[Comments] SEO Tips for Your LinkedIn Company Profile
    Let us know your story and your thoughts in the comments section below. LinkedIn now has more than 332 million registered users making it easily one of the leading social media sites out there for businesses. Naturally, this has a lot of spillover consequences that can help businesses get ahead. For example, nine in ten recruiters use LinkedIn to find job candidates, and many B2B companies are actually finding customers through LinkedIn. 14 SEO Tips to Boost Your LinkedIn Profile. The end-goal is to get a URL that is identified as yours. Use Anchor Text in Links. Expand Your Network.
    [Comments] When Great Content is Disguised as Math
    If yes, please do leave a comment below. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” ” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If no… all will be revealed next week. Have a good weekend! Photo: Geoff Livingston via Flickr , CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,
    [Comments] Breaking Bad Habits: We did with iDoneThis
    The next morning you’ll get sent an email with your team’s updates (which you can like and comment on). Going from working solo to hiring your first team member is a big day in your entrepreneurial life. It feels like a big leap. Suddenly, you’re responsible for someone else in your biz. And, all your worky quirks are visible for someone else to see. Of course, the benefits outweigh the negatives: it pushes you to work smarter and grow your bottom line. By taking the time-consuming stuff off yer plate you’re left with more space for income-driven tasks – yipeeee! Eeeek.
    [Comments] Bettys Champagne Afternoon Tea in Harrogate
    All my comments are my own and are honest. I’d like to say thank you to Bettys for treating Jenni ( Blog By LittleOne ) and myself to a Bettys Champagne Afternoon Tea in Harrogate the other weekend. We popped along to review their new ‘Lady Afternoon Tea’ on a sunny Saturday and it was just lovely. If you have a little celebration coming up or just fancy a girls day out, then this is a fab way to spend the day! The idea soon spread throughout fashionable society and here we are today! We caught the bus over from Chapel Allerton in North Leeds to Harrogate. Lovely.
    [Comments] Rent More Tenants with Social Media
    Answer Questions and Monitor Comments. In addition, you can also monitor the comment sections of your social accounts to see what tenants are saying about your community. Just make sure you respond to all comments – especially if they’re negative. As a property manager, it’s your job to not only keep current tenants informed on their community, but also attract new tenants to your properties. This is exactly where social media comes into play. With social media, the tenant outreach possibilities are endless. Post Updates and Upcoming Events.
    [Comments] 3 Ways to Measure Employee Communication
    Downloads, links clicked, likes, comments, shares – all of these help paint a picture of how effective your tools are. Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in. A lot of people simply don’t do it. What can we cite?
    [Comments] Why Blogging can be a Ridiculous Waste of Time
    Share in the comments, please! I often get asked, “Do you make money from blogging?” ” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple. No one pays me for creating blog posts for my own sites. No one pays me for promoting them, either. But, if I DIDN’T blog, no one would know who the heck I was. They wouldn’t learn about my freelancing writing and editing services. Adrienne Smith. Is Blogging A Complete Waste of Time?
  • KIKOLANI  |  MONDAY, AUGUST 24, 2015
    [Comments] Writing for Effect: How to Create Exciting Blog Copy
    It doesn’t always work, but inviting people to discuss and comment can help to keep them engaged with the site. On the other hand, comments help you to get a better understanding of what works and what doesn’t work, so you can give your audience more of what they want and less of what they don’t. At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Content can be: Text. Images. Games.
    [Comments] Take Advantage of the Beauty of Social Media
    Most beauty blogs also let you leave comments and create an ongoing beauty discussion. If you’re in search of helpful beauty tips to add to your daily routine, there’s no better place to look than social media. That’s right, a growing number of beauty companies and celebrities are using social media to promote their products and provide their customers with tons of beauty secrets. With social glamour in mind, here are a few ways you can use social media to gather beauty advice: The Beauty of Social Networking. This is where social beauty photos come into play.
    [Comments] Monday Roundup: Best Practices for Social Media Metrics
    Please share in the comments below. . If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1.  5 Social Media Metrics You Can Stop Tracking Yesterday. ” 2.  From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.
    [Comments] A Strategic Guide to Social Media for Nonprofits
    Respond to questions, comments and posts tagging your organization, and look for relevant hashtags to find new conversations to join. Send a link to board members, and ask them to like it, share it, comment and tell you what they think. Reposted from Sprout Social with permission.  By Alicia Johnston.  . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. That said, nonprofit organizations have never been a group to back down from a challenge. As we outline the steps to craft an effective strategy, their advice will guide the way. 1. Retaining donors. tM2vPdRHXm.
    [Comments] Six Links Worthy Of Your Attention #270
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Ballad of Johnny France - Esquire. Esquire 's archives are online, sometimes. This one's a doozy, by Richard Ben Kramer. Thus began a months-long search led by a rodeoman-turned-sheriff named Johnny France. Then it was a machine which did what we told it. Alistair for Mitch). Not by force.
    [Comments] How to Use Twitter as a Professional Networking Tool
    Should you have a comment or information regarding a specific topic that interests that individuals, they may respond directly to you improving your exposure. Leaving informative comments or sharing your knowledge can not only help others, but it improves your reputation. While it may be unlikely that you’ll get the attention of celebrities you follow, you may be surprised when you comment on a post by one of the professionals in your list. Twitter is more than just a method to share your thoughts regarding any particular subject. Mention Others. Be Informative.
