve begun publishing Devotionals each Sunday. There are two reasons. 1. A hot topic among business owners I meet with, especially lately, has the subject of displaying faith in business has become a topic of discussion and planning. That’s okay. Devotiona
    [Comments] 31DBBB Day Five Challenge: Email a Blog Reader
    In the early days of my blog I would always email readers who left a comment to thank them and let them know I’d responded. It was always met with surprise and gratitude, and I know to this day some of those commenters still read ProBlogger today. Don’t forget to let us know how you’re going with the challenges – you can do so by leaving a comment on todays show notes page here. Welcome to day 5 in the 31 Days to Build a Better Blog Challenge. You can find today’s challenge here. So reach out to your readers. Create a community.
    [Comments] WATCH: Firework Scenes in LIFT Clips 07/04/15
    Consider leaving a comment! We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. With this being the 4th of July, for many a time of fireworks and celebration, we thought a few scenes of fireworks from movies and television would be appropriate. FOOD – Ratatouille’s Tasty Food Mashup. BASEBALL – Perseverance Pays Off in The Natural. DANCING – A Grand Finale to Mary Poppins’ Rooftop Pary. LIFT Clips
  • FIREBELLY  |  FRIDAY, JULY 3, 2015
    [Comments] How To Create Fireworks With Customers On Instagram
    People will post comments and questions under your photos. Search for others who are hashtagging your brand or product and acknowledge those images too with a “double tap” or comment. No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. BE RESPONSIVE. Respond to them!
  • ABSOLUTE PA  |  FRIDAY, JULY 3, 2015
    [Comments] The Ultimate Business Blogging Guide
    You see a comment in a FB group, online somewhere, or a client or prospect client asks you something, and you think – YES I totally have a blog that will answer that question! One of the many benefits of Google Docs is that we can all make edits and comments, even while we’re in the document at the same time. Comment below to share with us. Have you ever asked a question online and got EXACTLY the help you were looking for or an answer that’s saved you hours of Googling? I bet you were eternally grateful to that person (well, you should have been). TWICE.
  • TWIST IMAGE  |  FRIDAY, JULY 3, 2015
    [Comments] Six Links Worthy Of Your Attention #263
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: I used to lead tours at a plantation. You won't believe the questions I got about slavery. - Vox. Topical, and sobering. If we're going to tackle racism, we can't sweep it under the rug. Apparently, tourists in the South don't agree." Alistair for Hugh). Alistair for Mitch). Hugh for Mitch).
    [Comments] Making The Most Of Your Time: Managing Customer Service As A Small Business
    Consider leaving a comment! Written by Larry Alton. We’ve all been known to gripe about the computer on the other line, and sometimes those bots can be a real pain. But when you’re a small business owner, it’s worth considering the value of automating your customer service. This route can help you to make the most of a slim budget and limited staffing, and it can allow your customers to get the help they need without long lag times. Why Automate Customer Service. Business News Daily reports that a single live-support phone call can cost $33. Top Automation Tools For Small Businesses.
    [Comments] Blog Promotion Strategies: How to Think Outside the Square
    Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment. It’s day three of our thirty one day challenge! How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days? We’ve already covered nailing your elevator pitch and how to create a super-shareable list post , and today it’s all about getting yourself off your blog to promote it and find some readers. “ Build it and they will come “, you think? How are you being useful?
    [Comments] Does Your Website Get Enough Social Loving?
    Now that you know some of the social routes to take, here are some tips for promoting your business through social media: Respond to Social Questions and Comments. However, once your website and your brand start gaining attention, you need to respond to any and all social questions and comments you receive. Whether it’s a question about a product on your site or a comment on your service, social media is a great way to communicate with customers. Spreading the word about your business website takes more than just an interesting layout and engaging content.
    [Comments] 63% of consumers believe the high street has lost its appeal. How can retailers respond?
    Commenting on the research, FreshMinds CEO Caroline Plumb said “Our research suggests a strong desire for change on the British high street, particularly amongst millennials who will be the key target audience for retailers in 2025. We are delighted to announce the launch of FreshMinds’ latest piece of research designed to give retailers an insight into the high street of 2025, which is now available to download. The research, powered by Respondi , found that almost two thirds of consumers (63%) believe that the high street has lost its appeal. But should they be worried?
