Social Media Strategery
JANUARY 5, 2012
Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm It doesn't work like that.
Social Media Strategery
OCTOBER 15, 2012
How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate.
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Social Media Strategery
NOVEMBER 18, 2011
If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC.
Social Media Strategery
NOVEMBER 2, 2008
They identified a need to bring people people together in a collaborative environment. They researched the latest collaborative software. They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. Are they rewarded or punished for collaborating?
Social Media Strategery
JULY 12, 2009
In collaboration with Chris and a few other team members, we pitched the idea to our leadership as a low-cost, low-resource opportunity to network, collaborate on some of the tough issues facing our team, learn from other members of the team, and have an opportunity to get involved with the rest of the team beyond their individual project teams.
Social Media Strategery
MARCH 8, 2011
It’s very much like trying to teach someone to use a wiki for collaboration instead of using email. You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself.
Social Media Strategery
SEPTEMBER 30, 2010
Reading “ starting the organization’s Yammer network &# doesn’t sound all that impressive until you actually join the network and see thousands of people from across the organization collaborating with each other in ways that were impossible using existing technology. Talk to other people.
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