    [Comments] Improve Your Marketing With Hashtags
    You can use hashtags on personal and business pages, in groups and even in comment sections. Also unique about Google+: You can add hashtags in your comments as well as your post – double the opportunities to be found. Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. makes your own content discoverable.
    [Comments] Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, Forums, Media and Events
    Find Readers for Your Blog Through Commenting and Relationships. So head over to ProBlogger.com for episode 37: Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, Forums, Media and Events , show notes, and to leave a comment, or a review. Today’s episode is the fifth in this series we’ve been exploring on the ProBlogger Podcast about finding readers. To get you up to speed, you can find the first four here: Two Questions to Ask to Help You Find Readers for Your Blog. Two Types of Content to Help You Find Readers for Your Blog.
    [Comments] Eight Signs You’ve Contracted the Big C … Campaign
    Have you ever received comments back from content you’ve published which includes links to other similar resources or new findings, ideas, and explanations? By Bryan Adams. And eight good reasons to stop cheating on your customers. On four separate occasions this month I’ve read news about amazing progress in the fight against cancer… I even read this morning about one cancer drug that has the side affect of giving you 10 years prolonged natural life. Great news! Go Cancer Researchers! Let me explain. Stop Cheating On Your Customers. Despicable.    . ” What an amusing dude. Right?
    [Comments] RipoffReport.com Removed From the Google Index
    This is a developing story, I will update as necessary… Note that there are 3 notes at the end of this search result, referencing that they “have removed 1 result(s) from this page” As Mr. Wright pointed out in the comments below, this may only be for a short time–the site may be back in the results at some point. The problematic website Ripoff Report has been completely removed from the Google Index. Based on a Google search for site:ripoffreport.com, I can now confirm that RipoffReport.com has been removed. SEO Anyone else seeing this? https://t.co/cUR3eDL2lc.
    [Comments] 2015 Macbook Review
    If you search online you will find thousands of articles, discussions and comments between PC and Mac users beating each other up on which technology is better. If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). But once again I’m blown away by the technical achievement of their latest offering, the new Macbook. find the whole argument tired and pointless. To each their own. Absolutely. Check.
    [Comments] 3 Reasons to Improve your Visual Literacy
    Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.  A Facebook post with a good images doubles the chance of getting comments. Mouse over the image.  Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical  thinking that enhances your intellectual capacity.  Brian Kennedy  TEDx talk. The Demand for Visual Content. Visuals Get More Engagement.
    [Comments] Join Robert Phillips for a Special Author Q&A Today
    Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Robert will see it and reply to you. Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. By Gini Dietrich. Last month, we had Fred Cook—the CEO of Golin—in this very hot seat. Today, I am pleased to introduce you to Robert Phillips , who spent time as the CEO of Europe, the Middle East, and Africa at Edelman—the world’s largest (and private) PR firm. The age of spin is over.”
    [Comments] 9 Habits of Bloggers Who Have Huge Audiences
    They leave thoughtful comments, share other bloggers’ posts and even get in contact with them directly. This is a guest contribution from Jeff Foster. If you’re just starting out as a blogger, you’re probably wondering how to grow your audience. The good news is that there’s a lot you can learn from bloggers who have already built an enormous following – no matter what they blog about, great bloggers share a number of habits that make them successful. If you’re diligent about developing these habits yourself, you too can build an army of loyal supporters. They’re Prolific. Genera
    [Comments] How To Promote Your Content Through Social Ads Effectively
    If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. 4. Tell me all about it on the comment section below. Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Things have really changed. Protect It At All Costs.
    [Comments] Find Readers for Your Blog Through Commenting and Relationships
    Today, we’re going to talk about how to find them in the first place by building community, strengthening relationships, and commenting on other blogs. Today I want to focus on two things: prolific usefulness through commenting , and networking/relational growth. The first idea, prolific commenting, is definitely a low-level strategy that won’t bring heaps of traffic, but it will help you gain confidence and get the lay of the land. Finding Readers Week: Corinne Talks Commenting, Engagement, and Are Forums Right For Your Blog? Further Reading.
    [Comments] Today’s Biz and Buzz
    When caught red handed AT&T declined to say whether or not they helped in the leak saying that, “They don’t comment on measures of national security”. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. especially productive” in a BFF kind of way. Yikes. DA SKIM. Quote of the Day: No So Amaz-ing.
    [Comments] Get on the Social Media Travel Adventures
    In fact, most travelers post pictures and comments about their vacation while they’re in the moment. If you and your family are looking for some adventure in these final weeks of summer, then social media has plenty to offer in the travel department. Social media is a great resource for finding vacation ideas as well as travel advice. With social journeys in mind, here are a number of ways you can use social media to plan your next great adventure: Gathering First-Hand Advice. You can reach out to friends, family, or anyone who wants to talk about their past vacations.
    [Comments] A Blog is Exactly What We Wish It to Be
    Once that realization kicked in, the tone of my blog changed quite a bit and I was determined to make my little part of the web one that’s always evolving, and letting its vision, voice, whatever you want to call it, be shaped by the readers and commenters as much as it was by me. The biggest learnings I’ve taken from my own blog is when someone comments on a post and completely blows my point of view out the water, whether from their opinion or from backing it up with facts and statistics. And you know, perhaps at that time it was okay to write about things that way. Sometimes.