    [Comments] Curiosity is the Wick (Thoughtography)
    Consider leaving a comment! Curiosity is the wick in the candle of learning. – William Arthur Ward. I was told as a teen working in one of my first jobs, “Always remain coachable.” ” I had just watched my boss fire someone loudly. His parting shot was telling the employee he was “Uncoachable!” ” When he turned to walk away, he saw me standing in surprise – there was lots of cussing and I was 15 years young. Later, he explained how important it was to always remain curious and coaching, rather than certain and content. Thoughtography
    [Comments] Why the numbers need to be balanced with customer needs
    Leave a comment below with your answer. Courtesy of Pixabay. In businesses there is sometimes a tendency to focus on the numbers and use them as the only metric by which success is measured. This is a myopic perspective to take, because while numbers never lie, sometimes they also omit key information. Numbers can tell you a lot about your business, but there’s also something to be said for seeing your business from the consumer’s perspective. By visiting those stories the CEO is able to accomplish two things. He can only learn this information by making this observation.
    [Comments] How Blogging Has Changed Branding
    Since they are right there with you, they can interact with your content by commenting on it, sharing it, liking it, and asking you questions–many times in real time. Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Let’s count them. Gone are the days of mass marketing where brands shouted their message through a box. Branding is now a two-way street.
    [Comments] A Guide to Using Social Media for Equity Crowdfunding
    If someone comments on your posts, engage them in steady conversation. Equity crowdfunding is the latest and greatest way to fund your small business or enterprise, and it’s come a long way since its inception. It’s an incredibly strong marketing tool for businesses as well. If you’re working on your own equity crowdfunding campaign, social media can make a huge difference for you no matter what, but it will be most successful if you know how to leverage it.  . To begin with, it’s important to understand that equity crowdfunding is its own entity. You aren’t just marketing to the masses.
    [Comments] Do you Participate in LinkedIn Groups? Why not?
    Make sure you respond to those that make comments and get a conversation going. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Certainly there must be someone in that mix you’d like to talk to. It’s a great resource for product and industry knowledge, especially if you identify, join and participate in groups that share your same interests. The groups will come up in rankings according to size. Look and see if any are appropriate and join.
    [Comments] Like, Share,Tweet – Is that All You Can Do on Social Media?
    Additionally, also ensure that you participate in conversations and respond to comments. Guest Post by Jessica Davis. According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. But with 1.44 billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else? However, the latter allow for more accurate targeting, which automatically makes you more relevant to your audience.
  • SPIN SUCKS  |  TUESDAY, JUNE 30, 2015
    [Comments] Fear of Feedback Needs a New Perspective
    It’s the perfect solution to eliminate the heart palpitations that come with anxiety every time you get a notification of a new comment, right? Sometimes exploring other perspectives within your post or through research can help you prepare for the comments. Respond to comments. Commenting Commenting on a post with a thoughtful comment feels pointless if you know there won’t be any response. Be a good commenter elsewhere. Part Sometimes commenters have a bad day. No one is perfect, but a negative comment doesn’t automatically equate to trolling.
    [Comments] COOL TOOLS: A list of COOL TOOLS Shared
    Consider leaving a comment! As part of the recent tweak to our  Twitter prefix practice , mostly for use with LIFT Resources , one popular category has been COOL TOOLS. Like this great list of resources and tools: COOL TOOLS: 113 Visual Marketing Tools and Apps [link] by @JDScherer on @Wishpond. Mike Sansone (@mikesansone) June 19, 2015. One thing to keep in mind about your consumption and digestion of COOL TOOLS. Make sure to use  the EASY formula : Efficient, Sustainable, Affordable, and have a good Why. Here are ten of them. Give a Boost to Your Business. Cool Tools
  • JEFF KORHAN  |  MONDAY, JUNE 29, 2015
    [Comments] Personal Branding: How to Achieve Consistent Marketing Clarity
    Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His This is Episode 45 of  This Old New Business  weekly  business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. Our Featured Guest: Larry Winget. Be Known for Who You Are. ” Jim Rohn.
    [Comments] Google Confirms Quality Update
    Engagement: Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets. Spam such as comment or forum spam. Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it is related to quality of content. Quality Content Checklist. Excessive amount of ads.
  • SPIN SUCKS  |  MONDAY, JUNE 29, 2015
    [Comments] Twists, Turns, and Tweets Amidst Twitter Company Chaos
    Examples creeping in recently (even before the shake-up): The ability to add native photos, videos, and retweet with comments. By Janice Cuban. For those of us on social media, trend watchers, and especially employees and stockholders of Twitter, there is a question mark surrounding the future of the social network. Dick Costolo is out as CEO with a frantic search underway for a new leader. The platform has changed some of its rules within days of the shake-up. Speculation abounds that it will be purchased, rebranded, or trashed altogether (anyone remember Friendfeed ?). Add-On Services.
    [Comments] Monday Roundup: Email Content
    Please share in the comments below. General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas. Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her? And why not get to know her better by  giving SBC’s newsletter, ALBTM, a try ? You’ll be glad you did.). 1.  How Emails Are Evolving into Mailable Microsites. ” 2.  ” 3. 