    [Comments] Monday Roundup: Lessons from Avinash Kaushik
    Please share in the comments below. Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time! 1.  See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. 3.  Digital Marketing & Analytics: Five Deadly Myths De-mythified! ” 4.  ” 7. 
  • ARI HERZOG  |  SUNDAY, AUGUST 16, 2015
    [Comments] How To Be a Better Guest Blogger
    Comments There is no blanket guidance on blog comments. Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. wanted to make sure my topic fits with your theme. What has a cost here?
    [Comments] 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO
    You need to write content that attracts more links, shares and comments from others. One of the simplest ways to get more backlinks, shares and comments on your blog posts is to making your content a “one-stop source”. Create a list of posts that got more comments and shares. Share and comment on their links, and whenever you have posted something on your blog, make sure to submit your links. Leave comments on other blogs: Want to get more comments on your blog posts? Everyone wants more shares, likes, tweets and comments. Are you ready? Wrong.
    [Comments] One Super-Easy Way To Convert Traffic And Avoid 404 Errors
    As always, would love to hear thoughts and experiences so share them in comments. When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste. So, what’s the magic tip? Stay tuned, we’re getting there. There you have it. Cheers! –Sean.
    [Comments] Six Links Worthy Of Your Attention #269
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: How I Gave Up Alternating Current - Mostly Harmless. The founder of Soylent is at it again. I'm not sure I agree with all he's saying (disposable clothing?), but if nothing else, this is a glimpse at what life might be like after a resource crunch and restraints on energy consumption." Quora.
    [Comments] Don’t Miss AMS Fest!  Sept 17 in DC
    Just contact Teri Carden (teri@reviewmyams.com) with a short comment about your needs. Don’t Miss AMS Fest! Register Here! AMS Fest is a one-day event where you’ll be elbow-to-elbow with other association executives, Association Management System consultants and AMS vendors that all want to engage in discussions around nothing but AMS. You’ll be sure to hear talks related to any (and maybe all) of the following: the future of Association Management Systems. where does the AMS really fit in our technology solar system. what’s trending. what’s not working and what is working.
  • SPIN SUCKS  |  FRIDAY, AUGUST 14, 2015
    [Comments] Gin and Topics: Dinner Time with a Two-Year-Old
    Dwayne Alicie is in town! I am so excited to see him! I’m fairly certain we’ll gossip about all of you so leave a comment here with a story you’d like us to discuss in your absence. So go ahead…leave what you need solved in the comments and we’re on it! By Gini Dietrich. GUESS WHAT?! Dwayne Alicie is in town! Dwayne Dwayne Alicie is in town! Dwayne Dwayne Alicie is in town! Dwayne Dwayne Alicie is in town! Dwayne While you think about where you can best use our help, I’ll leave you with Gin and Topics. Channeling Aretha Franklin.
    [Comments] The little word that makes a big impact in your biz
    Share with us below in the comments. One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams. little letters. No, non, nein, nie, net. How are you at saying no? hear it A LOT from my friends and clients: “I can’t say no”. The thing is that they CAN, and they should be saying it a whole lot more. What does that mean exactly? know, because I’ve done it.
    [Comments] Why and How to Add Videos to Your Marketing Mix
    It has been shown that people buy products based on the recommendations of others; that is the reason why websites have that section where people comment or rate the product. By Jack Dawson. It’s a scientific fact…. People remember what they see more than what they read or hear. Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Conclusion.
    [Comments] Pure Blogging and the Experience We Give Our Readers
    The post, like many others of Jack’s, really resonated with me, and I left a comment, which I’d like to share below. The reason I wanted to share the comment was to show you what content  should do when it’s at its purest form – the kind of pure blogging I’ve been talking about for the last few weeks and months. Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions. Like, a LOT. retorted, “Well, how will we learn?”.
    [Comments] 5 Things to Do in Facebook to Make Professional Connections
    Keep the two aspects of your life separated by posting personal comments on your personal profile and professional posts on your business page. Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers. However, it takes more than handing out your personal profile to others in order to secure this professional network. As Facebook can help you develop strong ties, it can also be detrimental to your career if used incorrectly. 1. Profile Page.
    [Comments] 20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
    Interaction can be achieved through the comment sections of your blog and through social media. This is a guest contribution from Zoe Uwem. Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Big corporations, start-ups and even smaller companies are buying into it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Build loyalty.
    [Comments] 7 Twitter Mistakes You Need to Avoid
    Yet, sometimes when we get the comments and replies that we want, we fail to acknowledge them. Twitter has become one of the most popular social media platforms used by celebrities, friends, musicians, politicians, entrepreneur, big brands, and small businesses. It has already grown to 316 million monthly active users with over 500 million tweets sent per day. The 140 character limited social platform gives users the power to share ideas quickly through the World Wide Web. You want to avoid the possibility of having your account banned, blocked, or reported from other users. Twitter
    [Comments] 2 Incredibly Innovative Ways to Draft a Spectacular Blog Post
    Let’s discuss them in the comments. This is a guest contribution from Lorraine Reguly. It’s not perfect, but it’ll have to do.”. “S**t. wanted it to be better than that.”. Have you ever felt that way before hitting the “schedule” or “publish” button? I bet you have, during at least one point in your blogging career. Writing is difficult for many people, and bloggers are no exception. Creating a stellar blog post is the goal, but drafting a blog post often takes a lot of time and frustration. Perfectionists, especially, suffer from this. The second is by blindfolding myself.
    [Comments] ProBlogger Podcast: Two Types of Content to Help You Find Readers for Your Blog
    As always you can find the podcast at ProBlogger.com/podcast , and today’s episode and show notes here. I’d love to hear your feedback on this topic, so feel free to chat here or in the comments on the show notes. Today’s episode of the ProBlogger Podcast  is part two of a mini Finding Readers series (you can find out more about part one here in the Two Questions to Ask to Help You Find Readers for Your Blog ), and it’s all about what you’re writing when it comes to getting traffic. Further Reading. Most Popular Posts on ProBlogger 2014: Creating Content.
  • SPIN SUCKS  |  MONDAY, AUGUST 10, 2015
    [Comments] Seven Elements of a LinkedIn Audit to Improve Brand Consistency
    Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make. By Erika Heald. Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This helps me learn more about their backgrounds, to see what the company values terms of accomplishments, and to get a pulse on how much of the organization’s content is being shared by employees. LinkedIn Audit: Seven Profile Elements to Review. Activity.
    [Comments] Facebook launches live streaming, but only for famous people
    The social network added the feature to Facebook Mentions, the app launched in July 2014 that celebrities such as actors, musicians and athletes use to engage with their fans, who can leave comments. You can like, comment on or share the video while viewing a stream. As with Meerkat and Periscope, celebrities will also be able to toggle between their smartphone’s front and rear cameras, see how many viewers have tuned in, as well as view (and hide) their comments. Mashable - Facebook just got into the business of live streaming video. Facebook
    [Comments] Going Fishing – 8 Ways to Write Content that Capture Your Readers
    You never know who might be reading your post and who might comment on the hideous grammar errors. Writing content is hard. You think about your audience, who they are, what their reading levels are, what amuses and entertains them, and what “education” or information they need. The goal, of course, is to throw out the “bait,” get them to bite, and then reel them in with great stuff to read – stuff that they want to share with others. So how do you accomplish this? Here are 6 tips that can help. The Headline – Nothing is More Important. Getting a great headline is not that tough.
    [Comments] Monday Roundup: Email Metrics
    Please share in the comments below. . In spite of the bad rap email gets because of spammy e-blasts, it’s still one of the best ways to reach your audience. Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1.  5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. ” 7. 
  • SPIN SUCKS  |  MONDAY, AUGUST 10, 2015
    [Comments] Visual Content Lessons from Canva at Work
    There is also the ability to add comments internally to aid workflow. By Laura Petrolino. Let’s get visual, visual…I wanna get visual…let me see your visual content rock, your visual content rock. Let me see your visual content rock. Oh yes, yes, I did just make up this song about visual content to the melody of “ Let’s Get Physical.” ” (Side note: There are so many disturbing things about this music video, I don’t even know where to start.). Why, may you ask, am I so excited about visual content right now? DO I NEED A REASON? Social Media.
  • T2 SOCIAL  |  SUNDAY, AUGUST 9, 2015
    [Comments] 4 Ways Instagram Ads Will Benefit Marketers
    Tell us in the comments below! Instagram recently opened its ad API, and readily available Instagram ads can mean great things for marketers. For quite a while now, Instagram ads have been something reserved for the most elite brand (willing to spend the high costs and take the time). Now, as Instagram opens its API to the public , virtually any marketer will be able to reap the benefits of the Instagram ad platform. These are a few of the benefits that marketers can begin enjoying thanks to this move. Instagram Advertising (Obviously). Speaking of which… Hypertargeting.
    [Comments] #ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
    Feel free to share in the comments below. Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and they will reward you with sales, message amplification, or both. This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri.  It was a great pleasure to connect with all of you.
    [Comments] Social Media Updates: July
    Sneak Peak Into YouTube’s 10 Upcoming Features: YouTube will be rolling out some features starting in the next few weeks and throughout the rest of the year, including – Better comment ranking system. July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Linkedin. Twitter. Find new Pages to connect to. SlideShare.
    [Comments] 4 Ways Pinterest Can Help Drive Traffic To Your Blog
    After months of pinning diligently and engaging with my subscribers, my analytics exploded, figuratively speaking – Pinterest has become the #1 referral for my blog, bringing a steady flow of high-quality visitors (that stay on my site for more than a microsecond and comment on/share the content) every day. This is a guest contribution from Marie-Eve Vallieres. Nobody puts Pinterest in a corner. And that’s the beauty of Pinterest right there: their algorithm is not aggressive in the way Facebook’s is. People are either following your boards or they are not. Create bespoke pins.
    [Comments] Six Links Worthy Of Your Attention #268
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Jaguar and the Fox - The Atlantic. "I was talking with a few people this week about the difference between Quantum and Newtonian physics. Of course, the conversation went to Richard Feynman. I'd never heard of Murray Gell-Mann ; like many things, it's about marketing. '. Waterworks."
    [Comments] Smarter Ways to Measure Authoritative Content
    Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems. And with that, came the ability to draw readers in through these commenting systems. This meant that a lot of times the “comments” were really quips, back-forth, etc.,
    [Comments] Why I set business boundaries (and you should too)
    Your turn. I’d love to know what boundaries and systems you have in place – let us know in the comments, we can all learn a thing or two! Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones. Feel the fear, and do it anyway.