    [Comments] METHOD: Coaching with the LIFT Framework
    Consider leaving a comment! It’s continual, this work of owning and operating a small business, isn’t it? Some clients are recurring, on a retainer or subscription model. Some customers are as regular as clockwork. Some projects, once completed, free up time to do similar projects for others. journey rather than a destination. Coaching using the  LIFT framework  works in a continual flow towards a current goal. Questions, answers, and hypotheticals are shared in the areas of Learning, Improving, Finding Flow, and Thinking. Each are continual within themselves and as a group.
    [Comments] Social Networks Embrace the Demand for Video
    One of the best uses for this feature is to engage with your audience and reply to comments and questions. We are a visual species. 93% of communication is non -verbal. picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. It’s just very compelling. 
    [Comments] DEVOTIONAL: Blessings in Disguise
    Consider leaving a comment! Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier , our post will close with a hymn or spiritual. Blessings in Disguise. Sometimes the darkest times, while we are going through them, end up being a catapult to better times. Business goes down, partnerships dissolve, customers complain, life gets in the way. The darkest moments, the deepest valleys seem to last long. Too long. Sometimes, you wind up in better shape.
    [Comments] Week in Review: Posts and LIFT Shares, June 21 – 27, 2015
    Consider leaving a comment! Week in Review  June 21 – 27, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. METHOD: Scanning and Saving Before Sharing. How LIFT is Giving Owners a Boost. Focus on the Journey, Not the Destination. GUEST: Can Mobile Devices Change Workplace Habits. WATCH: Images, Emails, and Subscriptions in LIFT Clips 06/27/15. LIFT Resources Shared on Twitter This Week. LIFT-a-DAY Resources for June 22, 2015. LIFT-a-DAY Resources for June 23, 2015.
    [Comments] Six Links Worthy Of Your Attention #262
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Wetsuitman - Dagbladet. Leave it to the Scandinavians to start a crime mystery right. But this story, which starts as crime fiction, quickly becomes a hard reality that nobody's willing to confront. won't spoil the twist for you here, but this isn't what you think it is. can't believe it.
    [Comments] WATCH: Images, Emails, and Subscriptions in LIFT Clips – 06/27/15
    Consider leaving a comment! We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Canva Tutorial: Create Beautiful Graphics Quickly, Easily, and for Free! IMPROVE – Quick Tips: Mobile Photography Tips. FIND FLOW – How to Stop Your Emails from Stopping Your Work Flow. THINK – Maturing Your Subscription Business Model. Give a Boost to Your Business. Follow SmallBizTracks on Twitter or Facebook or on Google+.
    [Comments] Google’s autonomous ‘pod’ cars hit the road
    Neighbors who wish do more than gawk or yell at these new road warriors can post their comments at a  website  dedicated to the project. USA TODAY -  Attention, people of Mountain View, Calif. Don’t Don’t call the police on those pod-like vehicles now roaming your suburban streets. They’re just Google’s autonomous two-person vehicles getting the lay of the land. The cars represent concrete evidence of Google’s vision for self-driving cars, which amount to fully automated vehicles that can carry two people and a modest amount of groceries or other items.
    [Comments] GUEST: Can Mobile Devices Change Workplace Habits?
    Consider leaving a comment! Written by Kevin Flanagan. Mobile devices have changed us as a culture, so it should come as no surprise that they are changing the way we work as well. From telecommuting to BYOD to new types of POS systems, mobile devices are changing most aspects of everyday work. Here’s a look at a few of those changes: Tablets. Tablets bridge the gap between smartphones and laptops, giving users a powerful device that can connect them to countless resources both internally and externally. Smartphones. Wearables. Photo on Pixabay by Kaboompics. Mobile & Local
  • FEVER BEE  |  THURSDAY, JUNE 25, 2015
    [Comments] Legal
      In the European Union, moderated comments aren't protected. In the USA, you're largely covered from legal liability by Section 230 of the Communications Decent Act.    It might be worth spending a few minutes understanding how these decisions are made. Via Venessa Paech). via  Jeff Atwood  & Venessa Paech ). Branded Online Communities Managing Online Communities
    [Comments] I do this every week with my team, and MAN… it feels good!
    It’s like our collection of “water cooler” moments, passing comments over the desk, and structured meetings bundled into one call. It’s a defining moment in your entrepreneurial life when you expand from just you and the cat to your first “team”. Most of us had a j.o.b. before we started on this different, sometimes unpredictable, brilliant path and the differences can feel HUGE. When you go solo you really are a one (wo)man band. No IT department, sales team, development, admin or finance. No co-workers to hand anything over to, ask a second opinion or dream up ideas with. wink*).
    [Comments] Focus on the Journey, Not the Destination
    Consider leaving a comment! “Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.” ” ~ Greg Anderson. Goals are a funny thing. They offer something to strive for, something to reach. Upon arrival, then what? Another goal, right? Meetings are not often a fun thing. Many complain about the pain and drudgery. But, like goals – one meeting often follows. Maybe too much focus is being given on the “what” and not enough on the “why.” ” Celebrate completion. Find joy in the doing.
    [Comments] Can You Change an Existing Culture? Find Out on #CultureChat
    Please feel free to add other suggested questions in the comments, and join us for the chat on Thursday! This Thursday we’ll be hosting another #CultureChat on twitter, and our topic will focus in on the what, when, and how of changing an existing culture. find that a lot of the organizations with really amazing cultures grew up like that. Their founders created that cool culture. So does that leave any hope for the rest of us who maybe inherited an okay-but-not-so-great culture? Is it even possible to change an existing culture into an awesome one? Is one better than the other?
    [Comments] ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]
    You can and should view Amar’s entire presentation, but the following comments are a few of those I captured and shared on Twitter, which should give you a flavor for the rest of his presentation: Regarding lawyers, firm structure, and the profession’s governance model, Amar said: The partnership structure in firms makes it hard to do many things effectively, including developing a coherent value proposition and brand. Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Where Were The Lawyers? You can work with them.
    [Comments] Reading Roundup: What’s New in Blogging Lately
    Have you read something awesome lately? I’d love to see a link and have a chat in the comments. I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week. Social Media Templates to Save You Hours of Work // Hootsuite. Get excited! Ways to Grow Your Blog Audience // Social Media Examiner. Blog News
    [Comments] To Taylor Swift, Love Spin Sucks
    Comments ggSolutions123 Oh…you mean because it's 1200 words? I had to. By Gini Dietrich. fell in love a little bit with Dwayne Johnson when I saw him perform “Tay-Tay” on Lip Sync Battle (and then again when he won the world record for number of selfies ). You can’t help but bounce a little in your seat when  Shake It Off comes on the air. remember being in Boston and Chel Wolverton kept playing it on her iPhone, just to see me sing and dance along. Over and over and over again. I’m not afraid to admit I love Taylor Swift. Taylor Swift rocks! For a year. Three.
    [Comments] How LIFT is Giving Owners a Boost
    Consider leaving a comment! I help business owners create a better business presence online and offline. I do this by creating training materials and coaching sessions, instructing towards independence using the LIFT. framework. When I first came up with the framework of LIFT , it was as a coaching tool to help business owners grow – themselves and their business. LIFT has since experienced a short podcast series, a category of weekly video clips , and a  subscription-based coaching service , and most recently, a free daily resources  newsletter. LIFT Give a Boost to Your Business.
    [Comments] Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]
    Stay tuned for my next post as I recap opening session comments from Amar Sarwal, ACC’s Vice President and Chief Legal Strategist, as he cautions lawyers not to become bystanders in the legal profession. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi , Director of Strategic Planning with Paul Hastings. This is when we saw The 7 Ps of Marketing adopted.
  • KIKOLANI  |  TUESDAY, JUNE 23, 2015
    [Comments] 10 Facebook Hacks to Make Your Small Business Look Colossal
    For this you can participate in follow Friday posts where everyone comments on a post and interested people like each other’s page. Comment below and we will figure a way out. When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page.
  • SPIN SUCKS  |  TUESDAY, JUNE 23, 2015
    [Comments] A Bone to Pick with Jawbone UP
    Comments belllindsay WHO IS THIS? By Gini Dietrich. Alright. This is not communications- nor entrepreneur-related, but I have a bone to pick. bone to pick with Jawbone UP. You see, a couple of years ago, I read a study that shows sitting all day for work is worse for you than smoking a pack of cigarettes. Because we’d gone virtual by then, I made a pact with my team to figure out something that would motivate everyone to get up (no pun intended) and away from their desks throughout the day. But when you work from home, it has to become a concerted effort. This is very, very bad.
  • SPIN SUCKS  |  MONDAY, JUNE 22, 2015
    [Comments] Office Gossip: Is it Good or Bad?
    Let me know in the comments below. By Robert Conrad. With more than 15 years of working experience, I’ve experienced office gossip on some level, and have even lost a couple of jobs after falling victim to it. As a result, I’ve been tainted by my own negative experiences with it. However, is it possible that office gossip can be beneficial or even indicative of a company’s culture? I’d like to think so. Supporters of office gossip state that doing so displays concern for others and their well-being. So, can office gossip be good, or is it just plain bad? Can Office Gossip Equal Caring?
    [Comments] Monday Roundup: Innovative Content
    Please share in the comments below. Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? thought these posts could help. 1.  Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares. Image: U.S.
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