    [Comments] Organize a Social Approach to Helping Your Kids
    Sharing your experiences through posts, tweets, and blogs will result in suggestions and helpful comments from other parents and followers. Keeping your children entertained when they aren’t in school is a challenge most parents face; just ask many parents about summertime or holiday breaks when the little ones are round 24/7. Luckily, social media is the perfect resource when it comes to finding activities to keep your kids busy during school breaks. One of the best ways to use social media to find activities for your kids is by reaching out to other parents. Follow Summer Camps.
    [Comments] Is Announcing a Termination the New Business Trend?
    think my comment was, “Holy crap! But then she made this comment, which speaks to the business trend we all discuss around transparency and authenticity: In contrast, however, HubSpot takes the lead in a growing business trend that is encouraged and this is transparency to not only their employees, but their stakeholders at large. By Gini Dietrich. A few months ago, I received an email from the owner of an organization we do business with personally. The intention was good and fair. But it went too far. It aired their dirty laundry. HubSpot Breaks the HR Rules.
    [Comments] Agile Innovation Update – August 2015
    Commenting on the delegation, the Prime Minster said: “British companies like FreshMinds are flying the flag and unlocking the economic potential of the fast growing economies of South East Asia. I’m delighted that they have joined me on my first trade mission of this government and I hope that we can work together to create jobs and growth for the UK.”  To find out more, check out our blog post on the topic. Each month we bring you the  FreshMinds  Agile Innovation Update. FreshMinds promotes British industry on trade delegation with the Prime Minister. Is Google Glass back?
    [Comments] Why a Blog Can Help in Generating New Business
    Comment on other blog posts and online articles, sites such as STAFDA or HVAC Professionals on LinkedIn, etc. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Creating. Each new blog post is a new opportunity for you to be found online by your best prospects. Write consistently : This is important to creating regular readership. Optimizing.
    [Comments] Repurpose Content: A Test and the Results
    As part of that, though, the comments and shares from the previous post came along with it. Which meant two things: If you saw the blog post in your RSS feed at 7:30 a.m., it showed there were already hundreds of comments. Which either made you stop and think or  it created an urgency for you to stop by to see what you were missing (nothing…they’re old comments!). There were 167 comments on the first and 43 on the second. There were 156 comments on the first and 35 on the second. There were 155 comments on the first and eight on the second.
    [Comments] How Sneaky People Control the Internet
    Anyone who has been active online long enough, particularly through social media or website comments that make them express their opinions online, have probably been trolled. Trolls. The question that we all should ask (if we even really care) is whether or not the trolls are real or if they’re shills. The massive movement by companies, governments, and interested parties produces so much content on the various networks that there’s a good chance you’ve had a conversation with sockpuppets, meatpuppets, or even bots. They’re a very self-protected force.
    [Comments] Physicians Need to Routinely Give Social Media a Check-up
    In order to avoid bad reputations, here are a few ways doctors can navigate social media: Don’t Respond Publicly to Negative Comments. Unfortunately, this can lead to patients who think they can post comments about their healthcare experiences on physicians’ social accounts. When negative comments do arise, physicians are advised not to respond. Responding to negative comments on social media only heightens the situation. With that said, physicians should never make specific social comments about interactions with patients. Monitor Review Sites.
    [Comments] In Business, Personal Branding Is Important
    If listing them in the comments is too public, then feel free to email or private message them to me, okay? _ _ _ _ _ Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? The knot in my stomach was because the discussion was about something I really wanted to happen. They are my brand…or at least part of it. Be happy. Be smart.
    [Comments] How long are we spending on our phones?
    Commenting on these figures, MP Robert Goodwill believes that “the problem isn’t just drivers making phone calls, it is their use of phones to text or use the internet.”. A variety of studies have popped up over the last few years investigating the relationship between people and their phones. With mobile phone addiction (nomophobia) being the topic in question, is our guilty pleasure of apps, social media and selfies becoming a problem? Frequency = Addiction. Their study found that we spend on average 3.6 hours a day on our devices. This addiction isn’t just impacting individuals.
    [Comments] Increase Blog Traffic with These 12 Ideas
    Comments Thanks for the information! By Gini Dietrich. Yesterday, my friend  Sheryl Brown-Madjlessi  posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” ” But, actually, it’s not Facebook. It’s me. haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing up in her feed. Increase Blog Traffic. Create a video series. Write case studies. Or, Write more guest posts. Guest
    [Comments] Meerkat and Periscope Making Headway
    With Meerkat and Periscope, users can comment and like the feed; they can ask questions, so there is the engagement factor. People love that insider’s view and certainly one they can comment on and be part of. Along with all the other apps and tools for social networking and marketing, you may be hearing a lot about Meerkat and Periscope lately. Though Meerkat has been around a touch longer, both are used for live video streaming, from anywhere to anywhere, and are a window into someone else’s world. The Eyes Have It. Periscope also has no time delay; it truly is live.
    [Comments] Challenge to Increase Blog Visitors
    Related Stories Who You Are Hello 2015, Goodbye Comments No More: Daily Blogging. Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health. It measures the percentage of people who visit your website and leave without clicking other pages on your website. My challenge for August is to decrease the bounce rate to the single digits. Here’s to blogging! Blog News blogging metrics
    [Comments] Microsoft Said to Invest Big Sum in Uber
    We aren’t commenting on additional speculation.”. Microsoft spokesman declined to comment. The New York Times -  Microsoft  has agreed to invest in Uber, according to people with knowledge of the matter, as part of a funding round that values the ride-hailing company at around $51 billion. The filing is available to the public. Microsoft’s participation was  earlier  reported  by The Wall Street Journal. It is also the latest fund-raising spree undertaken by Uber, which has added billions of dollars to its surging war chest. In 2007, Microsoft paid $240 million for a 1.6
    [Comments] ProBlogger Podcast: Can You Really Make Money Blogging?
    So head on over to Problogger.com or iTunes to listen to today’s Episode 32: Can You Really Make Money Blogging? I’d love to hear your thoughts in the comments. photo credit. Ah yes – this old chestnut. Can bloggers really make money blogging? It’s a subject I find myself talking about a lot, and it’s often the most popular question I get asked. Last year we did a theme week on ProBlogger.net on that exact topic, where every day we took a look into popular ways to monetize (links are below). Further Reading. Can You Really Make Money Blogging?
    [Comments] Putting Out Social Media Fires
    Brands are more likely to lose customers when they do comment on such things. Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases  are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire. Responsive crisis. Employee crisis.
    [Comments] Monday Roundup: Classic Measurement Strategy
    Please share in the comments below. While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s Here’s this week’s selection – posts that have stood the test of time. 1.  Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. Social Media Measurement: A Step-By-Step Approach.
    [Comments] Thinking of Quitting Blogging? The Tale of One Blogger Who Did (and What Happened Next!)
    Let’s chat in the comments, cos I feel like that too… Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. There has been a definite shift in the blogosphere over the last 12 or so months, and I’ve heard story after story of people who feel a real sense of transition in the air. Blogging can take a toll on the strongest of people, what with its 24-hour cycle, it’s relentless need to be updated, and its ability to totally take over your life if you let it. Sort of. Liberating.
    [Comments] Six Links Worthy Of Your Attention #267
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: How Our Brains Make Memories - Smithsonian. came across this Smithsonian article on how we form memories; fascinating stuff." Alistair for Hugh). The Faulty Walnut - The Book of Life. Alistair for Mitch). The Videos That Are Putting Race and Policing Into Sharp Relief - The New York Times.
  • SPIN SUCKS  |  FRIDAY, JULY 31, 2015
    [Comments] Gin and Topics: Tom Cruise is Still Hot
    We participated in #PRSAChat on Wednesday and fed each other comments…as if we shared an office. By Gini Dietrich. Abbie Fink has been here most of the week, working from my dining room. We exchanged some tweets and Facebook messages, as if she were not sitting next to me. And we laughed ourselves to death. She even got to experience me literally laughing out loud as I texted, “LOL!” ” I take that acronym very seriously! It was fun to have an officemate for a week. sometimes miss having other humans in-person during the workday. She ” 3.
    [Comments] How to Rework Your Blog Content for Social Media
    If more readers than usual took the time to make a comment on a post, that’s a good indication they really liked what they read. You’re probably already aware it’s a good idea to promote your content in multiple ways. Many people do that by having a company blog, a social media account (or several!) and a website, for example. However, if you’re under the impression it’s necessary to create brand-new content for each component of your online presence, that’s not always true. Carefully Pick Through Your Best Posts. Use YouTube to Introduce a Blog Post. Which topics are covered?
  • DEVUMI  |  FRIDAY, JULY 31, 2015
    [Comments] Can you Buy YouTube Comments to Build a Better Channel?
    There’s no question that you can buy YouTube comments, we offer this service at Devumi, but what are you really getting with those comments? A few messages from random people can’t possibly help …or can it? The post Can you Buy YouTube Comments to Build a Better Channel? Something that so many YouTube marketers forget about YouTube is that it isn’t just a video marketing platform, it’s […]. appeared first on Devumi. YouTube social media marketing video marketing youtube for small business youtube marketing youtube strategy
  • ABSOLUTE PA  |  FRIDAY, JULY 31, 2015
    [Comments] 5 tips to stop dreading your biz photo-shoot right now!
    What kind of preparation did you do and what are your best tips for making it amazing? I’d love to hear in the comments below how you got on. Who enjoys having their photos taken? Not me! Especially when it’s for something as important as my website. That’s why I pulled together some of my best tips for making your photoshoot super hot. And, it’s not just so that you look shiny and fabulous, it’s so much more than that. Your brand is all about YOU. As microbiz owners like it or not, we ARE our brand. Only problem of such a great shoot? Which images to choose from the 700+!!
    [Comments] You’d Better Export Your LinkedIn Contacts Now
    If you don’t, please don’t hesitate to comment, asking me to outline it in another post. I’m happy to do so. You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry. Here’s The Deal Phew! That made me tired! For a long time, we have been able to click on Settings, then choose to export our LinkedIn contacts. Oh wait, the SAAS service isn’t really ours either, is it? Then The Internet and Social Media Spoke!
    [Comments] Groupon Launches Its Own Food Delivery Business, Groupon To Go
    The company isn’t yet commenting on headcount.). TechCrunch – Following its  acquisition of food delivery service OrderUp  earlier this month, Groupon is today announcing its own nationwide delivery and takeout service,  Groupon To Go. The program is initially available in Chicago, where it has been in pilot testing with 500 restaurants since March, but the company says it will expand to other metro regions throughout the year, including Boston and Austin this fall. Image from Groupon. mainly college towns. million. Image from Groupon. Acquisition is certainly a way to get there.”.
  • SPIN SUCKS  |  THURSDAY, JULY 30, 2015
    [Comments] Likable vs. Successful: The Issue Women Leaders Face
    Comments @tanyamr [link] by Taniacrjlz @tberkley I'll have to check out that book. By Gini Dietrich. love men. love them as role models, mentors, and friends. have four brothers (and one sister) so I relate very well to men. Beginning in childhood, I’ve learned a lot from boys (not men yet). learned from my brothers how to climb trees and change the oil in my car. learned how to stick up for myself and how to get what I wanted. learned that “do you want to go with me?” As proven in last week’s Gin and Topics , I also have the sense of humor of an eighth-grade boy.
    [Comments] The ProBlogger Podcast: Digging into Statistics
    Feel free to share your most popular post from the month in the comments too – you might be surprised what has worked better than you thought it would! Almost the last day! While yesterday we looked to the future to build a plan to find readers, t oday we’re going to dig into our stats to find out what kind of effect the last 29 days have had on our sites. What can you see is different after the changes you’ve made? Today we’ll also go a little deeper into channels to look for trends, behaviour, and other hints that will help us keep the trend on the up.
    [Comments] End of the Line for ConverStations?
    Consider leaving a comment! Does every journey come to an end? What is at the end of a path but the beginnings of a new journey? And so it is with this site: ConverStations. The Beginnings. This site sprouted from a copywriting business. As more clients asked about blogging, The ConverStations blog was a marketing tool for my business and a place where I could give coaching tips. Soon, Facebook and Twitter joined the fray and “social media” became a commonplace phrase. The site became as much an experimental laboratory as a marketing and coaching tool. The Pause. The Pivot.
    [Comments] Four Ways to Keep Content Fresh
    Read the comments. Maybe no one is commenting on the content you create. Readership and subscribers grow significantly every month, but no one comments. So read the comments on other blogs inside the industry. Read the comments on Facebook updates. Comments Hello there, just was alert to your weblog via Google, and. By Gini Dietrich. Do you know the story of how  BlendTec  used  Will It Blend  to keep content fresh about industrial-strength blenders? As it turns out, employees were putting broom handles in the blenders to see if they would blend.
    [Comments] FreshMinds promotes UK research industry on trade delegation to south-east Asia led by David Cameron
    Commenting on the delegation, which visits Indonesia, Malaysia, Vietnam and Singapore before returning to the UK, the Prime Minster said: “British companies like FreshMinds are flying the flag and unlocking the economic potential of the fast growing economies of South East Asia. I’m delighted that they have joined me on my first trade mission of this government and I hope that we can work together to create jobs and growth for the UK.”. The four-day delegation seeks to open doors to future trade with the region, which is forecast to grow at 5% in the next year alone.
  • SPIN SUCKS  |  TUESDAY, JULY 28, 2015
    [Comments] Caught in the Busy Trap: Is it Making Us Less Productive?
    Comments This was the first place that told me the answer. By Gini Dietrich. couple of years ago, the  The New York Times had a great OpEd about how busy we are. The author, Tim Kreider , relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try to make it. Kreider said, This is the special event. I’m inviting you to go with me. How many of you fall into this trap? The Busy Trap. At a concert without a phone! danced.
    [Comments] Keeping Your Readers Engaged Using Social Media
    Be responsive: If people are commenting on your posts or tweets, you must respond, and this can become a daily, rather arduous task. One way you do this is by engaging them in conversation and by responding to all of their comments/questions. Look at what your competitors are doing on their social media pages and accounts: What reader comments are appearing there? 31% of website traffic now comes from social media. Two major thrusts will be involved in engaging readers – the psychological aspects of appeal and solid data mining that finds and engages the right demographic.
    [Comments] LIFT Canvas – Canvassing for Growth
    Consider leaving a comment! Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. “I may not fill out each section (of the LIFT Canvas) every time, but I’ve found I don’t miss as much and I backtrack less. Everybody gets involved in the planning. ” ~ Home Improvement / General Contractor. Give a Boost to Your Business. Small Business
    [Comments] Six Links Worthy Of Your Attention #266
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: What happens when pirates play a game development simulator and then go bankrupt because of piracy? Greenheart Games. Games get copied a lot-- so much so that it's hard to make a living at it. Suddenly, they become pretty practical about it." Alistair for Hugh). Alistair for Mitch). But still.
    [Comments] Last of the LIFT Clips — on ConverStations
    Consider leaving a comment! Over the past few years, the LIFT Clips series has presented hundreds of videos to inspire, inform, and educate business owners using the LIFT framework. We presented four videos to help owners to LEARN, IMPROVE, FIND FLOW, and THINK about their business, life, and growth in general. As we continue to build out SmallBiz LIFT , the LIFT Clips will continue there – sometimes one video at a time, other times a series that fit a theme. It might look like this: FLOW: Too Many Topics of Passion? Here are some words of wisdom and focus by Regina. LIFT Clips
  • PROBLOGGER  |  FRIDAY, JULY 24, 2015
    [Comments] 31DBBB Day 25: Ask a Question
    also go through 12 tips and ideas for asking readers questions on your blog, so you will come away with plenty of ideas to help you nail today’s challenge. I’d love to see what kinds of questions you ask your readers, so feel free to leave a link in the comments to your post and we can check it out. Today is another writing challenge , but it’s one that need not take much time at all. In fact, it might be the shortest post you’ve ever written! Very simply, ask your readers a question. The Essential Guide to Creating a Survey Your Readers will Love: Blog Tyrant.
    [Comments] Tips to Turn Your Customers into Your Brand’s Advocates
    Consider leaving a comment! Written by Kevin Flanagan. Transforming a satisfied customer into a brand advocate is rewarding. Word of mouth is still one of the best forms of advertising available. Nielsen reports that 77 percent of consumers were more likely to buy a new product or service when hearing about it from friends or family. Brand advocates are those customers who will tell other consumers about how much they love your product or service, and here is a look at how you can capture this valuable marketing resources. Offer the Best Customer Service. Engage with Content. Marketing
  • SOCIALFISH  |  FRIDAY, JULY 24, 2015
    [Comments] Five Subtle Lessons from Great Community Managers
    But what you can’t really prepare for is how the comment makes a staff person feel. Negative comments can feel like negative attacks–the fight or flight response kicks in, and that makes it ten times more difficult to respond appropriately. The great community managers we know have cool heads and the ability to help staff put negative comments into the proper perspective. 4) Being responsive takes a team. This post originally appeared on  Online Community Results. This is time-intensive work. Your members must have a compelling reason to participate. photo credit ).
  • ABSOLUTE PA  |  FRIDAY, JULY 24, 2015
    [Comments] My first time (and why you should pop your Periscope cherry too)
    Live viewers can ask questions and make comments directly to you, making it really easy to communicate with a big ole chunk of your community at once. Answer one of the questions below in the comments: Have you been on Periscope either as a viewer or a broadcaster? I did something for the first time last week. I was really nervous beforehand. I was worried I’d make a fool of myself, that I’d say or do the wrong thing, that all my vulnerabilities and flaws would be up for scrutiny. I put it off until the last minute. Then dived in. When I relaxed into it – it was amazing!
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Comments] Media Relations: A Quick Test to Pitch the Right Outlets
    The best way to gauge this is to look at how many followers they have on each, and to take a quick glance through how many comments and shares their posts get. By Matt Sommer. One of the beautiful things about the Internet age is the low barrier to becoming a content producer and publisher. Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. It’s often difficult to tell the difference at first glance. Media Relations and Placing Stories. Prioritizing them can be next to impossible.
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Comments] The 10 Commandments of Online Etiquette
    Comments […] it’s just me, but I’ve always been a firm believer. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all? If you are right with me—you hate this stuff—I want to know why you do this to others when you get behind your computer at work.
    [Comments] Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
    Feel free to share them in the comments! Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as to how quickly you should expect results. Cheers!
    [Comments] How to Write a Post that Has a Clear Call to Action
    Sign up to your email, share your post, write a comment – there are plenty of ways to gently guide your readers to take the next step, and this episode is the one that will show you how. Calls to action are one of those things you know you should include on your blog, but often get shoved to the end of the to-do list. They are important, but you’ll figure it out one day, right? Well today is your day ! You would be surprised how many readers will do what you kindly ask of them, so if you’re looking for your audience to take a specific action, then be prepared to ask.
    [Comments] Are You Sure You Want to Leave Facebook?
    There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it. By Corina Manea. Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? That is… a lot! If there is one constant thing about Facebook, it would be the algorithm changes. Which leads us to today’s topic, you guessed it… Facebook. Period.
    [Comments] Andy Gilman on How Social Media Changes Crisis Communications
    In a typical old school style, you would have one person from Walmart with one comment in the New York Times article towards the end of the long expose. If you are a stakeholder, an employee, a shareholder, a regulator or a customer, you can see the entire statement, not just one comment. Meet Andy Gilman , president and CEO of CommCore Consulting , otherwise known as “The Tylenol Man.” In 1982, when the Tylenol Crisis broke out, Andy prepped Johnson & Johnson Chairman James Burke for his 60 Minutes Interview, considered a turning in helping to resolve that issue. That’s bad.
    [Comments] 31DBBB Day 22 Challenge: Pay Special Attention to a Reader
    As always, feel free to share on Twitter or here in the comments how you’re doing with the challenge – can you believe we’re past the three-week mark now?! Today’s podcast episode is all about your audience, and how to make them feel valued. If there’s one way to build a better blog, it’s taking care of the people who take the time to read and engage with you, therefore creating a space that both you and they love. Tell them why you appreciate them, loud and clear! Further Reading: Make Your Readers Famous. The Power of Making Your Readers Famous.
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Comments] Five Social Media Automation Myths Busted
    Balance your scheduled posts with a few real-time updates every now and then, participate in conversations, respond to comments and you’ll see a nice boost in your social presence. By Sophia Solanki. Automation has always evoked mixed emotions from the human kind. We often see it as a replacement of the human element, which we cherish so much. What we have really seen, though, is that more often than not, automation has enabled humans to do and achieve more. Some caution is great, but irrational fear has no place in the hyper competitive and fast moving markets we deal with today.
  • DANNY BROWN  |  TUESDAY, JULY 21, 2015
    [Comments] Pure Blogging and the Experience We Give Our Readers
    The post, like many others of Jack’s, really resonated with me, and I left a comment, which I’d like to share below. The reason I wanted to share the comment was to show you what content  should do when it’s at its purest form – the kind of pure blogging I’ve been talking about for the last few weeks and months. Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions. Like, a LOT.
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